Market (WDR)
Television broadcast | |
---|---|
Original title | market |
Country of production | Germany |
length | 45 or 90 (Markt XL) minutes |
Broadcasting cycle |
weekly (wednesday) |
genre | magazine |
Moderation | Anna Planken |
First broadcast | January 2, 1989 on West 3 |
Markt (spelling: markt ) is a business and consumer magazine of Westdeutscher Rundfunk , which focuses on the critical lighting of procedures in business on the one hand and product tests on the other.
The long-term broadcasting slot was on Monday evenings from 9:00 p.m. to 9:45 p.m. on WDR television until the end of 2015 , and since January 2016 the program has been broadcast on Wednesdays from 8:15 p.m. to 9:00 p.m. The program has been moderated since July 2012 by Anna Planken , the long-term deputy of Helmut Rehmsen , who left the program at the beginning of June 2012 after more than ten years. Ellen Ehni or Simon Pützstück will represent Planken .
Every now and then the transmission time was extended to 90 minutes; the show was then called Markt XL .
Content
Product tests are an important part of the program. These are the subject of the program's own sections scanner and quick test . In the scanner, objects (such as apples) are usually "examined" from various perspectives (such as origin, taste and occurrence of pesticides), while the short quick tests usually show a product that appeared on the day of the broadcast - often at a discount store as a special bargain sufficient suitability is checked. These tests are carried out on the one hand by the editors themselves, on the other hand always by experts from testing organizations such as TÜV Rheinland or universities; but not infrequently also by viewers as representatives of the product target group.
Frequent topics are also problems of viewers with different companies or authorities. In the market helps section , the reporter tries to persuade the companies or institutions concerned to give in or to get compensation for the effort. These posts are often followed by hints or expert tips on how the problem can be avoided.
In addition, the program often deals with current economic and environmental issues, such as B. the energy transition or the euro crisis , and prepares them - often satirical - with a focus on the consumer.
Occasionally, the program also includes a competition which, unlike many other television competitions, cannot be accessed via an expensive special telephone number, nor can it be solved simply by carefully following the program. There are always two espresso cups in the market design to be won. At the end of the program, wrong but original solutions are read out.
Brand check
Markt also examines various well-known companies in four aspects that depend on the industry. This own, unmoderated program is then called Brand Check .
While Tchibo was already being tested on January 10, 2011, the other four followed in August 2011 at market airtime on WDR. In early 2012, the series was continued in the first at prime time . The consequence to Media Markt was put in at short notice. In May 2012, the first aired three more issues. The episodes broadcast in the first were partly discussed and quoted hard but fair on the talk show that was broadcast afterwards . The fourth season aired from January 7, 2013; the fifth started on June 24, 2013.
With the first episode of the sixth season on March 17, 2014, the show returned to WDR television as a “brand check extra”. In addition to the name, the concept has also been changed: the respective brand is compared with three specialist retailers from one city (e.g. fruit sellers, butchers and bakers against Netto Marken-Discount). Instead of the usual evaluation, points are awarded, with a maximum of two points per point of view. The participating retailers are presented in detail in each episode.
At the start of the seventh season on August 25, 2014, the brand check returned to the first with the original concept as part of the new Monday check .
Since August 27, 2012 there have been comparable programs from the NDR program of the same name .
The instrumental title Battle Without Honor or Humanity by Tomoyasu Hotei is used as the title melody and background music for the series . The striking instrumental title was originally popularized through the action film Kill Bill Volume 1 (2003).
No. | St. | Surname | Companies | First broadcast | Viewpoints and evaluation | ||||||
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season 1 | |||||||||||
Pilot film | The Tchibo check | Tchibo | Jan. 10, 2011 on WDR |
Seduction: great |
Control: carefully |
Taste: not recognized |
Fairness: insufficient |
||||
1 | 1 | The IKEA check (1) | IKEA | Aug. 1, 2011 on WDR |
Seduction: clever |
Quality: neat |
Origin of wood: obscure |
Fairness: inadequate |
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2 | 2 | The Ferrero check | Ferrero (especially Nutella and Mon Chéri ) | Aug. 8, 2011 on WDR |
Recipe: unique |
Seduction: immense |
Ease: misleading |
Fairness: insufficient |
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3 | 3 | The ARAL check | Aral | Aug. 15, 2011 on WDR |
Fuel quality: high |
Shop & Bistro: expensive & good |
Environmental risk: great |
Pricing: sophisticated |
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4th | 4th | The Aldi-Check (1) | Aldi (v. A. Aldi Süd ) | 22 Aug 2011 on WDR |
Seduction: amazing |
Price advantage: overestimated |
Quality: neat |
Fairness: insufficient |
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season 2 | |||||||||||
5 | 1 | The Lidl check | Lidl | Jan. 9, 2012 in the first |
Price advantage: overestimated |
Stress factor: bearable |
Quality: neat |
Fairness: insufficient |
|||
6th | 2 | The McDonald's check | MC Donalds | Jan. 16, 2012 in the first |
Taste: disappointing |
Seduction: refined |
Wholesomeness: poor |
Fairness: insufficient |
|||
7th | 3 | The H&M check | HM | Jan. 23, 2012 in the first |
Prices: low |
Quality: neat |
Trend factor: high |
Fairness: doubtful |
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(8th) | (4) | The Media Markt Check | Media Markt | Feb. 6, 2012 in the first |
Price image: phenomenal |
Price advantage: overestimated |
Fairness: expandable |
Advice: a matter of luck |
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season 3 | |||||||||||
9 | 1 | The CocaCola check | The Coca-Cola Company | May 7, 2012 in the first |
Recipe: unique |
Health risk: underestimated |
Advertising impact: phenomenal |
Fairness: insufficient |
|||
10 | 2 | The dm check | Dm-market | May 14, 2012 in the first |
Catching customers: successful |
Price advantage: overestimated |
Quality: neat |
Fairness: expandable |
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11 | 3 | The adidas check | Adidas | May 21, 2012 in the first |
Brand effect: amazing |
Leisurewear: overpriced |
Sportswear: good |
Fairness: insufficient |
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Season 4 | |||||||||||
12 | 1 | The Edeka / Rewe check | Rewe and Edeka | Jan. 7, 2013 in the first |
Sales pitch: sophisticated |
Price: reasonable |
Quality: moderate (REWE), okay (Edeka) |
Fairness: insufficient |
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13 | 2 | The ADAC check | ADAC | Jan. 14, 2013 in the first |
Trust: excessive |
Savior in an emergency: reliable |
Tester: convincing |
Employer: doubtful |
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14th | 3 | The TUI check | Tourism Union International | Jan. 21, 2013 in the first |
Quality: neat |
Service: mixed |
Price: high |
Fairness: insufficient |
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No. | St. | Surname | Companies | First broadcast | Aspects and evaluation (scale from 0 to 3) | ||||||
15th | 4th | The Apple check | Apple Inc. | Feb. 4, 2013 in the first |
infected ?! strong
|
is simple ?! quite
|
is it worth its price ?! barely |
is fair ?! Not |
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Season 5 | |||||||||||
No. | St. | Surname | Companies | First broadcast | Viewpoints and evaluation | ||||||
16 | 1 | The Bauhaus / OBI check | Bauhaus , OBI | June 24, 2013 in the first |
Price advantage: overestimated |
Quality: neat |
Advice: moderate (obi), inadequate (Bauhaus) |
Eco factor: expandable |
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17th | 2 | The Nivea-Check | Nivea | July 1, 2013 in the first |
Cheat factor: considerable |
Protection: neat |
Schick: so-so |
Fairness: expandable |
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18th | 3 | The Aldi-Check (2) | Aldi | July 8, 2013 in the first |
Trust: excessive |
Freshness: neat |
Bargain: a matter of luck |
Fairness: insufficient |
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Extra episodes | |||||||||||
No. | St. | Surname | Company / city | First broadcast | Points of view and evaluation points | ||||||
19th | 1 | Who Beats Saturn? | Saturn / Düren | 17th Mar 2014 on WDR |
Selection: retailer 0 Saturn 1 |
Price: Retail 1 Saturn 1 |
Service: Specialist shop 2 Saturn 0 |
Regiofaktor: Fachhandel 1 Saturn 1 |
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20th | 2 | Who beats Netto? | Netto Marken-Discount / Münster | 24 Mar 2014 on WDR |
Purchasing: specialist trade 1 net 1 |
Regional factor: specialist trade 2 net 0 |
Taste: Specialized trade 1 net 1 |
Health: Specialist trade 1 net 1 |
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21st | 3 | Who Beats Amazon? | Amazon.com / Dortmund | 31 Mar 2014 on WDR |
Purchasing: Specialist 1 Amazon 1 |
Advice: specialist trade 2 Amazon 0 |
Regional factor: Specialist trade 1 Amazon 1 |
Service: Specialist 1 Amazon 2 |
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22nd | 4th | Who Beats Obi? | Obi / Bielefeld | April 7, 2014 on WDR |
Quality: Specialist trade 2 Obi 0 |
Time + money: Specialist trade 1 Obi 1 |
Regiofaktor: Fachhandel 1 Obi 1 |
Advice + action: Specialist trade 1 Obi 0 |
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Season 6 | |||||||||||
No. | St. | Surname | Companies | First broadcast | Viewpoints and evaluation | ||||||
23 | 1 | The Ikea check (2) | Ikea | Aug. 25, 2014 in the first |
Stress factor: underestimated |
Ikea principle: sophisticated |
Quality: sufficient |
Fairness: feigned |
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24 | 2 | The Iglo / Frosta check | Iglo , Frosta | Sep 1 2014 in the first |
Price: reasonable |
Promise of freshness: exaggerated |
Eco image: embellished |
Fish origin: non-transparent |
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25th | 3 | The Deutsche Bahn check | Deutsche Bahn | 8 Sep 2014 in the first |
Prices: obscure |
Punctuality: embellished |
Cleanliness: expandable |
Speed promise: exaggerated |
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26th | 4th | The jeans check | H&M , KiK , G-Star , Levi's | Sep 15 2014 in the first | Look | quality | fairness | ||||
Season 7 | |||||||||||
No. | St. | Surname | Companies | First broadcast | Points of view and evaluation points | ||||||
27 | 1 | The discounter check | Lidl , Aldi , Netto Marken-Discount | Sep 14 2015 in the first |
Price: Lidl 2 Aldi 1 Netto 0 |
Taste: Lidl 2 Aldi 0 Netto 1 |
Freshness: Lidl 2 Aldi 1 Netto 0 |
Range: Lidl 2 Aldi 0 Netto 1 |
Meat: Lidl 1 Aldi 0 Netto 2 |
Origin of meat: Lidl 0 Aldi 0 Netto 0 |
Payment: Lidl 2 Aldi 1 Netto 0 |
No. | St. | Surname | Companies | First broadcast | Viewpoints and evaluation | ||||||
28 | 2 | The Nestlé Check (1) | Nestlé | 21 Sep 2015 in the first |
Price: high |
Taste: mediocre |
Fairness: insufficient |
Health effect: questionable |
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29 | 3 | The Nestlé Check (2) | Nestlé | 28 Sep 2015 in the first | |||||||
Season 8 | |||||||||||
30th | 1 | The Deichmann check | Deichmann SE | April 25, 2016 in the first |
Price promise: kept |
Quality: mixed |
Style factor: underestimated |
Fairness: expandable |
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31 | 2 | The Tchibo check | Tchibo | May 2, 2016 in the first |
Coffee: okay |
Bargain: disappointing |
Fairness: expandable |
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32 | 3 | The Dr. Oetker check | Dr. Oetker GmbH | May 9, 2016 in the first |
Trust: blind |
Quality: okay |
Cheat factor: amazing |
Taste: disappointing |
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Season 9 | |||||||||||
33 | 1 | The C&A check | C&A | October 9, 2017 in the first |
Quality: neat |
Style: hit and miss |
Organic promise: kept |
Fairness: expandable |
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34 | 2 | The Haribo check | Haribo | October 16, 2017 in the first |
Temptation: enormous |
Goldbär: overrated |
Eco-factor: questionable |
Fairness: insufficient |
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35 | 3 | The Thermomix Vorwerk check | Thermomix , Vorwerk | October 23, 2017 in the first |
Success guarantee: works |
Quality: very good / average |
Cult factor: very high |
Fairness: could be improved |
See also
Similar broadcasts
- WISO ( ZDF )
- Market check ( SWR television )
- MEX. the market magazine ( hr television )
- SUPER.MARKT ( rbb television )
Web links
Individual evidence
- ↑ Small specialist retailers challenge big brands - four episodes from March 17th. WDR , February 4, 2014, accessed March 24, 2014 .