Friday lab.ag

from Wikipedia, the free encyclopedia
FRIDAY lab.ag
legal form Corporation
founding 1993
Seat Zurich , Switzerland
management
  • Oliver Brunschwiler
  • Pascal Dulex
  • Peter Alge
  • Markus Friday
  • Daniel Friday
Branch Manufacture of bags and accessories
Website www.freitag.ch

The Friday lab.ag (proper spelling Friday lab.ag ) is a Swiss manufacturer of bags and accessories made from used materials, mainly truck tarpaulins . The Aktiengesellschaft Freitag lab.ag is based in Zurich and is named after its founders Markus and Daniel Freitag.

Friday shop at Geroldstrasse 17 in Zurich West , tower made of 19 freight containers , next to the Hardbrücke and Hardbrücke train station on the edge of the former Maag cogwheel works

history

In 1993, the two brothers from Davos , graphic designers Markus Freitag and Daniel Freitag, developed a messenger bag made from old truck tarpaulins, used bicycle tubes and seat belts .

The two passionate cyclists were inspired by New York bike messenger bags on the one hand and by long-distance haulage on the Zurich Hardbrücke - the panorama of their shared kitchen on the other. Since then, a range with over 80 different models has been created.

Freitag lab.ag is based in Zurich and today has around 200 employees. Friday processes 640 tons of truck tarpaulin, 11,000 bicycle tubes and 150,000 car seat belts every year. The factory - design, production, packaging, warehouse, office - took place on the Maag site in Zurich until 2011 and then in Zurich- Oerlikon in the NOERD commercial building. The tarpaulins are dismantled, washed and the bags cut by hand on an area of ​​around 7,500 square meters .

These are then processed in external sewing plants in Switzerland, Bulgaria, Portugal, the Czech Republic, France and Tunisia.

The cult label found numerous imitators in the period that followed, such as kultbag , cargo: bags or Lumabags.

Products

Friday messenger bag

Thanks to the use of recycled materials, each Friday product is unique - the bags are available in countless colors and designs.

From the first F13 TOP CAT courier bag, the Fundamentals product line was created with over 40 different models today - from smartphone cases to shopping bags and notebook bags. In addition, the Freitag Reference collection was launched on the market in 2010 .

One of the first Friday Top Cat messenger bags has been in the MoMA design collection in New York since 2003 . There is also a Top Cat, Classic L model in the permanent exhibition in Europe's largest bag museum , in the Hendrikje Cup Museum in Amsterdam (inv. No. 3596).

Freitag sells its products worldwide in over 350 stores and through the 26 flagship stores in Zurich (three stores), Davos , Lausanne , Basel , Berlin , Cologne , Hamburg , Vienna , Milan , Munich , Melbourne , Seoul (two stores), Rotterdam , Frankfurt , Bangkok , Chiang Mai , Taipei , Osaka , Shanghai , Düsseldorf , Kyōto and two in Tokyo .

Since 2014, Freitag has also been making clothes from the new F-ABRIC material : textiles developed in-house from bast fibers , produced in Europe with minimal use of resources and completely biodegradable .

Nature of the materials

Truck covers from PVC -coated polyester fabric ( " Tarpaulin ") contain plasticizers (because PVC is a hard and brittle material and unusable for such an application would be). The tarpaulins used do not meet the guidelines for objects that could come into contact with food or are intended to be used in the immediate vicinity of people. They only correspond to the guidelines for technical assembly.

Awards

  • 2019: Best of Swiss Web Gold in the Creation category for CITY GUIDE LINES
  • 2018: Gold Edi for the film “We are kickstarting the ZIPPELIN” in the corporate product category
  • 2017: Best of Swiss Web Gold in the Creation category for freitag.ch
  • 2017: Gold Edi for the "Tarp Blanche" animated film "Truckin '" by Neil Stubbings in the Corporate - Brand / Image category
  • 2016: 2 × Gold ADC Switzerland and ADC of Europe for the film "The Never-Ending Cycle of Denim"
  • 2015: Federal Ecodesign Award for F-ABRIC in the Product category
  • 2015: Silver ADC for the publication “On the Road to F-ABRIC” and bronze for the F-ABRIC screw button
  • 2015: Nomination for the Swiss Design Prize in the Textile category for F-ABRIC
  • 2013: SwissAward 2012 in the economy category (for the two founders)
  • 2012: GfM Marketing Prize - annual prize from the Foundation for Marketing in Corporate Management
  • 2011: Design Prize Switzerland MERIT for continuous Swiss design achievement for Daniel and Markus Freitag
  • 2009: Swiss Design Prize in the Newcomer category : “V30 Friday Skid” by designer Colin Schaelli
  • 2009: Inclusion of the model (043) in the Innovation & Progress collection of the LVR-Industriemuseum
  • 2006: Gold for the “F-Shop” Hamburg at the 7th international architecture prize contractworld.award
  • 2006: Bronze for the Renegade photo series (photographer Noe Flum ) from the Art Directors Club Switzerland
  • 2005: Dragnet was presented in Paris at the Who's Next Fashion trade show as a milestone in “urban fashion”
  • 2003: The Top Cat is added to the design collection of the Museum of Modern Art in New York
  • 2003: Master of Swiss Web for the “F-CUT” as the best Swiss website
  • 2003: Gold for the F-Cut from the Art Directors Club Europe in the New & Mixed Media / Interactive Media category
  • 2003: Gold for the F-Cut from the Art Directors Club Switzerland in the Electronic Publishing category
  • 1999: Swiss Federal Design Prize
  • 1997: Prototype from 1993 included in the collection of the Museum für Gestaltung , Zurich

Exhibitions

  • 2015: The Freitag brothers receive a carte blanche from the musée de design et d'arts appliqués contemporains (mudac) in Lausanne. The result is the exhibition FREITAG AD ABSURDUM feat. Frank & Patrik Riklin
  • 2012: Friday - Out of the Bag. Museum of Design Zurich.

literature

  • Lars Müller (Ed.): Friday - Individual Recycled Freeway Bags. Photos by Jules Spinatsch, text by Max Küng, engl. Translation by Jim Stewart. Lars Müller Publishers , Baden 2001, ISBN 3-907078-47-0 .
  • Museum for Design Zurich, Renate Menzi (Ed.): Friday - A pocket book. Lars Müller Publishers, Baden 2012, ISBN 978-3-03778-278-1 .

Web links

Individual evidence

  1. ↑ a b c d e f Entry of "FREITAG lab.ag" in the commercial register of the Canton of Zurich ( Memento from March 5, 2020 in the Internet Archive )
  2. ↑ freitag.ch
  3. ↑ Gabriele Lueg & Köbi Gantenbein: Swissmade - current design from Switzerland . Ed .: Museum for Applied Arts Cologne. Hochparterre, Zurich 2001, ISBN 3-9521928-4-8 , p. 106 .
  4. ↑ The FREITAG bag production . In: FRIDAY . ( freitag.ch [accessed April 20, 2017]).
  5. ↑ Ingrid Loschen: Reclam's Mode and Costume Lexicon 6th Edition. Reclam, Stuttgart 2011, ISBN 978-3-15-010818-5 , p. 200.
  6. ↑ The career of the courier bag. on: welt.de , October 24, 2004, accessed June 9, 2015.
  7. ↑ a b http://www.moma.org/collection/object.php?object_id=88035 Model Top Cat in the design collection of the Museum of Modern Art in New York
  8. ^ Hall of Fame - Best of Swiss Web. Retrieved July 22, 2019 .
  9. ↑ Edi. The Swiss contract and advertising film award. Retrieved July 22, 2019 .
  10. ^ Hall of Fame - Best of Swiss Web. Retrieved July 22, 2019 .
  11. ↑ Edi. The Swiss contract and advertising film award. Retrieved July 22, 2019 .
  12. ↑ ADC Switzerland Archive. Retrieved July 22, 2019 .
  13. ↑ Federal Ecodesign Award - Competition - Previous Years - 2015. Accessed on July 22, 2019 .
  14. ↑ ADC Switzerland Archive. Retrieved July 22, 2019 .
  15. ↑ Friday bag in the LVR-Industriemuseum ( Memento from September 25, 2015 in the Internet Archive ), accessed on June 9, 2015.
  16. ↑ Friday ad absurdum. In: mudac. Retrieved July 22, 2019 (American English).

Coordinates: 47 ° 24 '50.1 "  N , 8 ° 32' 1.7"  E ; CH1903:  682 650  /  252031