Popkomm

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The Popkomm was an annual international trade fair for music and entertainment. It relied on an integrated event concept comprising a trade fair, congress and festival. It was carried out independently from 1990 to 2003 in Cologne and from 2004 to 2008 in Berlin . There, Popkomm has developed into one of the three largest international B2B events in the music industry .

history

In the mid-1980s, the first music fairs initiated by Dieter Gorny , the head of the "Rockbüro NRW" in Wuppertal at the time , took place in the Wuppertal "Börse" , back then without an event title. In 1989 Popkomm was founded in Düsseldorf in the zakk cultural center as part of the second rock-pop congress of the Kulturpolitische Gesellschaft ( Bonn ), including by Gorny. It was named after the Hamburg journalist Rainer Jogschies. At that time it was still an alternative insider get-together for the music scene, but was already planned as a place of communication for national independents and the industry. In 1990 Popkomm took place for the first time in Cologne as an international trade fair. In 2003 Popkomm was sold to Messe Berlin. The c / o pop festival was launched in Cologne in 2004 as a reaction to the emigration of Popkomm.

In Berlin, Popkomm developed into one of the three largest international B2B events in the music industry, until it was canceled for the first time in 2009 due to falling revenues. In 2010 Popkomm came back as part of Berlin Music Week and in recent years has taken place in the former Berlin-Tempelhof Airport . From 2015 Popkomm and Berlin Music Week merged into the much smaller concept "Pop = Culture" and were to take place in the Berlin techno club "Berghain" in the Friedrichshain district from now on.

Fair

Popkomm was one of the most important events in the industry, from which economic and cultural-political impulses emanated. Numerous music labels , majors and independents , dealers, publishers and music-related companies were represented at Popkomm. On an exhibition area of ​​16,000 m², Popkomm 2006 counted a total of 817 exhibitors, 589 of them international exhibitors from 55 countries, as well as over 15,000 trade visitors. After Popkomm 2006, 72 percent of exhibitors and 41 percent of trade visitors said they had done business successfully. In 2008 Popkomm took place from October 8 to 10, 2008. In 2010, for the first time in the history of Popkomm, a B2C area was introduced on the marketplace in order to involve the end consumer more in the event.

Cancellation 2009

On June 19, 2009, the fair was unexpectedly canceled. The management of Popkomm GmbH justified this step with low profit expectations due to poor registration numbers. Dieter Gorny , founder of PopKomm, named the continuing theft of intellectual property on the Internet and the associated loss of sales among industry participants as the reason for the rejection. This view was immediately and decisively contradicted by the former head of Universal Music in Germany, Tim Renner . The concept of the fair was outdated, explained Renner on Deutschlandfunk on the same day. The trade fair no longer works because it serves as a "self-promotion party" for an industry that "actually has little to celebrate because it no longer has its business model under control" and referred to the failure to recognize the Internet as a future sales channel .

Gorny's cancellation of the trade fair was interpreted by many as a call for help from the industry to the federal government to create laws similar to those in France, in which Internet users could be banned from Internet access for up to a year in the event of repeated copyright violations (the so-called " Loi Hadopi ") without judicial reservation or procedure. , see also: Copyright infringement ). The Hamburg journalist Rainer Jogschies, once Renner colleague at NDR and the magazine tango , criticized the rejection in a letter to Gorny as the namesake of PopKomm and co-responsible for the concept - it was about the communication of the independents with the industry when the fair was set up in 1979 gone - at that time they also had "no money" and therefore initiated the fair. To cancel it for lack of money is absurd and a shame.

congress

At the Popkomm Congress, current topics in the industry were discussed, innovations presented and specialist knowledge imparted by international industry representatives. The congress offered trade visitors lectures and the participation of celebrities from the music industry: congress participants at Popkomm 2006 included Feargal Sharkey , former singer of the Undertones and chairman of the British Live Music Forum , Gilberto Gil , musician and culture minister of the partner country Brazil and the founder of the Montreux Jazz Festivals , Claude Nobs and music producer Lou Pearlman . In 2007, the congress devoted itself to discussions, lectures and workshops on topics that are expected to occupy the music industry in the future: "Digital", "Live", " Mobile entertainment " and " Creative industries ". In addition to these key topics, the congress offered country overviews, for example Japan , Brazil and Russia in 2006 . In 2010 the all2gethernow congress also took place in the former Tempelhof Airport.

festival

In addition to the business fair and the specialist congress, the third pillar of Popkomm was a festival every year. Popkomm 2006 brought over 2,000 musicians from 26 countries to the stage. Over 400 performances ensured more than 600 hours of live music in 30 Berlin clubs with around 70,000 visitors. At this Popkomm Festival, u. a. Billy Talent , Chicks on Speed , Joy Denalane , Kaizers Orchestra , iForward Russia !, The Aggrolites , The Long Blondes , Sugarplum Fairy , Juliette and the Licks and Lunik . Popkomm was cross-genre: all types of music were welcome. In 2007, musical festival applications were only possible electronically for the first time. To this end, Popkomm GmbH cooperated with the US online portal “Sonicbids”.

Awards

"Popkomm-IMEA" stands for "Innovation in Music and Entertainment Awards", awards for creative business ideas in the music industry . The focus is on young companies that have distinguished themselves with creative ideas in the areas of digital marketing of music or mobile entertainment electronics. The winners of the Popkomm IMEAs received a free stand including free accreditations at the Popkomm taking place in the following year, a business advisory workshop and special reports from the Popkomm media partners. The winners were:

  • 2004: Play Louder (UK)
  • 2005: kSolo (USA)
  • 2006: Royalty Share (USA)
  • 2007: Trivid (Germany)
  • 2008: Kyte (USA)

An award was planned for 2009, but after the event was canceled that year, IMEA 2010 was no longer accepted under the new organization.

Popkomm Classics

In the “Classic Lounge” at Popkomm, labels, associations, publishers and classic media presented themselves in order to present new perspectives on the classic market and to promote encounters and discussions. Classical music was also integrated into the Popkomm congress section; in 2006 the forums were about training programs and the power of classical music. At the Popkomm Festival, classical music was particularly reflected in the “Yellow Lounge”, which was organized in cooperation with the “Classics & Jazz” program from Universal Music . In 2006 "ReComposed by Jimi Tenor" celebrated its world premiere in this context at the Deutsche Oper .

organizer

Popkomm GmbH, a 100% subsidiary of Messe Berlin GmbH, has been the organizer of Popkomm since 2004. The managing director of Popkomm GmbH is Ralf Kleinhenz, the organizational project management as director was Katja Bittner 2004-2007 , in 2008 Esther Piehl took over this task and since 2009 Daniel Barkowski , the former project manager of the youth fair YOU . Tenday Mwase is part of the core team at Popkomm as Exhibition Manager .

Memberships

Popkomm is a member of the cooperation network of the Berlin music industry, the Berlin Music Commission .

Other music fairs

Web links

Individual evidence

  1. ↑ See Rainer B. Jogschies (Ed.): Rock & Pop - Critical Analyzes and Cultural Political Alternatives. II. Documentation of the Düsseldorf Conference of the Cultural Political Society, Verlag der Kulturpolitische Gesellschaft Eigenverlag, Hagen 1990
  2. ↑ Compulsory break for Popkomm , Hans Evert, Berliner Morgenpost, June 20, 2009
  3. ↑ Music producer: The "Popkomm" concept has become obsolete , Deutschlandradio Kultur, June 19, 2009
  4. ^ "Popkomm should have changed" (interview with Tim Renner), Lennar Paul, Berliner Morgenpost, June 19, 2009
  5. ^ Constitutional Court collects web blocking, Netzeitung.de, June 10, 2009 ( Memento of February 1, 2014 in the Internet Archive )
  6. ↑ German rate on the radio: analyzes and positions in a classic discourse of the music industry , Mike Friedrichsen, Verlag Reinhard Fischer, 2005
  7. ↑ Trivid clip generator is winner of the Popkomm IMEA 2007 , Wolfgang Wagner, innovations report, September 20, 2007
  8. ↑ IMEA 2009 - Prestigious Start Up Award For Digital Media. , Music Industry News Network, May 22, 2009
  9. ^ Website of the Berlin Music Commission - Popkomm. (No longer available online.) Archived from the original on January 30, 2011 ; Retrieved February 15, 2011 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.berlin-music-commission.de