J. Fröschl & Co.

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Electrical technical wholesale ETG J. Fröschl & Co. GmbH & Co. KG
legal form Limited Liability Company & Compagnie Kommanditgesellschaft
founding 1920
resolution 2004
Reason for dissolution Merger after takeover
Seat Munich GermanyGermanyGermany 
management Götz Ganghofer
Dirk Jan de Graaff
Holger Heckle
Number of employees 2,800
sales EUR 1.1 billion
Branch Electrical retailers
As of December 31, 2003

J. Fröschl & Co. was an electronics retailer founded in Munich in 1920 . In addition to wholesaling, the family company operated up to 30 specialty stores for electrical appliances and entertainment electronics in retail out across Germany until 2004 under the name Fröschl . At times it was one of the 500 largest companies in Germany and is now part of the Rexel Group as Hagemeyer Germany .

history

In 1920, Martin and Josef Fröschl founded in a Munich backyard the Electrotechnical wholesale J. Fröschl & Co. to power stations with cables to power from 1930 was the company as J. Fröschl & Co. GmbH in Regensburg in the Luitpoldstraße 18 resident. In the years that followed, the business was expanded to include retail and a number of electronics stores were opened in southern Germany . The J. Fröschl & Co. GmbH in Augsburg was founded and opened in Regensburg under the direction of Martin and Wilfried Fröschl on Weichser way a large specialty market for electrical goods.

In 1957, Fröschl took over the Heimbach electronics store in Rosenheim am Ludwigsplatz, which Joseph Heimbach had founded in 1920 and which had been run by his daughter Anna and son-in-law Martin Schuhbauer since 1921. In 1964, J. Fröschl & Co. opened a specialist electronics shop in Kaufbeuren with a workshop at what is now the bus station / hotel on the tower. In 1984 the location was relocated to Ganghoferstraße.

In 1991 Fröschl joined the Dutch Hagemeyer NV. Since no agreement could be reached on a realignment of the business, Martin Fröschl left J. Fröschl & Co. GmbH in Regensburg in 1993. In 1994 Wilfried Fröschl also gave up his shares and management. In the same year, a profit and loss transfer and control agreement was concluded with ETG J. Fröschl & Co. GmbH & Co. based in Munich. Wilfried Fröschl then founded ITF-EDV Fröschl in Walderbach, which became Dr. Neuhaus Telekommunikation GmbH , Hamburg belonged.

In November 1996, J. Fröschl & Co. GmbH & Co. in Augsburg, J. Fröschl & Co. GmbH & Co. in Regensburg and J. Fröschl & Co. GmbH & Co. in Munich became Elektro Technischer Großhandel ETG J. Fröschl & Co. GmbH & Co. KG with headquarters in Munich merged. In 2001, the merger of Elektrohandel Beteiligungs GmbH and Euro Marketing & Dienstleistungs GmbH followed.

Between 1997 and 2003 ETG J. Fröschl & Co. expanded nationwide by taking over various electrical wholesalers. These include the companies Ziesenhenne & Appel GmbH & Co.KG, Heim Elektro-Wholesale, RO Krauskopf, Assmy & Böttger GmbH, Läer & Co. Elektro-Fachgroßhandel GmbH, Stahl Elektro GmbH, Heberlein & Probst Elektro Großhandlung GmbH & Co. and Mürdel- Elektro GmbH. In addition, a new, large branch was opened opposite the Olympia shopping center in Munich.

In 2003 Manfred Burkhart left the company as managing director. With 500 employees, the specialist stores generated sales of 120 million euros and were unprofitable. Therefore, the company focused on the wholesale business. Fröschl closed the first branches in Nuremberg , Ulm , Regensburg , Amberg and Ingolstadt . 2004 took over the Metro Group is part of Media-Saturn-Holding GmbH after approval by the Bundeskartellamt, eight of the remaining 17 stores of the Fröschl electric chain. Including Munich, Traunstein , Weilheim , Augsburg , Ansbach , Donauwörth and Memmingen that have been converted into Media-Markt or Saturn specialist stores. The shops in Rosenheim , Mühldorf , Kaufbeuren and Straubing were taken over by the long-standing Fröschl employees Dieter Fischer (home appliance central purchasing) and Alwin Wolf (manager for the Ulm / Allgäu region) and under the newly founded company ElektroPark Allgäu GmbH in cooperation with the specialist trade - ElectronicPartner (EP) group continued.

After the specialty stores were shed, the remaining wholesale division of the Fröschl Group was merged in 2004. ETG J. Fröschl, Ziesenhenne & Appel, Assmy & Böttger, Stahl Elektro, Brück, Mürdel Elektro, Läer & Co. and RO Krauskopf became Hagemeyer Deutschland GmbH & Co. KG. merged. In 2008 the French Rexel SA took over the company together with the parent company Hagemeyer NV

With the takeover agreement dated March 23, 2011, Hagemeyer Deutschland GmbH & Co. KG took over Euro Marketing & Dienstleistungs GmbH.

Corporate structure

Fröschl, with its wholesale division and up to 30 retail branches, was at times one of the 500 largest German companies. The stationary and online traded product range comprised electrical installations, lamps, electrical appliances, entertainment electronics, office equipment and sound carriers. Until it was completely merged into Hagemeyer Deutschland GmbH & Co. KG in 2004, the company was divided as follows:

  • J. Fröschl & Co. GmbH, Munich (1920–1996)
  • J. Fröschl & Co. GmbH, Regensburg (approx. 1930–1996) with the branches Weiden and Amberg
  • J. Fröschl & Co. GmbH, Augsburg (unknown - 1996)

This became:

  • HFK Elektrohandel Beteiligungs GmbH, Munich (1993–2001)
  • Euro Marketing & Service GmbH, Munich (until 2011)
  • J. Fröschl Service GmbH & Co. Munich (1996–1999) later Froschkönig
  • Electrical technical wholesale ETG J. Fröschl & Co. GmbH & Co. Munich (1996-2004)
    • Ziesenhenne & Appel, branch of ETG J. Fröschl & Co. in Munich (1996-2004)
    • Alfred Heim, branch of ETG J. Fröschl & Co. in Mannheim (1997–1999)
    • Heim Elektro-Großhandel, branch of ETG J. Fröschl & Co. in Weinheim and Heidelberg (1997–1999)
    • RO Krauskopf, branch of ETG J. Fröschl & Co. in Glinde (1998–2004)
    • Brück Elektrofachgrosshandel GmbH & Co. KG in Bad Hersfeld (1998-2004)
    • ELAPP Elektrotechnik und Handel GmbH in Saarbrücken (1998-2004)
    • Assmy & Böttger, branch of ETG J. Fröschl & Co. in Bremen (1999–2004)
    • Läer & Co., branch of ETG J. Fröschl & Co. in Gütersloh (1999–2004)
    • Stahl Elektro, branch of ETG J. Fröschl & Co. in Oberhausen (2000–2004)
    • Heberlein & Probst, branch of ETG J. Fröschl & Co. in Munich (2001–2004)
    • Mürdel elektro, branch of ETG J. Fröschl & Co. in Munich and Kempten (2003-2004)
    • Union Elektro, branch of ETG J. Fröschl & Co. in Ravensburg (2003-2004)

Trivia

  • Company founder Josef Fröschl was mentioned in a 1966 report by the magazine Der Spiegel entitled The Rich in Germany .
  • Leopold Stiefel , lead founder and chairman of Media-Saturn-Holding until the end of 2006, was department head at Fröschl & Co. from 1964 to 1968.
  • The advertising slogan First see what Fröschl has and don't be a frog, go to Fröschl were well known in the region.
  • On May 11, 2001 members of Greenpeace searched a Munich Fröschl branch for environmentally harmful refrigerators and found what they were looking for.

Web links

literature

  • Electrical material. J. Fröschl & Co. Electrical wholesalers and agencies . Self-published, Munich 1935.

Individual evidence

  1. ↑ a b c d Elektro Technischer Wholesale ETG J. Fröschl & Co GmbH & Co KG. In: Top 500.Retrieved November 16, 2016 .
  2. ↑ a b c Damian Sicking: Media-Saturn grabs eight Fröschl branches. In: Channel partner. IDG Business Media, January 15, 2004, accessed November 16, 2016 .
  3. ↑ a b History and Milestones. Hagemeyer Germany, accessed November 16, 2016 .
  4. ↑ a b c Metro AG buys from Fröschl. In: Münchner Merkur . April 11, 2009, accessed November 17, 2016 .
  5. ^ The Heimbach electronics store in the former Schmidbräu on Ludwigsplatz. Rosenheim City Archives, accessed on November 17, 2016 .
  6. ↑ a b Fröschl opens a specialty shop in Kaufbeuren. In: Company history. Euronics Germany , accessed on November 17, 2016 .
  7. ^ Report of the Federal Cartel Office on its activities in 1991/1992. (PDF) In: Drucksache 12/5200. German Bundestag , June 24, 1993, accessed November 17, 2016 .
  8. ↑ a b c d J. Fröschl & Co. In: Moneyhouse . Retrieved November 16, 2016 .
  9. ↑ Fröschl. Sagemcom Fröschl, accessed November 16, 2016 .
  10. ↑ a b Thomas Rieke: Fröschl wants to help on the jumps. In: Mittelbayerische. November 18, 2014, accessed November 16, 2016 .
  11. ↑ The Cartel Office approves the Fröschl takeover. In: mediabiz. February 19, 2004, accessed November 17, 2016 .
  12. ^ Report of the Federal Cartel Office on its activities in 2003/2004. (PDF) In: Drucksache 15/5790. German Bundestag, June 22, 2005, accessed on November 17, 2016 .
  13. ↑ Media-Saturn buys electronics chain Fröschl. In: Channel partner. IDG Business Media, January 12, 2004, accessed November 16, 2016 .
  14. ↑ Andreas Th. Fischer: Managing Director leaves electronics chain Fröschl. In: Channel partner. IDG Business Media, November 27, 2003, accessed November 16, 2016 .
  15. ^ Hans-Dieter Haas, Martin Heß, Werner Kloh, Hans-Wilhelm Windhorst: Enterprises and markets - an introduction. (PDF p. 3) In: National Atlas Volume 8. Retrieved on November 16, 2016 .
  16. ^ Material catalog J. Fröschl & Co from 1982
  17. ^ Peter Bruges: The rich in Germany. In: Der Spiegel 39/1966. September 19, 1966, accessed November 16, 2016 .
  18. ↑ Media Markt: How stupid is the concept really? 1st edition. Walhalla and Praetoria, 2011, ISBN 978-3-8029-3846-7 ( limited preview in Google book search).
  19. ↑ Greenpeace campaign at Fröschl against climate-damaging refrigerators. Greenpeace Munich, May 12, 2001, accessed on November 17, 2016 .

Coordinates: 48 ° 8 ′ 14.1 ″  N , 11 ° 33 ′ 37.2 ″  E