Giorgio Armani SpA
| Giorgio Armani SpA
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|---|---|
 |
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| legal form | Società per azioni |
| founding | 1975 |
| Seat |
Milan , Italy
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| management | |
| Number of employees | 9,068 (2017) |
| sales | EUR 2.33 billion (2017) |
| Branch | Fashion , luxury goods |
| Website | www.armani.com |
The Armani is an association founded in 1975, the global Italian fashion company based in Milan . The family business is owned by its founder Giorgio Armani .
history
1970s
On July 24th 1975 the fashion brand Giorgio Armani SpA was founded by Giorgio Armani and his partner Sergio Galeotti in Milan. The company operated as a privately run stock corporation, in which Armani was responsible for the creative and Galeotti for the business, and initially offered high-priced men's clothing and finally women's fashion. Armani's first collection under the name Giorgio Armani Borgonuovo 21 (based on the address of his headquarters in Via Borgonuovo 21 in Milan) was presented in 1975 for the spring / summer 1976 collection. His simple, light women's jackets , based on men's clothing, were a great success. In the following years, additional collections for underwear , swimwear and accessories were designed. In 1978 Armani signed a license agreement with the textile manufacturers GFT (Gruppo Finanziario Tessile) and Vestimenta each for the production of Armani fashion, including for the ready-to-wear line Armani Le Collezioni (later: Armani Collezioni ). In 1979 the North American market was opened up.
1980s
In 1980 Armani designed uniforms for the Italian Air Force . In 1981 the second line Emporio Armani was launched and the first Emporio Armani boutique was opened in Milan. The Armani Junior and Armani Jeans lines were created. Giorgio Armani appeared in 1982 as the first fashion designer after Christian Dior on the cover of Time Magazine . The first Armani perfume was also launched in 1982 . Armani achieved an international breakthrough in the early 1980s with outfitting various Hollywood greats. Richard Gere's clothing in Armani fashion in the film A Man for Certain Hours (original title: American Gigolo ), for which John Travolta was actually intended, attracted particular attention as early as 1980 . Subsequently, Armani became known for its sleek, elegant upper-class men's business fashion in gently draped fabrics and muted colors. In addition, in 1987 Armani was responsible for the dressing room for the leading actors in the film The Untouchables, starring Kevin Costner and Sean Connery . In 1987, the Japanese market was opened up through a license agreement with a local textile manufacturer (Itochu) and the Seibu department store chain. A license agreement for the manufacture of Armani sunglasses was concluded with the Italian eyewear manufacturer Luxottica in 1988. Over the following ten years, Armani SpA bought up its textile manufacturers (Intai Spa, Antinea Srl, Simint Spa and others) in order to have complete control over the Armani fashion production process.
1990s
Armani's women's fashion also bears witness to the occasionally cool and androgynous elegance in mostly subtle, neutral-colored fabrics. He is considered to be the inventor of the color “greige” (mixture of gray and beige). He is credited with reinventing blazers made of flowing fabrics, from T-shirts to suits and chic business outfits such as trouser suits for women. Admirers praise the Armani style as timeless, classic and elegant, while critics criticize the sometimes boring monotony. He stands in contrast to his late compatriot Gianni Versace and his colorful and provocative fashion. In 1991 the lower-priced clothing line A | X Armani Exchange, originally intended only for the US market, was launched for a young target group, which was expanded to other markets from the mid-2000s. At the same time paid the Armani Alitalia - Flight personnel from having uniforms. In 1994 Armani sold the license for the brand A | X Armani Exchange to the retailer Ong Beng Seng from Singapore , but from 2005 it held a 25% stake again and from 2008 a 50% stake. Since 2014, A | X Armani Exchange has been 100% owned by Giorgio Armani Spa again. In 1995 the Armani Group's annual sales were nearly $ 900 million. In 1996 Eric Clapton , who was dressed by Armani from the early 1990s and had previously been furnished by Versace , opened a new Emporio Armani store in New York with a concert together with Sheryl Crow .
2000s
In 2000 Forbes magazine named Giorgio Armani the most successful designer with an annual income of 135 million US dollars (as of 1999). The company's internet presence was in the same year online and the parent Armani / Manzoni in Milan's Via Manzoni, that all fashion brands combines the company in a business that was opened. In 2001 the annual turnover was 1.3 billion euros. In the same year Armani added the brands Armani / Fiori (floristry and decoration) and in 2002 Armani / Dolci (confectionery) to the portfolio. Also in 2002, based on Armani / Manzoni , the Armani / Chater House concept store was opened in Hong Kong , followed by Armani / Fünf Höfe ( Munich ) in 2003, Armani / Three ( Bund / Shanghai) in 2004 , Armani / Ginza Tower ( Tokyo ) and in 2007 2009 Armani / Fifth Avenue ( New York ). In 2007, an Armani skin care range was launched and an online shop was set up on the Armani website for North America, which was later expanded to other markets. There is a cooperation with Samsung for an Armani mobile phone . Since 2004, Giorgio Armani has been one of the few non-French people to be an official member of the Paris Haute Couture Association and shows the creations of his Armani Privé women's collection at the official Haute Couture shows in Paris. Armani continued to furnish well-known actors such as Katie Holmes , Tom Cruise , Jodie Foster and Lindsay Lohan . The Armani Group, of which Giorgio Armani has been the sole owner since Galeotti's death in 1985, employed more than 5,200 people at the end of 2009 and had 13 production facilities. The operating profit in the 2011 financial year amounted to 282 million euros with revenues of over 1.8 billion euros.
2010s
2010 began with the opening of the first Armani Hotel in the Burj Khalifa . At the end of 2010, revenues of 1.59 billion euros had been generated with a profit of 161 million euros. An IPO of the company, it has not been given to Armani's will. In 2011 the Armani Group opened the second Armani-style hotel in Milan . In 2011 Armani posted an annual profit of more than 650 million euros. The annual turnover of Giorgio Armani SpA in 2012 was almost 3 billion euros. In 2012, the Armani Group employed 6517 people. At the beginning of 2014 it became known that the child actress Quvenzhané Wallis will be the face of the junior collection and the youngest model of a luxury brand. In September Armani celebrated the reopening of his sushi restaurant Armani / Nobu in Milan and dressed FC Bayern Munich with his bespoke tailoring program . In addition came Emporio Armani sounds add to the Armani label. The events are a kind of concert tour with Armani gastronomy and newcomers in the pop music field . At the beginning of November 2014, another concept store, Armani / Istanbul, opened over six floors with the labels Giorgio Armani , Emporio Armani , EA7 , Armani Jeans and Armani Junior .
Since 2019, Armani has been providing the Italian national soccer team with clothing.
Brands
The Armani performs various brands, for which there are separate stores in part. In 2011 and 2012 alone, around 100 such boutiques were opened, some of which are run in franchise form . The designs of the brands Giorgio Armani and Emporio Armani are presented in separate fashion shows for women and men twice a year during the Milan Fashion Weeks; the Armani Privé collections are presented during the haute couture fashion shows in Paris .
With the exception of Armani Privé , most Armani brands are also available outside of their own boutiques in upscale retailers. The collections of the Emporio Armani brand (with the exception of sub-collections such as swimwear, jewelry, EA7 or underwear) are only available in the Emporio Armani boutiques. The same applies to the A | X Armani Exchange with exceptions . In 2015 there were almost 3,000 Armani boutiques in more than 60 countries worldwide, including 165 Giorgio Armani shops, 754 Armani Collezioni shops, 338 Emporio Armani boutiques, 238 A | X Armani Exchange shops, 880 AJ Armani Jeans shops, 198 Armani Junior boutiques and 56 Armani / Casa business premises.
At the beginning of 2017, Armani announced that the Armani Collezioni and Armani Jeans collections would be withdrawn from the market until the spring / summer 2018 season. In addition, the A | X Armani Exchange brand will be launched in Germany and other European countries in 2017 and the existing Armani Jeans stores will be converted into A | X Armani Exchange stores. In 2019 there were A | X stores in Germany in Berlin, Oberhausen, Cologne and Dortmund.
Clothing and accessories
current collections:
- Giorgio Armani is the name of the main and catwalk line of the house of Armani for women and men in the upper price segment, first shown in 1974 , whose logo consists of two semicircles in which the letters “GA” can be seen. This designer collection, which also includes a bespoke tailoring service, is sold in its own boutiques worldwide. In addition, high-priced accessories , shoes , perfume, bags and luggage from the Giorgio Armani label are sold.
- Armani Privé was launched in 2004 and offers exclusive haute couture fashion and accessories for women and occasionally for men in the top price segment in selected Giorgio Armani boutiques. Armani Privé is also the name of a high-priced unisex range of Armani perfumes. In Hong Kong there is also a bar called Armani Privé on the upper floor of the Armani boutique Chater House .
- Emporio Armani (German: Handelsplatz Armani ) is a fashionable second line founded in 1981 with men's and women's clothing, lingerie, shoes, perfume and accessories for young people and adults in the upper middle price segment, for which its own boutiques are maintained worldwide, seven of them in Germany. The trademark of the collection is a stylized eagle between the words Emporio and Armani . The brand's range also includes wristwatches manufactured under license from Fossil , as well as jewelry. An offshoot launched in 2004 as a sportswear collection, including fitness and swimwear, for women and men is called EA7 Emporio Armani . Special ski equipment and ski clothing is offered for the autumn / winter season.
- Armani Junior and Armani Baby have been targeting newborns up to 16-year-olds with children's clothing since 1981 and, together with EA7 Junior, have been part of the Emporio Armani brand since 2017 .
- A | X Armani Exchange is a leisure fashion collection for a young audience in the lower middle price segment, which has existed since 1991. The brand with casual clothing, shoes and accessories for women and men is operated separately from the other Armani brands with its own boutiques.
former collections:
- From 1979 to 2018, Armani Collezioni was the bridge line with business clothing such as classic costumes / suits, blouses / shirts and ties as well as elegant leisure clothing and accessories in the upper price segment for women and men in the Armani range. The numerous Collezioni shops were either closed from 2017 or converted into Giorgio or Emporio Armani boutiques.
- Armani Jeans is the name of a denim-based men's and women's sportswear line, founded in 1981 and dissolved in 2018, for a young audience in the medium-price segment with over 850 own stores, some of which are run by franchise partners. The first Armani jeans boutique in Germany was opened in 2013 in the Altmarkt-Galerie . The trademark of the collection was a stylized eagle.
- Armani Teen , separate brand for children clothing for 8- to 16-year-old, in Armani Junior risen
- Giorgio Armani Borgonuovo 21 , high-priced main collection of the early years
- Mani , medium-priced business clothing for women and men
- Giorgio Armani Neve , ski wear
- Giorgio Armani Golf , golf clothing
- Giorgio Armani Classico , more expensive clothing for women and men
Home articles
- Armani / Casa (Eng. Armani / home ) has been selling Armani furnishings and furniture in the upper price segment, which are handmade in Italy, in over 59 boutiques since 2000. The two German locations are on Maximilianstrasse and Theatinerstrasse in Munich .
- Armani / Fiori (German: Armani / flowers ) sells flower arrangements, vases , flower pots , candles and lanterns in selected boutiques . Armani / Fiori currently has seven locations in Kuwait City , Hong Kong , Milan , Munich, Kuala Lumpur , Dubai and Seoul .
- Armani / Libri (Eng. Armani / books ) is a book publisher and accessory sales company in collaboration with the Armani boutique Manzoni 31 in Milan. The only Armani / Libri store in Germany is in the Fünf Höfe in Munich .
Gastronomy and hotels
- Armani / Dolci (dt. Armani / Süßes ) was founded in 2002 and sells confectionery items as well as compote , honey and jam varieties. In Germany there is an Armani / Dolci boutique in Munich and two other sales outlets in Emporio Armani stores in Berlin and Hamburg.
- Armani / NoBu is the name of a sushi restaurant and bar in Milan that is run in cooperation with the Nobu restaurant chain.
- Armani / Ristorante is a food service provider with locations in New York and Tokyo . Similar to the Armani / Ristorante is the Emporio Armani Caffé with locations in Santiago , Abu Dhabi , Doha , Dubai , Kuwait , Istanbul , Tokyo, Milan , Paris and Munich .
- Armani Hotels & Resorts are Armani-style hotels and apartments in the Burj Khalifa (since 2010) and Milan (since 2011). The hotels are equipped with their own Armani restaurants and boutiques, in which most Armani articles can be purchased. Armani / Spa offers wellness articles in Armani hotels for overnight guests.
Cosmetics
Giorgio Armani SpA and L'Oréal have had a license agreement for perfumes, cosmetics and care products since 1980 . The company's first perfume was the women's fragrance Armani , launched in 1982 ; it followed in 1984 Armani Eau pour Homme for men. Since then, numerous other fragrances, some in different variations, have been released for women and men (selection):
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criticism
In 2013, Greenpeace found what it was looking for in an examination of clothing for hazardous substances in all of the branded articles tested. Reproductive plasticizers ( phthalates ) were found in high concentrations in Armani T-shirts . The study also showed that the clothing used in the manufacture of toxic chemicals that end up in bodies of water during manufacture and washing.
Corporate Critic , an initiative of the British Ethical Consumer Research Association , rated Giorgio Armani SpA as weak in terms of sustainability in 2014. The rank results from an evaluation of criteria in the areas of the environment (climate change, pollution, nuclear power), people (human rights), animals (animal experiments, factory farming), politics (genetic engineering, anti-social financing) and product sustainability (organic, fair trade ).
From the 1990s onwards, the company came under increasing criticism due to the recurring use of fur . In 2016 Armani announced that it would not use animal fur in any of its collections.
Web links
Wikinews: Armani - on the newsIndividual evidence
- ^ Giorgio Armani: Employees on strike fashionunited.de, April 24, 2017
- ↑ ilsole24ore.com - Luci e ombre sul bilancio di Armani, alla sfida del cambiamento (Italian)
- ↑ Time Magazine - Giorgio Armani , time.com April 5, 1982
- ^ Revolution in Mode , manager-magazin.de , July 11, 2004
- ↑ Roger Tredre: Armani and Versace turn world upside down , independent.co.uk , 12 November 1992
- ↑ Katharina Kort: Giorgio Armani increases sales and profits , handelsblatt.com , May 24, 2011
- ^ Armani muove 6.7 miliardi al retail. (Italian)
- ↑ Merle Ginsberg: Quvenzhané Wallis named face of Armani Junior , Hollywoodreporter.com, May 22, 2014
- ↑ Giorgio Armani Armani / Nobu Reopening
- ↑ The FC Bayern München team wearing their official GiorgioArmani Made-to-Measure uniforms
- ^ Emporio Armani Sounds
- ↑ Photo from armani , instagram.com, November 10, 2014, around 4 p.m.
- ↑ figc.it - Gli Azzurri vestiranno Emporio Armani: firmato dalla FIGC un accordo quadriennale con lo stilista
- ^ Armani growth continues as operating profit rises 20% to € 339m , ft.com , May 21, 2013
- ^ Giorgio Armani Restructures Brands, Rethinks Distribution wwd.com, February 27, 2017
- ↑ Big changes for Armani kurier.at, February 28, 2017
- ↑ A | X Armani Exchange starts in Germany textilwirtschaft.de, March 3, 2017
- ↑ a b c d Store Locator
- ↑ Armani Privé Hong Kong armaniprive-hk.com, accessed July 9, 2017
- ^ Designer Clothing at Armani Exchange , armaniexchange.com, accessed November 9, 2014
- ↑ J. Pigulla: Armani opens its first premium jeans shop in Germany , Bild.de , September 26, 2013
- ↑ Collections: Floreal ( Memento of the original from February 16, 2016 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Collections: Decorative elements , Decor: Events , Decor: Ambiance , Stores , Armani / Fiori, accessed November 8, 2014
- ↑ a b Armani in the five courtyards
- ↑ The Corporate Gifts Catalog , Store Locator ( Memento of the original from August 26, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Armani / Dolci, accessed November 8, 2014
- ↑ Locations | Armani / Ristorante , accessed November 8, 2014
- ↑ The toxic scam of fashion brands ( Memento of the original from June 22, 2013 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , Greenpeace Germany, accessed June 1, 2013.
- ↑ Greenpeace on harmful substances in clothing , sueddeutsche.de , November 20, 2012
- ↑ Giorgio Armani Parfüms ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , Corporate Critic, wegreen.de, accessed October 10, 2014
- ^ The Armani Group Will Stop Using Fur Across Its Labels elle.com, March 22, 2016
