Dunelm Group: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
m Reverted edits by 82.24.70.131 (talk) to last revision by 78.147.93.200 (HG)
No edit summary
Line 3: Line 3:
company_logo = [[Image:Dunelm mill logo.png]]|
company_logo = [[Image:Dunelm mill logo.png]]|
company_type = [[Public company|Public]] ({{lse|DNLM}})|
company_type = [[Public company|Public]] ({{lse|DNLM}})|
slogan = Simply vaule for money |
slogan = Simply Value For Money |
foundation = 1979 |
foundation = [[Leicester]], [[Leicestershire]], [[England]] 1979 by Bill Adderley & Jean Adderley|
key_people = Will Adderley, [[Managing Director]]|
key_people = Will Adderley, [[Chief Executive Officer]] becoming Executive Deputy Chairman in March 2011. Nick Wharton, [[Chief Executive Officer]] March 2011 |
location = [[Syston]], [[United Kingdom|UK]] |
location = [[Syston]], [[Leicestershire]], [[United Kingdom|UK]] |
locations = 107 (October 2010)|
industry = [[Furniture|Soft Furnishing]] [[retailing]] [[manufacturing]]|
industry = [[Furniture|Soft furnishing]] [[retailing]] & [[manufacturing]] (Homewares) |
products = [[Kitchens]]<br/>[[Bedrooms]]<br/>[[Bathrooms]]<br/>[[Fabrics]]<br/>[[Sofas]]<br/>[[Soft Furnishings]]
products = Homewares - [[Dining]], Cookshop, [[Crafts]], [[Utility]], [[Pictures]] & [[Mirrors]], [[Lighting]], [[Storage]], [[Flowers]] & [[Decor]], [[Rugs]] & Doormats, [[Duvets]] & [[Pillows]], [[Bathroom]], [[Fabrics]] & Custom Made (Curtains, Blinds & Accessories]], Bedlinen, [[Furniture]], Seasonal, [[Pets]], [[Cushions]], [[Throws]] & [[Beanbags]], Curtain Tracks & Poles, Dorma, Pausa Coffee Shop |
revenue = [[Pound sterling|£]]423.8 million (2009)<ref name=AR>[http://production.investis.com/dnlm/fininfo/presreports/reports/rep09/arc2009/arc2009.pdf Annual Report 2009]</ref>|
departments = Dining |
⚫
operating_income = [[Pound sterling|£]]52.6 million (2009)<ref name=AR/>|
net_income = [[Pound sterling|£]]37.6 million (2009)<ref name=AR/>|
revenue = [[Pound sterling|£]]492.8 million (June 2010)<ref name=AR>[http://production.investis.com/dnlm/fininfo/presreports/reports/rep10/ar2010/ar2010.pdf Annual Report 2010]</ref>|
⚫
operating_income = [[Pound sterling|£]]76.8 million (June 2010)<ref name=AR/>|
⚫
num_employees = 5,414 (2009)|
net_income = [[Pound sterling|£]]54.4 million (June 2010)<ref name=AR/>|
⚫
num_employees = 6,534 (August 2010)|
homepage = [http://www.dunelm-mill.com www.dunelm-mill.com]
homepage = [http://www.dunelm-mill.com www.dunelm-mill.com]
}}
}}


'''Dunelm Mill''', also known as 'Dunelm Soft Furnishings LTD', ({{lse|DNLM}}) is a leading [[United Kingdom|British]]-based [[Linens|home furnishing]]s retailer. It is based on the ''[[Fosse Way]]'' in [[Syston]] in [[Leicestershire]]. It is listed on the [[London Stock Exchange]] and is a constituent of the [[FTSE 250 Index]].
'''Dunelm Mill''', also known as 'Dunelm Soft Furnishings Ltd', ({{lse|DNLM}}) (sometimes informally Dunelm) is a major [[British]]-based [[home furnishing]]s retailer with over 100 stores and over 40 implant Pausa coffee shops throughout the [[United Kingdom]]. One of the largest homewares retailers in United Kingdom '''Dunelm Mill's''' headquarters are based on the ''[[Fosse Way]]'' in [[Syston]] in [[Leicestershire]]. It also has its own UK Manufacturing Centre for curtains, blinds and accessories also based in [[Leicester]].

It is listed on the [[London Stock Exchange]] and is a constituent of the [[FTSE 250 Index]].


==History==
==History==
Dunelm was founded in 1979 in [[Leicester]] by Bill and Jean Adderley as a home textiles business.<ref name=timeline>[http://www.dunelm-mill.com/cm/AboutUs.htm Dunelm Mill: Timeline]</ref> The first shops were relatively small high street units covering a number of towns in the [[East Midlands]], the first one branded as Dunelm opening in Churchgate, [[Leicester]] in 1984;<ref name=timeline/> the first superstore opened in [[Rotherham]] in 1991.<ref name=timeline/>
'''Dunelm Mill''' was founded in 1979 by Bill and Jean Adderley initially trading in home textiles from a market stall in Leicester.<ref name=timeline>[http://www.dunelm-mill.com/cm/AboutUs.htm Dunelm Mill: Timeline]</ref> The first '''Dunelm Mill''' store opened in Churchgate [[Leicester]] in 1984<ref name=timeline/> with the first [[superstore]] opening in [[Rotherham]] in 1991.<ref name=timeline/>


In 1996 Will Adderley took over full responsibility for the day to day running of the company from his father<ref name=timeline/> and in 1999 the Company established a warehouse and its current head office in [[Syston]] in [[Leicester]].<ref name=timeline/>
In 1996 Will Adderley took over full responsibility for the day to day running of the company from his father, Bill Adderley. The expansion of '''Dunelm Mill''' continued with a new Head Office and Warehouse being established in 1991 in [[Syston]], [[Leicestershire]].<ref name=timeline/>


In 2001 the Company acquired Bellbird with its custom-made curtain facility<ref name=timeline/> and in 2002 it established a new central warehouse opened in [[Burton upon Trent|Burton]].<ref name=timeline/> [[Point of sale|EPOS]] roll-out to all stores took place in 2003.<ref name=timeline/>
In 2001 the Company ventured into manufacturing, acquiring Bellbird producing custom-made [[curtain]]s, [[blinds]] and accessories, with the facility now being known as '''Dunelm Mill's''' Manufacturing Centre. On reaching their 50th store (Walsall) '''Dunelm Mill''' opened a new warehouse in [[Burton upon Trent|Burton]].<ref name=timeline/>


Key appointments were made in 2003 with David Stead being bought in as [[Finance Director]]; this also coinciding with '''Dunelm Mill's''' 60th store (Ilkeston) and the roll out of [[Point of sale|EPOS]].<ref name=timeline/>
The Company was first listed on the [[London Stock Exchange]] in 2006.<ref>[http://www.independent.co.uk/news/business/news/family-pocket-163100m-in-dunelm-float-420892.html Family pocket £100m in Dunelm float]</ref>


2004 saw the company appointing Geoff Cooper as Non-Executive Chairman and Marion Sears as a [[Non-Executive Director]]. It also saw the opening of their 70th store (Trafford). Two years later '''Dunelm Mill''' was seen to be continuing its expansion and opened not only its 80th store (Bradford), a new distribution centre in Stoke but also launched their online shopping facility [http://www.dunelm-mill.com], offering 13,000 homewares products and floated on the [[London Stock Exchange]] with it now being a constituent of the [[FTSE 250 Index]]. <ref>[http://www.independent.co.uk/news/business/news/family-pocket-163100m-in-dunelm-float-420892.html Family pocket £100m in Dunelm float]</ref>
In July 2008 the Company acquired the Dorma Brand for £5m.<ref>[http://www.retail-week.com/News/2008/07/dunelm_buys_dorma_for_5_million.html Dunelm buys Dorma for £5m]</ref>


On 17 September 2009, Dunelm relaunched the online website.<ref>[http://www.screenpages.com/ecommerce/archives/000323.html Homewares retailer Dunelm Mill re-launches website to make Internet its largest store]</ref>
2007 saw the appointment of Simon Emney as [[Non-Executive Director]] followed in 2008 with their 90th store (Plymouth) and the aquisition of the worldwide rights to the 'Dorma' brand, famous for bed linen, for £5m in July.<ref>[http://www.retail-week.com/News/2008/07/dunelm_buys_dorma_for_5_million.html Dunelm buys Dorma for £5m]</ref> In 2009 '''Dunelm Mill''' appointed Nick Wharton as Non-Executive Director and re-launched their online shopping website [http://www.dunelm-mill.com www.dunelm-mill.com].<ref>[http://www.screenpages.com/ecommerce/archives/000323.html Homewares retailer '''Dunelm Mill''' re-launches website to make Internet its largest store]</ref> September 2009 saw the announcement that Nick Wharton would be taking over from Will Adderley as [[Chief Executive]] in March 2011 with Will Adderley still remaining heavily involved with the company as Executive Deputy Chairman.

==Marketing==

'''Dunelm Mill''' is known for its principle and slogan of 'Simply Value For Money', often incorporating this slogan into its [[advertising]], online presence and in-store [[merchandising]], with the slogan first being used in 1993.

The company still remains true to its [[market stall]] roots and continues to operate a 'Market Stall' area in all of its stores from which they retail 'when they're gone they're gone' products under their ongoing 'Miss It Miss Out' marketing campaign.

'''Dunelm Mill''' remains true to its traditional retailing values of only holding two sales a year.


==Operations==
==Operations==

⚫
Today's portfolio of 104 stores comprises mainly superstores, spread across the UK. The main focus is on home textiles - [[curtain]]s, [[Bed sheet|bed linen]], bath [[linen]], [[cushion]]s, [[fabric]]s, [[quilt]]s, [[Carpet|rug]]s and soft kitchen [[furnishing]]s - which account for the majority of sales. In addition, larger stores offer a wide range of other homewares products such as kitchenware, tableware, lighting, storage solutions, gifts and other seasonal products. Dunelm also offers customers a made-to-measure curtain service, which is run from Dunelm's central curtain making facility in [[Leicester]].
As of October 2010 '''Dunelm Mill''' operated over 106 stores, spread across the UK and a webstore [http://www.dunelm-mill.com www.dunelm-mill.com]. The majority of the retail network is superstore based operating from an average net sales area of 29,000 sq ft; there still remain a few high street stores that '''Dunelm Mill''' established from its earlier trading years.

As well as running the out of town stores '''Dunelm Mill''' also operates over 40 Pausa branded coffee shops within their current retail network and over 20 dedicated Dorma branded implants.

==Product Ranges==

⚫
The main focus for '''Dunelm Mill''' is home textiles - [[bedding]], [[curtain]]s & [[blinds]], [[cushion]]s, [[fabric]]s, [[quilt]]s, [[Carpet|rug]]s, [[kitchenware]], [[utility]], [[dining]], [[lighting]], [[storage]] solutions, [[gifts]] and other seasonal products. '''Dunelm''' also offers customers a made-to-measure curtain service for [[curtains]], [[blinds]] and accessories which runs from '''Dunelm's''' central manufacturing centre in [[Leicester]].

An average '''Dunelm''' store can stock over 20,000 [[homeware]] items and offer a choice of over 600 fabrics. Having such a broad range of homeware products '''Dunelm Mill''' aims to offer its customers a one-stop-shop for anything they need in the home.

Pricing of the products are focused on offering customers 'Simply Value For Money' products whether it is '''Dunelm Mill''' own label or one of many homeware brands that it stocks such as Dorma, [[Brabantia]], [[Fogarty]] and [[Morphy Richards]].


==References==
==References==
Line 38: Line 61:


==External links==
==External links==
* [http://www.dunelm-mill.com Official site]
* [http://www.dunelm-mill.com Dunelm Mill Official Website]
* [http://www.dooyoo.co.uk/offline-shopping-misc/dunelm-mill-shop/reviews/ DooYoo reviews]
* [http://www.dorma.co.uk Dorma Official Website]


[[Category:Companies based in Leicestershire]]
[[Category:Companies based in Leicestershire]]

Revision as of 14:36, 19 October 2010

Dunelm Mill
Company typePublic (LSE: DNLM)
IndustrySoft furnishing retailing & manufacturing (Homewares)
FoundedLeicester, Leicestershire, England 1979 by Bill Adderley & Jean Adderley
HeadquartersSyston, Leicestershire, UK
Number of locations
107 (October 2010)
Key people
Will Adderley, Chief Executive Officer becoming Executive Deputy Chairman in March 2011. Nick Wharton, Chief Executive Officer March 2011
ProductsHomewares - Dining, Cookshop, Crafts, Utility, Pictures & Mirrors, Lighting, Storage, Flowers & Decor, Rugs & Doormats, Duvets & Pillows, Bathroom, Fabrics & Custom Made (Curtains, Blinds & Accessories]], Bedlinen, Furniture, Seasonal, Pets, Cushions, Throws & Beanbags, Curtain Tracks & Poles, Dorma, Pausa Coffee Shop
Revenue£492.8 million (June 2010)[1]
£76.8 million (June 2010)[1]
£54.4 million (June 2010)[1]
Number of employees
6,534 (August 2010)
Websitewww.dunelm-mill.com

Dunelm Mill, also known as 'Dunelm Soft Furnishings Ltd', (LSE: DNLM) (sometimes informally Dunelm) is a major British-based home furnishings retailer with over 100 stores and over 40 implant Pausa coffee shops throughout the United Kingdom. One of the largest homewares retailers in United Kingdom Dunelm Mill's headquarters are based on the Fosse Way in Syston in Leicestershire. It also has its own UK Manufacturing Centre for curtains, blinds and accessories also based in Leicester.

It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

History

Dunelm Mill was founded in 1979 by Bill and Jean Adderley initially trading in home textiles from a market stall in Leicester.[2] The first Dunelm Mill store opened in Churchgate Leicester in 1984[2] with the first superstore opening in Rotherham in 1991.[2]

In 1996 Will Adderley took over full responsibility for the day to day running of the company from his father, Bill Adderley. The expansion of Dunelm Mill continued with a new Head Office and Warehouse being established in 1991 in Syston, Leicestershire.[2]

In 2001 the Company ventured into manufacturing, acquiring Bellbird producing custom-made curtains, blinds and accessories, with the facility now being known as Dunelm Mill's Manufacturing Centre. On reaching their 50th store (Walsall) Dunelm Mill opened a new warehouse in Burton.[2]

Key appointments were made in 2003 with David Stead being bought in as Finance Director; this also coinciding with Dunelm Mill's 60th store (Ilkeston) and the roll out of EPOS.[2]

2004 saw the company appointing Geoff Cooper as Non-Executive Chairman and Marion Sears as a Non-Executive Director. It also saw the opening of their 70th store (Trafford). Two years later Dunelm Mill was seen to be continuing its expansion and opened not only its 80th store (Bradford), a new distribution centre in Stoke but also launched their online shopping facility [1], offering 13,000 homewares products and floated on the London Stock Exchange with it now being a constituent of the FTSE 250 Index. [3]

2007 saw the appointment of Simon Emney as Non-Executive Director followed in 2008 with their 90th store (Plymouth) and the aquisition of the worldwide rights to the 'Dorma' brand, famous for bed linen, for £5m in July.[4] In 2009 Dunelm Mill appointed Nick Wharton as Non-Executive Director and re-launched their online shopping website www.dunelm-mill.com.[5] September 2009 saw the announcement that Nick Wharton would be taking over from Will Adderley as Chief Executive in March 2011 with Will Adderley still remaining heavily involved with the company as Executive Deputy Chairman.

Marketing

Dunelm Mill is known for its principle and slogan of 'Simply Value For Money', often incorporating this slogan into its advertising, online presence and in-store merchandising, with the slogan first being used in 1993.

The company still remains true to its market stall roots and continues to operate a 'Market Stall' area in all of its stores from which they retail 'when they're gone they're gone' products under their ongoing 'Miss It Miss Out' marketing campaign.

Dunelm Mill remains true to its traditional retailing values of only holding two sales a year.

Operations

As of October 2010 Dunelm Mill operated over 106 stores, spread across the UK and a webstore www.dunelm-mill.com. The majority of the retail network is superstore based operating from an average net sales area of 29,000 sq ft; there still remain a few high street stores that Dunelm Mill established from its earlier trading years.

As well as running the out of town stores Dunelm Mill also operates over 40 Pausa branded coffee shops within their current retail network and over 20 dedicated Dorma branded implants.

Product Ranges

The main focus for Dunelm Mill is home textiles - bedding, curtains & blinds, cushions, fabrics, quilts, rugs, kitchenware, utility, dining, lighting, storage solutions, gifts and other seasonal products. Dunelm also offers customers a made-to-measure curtain service for curtains, blinds and accessories which runs from Dunelm's central manufacturing centre in Leicester.

An average Dunelm store can stock over 20,000 homeware items and offer a choice of over 600 fabrics. Having such a broad range of homeware products Dunelm Mill aims to offer its customers a one-stop-shop for anything they need in the home.

Pricing of the products are focused on offering customers 'Simply Value For Money' products whether it is Dunelm Mill own label or one of many homeware brands that it stocks such as Dorma, Brabantia, Fogarty and Morphy Richards.

References

  1. ^ a b c Annual Report 2010
  2. ^ a b c d e f Dunelm Mill: Timeline
  3. ^ Family pocket £100m in Dunelm float
  4. ^ Dunelm buys Dorma for £5m
  5. ^ Homewares retailer Dunelm Mill re-launches website to make Internet its largest store

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Dunelm_Group&oldid=391649431"