Market (WDR)

Television broadcast
Original title	market
Country of production	Germany
length	45 or 90 (Markt XL) minutes
Broadcasting cycle	weekly (wednesday)
genre	magazine
Moderation	Anna Planken
First broadcast	January 2, 1989 on West 3

Markt (spelling: markt ) is a business and consumer magazine of Westdeutscher Rundfunk , which focuses on the critical lighting of procedures in business on the one hand and product tests on the other.

The long-term broadcasting slot was on Monday evenings from 9:00 p.m. to 9:45 p.m. on WDR television until the end of 2015 , and since January 2016 the program has been broadcast on Wednesdays from 8:15 p.m. to 9:00 p.m. The program has been moderated since July 2012 by Anna Planken , the long-term deputy of Helmut Rehmsen , who left the program at the beginning of June 2012 after more than ten years. Ellen Ehni or Simon Pützstück will represent Planken .

Every now and then the transmission time was extended to 90 minutes; the show was then called Markt XL .

Content

Product tests are an important part of the program. These are the subject of the program's own sections scanner and quick test . In the scanner, objects (such as apples) are usually "examined" from various perspectives (such as origin, taste and occurrence of pesticides), while the short quick tests usually show a product that appeared on the day of the broadcast - often at a discount store as a special bargain sufficient suitability is checked. These tests are carried out on the one hand by the editors themselves, on the other hand always by experts from testing organizations such as TÜV Rheinland or universities; but not infrequently also by viewers as representatives of the product target group.

Frequent topics are also problems of viewers with different companies or authorities. In the market helps section , the reporter tries to persuade the companies or institutions concerned to give in or to get compensation for the effort. These posts are often followed by hints or expert tips on how the problem can be avoided.

In addition, the program often deals with current economic and environmental issues, such as B. the energy transition or the euro crisis , and prepares them - often satirical - with a focus on the consumer.

Occasionally, the program also includes a competition which, unlike many other television competitions, cannot be accessed via an expensive special telephone number, nor can it be solved simply by carefully following the program. There are always two espresso cups in the market design to be won. At the end of the program, wrong but original solutions are read out.

Brand check

Markt also examines various well-known companies in four aspects that depend on the industry. This own, unmoderated program is then called Brand Check .

While Tchibo was already being tested on January 10, 2011, the other four followed in August 2011 at market airtime on WDR. In early 2012, the series was continued in the first at prime time . The consequence to Media Markt was put in at short notice. In May 2012, the first aired three more issues. The episodes broadcast in the first were partly discussed and quoted hard but fair on the talk show that was broadcast afterwards . The fourth season aired from January 7, 2013; the fifth started on June 24, 2013.

With the first episode of the sixth season on March 17, 2014, the show returned to WDR television as a “brand check extra”. In addition to the name, the concept has also been changed: the respective brand is compared with three specialist retailers from one city (e.g. fruit sellers, butchers and bakers against Netto Marken-Discount). Instead of the usual evaluation, points are awarded, with a maximum of two points per point of view. The participating retailers are presented in detail in each episode.

At the start of the seventh season on August 25, 2014, the brand check returned to the first with the original concept as part of the new Monday check .

Since August 27, 2012 there have been comparable programs from the NDR program of the same name .

The instrumental title Battle Without Honor or Humanity by Tomoyasu Hotei is used as the title melody and background music for the series . The striking instrumental title was originally popularized through the action film Kill Bill Volume 1 (2003).

No.	St.	Surname	Companies	First broadcast	Viewpoints and evaluation
season 1
Pilot film		The Tchibo check	Tchibo	Jan. 10, 2011 on WDR	Seduction: great	Control: carefully	Taste: not recognized	Fairness: insufficient
1	1	The IKEA check (1)	IKEA	0Aug. 1, 2011 on WDR	Seduction: clever	Quality: neat	Origin of wood: obscure	Fairness: inadequate
2	2	The Ferrero check	Ferrero (especially Nutella and Mon Chéri )	0Aug. 8, 2011 on WDR	Recipe: unique	Seduction: immense	Ease: misleading	Fairness: insufficient
3	3	The ARAL check	Aral	Aug. 15, 2011 on WDR	Fuel quality: high	Shop & Bistro: expensive & good	Environmental risk: great	Pricing: sophisticated
4th	4th	The Aldi-Check (1)	Aldi (v. A. Aldi Süd )	22 Aug 2011 on WDR	Seduction: amazing	Price advantage: overestimated	Quality: neat	Fairness: insufficient
season 2
5	1	The Lidl check	Lidl	0Jan. 9, 2012 in the first	Price advantage: overestimated	Stress factor: bearable	Quality: neat	Fairness: insufficient
6th	2	The McDonald's check	MC Donalds	Jan. 16, 2012 in the first	Taste: disappointing	Seduction: refined	Wholesomeness: poor	Fairness: insufficient
7th	3	The H&M check	HM	Jan. 23, 2012 in the first	Prices: low	Quality: neat	Trend factor: high	Fairness: doubtful
(8th)	(4)	The Media Markt Check	Media Markt	0Feb. 6, 2012 in the first	Price image: phenomenal	Price advantage: overestimated	Fairness: expandable	Advice: a matter of luck
season 3
9	1	The CocaCola check	The Coca-Cola Company	0May 7, 2012 in the first	Recipe: unique	Health risk: underestimated	Advertising impact: phenomenal	Fairness: insufficient
10	2	The dm check	Dm-market	May 14, 2012 in the first	Catching customers: successful	Price advantage: overestimated	Quality: neat	Fairness: expandable
11	3	The adidas check	Adidas	May 21, 2012 in the first	Brand effect: amazing	Leisurewear: overpriced	Sportswear: good	Fairness: insufficient
Season 4
12	1	The Edeka / Rewe check	Rewe and Edeka	0Jan. 7, 2013 in the first	Sales pitch: sophisticated	Price: reasonable	Quality: moderate (REWE), okay (Edeka)	Fairness: insufficient
13	2	The ADAC check	ADAC	Jan. 14, 2013 in the first	Trust: excessive	Savior in an emergency: reliable	Tester: convincing	Employer: doubtful
14th	3	The TUI check	Tourism Union International	Jan. 21, 2013 in the first	Quality: neat	Service: mixed	Price: high	Fairness: insufficient
No.	St.	Surname	Companies	First broadcast	Aspects and evaluation (scale from 0 to 3)
15th	4th	The Apple check	Apple Inc.	0Feb. 4, 2013 in the first	infected ?! strong	is simple ?! quite	is it worth its price ?! barely	is fair ?! Not
Season 5
No.	St.	Surname	Companies	First broadcast	Viewpoints and evaluation
16	1	The Bauhaus / OBI check	Bauhaus , OBI	June 24, 2013 in the first	Price advantage: overestimated	Quality: neat	Advice: moderate (obi), inadequate (Bauhaus)	Eco factor: expandable
17th	2	The Nivea-Check	Nivea	0July 1, 2013 in the first	Cheat factor: considerable	Protection: neat	Schick: so-so	Fairness: expandable
18th	3	The Aldi-Check (2)	Aldi	0July 8, 2013 in the first	Trust: excessive	Freshness: neat	Bargain: a matter of luck	Fairness: insufficient
Extra episodes
No.	St.	Surname	Company / city	First broadcast	Points of view and evaluation points
19th	1	Who Beats Saturn?	Saturn / Düren	17th Mar 2014 on WDR	Selection: retailer 0 Saturn 1	Price: Retail 1 Saturn 1	Service: Specialist shop 2 Saturn 0	Regiofaktor: Fachhandel 1 Saturn 1
20th	2	Who beats Netto?	Netto Marken-Discount / Münster	24 Mar 2014 on WDR	Purchasing: specialist trade 1 net 1	Regional factor: specialist trade 2 net 0	Taste: Specialized trade 1 net 1	Health: Specialist trade 1 net 1
21st	3	Who Beats Amazon?	Amazon.com / Dortmund	31 Mar 2014 on WDR	Purchasing: Specialist 1 Amazon 1	Advice: specialist trade 2 Amazon 0	Regional factor: Specialist trade 1 Amazon 1	Service: Specialist 1 Amazon 2
22nd	4th	Who Beats Obi?	Obi / Bielefeld	0April 7, 2014 on WDR	Quality: Specialist trade 2 Obi 0	Time + money: Specialist trade 1 Obi 1	Regiofaktor: Fachhandel 1 Obi 1	Advice + action: Specialist trade 1 Obi 0
Season 6
No.	St.	Surname	Companies	First broadcast	Viewpoints and evaluation
23	1	The Ikea check (2)	Ikea	Aug. 25, 2014 in the first	Stress factor: underestimated	Ikea principle: sophisticated	Quality: sufficient	Fairness: feigned
24	2	The Iglo / Frosta check	Iglo , Frosta	0Sep 1 2014 in the first	Price: reasonable	Promise of freshness: exaggerated	Eco image: embellished	Fish origin: non-transparent
25th	3	The Deutsche Bahn check	Deutsche Bahn	08 Sep 2014 in the first	Prices: obscure	Punctuality: embellished	Cleanliness: expandable	Speed ​​promise: exaggerated
26th	4th	The jeans check	H&M , KiK , G-Star , Levi's	Sep 15 2014 in the first	Look	quality	fairness
Season 7
No.	St.	Surname	Companies	First broadcast	Points of view and evaluation points
27	1	The discounter check	Lidl , Aldi , Netto Marken-Discount	Sep 14 2015 in the first	Price: Lidl 2 Aldi 1 Netto 0	Taste: Lidl 2 Aldi 0 Netto 1	Freshness: Lidl 2 Aldi 1 Netto 0	Range: Lidl 2 Aldi 0 Netto 1	Meat: Lidl 1 Aldi 0 Netto 2	Origin of meat: Lidl 0 Aldi 0 Netto 0	Payment: Lidl 2 Aldi 1 Netto 0
No.	St.	Surname	Companies	First broadcast	Viewpoints and evaluation
28	2	The Nestlé Check (1)	Nestlé	21 Sep 2015 in the first	Price: high	Taste: mediocre	Fairness: insufficient	Health effect: questionable
29	3	The Nestlé Check (2)	Nestlé	28 Sep 2015 in the first
Season 8
30th	1	The Deichmann check	Deichmann SE	April 25, 2016 in the first	Price promise: kept	Quality: mixed	Style factor: underestimated	Fairness: expandable
31	2	The Tchibo check	Tchibo	0May 2, 2016 in the first	Coffee: okay	Bargain: disappointing	Fairness: expandable
32	3	The Dr. Oetker check	Dr. Oetker GmbH	0May 9, 2016 in the first	Trust: blind	Quality: okay	Cheat factor: amazing	Taste: disappointing
Season 9
33	1	The C&A check	C&A	0October 9, 2017 in the first	Quality: neat	Style: hit and miss	Organic promise: kept	Fairness: expandable
34	2	The Haribo check	Haribo	October 16, 2017 in the first	Temptation: enormous	Goldbär: overrated	Eco-factor: questionable	Fairness: insufficient
35	3	The Thermomix Vorwerk check	Thermomix , Vorwerk	October 23, 2017 in the first	Success guarantee: works	Quality: very good / average	Cult factor: very high	Fairness: could be improved

See also

• Market (NDR)

Similar broadcasts

• WISO ( ZDF )
• Market check ( SWR television )
• MEX. the market magazine ( hr television )
• SUPER.MARKT ( rbb television )

Web links

• Market on wdr.de
• Brand check on daserste.de

Individual evidence

1. ↑ Small specialist retailers challenge big brands - four episodes from March 17th. WDR , February 4, 2014, accessed March 24, 2014 .