Barrel shower

from Wikipedia, the free encyclopedia
A glass of Fassbrause

Fassbrause is originally a natural fruit and herbal additives and malt made lemonade . For some years now, other non-alcoholic brewing products or alcoholic mixed beer beverages in different flavors have also been called “Fassbrause”. The name derives from the original bottling from barrels of the breweries , later Fassbrause was also bottled.

History and distribution in Berlin and Brandenburg

The chemist Ludwig Scholvien invented Fassbrause for his son in Berlin in 1908 in order to offer him a non-alcoholic drink similar in color and taste to beer . For this purpose, the original recipe developed by Scholvien contains the ingredients water and malt, which are mainly used in breweries, and a natural concentrate of apples and liquorice roots. In the 1960s, a drink called Apple Beer was introduced in the USA , which was based on the Fassbrause recipe by Dr. Scholvien GmbH & Co. Essenzenfabrik based. After taking over the Essenzenfabrik in 1985 which provided Wild GmbH & Co. KG at the production site in Berlin-Spandau the concentrate ago before it to the Oetker Group belonging Radeberger Group sold. Today this Fassbrause is still actually available "on tap", especially in the Berlin area, and is seen as a specialty there. Fassbrause is called Sportmolle (from Berlin Molle = beer) in the Berlin dialect . It can also be mixed with beer and is then referred to as “spritzed” in Berlin and Brandenburg.

In the south of Brandenburg , Fassbrause is red because it is fermented on a raspberry base. It stands in the tradition of the "red Fassbrause" popular in the GDR .

The Rixdorfer brand (made with water from Mineralquell Bad Liebenwerda ) , which is sold in 0.33 l bottles for the Berliner Kindl brewery , and the Berlin Fassbrause from Spreequell have the largest share of the Fassbrause market . The caffeinated Fassbrause Kreuzbär has been available in Berlin since August 2012 .

Development of products known as "Fassbrause"

Market place and marketing since 2009

Until 2009, the market significance of the classic Fassbrause was low and the generic name, which cannot be protected under trademark law, was little known beyond the Berlin-Brandenburg region. The term “barrel” is associated with breweries and the product beer, especially in the catering industry. In this context, “effervescent” is generally understood as a synonym for a carbonated drink. Marketing consultant Andreas Huse recognized this shadowy existence of the original Fassbrause, the free availability of the name and domain as well as the possibility of freely choosing the recipe and recommended the Gaffel brewery in Cologne to manufacture and market an alcohol-free soft drink called “Gaffels Fassbrause” ". This Rhenish variant should be a combination of an alcohol-free, low-calorie shandy and an organic lemonade enriched with natural ingredients. The aim was to provide the renowned Kölsch and draft beer brand “Gaffel Kölsch” with a new type of non-alcoholic soft drink to meet contemporary consumer demands and to compensate for the declining beer sales for years. The brewery developed the product and introduced it in April 2010. Within six months, the shower reached 15% of the brewery's total sales. Last but not least, the so-called television brands "Holsten", "Krombacher" and "Veltins" ensured high awareness and created a new segment in the beverage market nationwide: Since the name "Fassbrause" is not protected, many breweries now offer "Fassbrausen" as a supplement to their non-alcoholic drinks Product range that differ significantly in color, ingredients and taste from the original Fassbrause. Many of these "Fassbrausen" are a mixed beer drink; they contain some alcohol-free beer.

Provider and Distribution

“Fassbrause Elderunder” - alcohol-free mixed beer drink with elderberry flavor

These “barrel showers” ​​can be a mixture of lemonade and malt extract or non-alcoholic beer. There should be more than a dozen variants on the market by now. The manufacturers of these "Fassbrausen" point to the comparatively low content of food energy compared to pure lemonade or cola . The focus is on the marketing of a drink declared as “Fassbrause” as a trend that combines a “traditional variety with a current taste interpretation”. In addition to the “Gaffels Fassbrause”, which, according to the company, is only “the Rhenish namesake of the Berlin Fassbrause, but neither related nor related by marriage”, there have been brewery providers, mainly in North Rhine-Westphalia , since then , the “Fassbrause” based on an alcohol-free one Manufacture brewing products and offer them in several flavors: Both small regional and private breweries as well as large branches have “Fassbrausen” in their range. In 2012 alone, half a dozen breweries presented their new products. In addition to the red raspberry brew, there are variants in flavors such as woodruff (green), lemon (clear), grapefruit , elderberry and cassis (red), orange (yellow-orange) and blueberry (violet). These products are often filled and sold in reusable bottles, but there are now z. B. Fassbrause with lemon flavor in disposable bottles.

Criticism of mixed beer beverages

Although the designation of soft drinks as "Fassbrause" is classified as legally harmless in the food law literature, food inspectors have criticized those cases of mixed drinks with beers that are labeled as non-alcoholic , which may have a residual alcohol content of up to 0.5%, as misleading declarations, because in their opinion it is not a shower . Such a drink is considered unsuitable for “ dry alcoholics ”. Parents would be left in the dark that such drinks contain alcohol.

The chemical and veterinary investigation office of Ostwestfalen-Lippe replied in the 2012 annual report that, in the opinion of most addiction experts and toxicologists, the consumption of such drinks is not harmful to children. Due to the natural fermentation of the fruit, fruit juices contain alcohol in a similar amount.

One addiction self-help group compared Fassbrausen with non-alcoholic beer with alcopops ; Young people who consume were "introduced to the taste of beer very early [...]". The German Nutrition Society similarly criticizes the marketing of non-alcoholic mixed drinks as “Fassbrausen”: “If there is [...] alcohol-free beer in it, then it becomes problematic. […] If it […] tastes like beer, then the children […] get used to the taste of beer and that shouldn't be. ”Providers of such“ Fassbrausen ”have been accused of fraudulent labeling . The authorities declared that they would not take any action because there was no standard for the manufacture or labeling of “Fassbrause”.

See also

Web links

Commons : Fassbrause  - Collection of images, videos and audio files

Individual evidence

  1. ↑ a b Sportmolle in the fast lane , article in Zitty from May 2, 2012.
  2. ^ Rixdorfer Fassbrause ( Memento from June 10, 2012 in the Internet Archive ) from Mineralquell Bad Liebenwerda
  3. ^ Rixdorfer Fassbrause from the Berliner Kindl Brewery ( Memento from February 10, 2014 in the Internet Archive )
  4. ^ Fassbrause from Kreuzberg , Tip , August 29, 2012, accessed on April 10, 2013.
  5. ↑ Journal for the entire food law, 4/2012, 39th year, p. 483.
  6. ↑ Fassbrause.de
  7. ↑ Gaffel brings the Fassbrause to the Cologne market. Retrieved March 21, 2020 .
  8. ↑ Fassbrause the second | News | GETRAENKE NEWSPAPER. Retrieved March 21, 2020 .
  9. ↑ a b c More and more products on the shelf: Fassbrause is experiencing a variety revival as a natural and alcohol-free soda , press release from presseportal.de on May 29, 2012.
  10. ↑ a b Carsten Dierig: The renaissance of a long forgotten drink , Die Welt , September 7, 2012, accessed on April 10, 2013.
  11. ↑ a b c Brewery Veltins attacks market leader Bionade with Fassbrause , article on Der Westen from March 1, 2012.
  12. ↑ Gero Brandenburg: Lemonade brings Krombacher new record , article in " Handelsblatt " from January 24, 2012.
  13. ↑ Fassbrause from the brewery , article in der Welt am Sonntag of March 28, 2010.
  14. ↑ Gaffels Fassbrause Privatbrauerei Gaffel Becker & Co ( Memento from March 17, 2012 in the Internet Archive )
  15. ↑ Barre comes with Fassbrause and Welde with a wheat beer cellar ( Memento from July 30, 2014 in the Internet Archive ), infodienst.de, March 17, 2011, accessed on April 10, 2013.
  16. ↑ New Fassbrause is coming 2011 , Kölner Stadt-Anzeiger , December 7, 2010, accessed on November 24, 2017.
  17. ↑ Holsten brings Fassbrause onto the market , branded article, January 9, 2012, accessed on April 10, 2013.
  18. ↑ Peter Hahn and Mario Genth: “Fassbrause” - Nothing more than a consumer deception? , in: ZLR 2012, pp. 476-485.
  19. ↑ Just almost a Fassbrause , article in Focus from March 26, 2012.
  20. ↑ a b Fassbrause is not for children. A summer drink with a nostalgic effect , contribution "Environment and Consumers", Deutschlandfunk from August 8, 2012.
  21. ↑ The Fassbrause - a little product knowledge In: CVUA annual report 2012 (PDF; 8.24 MB, p. 28)
  22. ↑ Guidelines for Fruit Juices, Federal Gazette of March 7, 2003, GMBl. No. 8-10 p. 151
  23. ↑ Statement on Fassbrause (PDF; 281 kB), Return Suchtselbsthilfe e. V. Dortmund (2012) ( Memento from April 8, 2014 in the Internet Archive )
  24. ^ Breweries suspected of fraudulent labeling , article in der Welt of March 26, 2012.
  25. ↑ Inspectors criticize fraudulent labeling at Fassbrause , article on Der Westen from March 27, 2012.
  26. ↑ Is the name "Fassbrause" a case of fraudulent labeling? , Article on "The West" from April 26, 2012.
  27. ↑ Journal for the entire food law, 4/2012, 39th year, p. 479.