Haman Alimardani

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hamansutra

Haman Alimardani ( listen ? / I ; * 1977 in Tehran ) is a Persian - German fashion designer , graphic designer and DJ who developed the hamansutra fashion label . He lives and works in New York and Munich . Audio file / audio sample

Life

Haman Alimardani and his four siblings spent their childhood in Tehran , New York and Munich . Alimardani speaks German , English and Fârsi . In his youth he made a name for himself in the Munich scene as a graffiti writer and as a club DJ for soul , house and rap music. In 1993 the artist group around Alimardani received funding from the city of Munich.

education

After finishing school, Alimardani first studied graphic design at the Blocher School in Munich (graduated in 1998), before succeeding as a fashion designer at the Central Saint Martins College of Art and Design in London in 2004 . During his apprenticeship, Alimardani initially assisted the fashion designer Kostas Murkudis , later he worked in the Munich military tailor shop and then at the Bavarian State Opera .

Work as a fashion designer

In 1996 Alimardani founded his own fashion label "hamansutra". Even before his state training as a fashion designer , he designed “Lingerie For The Year 2000” for the underwear company Mey . Two years later hamansutra made the costumes for a major project for the London Film School . On behalf of Jung von Matt , hamansutra created the full body suit “Blu Costume” in 2003/04 for the Geiz ist geil campaign of the electronics retail chain Saturn . In 2004 hamansutra designed the outfits for the video production “Another World” by the British singer Sonique, which received the iF Communication Design Award 2005 . In 2005 he drew the menswear prototypes for Porsche Design. In the same year hamansutra contributed a t-shirt design for the T-1 World Cup in Japan . A design competition was held as part of the event, for which artists from around the world submitted motifs for their country. Hamansutra developed an entire t-shirt collection for the Xbox 360 from Microsoft at Christmas 2005 . The following year, designed Hamansutra a gold suit for the Munich musicians AMOS and his video "I Can not Stop My Feet" .

From 2005 to 2008 Haman Alimardani taught at the Blocher School in Munich and the Academy for Mode & Design (AMD), also in Munich. He gave lectures on the subject of design at the Miami Ad School in Hamburg and the Munich University of Applied Sciences . After moving to New York in 2008, hamansutra started working on accessories lines. In 2010 hamansutra entered into a collaboration with StudioSeidel under the title “ 2010 Amateur World Cup ”. The project with music from Gomma Records presented a fashion collection based on the soccer world championship with strong elements of pornographic aesthetics as a satirical swipe to the main interests of the consumer world.

Work as a graphic designer

Between 1998 and 1999, the collaboration with Jung von Matt in Hamburg resulted in graphic projects for Benson & Hedges , Audi and Deutsche Bahn . In 2002 Haman Alimardani worked for Nike on the Scorpion KO project. The implementation took place in cooperation with the US media agency Wieden + Kennedy and the creative agency Less Rain from Berlin . In the same year, Alimardani was booked by the French fashion house Kenzo as a character designer for their "KENZO KIDS" collection.

From 2005 to 2008 Haman Alimardani taught at the Blocher School in Munich and the  Academy for Fashion & Design , also in Munich. He gave lectures on the subject of design at the  Miami Ad School in Hamburg, at the Parsons The New School for Design in New York and the  Munich University of Applied Sciences . From 2011 to 2012, Alimardani taught the “ideas presentation” course at the Miami Ad School in New York. From 2014 to the beginning of 2016 Haman Alimardani returned to the Academy for Fashion & Design, where he taught visual communication and fashion design. In 2009 Haman Alimardani gave a Pecha Kucha lecture in New York for the first time . Pecha Kucha asked him to give a presentation about his personal view of the future. The principle of Pecha Kucha is to give an exciting lecture within 6:40 minutes using 20 images that are faded in for 20 seconds each. Alimardani likes to apply this principle to lectures by his students today.

Exhibitions

  • 2010: hamansutra's CAZAL Sunglasses project “Homage to Cari Zalloni ”. Portraits and illustrations in Pablo's Birthday Gallery. Lookbook foreword by CAZAL designer Cari Zalloni. (New York)
  • 2010: Exhibitor at the 5th NY Art Book Fair, MoMA PS1 (New York)
  • 2009: Invitation from Pecha Kucha NY to present a series of 20 images (New York)
  • 2009: "Artificial Skin Collection 2060" lookbook preface by Arno Rink (New York and Munich, sturmfeder projects)
  • 2008: "Graduate Portfolios of 8 Young Designers", Board of Trustees (Munich)
  • 2008: "Not-For-Sale Works" (Munich, crooma)
  • 2005: "Fashion Card Book Exhibitions" (bookshops in London, Shanghai, Hong Kong, Munich and New York)
  • 2004: "Exhibition Of Finalists' Portfolios" (London, Central Saint Martins College)
  • 1999: Exhibition of collection items and 3-D illustrations (Munich, Blocher School)
  • 1996: Exhibition of illustrations (Gröbenzell, Bürgerhaus)
  • 1995: Exhibition of illustrations (Munich, Pasinger factory)

Awards and publications

  • In 2011 an article about hamansutra appears in (NOT A TOY, Pictoplasma ), an anthology with essays on radical approaches in fashion and costume design by Ted Polhemus, Ginger Gregg Duggan and others. a. ISBN 978-3-942245-02-9 .
  • In 2007 hamansutra was included in their listing “100 Of The World's Important Designers” (Contemporary Graphic Design, Taschen Verlag ) by the authors Charlotte and Peter Fiell . ISBN 978-3-8228-5269-9 .
  • 2005 iF Communication Design Award 2005 (with the Munich Design League)

Web links

Individual evidence

  1. ↑ TRAILER OF AMATEUR WORLD CUP 2010. March 15th 2010, archived from the original on February 7, 2014 ; accessed on August 3, 2020 .
  2. ↑ http://www.cazal-eyewear.com/
  3. ↑ http://www.pablosbirthday.com/
personal data
SURNAME Alimardani, Haman
ALTERNATIVE NAMES hamansutra
BRIEF DESCRIPTION German-Iranian fashion designer
DATE OF BIRTH 1977
PLACE OF BIRTH Tehran