Taschen (publisher)

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TASCHEN GmbH

logo
legal form GmbH
founding 1980
Seat Cologne , GermanyGermanyGermany 
management
  • Hans-Peter Kübler
    ( COO )
sales € 37.7 million (2018)
Branch Art book publisher
Website www.taschen.com

Taschen GmbH in Cologne, Hohenzollernring
The former Berlin publishing branch on the 4th floor at Kurfürstendamm 213 in the former rooms of the Brusberg gallery
The former Taschen Publishing Office in Los Angeles in the Crossroads-of-the-World building on Sunset Boulevard
The publisher's office in the Chemosphere home in the Hollywood Hills

Taschen is an independent, family-owned publisher for illustrated books with publications on the subjects of art, architecture, design, film, photography and lifestyle, founded on February 9, 1980 by Benedikt Taschen in Cologne .

history

1980-1984

Benedikt Taschen originally founded the publishing house to sell his extensive comic collection. Soon the first comics were published himself and in 1984 he ventured into the art book business. To do this, he borrowed money from an aunt who trusted her nephew's intuition and used it to buy a remaining 40,000 English edition of an English Magritte picture book at a price of one dollar each at a remaining stock fair in the USA . The entire edition was sold out within two months at a retail price of DM 9.95 at the time - an experience that would shape him. Taschen concluded from this that there was a gap in the art book market, which had previously been dominated by expensive art books, and that there was apparently a market for well-designed, multilingual, inexpensive art illustrated books that were printed in fairly large numbers. Encouraged by this success, he dared to venture into the art book market for the first time with a monograph on Annie Leibovitz .

1985-1995

In 1985 he started the successful Kleine Reihe with a monograph on Salvador Dalí , which now comprises over 200 titles and is available in up to 30 languages. This was followed by the establishment of further lines and the expansion to new areas of focus such as architecture, design, film and lifestyle. The motto of the publishing house policy remained to offer a wide, interested public well-produced art books at affordable prices and thus to give an increasingly international audience access to new subject areas. In addition, bags meanwhile sold inflatable plastic animals .

In 1986 Angelika Herbert started working as an editor at the publishing house. She became head editor and married Benedikt Taschen in 1996. Since then she has been called Angelika Taschen and has contributed to the publishing house's success by publishing more than 150 books herself. In 2004 the two were divorced.

1996 – today

In the second half of the 1990s, the sales structures were expanded with branches in Paris, London, New York, Madrid and Tokyo. In 1999 the publisher opened up to the high-price segment with a signed and so-called SUMO edition by Helmut Newton , limited to 10,000 copies , which was sold out within a short time. Copy number one - hand-signed by over 100 of the famous personalities depicted in the book - achieved 620,000 DM at a Berlin charity auction - bought by Bertil Hult  - and broke the record for the most expensive book of the 20th century. In January 2010 the Cologne regional court issued an injunction against the publisher, which prohibited the publisher from not being allowed to sell the reduced, modified version of the Helmut Newton volume published ten years later as "SUMO". Helmut Newton publisher Lothar Schirmer had previously submitted a corresponding application against Taschen Verlag for breach of competition law . The Newton sumo was later followed by Taschen's mammoth work GOAT - Greatest Of All Times - a homage to Muhammad Ali , which Der Spiegel described as "the biggest, heaviest and most dazzling thing that has ever been printed". There followed collector's editions u. a. on Nobuyoshi Araki , Peter Beard , David LaChapelle , Leni Riefenstahl , Sebastião Salgado , Annie Leibovitz , the Rolling Stones , Ai Weiwei , Gisele Bündchen , Naomi Campbell and David Hockney , which were edited personally by Benedikt Taschen and, according to the publisher's own information, mostly within a few years achieved many times their original selling price. The publication of Leni Riefenstahl's work was critically discussed in the media: The illustrated book "defies the argumentative impasse into which every argument with Riefenstahl, which cannot do without a moralizing assessment, inevitably leads" ( ZEIT ) and the Spiegel asked " why he [the publisher] throws Leni Riefenstahl products so massively on the market [...] when other people might see the material as fascist "and attested" market economy ignorance [...] - or [...] classic German coping fatigue. "Benedikt Taschen himself explained in an interview about the lack of problematization of Riefenstahl's role in the Third Reich: “That was not our job. There are enough books that you can and should read about it. ”One of the most expensive collector's items is being offered for € 480,000 , along with an extremely rare 348 gram piece of meteorite and an aluminum book stand designed by Marc Newson . In the summer of 2012, the publisher, together with Axel Springer SE, published “[d] the large picture book” with over 700 prints from the front pages of the tabloid newspaper . In spring 2014, the artists Ditte Ejlerskov and EvaMarie Lindahl criticized the male-dominated focus of the Basic Art series of bags, which at the time consisted of 95 books, five of which were dedicated to women. The Malmö Art Gallery and the Women's History Museum in Umeå took up the topic as part of their exhibitions. The artists presented an alternative list of international artists - including Marina Abramović , Judy Chicago , Barbara Kruger , Camille Claudel , Louise Bourgeois , Barbara Hepworth , Eva Hesse , Ana Mendieta , Hannah Höch , Bridget Riley , Sophie Taeuber-Arp , Meret Oppenheim , Agnes Martin and Hannah Wilke - who they thought would be suitable for the Basic Art series. Despite #MeToo allegations against Mario Testino , the publisher is planning to publish another volume with the photographer in 2020. However, further publications with the equally controversial photographer Terry Richardson are not planned.

As of 2014, Taschen-Verlag is the world market leader in the illustrated book sector with more than 20 million books sold annually. Taschen has subsidiaries in Germany, the USA, Great Britain, France, Spain, Japan and Hong Kong. Since 2014, the publishing family has also been active in the art trade through the Taschen Art company and has interests in restaurants in Los Angeles.

In January 2017 Marlene Taschen took over the management as Managing Director . In 2019, the publisher took over shares in a bookbindery in Italy.

program

The publisher's publications range from extensive editions with the complete works of Leonardo da Vinci to medium-sized books to the so-called Icons series, in which small volumes in flexible covers cover various topics (from historical advertising campaigns for Las Vegas to architecture and nude photos ) cover. The publisher also occasionally produces calendars, address books and postcards with familiar motifs.

In addition to selling relatively inexpensive art books, the publisher has been known to work in the mainstream - bookstores to bring that found previously only in a very limited market distribution. The spectrum of the literature sold ranged from fetish picture books to gay literature and historical erotica to men's magazines and pornography . Taschen helped bring it to a wider public by including this potentially controversial material in its mainstream mainstream programming. In October 2019, Marlene Taschen explained to Der Spiegel that the discrepancy had to be tolerated when publishing publications on automobile manufacturers such as Ferrari and a volume with contributions by scientists on the state of the earth (James Lovelock et al., Die Erde und Ich ) , because the world is "complex" and the "target groups are diverse, there is no tendency to moral judgments."

Stores

TASCHEN store on Cologne's Neumarkt
Taschen-Verlag at TEFAF 2019 Show
as spherical panorama

The publisher operates its own bookshops in Beverly Hills, Brussels, Hollywood, Cologne, London, Milan, Miami and Paris. The majority of the publisher's own branches are designed by Philippe Starck . Marc Newson took on the design of the Milan store. For the now closed New York store, the Brazilian artist Beatriz Milhazes designed a mural. Additional pop-up stores have occasionally been opened in Madrid, Paris and Berlin. In December 2014, Taschen also opened the publisher's first gallery for photographs and prints in Los Angeles , which was closed in 2018 after exhibitions with Albert Watson, Ellen von Unwerth and Michael Muller, among others. In addition to its head office in Cologne, Taschen has publishing offices in London, Los Angeles, New York and Paris. Since December 2016 Taschen has had a store in Charlottenburg - after the opening of the first shop on Friedrichstrasse in 2009 - again in Berlin, and since August 2018 in Hong Kong.

Known employees

  • Purple Schulz worked for Taschen's comic shop on Pfeilstrasse in the 1980s.
  • Uta Grosenick , publisher, worked for the publisher from 1999 to 2006.
  • Peter Gössel , art historian and author, wrote various monographs a. a. published on Julius Shulman , John Lautner and Richard Neutra as well as several architectural titles of the so-called Small Series .
  • Ludwig Könemann , publisher, was head of sales at the publishing house from 1989 to 1993.
  • Margit J. Mayer, once longtime Architectural Digest editor -in- chief and from 2011 to 2013 as head of the Berlin branch at Taschen, responsible for the program focus on style, travel and fashion; then editor-in-chief at Harper's Bazaar .
  • Burkhard Riemschneider was editor at Taschen until 2003 and is co-founder of the Berlin gallery neugerriemschneider .
  • Angelika Taschen worked for the publisher from 1987 to 2010 and has published numerous titles on the subjects of art, architecture, photography, design, travel and lifestyle during this time.

Trivia

In December 2012, the Simpsons paid tribute to the publisher with their own bag store in Springfield . The publisher was also mentioned in the Stanley Kubrick - Treehouse of Horror episode of The Simpsons in October 2014 with a reference to the Portrait of a City volumes.

In 2016, Leonardo DiCaprio gave Pope Francis a Hieronymus Bosch volume from Taschen-Verlag. Marlene Taschen also presented the volume Genesis by Sebastião Salgado to Pope Franziskus .

At the charity auction of the Cinema Against AIDS Gala in the Hôtel du Cap-Eden-Roc , organized by The Foundation for AIDS Research (amfAR), a library was sold, which was exclusively made up of pocket illustrated books and housed in a pavilion designed by Jean Prouvé an auction price of $ 2.7 million.

Barack Obama , like Rihanna , has a copy of the tape GOAT , which he received as a personal gift from Muhammad Ali and which he kept as a souvenir in the White House residence. Other prominent pocket book owners include Kendall Jenner , Jennifer Lopez and Moby .

literature

Movie

Web links

Commons : Bags  - collection of pictures, videos and audio files

Individual evidence

  1. ↑ Book report : Hans-Peter Kübler becomes managing director of Taschen , August 22, 2018, accessed on July 16, 2019.
  2. ↑ Annual financial statements as of December 31, 2018, accessed via the E-Bundesanzeiger
  3. ↑ Taschen editors pay tribute to 'the boat,' their office at the historic Crossroads of the World. February 22, 2019. Retrieved July 16, 2019 (American English).
  4. ↑ Michaela Cordes: Bags for 35 years. In: GG Magazine 03/15. Reason Enough, June 5, 2015, accessed August 29, 2019 .
  5. ↑ a b TASCHEN: Collector's Editions Catalog 2013 ( Memento of the original from November 27, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. .  @1@ 2Template: Webachiv / IABot / issuu.com
  6. ^ Munzinger-Archiv GmbH, Ravensburg: Benedikt Taschen - Munzinger Biographie. In: www.munzinger.de. Retrieved October 13, 2016 .
  7. ↑ Bloomberg.com: Germany's Publishing Heavyweight , May 2, 2004, accessed July 15, 2015.
  8. ↑ Michael Lawton: Back to Visual Basics: Cheap Art Books! , in the New York Times on October 8, 1993, accessed July 15, 2015.
  9. ↑ Jessica Berens: A passion for Taschen , in The Guardian November 4, 2001, accessed July 15, 2015.
  10. ↑ a b Simone Philippi: Internationalization Concepts of German Art Book Publishers since 1990. , Dissertation, University of Cologne, Institute of Art History, Prof. Dr. Antje von Graevenitz, 2005, accessed October 10, 2016.
  11. ↑ TASCHEN: The TASCHEN story 1987: Businesses to blow up. TASCHEN publisher. Retrieved May 14, 2020 .
  12. ↑ a b c Ulrike Knöfel and Martin Wolf: Wherever we can, we steal Der Spiegel 48/2001. Retrieved January 23, 2011.
  13. ↑ a b Carmen Böker: I come from the old world in the Berliner Zeitung of August 31, 2013, accessed on July 15, 2015.
  14. ↑ Die Welt : A Bunker Many Books from June 13, 2010.
  15. ↑ Author page Amazon.de : Angelika Taschen: books, audio books, bibliography, discussions , accessed on January 24, 2011.
  16. ↑ Book market : Angelika and Benedikt Taschen file for divorce, but further collaboration agreed , April 15, 2003, accessed on March 18, 2016.
  17. ↑ Elisabeth Binder: Royal atmosphere with Queen Silvia makes good deeds a pleasure - 1.3 million DM came together in the Tagesspiegel on April 7, 2000, accessed on November 2, 2016.
  18. ↑ Thomas Hummitzsch: Helmut Newton's SUMO is back in the Berliner Literaturkritik on November 26, 2009, accessed on November 2, 2016
  19. ↑ Deutsches Kameramuseum : Photo books: Helmut Newton: SUMO , accessed on November 2, 2016
  20. ↑ BuchMarkt Verlag K. Werner GmbH: Why there is a crash between Lothar Schirmer and Benedikt Taschen. In: BuchMarkt. January 28, 2010, accessed on August 26, 2019 (German).
  21. ^ Art book / case "Sumo": preliminary injunction against Taschen confirmed. Retrieved August 26, 2019 .
  22. ↑ art book / "We have solid publishing interests to defend". Retrieved August 26, 2019 .
  23. ↑ Thomas Hüetlin: Ali's last victory, Der Spiegel 41/2003. Retrieved February 10, 2011.
  24. ↑ TASCHEN: Leni Riefenstahl. Africa (Limited Edition) - TASCHEN Verlag. Retrieved August 29, 2019 .
  25. ↑ CAROLA SCHMITT: God is a photographer . In: The daily newspaper: taz . May 15, 2000, ISSN  0931-9085 , p. 13 ( taz.de [accessed on August 29, 2019]).
  26. ↑ Wiebke Brauer: Riefenstahl Marketing: Leni sells! In: Spiegel Online . December 6, 2000 ( spiegel.de [accessed September 3, 2019]).
  27. ↑ CAROLA SCHMITT: God is a photographer . In: The daily newspaper: taz . May 15, 2000, ISSN  0931-9085 , p. 13 ( taz.de [accessed on September 3, 2019]).
  28. ^ Elisabeth Bronfen: Triumph of seduction . In: The time . October 19, 2000, ISSN  0044-2070 ( zeit.de [accessed on September 3, 2019]).
  29. ^ Website of the publisher: Norman Mailer, Marc Newson, No. 1,969. MoonFire Lunar Rock Ed. , accessed March 31, 2016.
  30. ↑ WORLD: Magnificent anniversary volume: "With 'Bild' I get up and I go to bed" . June 20, 2012 ( welt.de [accessed August 29, 2019]).
  31. ↑ The big BILD book: New edition for 65 years of BILD will be published on September 14, 2017. September 12, 2017, accessed on August 29, 2019 (German).
  32. ↑ På jakt efter kvinnorna - som borde finnas | Culture KvP | Kvällsposten. Retrieved August 26, 2019 (Swedish).
  33. ↑ About: Blank Pages - feminist history in the making at Malmö Konsthall. In: CultureNordic. May 5, 2014. Retrieved August 26, 2019 (American English).
  34. ↑ Malmö Konsthall. May 8, 2014, accessed August 26, 2019 .
  35. ↑ About: the Blank Pages - Kvinnohistoriskt museum. Accessed August 26, 2019 .
  36. ↑ Amalie Kristine Frederiksen: Bags under Fire. In: Kunstkritikk. April 25, 2014. Retrieved August 26, 2019 (American English).
  37. ^ About the Blank Pages. In: EVAMARIE LINDAHL. Retrieved January 25, 2017, October 7, 2019 (UK English).
  38. ↑ a b c d e f g Marlene Taschen tries to renew her father's photo book empire. Retrieved October 7, 2019 .
  39. ↑ Degen Pener: Taschen Books Chief Reveals New Projects, Talks 'Fifty Shades' and $ 12M Books , The Hollywood Reporter , November 25, 2014, accessed December 4, 2014.
  40. ^ Taschen Art GmbH, Cologne. Retrieved October 7, 2019 .
  41. ^ Garrett Snyder: Jon and Vinny's Excellent Adventure. In: Los Angeles Magazine. January 2, 2018, Retrieved October 7, 2019 (American English).
  42. ^ Condé Nast: Out to Lunch with Benedikt Taschen. Retrieved October 7, 2019 .
  43. ↑ Rüdiger Schmitz-Normann: "You can do everything that I can" ( Memento from February 3, 2017 in the Internet Archive ), Handelsblatt , December 22, 2016, accessed on April 10, 2017
  44. ^ Publisher's website: 2016 - A Bigger Year , accessed on April 10, 2017
  45. ↑ Succession in family businesses: These are the heirs of the family dynasties. Retrieved August 29, 2019 .
  46. ↑ Interview with publisher Marlene Taschen / "Try more". Retrieved October 15, 2019 .
  47. ↑ Anna v. Münchhausen: The high-flyer DIE ZEIT 24/1993.
  48. ↑ Philip Kahle: Hard and Wonderful Times . In: The daily newspaper: taz . February 7, 1996, ISSN  0931-9085 , p. 13 ( taz.de [accessed on August 29, 2019]).
  49. ^ TASCHEN stores , publisher's website, accessed December 1, 2014.
  50. ↑ Website of the designer Philippe Starck : Store projects worldwide ( Memento of the original from March 14, 2016 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.starck.com archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed March 16, 2016.
  51. ^ Website of the designer Marc Newson : Taschen Milan Store - Furniture & Display Systems , accessed on March 16, 2016.
  52. ↑ Penelope Green in the New York Times, December 27, 2006: A Playful Gallery Vibe Returns to SoHo in a Showcase for Art Books From Taschen , accessed March 30, 2016.
  53. ↑ Book market : Pictures from the pocket pop-up store in Berlin , November 29, 2013, accessed on March 18, 2016.
  54. ↑ Press release book report : Taschen opens its own gallery in Los Angeles: New stage for art ( Memento from December 9, 2014 in the Internet Archive ) , accessed on December 4, 2014.
  55. ↑ TASCHEN: The Show Will Go On. TASCHEN publisher . ( taschen.com [accessed November 9, 2018]).
  56. ↑ Book market : Taschen moves into Berlin office on Ku'damm , December 6, 2012, accessed on March 18, 2016.
  57. ↑ TASCHEN: TASCHEN Verlag: Contact us. Retrieved July 16, 2019 .
  58. ↑ Taschen again with store in Berlin , buchmarkt.de, November 18, 2016, accessed on November 19, 2016
  59. ↑ TASCHEN: Hello, Hong Kong !. TASCHEN publisher . ( taschen.com [accessed November 9, 2018]).
  60. ^ Bringing boundary-breaking art books to Berlin. Retrieved May 7, 2009, September 3, 2019 (UK English).
  61. ↑ Purple Schulz: Longing remains . editionfredebold, 2015, ISBN 978-3-944607-16-0 ( google.de [accessed on May 14, 2020]).
  62. ↑ Website of the publisher: Author profile: Peter Gössel - Biography , accessed on August 16, 2016.
  63. ↑ Barbara Bauer: A picture book career in Focus from January 24, 2000, accessed on August 15, 2016.
  64. ↑ Axel Spilcker: Crash of an entrepreneur in the Kölner Stadt-Anzeiger from April 19, 2004, accessed on August 15, 2016.
  65. ↑ Book market : Margit J. Mayer switches to Taschen and sets up a new publishing office in Berlin , July 15, 2011, accessed on March 18, 2016.
  66. ↑ Frankfurter Rundschau : Style is always a longing , December 31, 2011, accessed on March 18, 2016.
  67. ↑ Alfons Kaiser : From It Bags and other monsters . In FAZ of September 10, 2013, accessed on August 19, 2016.
  68. ↑ Die Welt : Art sometimes turns the world upside down , March 28, 2003, accessed on March 18, 2016.
  69. ↑ Website of the publisher: Author profile: Biography - Angelika Taschen , accessed on August 15, 2016.
  70. ↑ DigitalArtsOnline.co.uk: Taschen opens shop in The Simpsons to make Springfield hip , December 12, 2012, accessed March 18, 2016.
  71. ↑ Facebook : An enticing new TASCHEN book presented by Mr Burns! , October 22, 2014, accessed March 18, 2016.
  72. ↑ Book market : ... the Taschen Verlag: Leonardo DiCaprio gives the Pope TASCHEN's Hieronymus Bosch , January 30, 2016, accessed on March 18, 2016.
  73. ↑ TASCHEN Limited Editions 2018/19. Retrieved October 7, 2019 .
  74. ↑ Börsenblatt : Charity auction at the Cannes Film Festival - $ 2.7 million for a pocket library , in the Börsenblatt on May 23, 2016, accessed on May 25, 2016.
  75. ↑ Photo on Rihanna's Instagram channel : Thank you @ciarrap ... this is so sexy. Love you sis #JeffKoonsOriginal #Ali #GOAT
  76. ↑ Video post on Barack Obama's Facebook channel: As we mourn the passing of Muhammad Ali and celebrate his life, I wanted to take a few minutes to show you some special things from The Champ.
  77. ^ Vogue Youtube channel : 73 Questions With Kendall Jenner , accessed August 19, 2016.
  78. ↑ Jennifer Lopez's Instagram channel : Gotta get it in… #workinonmyfitness #gymtime #cardio #thereIamwithnomakeupagain! Lol, '' Retrieved August 19, 2016.
  79. ↑ Moby's Instagram channel : My friend @ michaelmuller7 is… '' , accessed on August 19, 2016.