Sporthaus Schuster

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Sporthaus Schuster GmbH
(subsidiary: Sport Münzinger )
legal form GmbH
founding 1913
Seat Munich , Germany
management
  • Flori Schuster
  • Rainer Angstl
Number of employees 330
Branch Sporting goods and Mountaineering equipment retail including mail order
Website www.sport-schuster.de
Status: December 2014

The Sporthaus Schuster near Munich's Marienplatz is a shop for sportswear and sporting goods. It was founded in 1913 by August Schuster. The company has equipped numerous expeditions and is internationally known in this area.

history

The sports shop was opened on April 22, 1913 at Rosenstrasse 6 (now Rosen Apotheke) and gradually expanded.

Founder's house at Rosenstrasse 6 ; today rose pharmacy; between Rosenstrasse 1-5 (left) and Rindermarkt 13 (right); both today Sporthaus Schuster

The founder, August Schuster (* around 1882, † 1955), was a mountaineer himself . He was one among others, in 1908 the founding members of the section Bergland the German Alpine Club and was its chairman for twelve years. The August Schuster House on Pürschling is dedicated to him. Schuster himself developed sporting goods under the ASMÜ (August Schuster Munich) brand , such as ski bindings , special soles for climbing shoes , the Perlon core rope that was supposed to replace the hemp rope , and other mountain sports products such as harness hooks and light crampons . In 1963 the slogan "Leisure and Sport" replaced the ASMÜ trademark, which was never completely abandoned. Schuster was involved in technical preparations for mountain and foreign expeditions such as the preparation for the German Hindu Kush expedition in 1935 and the German Antarctic expedition in 1938/39 .

Side entrance to Rindermarkt 13
Main entrance at Rosenstrasse 1–5

During the Second World War , the business was completely destroyed. After the reconstruction , the “Sporthaus des Südens”, as the business was also called, continued to grow, was given a second and third storey and expanded in 1955 to Rosenstrasse 5 and 1956/1957 to Rindermarkt 13. Schuster first offered the kernmantle rope in the 1949/1950 mail order catalog. It was available from December 1949. The specialist magazine Alpin described the kernmantle rope as a "milestone". In addition to Stubai (Austria) and Cassin (Italy), Schuster and ASMÜ were the largest snap hook manufacturers in the post-war period.

After August Schuster's death in 1955, the 34-year-old Gustl Schuster took over the house; he had already joined the company in 1938. Today the sports store is located at Rosenstrasse 2-5. Like his father, he worked closely with the German Alpine Association (DAV) of the Bavarian Mountain Rescue Service and was good friends with the mountain rescue service pioneer Ludwig Gramminger . Gustl Schuster was married to Evi Schuster (* 1927 in Pullach ), daughter of Josef Mauder , since 1948 . The development of mountaineering equipment also advanced. The Nanga Parbat - and Broad Peak -Erstbesteiger Hermann Buhl was from 1952 sales specialists in sports Schuster. His successful first ascent of Nanga Parbat led to a local, supraregional advertising war between the sports store Schuster and the Munich competitor SportScheck. After SportScheck advertised that Buhl was an employee in-house, Sporthaus Schuster countered with advertising that Buhl was still an employee in-house at the time of the first ascent in 1953. The mountaineer Lothar Brandler is also known to have worked as a part-time salesman in the house after leaving the GDR in the 1950s.

As early as the 1960s, the expedition business was expanded to include mass tourism . The DAV section Munich operates one of its two service points on the 5th floor .

In 1984, Flori Schuster (* 1955) became the third generation to head the sports store. Since the death of his father Gustl Schuster (1974) he was personally liable partner of the company, for which (1974-1984) an external managing director was appointed.

Current situation

In 2003 the company merged with the traditional company and Bavarian purveyor to the court, Sport Münzinger , which can look back on an even longer family history. In addition to the two sports companies, the group also includes Schuster Verwaltungs-GmbH & Co. KG and Schuster Beteiligungsgesellschaft mbH .

After 17 months of planning and renovation, Schuster reopened Munich in 2006. The buildings in Rosenstrasse 3–5 of the originally connected commercial buildings were demolished and the building on Rindermarkt was included in the new construction. Since the reopening, the house has also had a 25 meter high in-house climbing wall . In 2015 the Schuster sports store merged with the Hirmer , Kustermann, Bettenrid and Kaut-Bullinger companies to form the “Munich's first houses” community of values. Sporthaus Schuster is one of the largest members of Intersport Deutschland eG .

In June 2020, the management announced the closure of the Sport Münzinger branch in the town hall on Munich's Marienplatz at the end of 2020. On the one hand, the company complained of a sharp drop in sales due to the 2019 corona pandemic (in particular, a lack of income from tourists). Second, the decline in demand had after football memorabilia negatively on business results, which the manager Flori Schuster on bad decisions and factionalism in the association policy of UEFA and FIFA (such as the decision led back World Cup to Qatar awarded to). Since the branch had specialized in football articles after a repositioning, the absence of football fans had a particular effect on this store. Another reason for the closure was the FC Bayern Munich adventure world planned in the immediate vicinity .

literature

  • Sporthaus Schuster. In: Klaus N. Hang: Sportswear International - Who's who in Contemporary Fashion 2008/09. Deutscher Fachverlag, 2008, .S. 136 f. ISBN 978-3-86641-177-7 .

Web links

Commons : Sporthaus Schuster  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Annika Müller: If the ski boot pinches, an iPad is of no use , Textilwirtschaft , December 4, 2014.
  2. ^ A b Christian Pfaffinger: Sporthaus Schuster: Flori Schuster: "I know what makes people in Munich tick." , Evening paper , September 9, 2013.
  3. ↑ August Schuster - 70 years. In: Communications of the DAV 1952, issue 12, p. 187.
  4. ↑ German Research, Volume 1 ; Notgemeinschaft der Deutschen Wissenschaft (Ed.), Verlag Karl Siegismund in commission, 1937, p. 8. ( limited preview in the Google book search).
  5. ↑ Ernst Wiedenmann: Mountain climbing as it used to be , Die Bergdohle 2014, DAV section Murnau, p. 101 ff. ( Online version ( memento of the original from November 18, 2015 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this note. ) @1@ 2Template: Webachiv / IABot / dav-murnau.de
  6. ↑ Schuster-Kernmantelseil , Alpin; accessed on November 17, 2015.
  7. ↑ Peter Hausegger: From Felsköpfl to Bohrhaken - On the technical and cultural history of climbing protection in the Hochschwab Mountains (diss.), University of Applied Arts Vienna , November 2013.
  8. ↑ Reconstruction and the economic miracle: Evi Schuster, entrepreneur. In: Contemporary witnesses report. House of Bavarian History , July 21, 2011.
  9. ↑ 45 people on the new ASMÜ carabiner. In: Look around on an archived page of the Historical Alpine Archive on Victor Sohm with an unnamed source, 1959; there p. 9.
  10. ↑ Horst Höfler , Reinhold Messner : Nanga Parbat: Expeditions to the "mountain of fate of the Germans" 1934-1962. AS-Verlag, 2002, p. 62. ISBN 978-3-905111-83-5 .
  11. ↑ Expeditions: Nanga Parbat - Greater German Rally , Der Spiegel 34/1953, August 19, 1953.
  12. ↑ Concave mirror , Der Spiegel 31/1962, August 1, 1962.
  13. ↑ Nicholas Mailänder : In the sign of the edelweiss. The history of Munich as a mountaineering city. AS-Verlag, Zurich 2006, p. 311. ISBN 978-3-909111-28-2 ( limited preview in Google book search).
  14. ↑ Mountaineering / Tourism: Climbing on the Klotz , Der Spiegel , 38/1969, September 15, 1969.
  15. ↑ http://www.sport-schuster.de/Haus-Muenchen/Alpenverein-Servicestelle-oxid-1/
  16. ↑ Schuster Flori , Commercial Register ; accessed on November 13, 2015.
  17. ↑ Heidrun Schwinger: Move mountains , shopstyle (architektur Fachmagazin), issue 4B, December 2006, p. 33 ff.
  18. ^ Value community "Munich's first houses" with four other companies , möbel kultur, Ferdinand Holzmann Verlag, October 5, 2015.
  19. ↑ k.newvision: Football becomes lifestyle - the revitalization of a highly frequented prime location on Munich's Marienplatz. In: https://www.k-newvision.de/portfolio/neupositionierung-sport-muenzinger/ . k.newvision, accessed June 26, 2020 .
  20. ^ Süddeutsche Zeitung: Munich: Sport Münzinger closes at the end of the year. Retrieved June 26, 2020 .
  21. ↑ Süddeutsche Zeitung: "It's not just about profitability. It's about real estate". Retrieved June 29, 2020 .