Migros Aare Cooperative

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Migros Aare Cooperative

legal form cooperative
founding 1998
Seat Moosseedorf , SwitzerlandSwitzerlandSwitzerland 
  • Thomas Aebersold
    (President of Administration)
  • Adrian Bhend (President of the Cooperative Council)
Number of employees 7,763 FTE
sales 3.34 billion CHF
Branch Retail trade , gastronomy
Website Migros Aare
Status: 2019

The Migros Aare is one of ten cooperatives of Migros , the largest retail company of Switzerland . It is based in Moosseedorf and is a legally independent company within the Federation of Migros Cooperatives (MGB). Migros Aare was created in 1998 from the merger of the Bern and Aargau / Solothurn cooperatives. In terms of sales, it is the second largest of all Migros cooperatives.

Organization and key figures

Shoppyland Schönbühl

The Migros Aare catchment area includes the cantons of Aargau , Bern (excluding the French-speaking Bernese Jura ) and Solothurn (excluding the Black Boy Country ). The cooperative is named after the Aare river , which flows through all three cantons. It holds 19.8% of the cooperative capital of the FMC. In 2019, Migros Aare had 525,262 members, who are represented by a cooperative council with 60 members that is newly elected every four years. 15 of the council members are also delegates to the delegates' assembly of the FMC. 2019 generated 12'031 employees a turnover of 3.344 billion francs . The headquarters of the cooperative is the distribution center next to the Shoppyland Schönbühl in Moosseedorf .

Business activity

The Migros Aare cooperative includes:

The cooperative is also responsible for the maintenance of the amusement park on Bern's local mountain, Gurten , on behalf of the Gurten-Park im Grünen foundation founded by the MGB in 1995 .


Migros Bern

Migros met stubborn resistance from the authorities and medium-sized businesses in the canton of Bern . On March 25, 1930, she opened her first shop in Bern , and two days later the Bern branch was entered in the cantonal commercial register. When vans were first driven out on the same day , the Bern city police temporarily confiscated them because they lacked permits; She stored the goods she had carried with her. This dispute immediately brought a lot of free advertising to Migros. The legend spread by the journalist Alfred A. Häsler , according to which one of the employees is said to have dropped leaflets on the city from an airplane to protest the ban on vending cars, is difficult to verify due to a lack of neutral sources. Finally, on June 2, 1930, the permit for three sales vehicles was available.

Migros founder Gottlieb Duttweiler involved the cantonal authorities in administrative proceedings due to the arbitrarily high fees , which he took to the federal court . When he refused to pay a fine of 400 francs in another legal case in February 1931, a chest of drawers was seized on him . He felt this to be particularly unfair, as the judgment had only come about because of a calculation error by the Bern Higher Court and could not be appealed. In a leaflet that he had enclosed with coffee and flour parcels, he addressed the Bern customers directly and asked them to use the enclosed postal check form to deposit ten cents each in favor of Migros. A total of 4,800 payments were received, and he donated the excess of 80 francs to unemployment welfare.

Not only the canton but also the municipalities hindered outpatient trade . Quite a few issued a ban on stopping vans in their community area or imposed harassing conditions. On March 1, 1932, Migros ended car sales in the canton of Bern. Every year, around 50,000 francs in cantonal and communal fees would have been due for four wagons, which would have corresponded to almost 4% of wagon sales. As a result, it would no longer have been possible to maintain the price calculation. Nonetheless, the branches in the canton of Bern caused the largest price index drop in all of Switzerland. On November 7, 1941, the Bern branch was transformed into the Migros Bern Cooperative . After the ban on branches was abolished in 1945, the warehouse in Bern- Weyermannshaus was no longer sufficient, which is why Migros moved into a four times larger building in the Wankdorf district in 1951 . Its usable area soon also no longer kept pace with the rapid growth. In 1965 construction began on the Schönbühl distribution center in the municipality of Moosseedorf , which was available in 1969. In 1975 Shoppyland Schönbühl went into operation in the vicinity , one of the first decentralized shopping centers in Switzerland. On April 26, 1991, the cooperative bought a shopping center in Brügg from the French retail group Carrefour .

Migros Aargau / Solothurn

The government council of the canton of Aargau forbade the exit of vans in 1926. When the Federal Supreme Court ordered the ban to be lifted, the government council set the fees so high that Migros did not use vending vehicles until 1952. Instead, she opened the first Migros store outside Zurich in Aarau on October 6, 1927 (the second in total). The Migros Aargau Cooperative was founded on January 24, 1942. Its headquarters were initially in Basel , and from 1946 in Aarau. The branches in Aarau and Zofingen were supplied from Basel, the rest from Zurich. With the opening of a distribution center in Suhr , the cooperative was also operationally independent from July 1, 1949.

In the canton of Solothurn , the first shops were opened in 1931 in Olten and in the canton capital Solothurn and initially looked after by the Basel branch. After the Migros Solothurn cooperative was founded on November 22, 1941, the Bern cooperative was responsible, and from January 1, 1959, the Aargau cooperative. Since the operational cooperation proved its worth, an organizational merger soon became necessary. Based on a decision by their members, the two cooperatives merged on January 1, 1967 to form the new Migros Aargau / Solothurn cooperative based in Suhr. At the end of 1967 it had 83,317 members and generated sales of CHF 222.7 million with 36 shops and six sales cars.

Merger to form Migros Aare

Westside Shopping Center

Since there were numerous synergies between the Bern and Aargau / Solothurn cooperatives , those responsible considered merging the two organizations as useful. The merger to form the Migros Aare cooperative took place on June 22, 1998. With 203 sales outlets, 7,100 employees and a turnover of 2.8 billion francs, it immediately rose to become the largest of all Migros cooperatives at the time. From October 1, 2000, the entire logistics of Migros Aare were brought together in Schönbühl. The smaller distribution center in Suhr was made independent as Migros Distribution Center Suhr AG within the MGB and specialized in supplying all cooperatives with colonial goods; since 2011 it has also been responsible for the Migrolino convenience shop chain . In October 2011, the IP-Suisse meadow milk was introduced. Migros Aare is one of the largest buyers of this label milk. On October 8, 2011, Migros Aare opened the Westside leisure and shopping center on the western outskirts of Bern. She hired Daniel Libeskind as the architect for the roughly CHF 500 million building project . In the 2010s, the switch to self-service checkouts and electronic electronic price tags began . On February 1, 2018, Migros Aare bought the former property of the Utzenstorf paper mill . In spring 2020, Migros Aare wants to test self-filling systems in two branches in the Bern region, in order to enable packaging-free shopping - like in an unpackaged store . In addition, the range was expanded to include Demeter products .

Web links

Individual evidence

  1. ^ Migros Aare Cooperative. Commercial register of the canton of Bern, accessed on November 8, 2019 .
  2. a b c d Annual Report 2019 (PDF, 4.6 MB) Migros Aare Cooperative, 2020, accessed on May 18, 2020 .
  3. Organization & structure. In: Annual Report 2019. Federation of Migros Cooperatives, 2020, accessed on May 18, 2020 .
  4. The Bike World for Baden celebrates its opening In: migros.ch , March 12, 2020, accessed on March 15, 2020.
  5. ^ Alfred A. Häsler : The Migros Adventure. The 60 year old idea . Ed .: Federation of Migros Cooperatives. Migros Presse, Zurich 1985, p. 145-147 .
  6. ^ Häsler: The Migros Adventure. Pp. 146-147.
  7. ^ Häsler: The Migros Adventure. Pp. 148-150.
  8. ^ Migros -Genossenschafts-Bund (Ed.): Chronicle of Migros 1925–2012 - Portrait of a dynamic company . Zurich 2013, p. 75 .
  9. ^ Häsler: The Migros Adventure. Pp. 164-165.
  10. ^ Häsler: The Migros Adventure. P. 310.
  11. ^ Häsler: The Migros Adventure. P. 152.
  12. ^ Häsler: The Migros Adventure. P. 309.
  13. ^ Häsler: The Migros Adventure. P. 336.
  14. ^ Migros -Genossenschafts-Bund (Ed.): Chronicle of Migros 1925–2012 - Portrait of a dynamic company . Zurich 2013, p. 89 ( online ).
  15. Sergio Aiolfi: Struggle of the giants over small areas. Neue Zürcher Zeitung , May 24, 2016, accessed on November 1, 2019 .
  16. Migros gives up meadow milk at national level. In: schweizerbauer.ch . April 27, 2012, accessed February 28, 2020 .
  17. Meadow milk. In: ipsuisse.ch . Retrieved February 28, 2020 .
  18. ^ Chronicle of Migros 1925–2012. P. 103.
  19. Urs Helbling: First electronic price tags in Aargau: How Migros spices up its “Igelweid”. In: aargauerzeitung.ch . January 18, 2020, accessed January 18, 2020 .
  20. Migros buys Utzenstorf paper factory In: derbund.ch , February 1, 2018, accessed on January 29, 2020.
  21. Claudia Meier: Lidl branch in Neumarkt: Coop and Migros will feel the competition. In: aargauerzeitung.ch . January 10, 2020, accessed January 11, 2020 .
  22. The super organic products In: migros.ch , accessed on March 15, 2020.