Supreme (clothing)

Supreme
legal form
founding	1994
Seat	New York City , New York , United States
management	James Jebbia
Branch	Fashion
Website	supremenewyork.com

Supreme is an American skateboard and clothing brand. It was founded in 1994 by the British James Jebbia in New York City .

In April 1994, Supreme founder James Jebbia, previously employed by the streetwear label Stüssy , opened the first of his own brand's twelve stores in New York. The store on Lafayette Street in Manhattan was set up so that skaters could drive straight into the store.

Four years later, three stores followed in the Japanese cities of Tokyo , Osaka and Fukuoka . In 2004, the second store in the USA opened in Los Angeles with around twice the size of the regular New York store. In the following years, two more stores opened in Japan in 2006 and 2008; in the Harajuku district of Tokyo and in Nagoya .

In 2011, the first Supreme store in Europe opened in London . A year later, the sixth store in Japan followed in the Shibuya district of Tokyo .

In 2016 the brand opened a store in Paris and a year later a second store in the founding city of New York in the Brooklyn borough . The brand's youngest and twelfth store to date opened its doors on October 24, 2019 in San Francisco .

Supreme stores

city	country	opened
New York City ( Manhattan )	United States	1994
Tokyo ( Daikanyama )	Japan	1998
Osaka	Japan	1998
Fukuoka	Japan	1998
los Angeles	United States	2004
Tokyo ( Harajuku )	Japan	2006
Nagoya	Japan	2008
London	United Kingdom	2011
Tokyo ( Shibuya )	Japan	2012
Paris	France	2016
New York City ( Brooklyn )	United States	2017
San Francisco	United States	2019

The logo with the white “Supreme” lettering on a red background is based on Barbara Kruger's propaganda art .

In October 2017, the private holding company Carlyle Group acquired significant shares in the skateboard brand. It is said to be shares of around 50 percent, for which the financial investor Carlyle paid around 500 million US dollars. The value of the “Supreme” brand is estimated at over a billion US dollars.

Collaborations

Supreme is known for its collaborations with numerous skateboard and clothing brands. In addition to regular projects with Louis Vuitton, Nike , Vans , Clarks , The North Face , Hanes , Playboy , Levi's , Timberland , Coleman , Comme des Garçons , Stone Island and Champion, there are also collaborations with other brands and artists on various accessories and Develop other products besides clothing, such as a bicycle, bricks, a small motorcycle in collaboration with Coleman , a punching bag with Everlast or a mobile phone with BLU Products .

On January 18, 2017, the luxury brand Louis Vuitton also announced a collaboration with Supreme during a fashion show. Pop-up stores for this were opened on June 30, 2017 in Sydney , Seoul , Tokyo , Paris , London , Miami and Los Angeles .

In 2017, The Dapifer reported that Lacoste was also launching a joint men's collection with Supreme.

Supreme has been working with Hanes on a long-term basis to sell underwear, and the brand also sells skateboard parts with the skate brands Independent Trucks and Spitfire Wheels.

Supreme has previously released skateboard decks starring Harmony Korine , Rammellzee , Ryan McGinness , KAWS, Larry Clark , Jeff Koons , Richard Prince , Christopher Wool , Alessandro Mendini , Nate Lowman, Damien Hirst and John Baldessari . In addition, Supreme often works with photographers, artists, actors or athletes such as David Lynch , Robert Crumb , Marilyn Minter, Takashi Murakami , Daniel Johnston , Peter Saville , Futura, Bad Brains , Public Enemy , HR Giger , Mark Gonzales , MC Esher, Dash Snow or Nan Goldin together.

Web links

• Website

Individual evidence

1. ↑ Supreme . Retrieved May 9, 2013.
2. ↑ 50 Things You Didn't Know About Supreme - Jebbia's design for the Supreme New York store was more open so skaters could come right in with their skateboards. . Retrieved January 17, 2016.
3. ↑ Micah Abrams: Into LA's Deli Land, Enter the Skaters . In: The New York Times . Arthur Ochs Sulzberger, Jr .. April 16, 2006. Retrieved September 29, 2012.
4. ↑ Supreme . Retrieved September 29, 2012.
5. ^ Lia McGarrigle: Here's Everything We Know About Supreme's New San Francisco Store. In: highsnobiety.com. Retrieved October 24, 2019 . 
6. ↑ 50 Things You Didn't Know About Supreme - The Supreme logo is largely based on Barbara Kruger's propaganda art. . Retrieved January 17, 2016.
7. ^ How Supreme Grew a $ 1 Billion Business with a Secret Partner . Business of Fashion, October 10, 2017.
8. ↑ Skylar Bergyl: Supreme x Vans Spring / Summer 2015 Blends In (Get It?) . In: Four Pins . Four pins. March 18, 2015. Archived from the original on April 2, 2015.
9. ↑ Skylar Bergyl: Supreme x The North Face Spring / Summer 2015 . In: Four Pins . Four pins. April 20, 2015. Archived from the original on April 22, 2015.
10. ↑ Jake Woolf: 3 Legendary Brands Just Made the Most Hyped-Up Boots of the Season (en) . In: GQ , September 21, 2015. 
11. ↑ Supreme Comme des Garcons Shirt SS17 Drop Info - THE DAPIFER (en-US) . In: THE DAPIFER , April 11, 2017. 
12. ↑ The Best Items Supreme Has Released Every Year for the Last 20 Years . April 29, 2014. Retrieved June 20, 2018.
13. ↑ Men's Accessories - Watches, Sunglasses, Bags at The Idle Man .
14. ↑ Supreme & Everlast Just Dropped a Punching Bag - Highsnobiety . November 24, 2018.
15. ↑ Emily Engle: Everything We Currently Know About the Supreme / BLU Burner Phone. HYPEBEAST, August 22, 2019, accessed on September 8, 2019 . 
16. ↑ Louis Vuitton Confirms More Supreme Collab Pop-Ups . July 1, 2017.
17. ↑ Lacoste Supreme is Really Happening, See the Collection-The Dapifer (en-US) . In: THE DAPIFER , March 14, 2017. 
18. ↑ Jonathan Smith: Almost 25 Years Later, Supreme Is Still a Skate Shop . Retrieved November 18, 2018.
19. ↑ 15 Artists Supreme Introduced to Hypebeasts Marilyn Minter ( en )
20. ^ Samuel Hine, Ben Sklar: Takashi Murakami Wants to Paint Over the Louis Vuitton x Supreme Collaboration (en) . In: GQ , February 6, 2017. 
21. ↑ A History of Supreme's Artist Collaborations Daniel Johnston ( en )
22. ↑ The History of Supreme's Music Collaborations Peter Saville for Supreme ( en )
23. ↑ The History of Supreme's Music Collaborations ( en )