Dieter Weirich

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Dieter Weirich (2009)

Dieter Weirich (born December 31, 1944 in Sülzbach , Heilbronn district ) is a German journalist and former politician . From 1989 to 2001 he was the artistic director of Deutsche Welle , the German international broadcaster belonging to ARD .

Life and work

After successfully completing the Justinus-Kerner-Gymnasium in Weinsberg / Württ. and from 1965 to 1966 compulsory military service ( reserve officer ; last rank lieutenant dR) Weirich completed an editorial traineeship at the “ Pforzheimer Zeitung ”. From 1966 to 1969 he was editor in Hanau and Hessen - correspondent of the newspaper " Rheinischer Merkur ". From 1969 to 1979 he was the personal advisor to the then Hessian CDU state chairman and later CDU / CSU parliamentary group leader Alfred Dregger . From 1972 to 1980 he was the spokesman for the CDU Hessen and the CDU state parliamentary group and then senior councilor at the Hessian state parliament. From 1974 to 1980 he was a member of the Hessian Landtag and the Broadcasting Council at Hessischer Rundfunk (HR). From 1980 to 1989 Weirich was a member of the German Bundestag and media policy spokesman for the Union parties, as well as a member of the Television Council of the Second German Television ( ZDF ). At that time he was one of the pioneers in the introduction of private radio and electronic media competition as well as the abolition of the postal monopoly. At the same time he was a consultant for the satellite operator of Astra and SES in Luxemburg / Betzdorf.

Weirich is appointed by Federal Minister Schäuble

From 1989 to April 1, 2001, Weirich was director of the international broadcaster Deutsche Welle , based in Cologne and Berlin . He introduced the latest international television, launched extensive corporate reforms, was the first public broadcaster in Germany to introduce the Internet and transformed Deutsche Welle from a shortwave transmitter into a multimedia program company.

In 2001, Weirich first became managing partner of the PR agency Weirich / Marenbach, concluded a consulting contract with the Frankfurt airport operator Fraport and in 2004 took over the management of corporate communications, which in addition to internal and external communication also included sponsoring, lobbying and visitor services. When he reached the age of 65, he left Fraport in 2010. On January 31, 2012, he resigned as head of communications at the energy and infrastructure service provider HSE AG in Darmstadt . Weirich has been chairman of the supervisory board of Flaskamp AG , a PR agency in Berlin , since 2002 . He is also a member of the advisory board of the Internet service provider Conject AG in Munich . From 1995 to 1997 he was a member of the supervisory board of Deutsche Post AG . Weirich has been an honorary professor since the mid-1990s and has lectured at universities, including the Frankfurt University of Applied Sciences . He has his own column in the Frankfurter Neue Presse .


In 1961 Weirich joined the CDU and the Junge Union , was JU district chairman in Vaihingen an der Enz, and from 1964/1965 a member of the regional executive committee of the JU North Württemberg. From 1966 to 1969 he was a member of the state board of the JU Hessen, from 1971 to 1973 the JU federal board. From 1971 to 1974 Weirich was chairman of the CDU city association of Hanau and deputy chairman of the parliamentary group in the city council. From 1974 to 1980 he acted as chairman of the CDU district association Main-Kinzig, also from 1974 to 1980 a member of the Hessian state parliament in the Hanau constituency , from 1980 to 1989 he was a member of the German Bundestag in the constituency 126 Kassel- Land, -Werra-Meißner media policy spokesman for the CDU / CSU parliamentary group and chairman of the media policy coordination committee. From 1980 to 1982 he was chairman of the CDU / CSU in the commission of inquiry “Future Information and Communication Technologies”. From 2002 he was chairman of the national-conservative Germany Foundation, which has now been dissolved . Weirich has also been chairman of the advisory board of the Journalists' Academy of the Konrad-Adenauer-Stiftung in Berlin since 2007 . Weirich, the honorary professor for European media policy, has made a name for himself with more than two dozen books on media issues and new information and communication technologies (including: "Media 2000", "Europe's media market of tomorrow", "Cable between art and consumption") ).



  • Federal Cross of Merit on Ribbon (1980)
  • Federal Cross of Merit, First Class (1995)
  • Honorary member of the Association of European Journalists
  • International Communication Award Republic of China
  • Medal of Honor from the Association of Overseas Chinese in Germany

Fonts (selection)

  • The "shimmering town hall". The new media. Challenge to local politics . Kommunal-Verlag, Recklinghausen 1982, ISBN 3-87433-040-4 .
  • with Markus Schöneberger: Cable between art and consumption. Plea for a cultural media policy . VDE-Verlag, Berlin 1985, ISBN 3-8007-1404-3 .
  • (Ed.): Europe's media market of tomorrow . Vistas, Berlin 1989, ISBN 3-89158-040-1 .
  • with Günter Reichert , Werner Wolf (Ed.): Alfred Dregger. Champion for Germany . Ullstein, Berlin a. a. 1991, ISBN 3-550-07413-1 .
  • Germany's reputation in the world . Employers' Association M + E, Cologne 1993, ISBN 3-88575-061-9 .
  • (Ed.): Order Germany. After unity: convey our country to the world . v. Hase & Köhler, Mainz 1993, ISBN 3-7758-1291-1 .
  • (Ed.): Russia before the elections (= Deutsche-Welle-Forum . Vol. 1). Edition q, Berlin 1995, ISBN 3-86124-313-X .
  • Media 2000. The future of communication in Germany . Edition q, Berlin 1997, ISBN 3-86124-320-2 .

Web links

Individual evidence

  1. ^ German Institute for Retirement Provision - About Us - Heads ( Memento from January 19, 2015 in the Internet Archive ). (Retrieved May 17, 2013.)