Edzard Reuter

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Edzard Reuter (center) with Gregor Gysi (2013)

Edzard Hans Wilhelm Reuter (born February 16, 1928 in Berlin ) was Chairman of the Board of Management of Daimler-Benz AG from 1987 to 1995 . He is the second son of Ernst Reuter .

Life

Edzard Reuter's father, Ernst Reuter, was a well-known social democrat and from 1948 to 1953 the governing mayor of Berlin . The mother Hanna Reuter, née Kleinert, was a secretary for the party newspaper Vorwärts . After the seizure of power of the Nazis , the family went into exile after Ankara and Edzard Reuter spent his childhood from 1935 to 1946 in Turkey , where he, for example, Eduard Zuckmayer met. He has been a member of the SPD since 1946 .

After returning to Germany in 1947, he began studying mathematics and theoretical physics at the Berlin University (now Humboldt University ) and later at the University of Göttingen . In 1949 he changed his subject and studied law at the newly founded Free University of Berlin . From 1954 to 1956 he had an assistant position at the university and in 1955 passed the Grand State Examination . After unsuccessfully applying to Daimler-Benz, he was an authorized signatory at Ufa in Berlin from 1957 to 1962 and then a member of the management team at Bertelsmann TV production in Munich .

In 1964 Hanns Martin Schleyer got him a job at the Daimler-Benz headquarters in Stuttgart-Untertürkheim, where he later rose to the board.

In July 1987, at the instigation of Alfred Herrhausen, he succeeded Werner Breitschwerdt as CEO of Daimler-Benz AG. When he took office, he acknowledged an “open” corporate culture and named as his maxim that “we feel equally responsible towards investors, towards the workforce and towards the environment and act accordingly”. In the Reuter era, a new corporate headquarters was built in Stuttgart-Möhringen for around 300 million euros. Reuter loved the new headquarters, his successors despised it. Jürgen Schrempp called the campus-like structure “Bullshit Castle”, and shortly after taking office Dieter Zetsche even ordered the management board to move out and sell the property (DaimlerChrysler had classified the building as “not necessary for operations” as part of an examination of its property portfolio).

Reuter lives in Stuttgart-Schönberg.

Diversification at Daimler

"Daimler City": Under Reuter's leadership, a new corporate headquarters was built in Möhringen at the end of the 1980s.

Reuter wanted to create an "integrated technology group" from the automobile company Daimler-Benz. For this purpose, in 1985, among other things, the shares of MAN in the Motoren- und Turbinen-Union and the aerospace company Dornier were acquired. This was followed by the takeover of the then loss-making electrical company AEG and the acquisition of the majority in Messerschmitt-Bölkow-Blohm . Various parts of these companies were combined to form the DASA ; the remnants of AEG were finally liquidated in 1996 by his successor Jürgen Schrempp . In 1992, Jürgen Schrempp participated in the aircraft manufacturer Fokker . The total loss of this corporate restructuring of Daimler-Benz through purchases, operating losses at the new companies and value adjustments totaled around 36 billion  DM , which Ekkehard Wenger commented as "the greatest destruction of capital that has ever occurred in Germany in peacetime".

In May 1995 he handed over to his successor Jürgen Schrempp, who changed the course of the group.

Social Commitment

In August 1994, in an interview with Spiegel , Reuter brought himself up for discussion for the post of Governing Mayor of Berlin . However, the Berlin parties did not take up this.

In 1998, Reuter was made an honorary citizen of Berlin , primarily because of his commitment to the expansion of Potsdamer Platz .

He is honorary chairman of the supervisory board of Bankgesellschaft Berlin and is on the board of several cultural and scientific support groups and foundations, u. a. of the Helga and Edzard Reuter Foundation for the promotion of international understanding and on the board of trustees of the Carlo Schmid Foundation .

Reuter has been a partner in the Swiss technology company u-blox , which manufactures circuits for GPS systems, since 2000 . From 2001 to 2008 he was a member of the board of directors of u-blox Holding AG as President ( VR-P ) .

Reuter is a member of the board of trustees of the Reutlingen Reportage School and a member of the board of trustees of the aid organization CARE Germany .

Fonts (selection)

  • Appearance and reality. Memories . Siedler, Berlin 1998; Goldmann, Munich 1999, ISBN 3-442-75571-9 .
  • Hour of the hypocrites. How managers and politicians fool us . Econ, Berlin 2010, ISBN 978-3-430-20090-5 .
  • Egorepublic of Germany. How the gravedigger of Europe tear us into the abyss . Campus, Frankfurt am Main 2013, ISBN 978-3-593-39904-1 .
  • Interfered. Heckling from an elderly gentleman . Klöpfer & Meyer, Tübingen 2015, ISBN 978-3-86351-515-7 .

literature

Movie

Web links

Commons : Edzard Reuter  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Barbara Trottnow: Eduard Zuckmayer - A musician in Turkey . Documentary. On: YouTube, 2:41 min., Accessed July 15, 2017
  2. ↑ DaimlerChrysler sells corporate headquarters in Stuttgart
  3. ^ Ex-Daimler boss Edzard Reuter: Shadows of the past . In: stuttgarter-zeitung.de . ( stuttgarter-zeitung.de [accessed on September 1, 2017]).
  4. ^ Detlef Apel: Structural change in the Daimler-Benz group. Carl von Ossietzky University of Oldenburg, Oldenburg 1997, ISBN 3-931974-37-5 , p. 35 ff.
  5. ↑ Shock to shareholders . In: Der Spiegel . No. 31 , 1995, p. 28-29 ( online ).
  6. ↑ Hans-Otto Eglau: The last curtain . In: Die Zeit , No. 8/1996, p. 19
  7. ↑ "I can be contacted" . In: Der Spiegel . No. 35 , 1994 ( online ).
  8. ^ Website of the Helga and Edzard Reuter Foundation
  9. ↑ u-blox organizational diagram ( Memento from May 28, 2008 in the Internet Archive )
  10. ↑ Invitation to the general assembly of u-blox Holding AG 2008 ( memento of August 19, 2014 in the Internet Archive ; PDF) accessed on August 26, 2014
  11. ↑ The reporting school. The reporting school, accessed on November 21, 2019 .
  12. ↑ Our structure. CARE Germany e. V., accessed on March 12, 2019 .
  13. ↑ The title refers to a mocking poem by Turkish children about the German boy with the line "Edzard with the blond hair and the stork legs".
personal data
SURNAME Reuter, Edzard
ALTERNATIVE NAMES Reuter, Edzard Hans Wilhelm (full name)
BRIEF DESCRIPTION German entrepreneur, Chairman of the Board of Management of Daimler-Benz AG (1987–1995)
DATE OF BIRTH February 16, 1928
PLACE OF BIRTH Berlin