Magis Department Store (Hanover)

In the listed Magis am Kröpcke department store, Hennes & Mauritz now offers young fashion, among others .

The Magis department store in Hanover is a listed fashion and textile department store from the 1950s. The department store is located on Kröpcke , where the Swedish company Hennes & Mauritz mainly offers young fashion today . His address is Georgstraße 31/33, corner of Bahnhofstraße.

history

Aryanization and destruction

The department store Sternheim & Emanuel , Osterstraße / corner of Große Packhofstraße

Haus Heinemann , later a Viennese café , was one of the previous buildings on Kröpcke ;
Postcard number 648 , anonymous, around 1900

The fashion and textile department store was opened by the textile merchant Norbert Magis (born November 18, 1907 in Münster ; † August 8, 1970 in Tübingen ) during the Nazi era in 1938. It was the time of Aryanization that the renowned manufactory and fashion department store Sternheim & Emanuel, founded in 1886, fell victim to in the Große Packhofstrasse . Norbert Magis took over its inventory and holdings at a price suppressed by the Aryanization authorities, but made compensatory payments to the owners living in Switzerland .

A few years later, the fashion house now called Magis was destroyed during the air raids on Hanover in World War II.

New beginning and building description

The fully glazed staircase tower contrasts with the recessed upper floors.

After the war, Magis began a fresh start in the Otto Werner clothing store . In the years of reconstruction, however , the architects Paul and Rudolf Brandes as well as Ludwig Thiele built a new building for Magis in the tradition of the model department store designs by the architect Erich Mendelsohn from the mid-1920s: with its horizontal window and stone bands, the downgraded upper ones Storey, the rounded corner and the narrow, semicircular staircase tower, which was placed in contrast to the side of the building, the building formed the most striking corner dominant on the Kröpcke .

In terms of urban planning , however, the new building of the Kröpcke Center built in the early 1970s and the successor to the Café Kröpcke were criticized .

The house since the 1970s

Magis had a full range of clothing for the whole family, but also home textiles and woolen goods . But the medium-sized family business - despite renovations, enlargements and attempts to reach younger customers with a model competition, for example - could not survive the general boom of large department stores and hypermarkets that began at the end of the 1970s . In addition, the house belonged to different owners, Magis was only tenant of the space. Magis closed at the end of 1988 . Hennes & Mauritz has been selling its articles in most of the department store since 1989 , while Magis continued various areas such as the “Fashion Factory” under the new company name “Alina”. Most recently, Magis gave up “Scala” in 1997, which carried bridal and evening wear .

The Magis star

What remains of Magis is the so-called “Magis star” with its meter-long tail, around 700 light bulbs and the smaller accompanying stars: the Christmas lights have been regularly put into operation so far, temporarily with the support of three regional banks , including Sparkasse Hannover and Sparda -Bank Hannover , as well as the bookstore Schmorl & von Seefeld .

literature

• Klaus-Dieter Weiß: Modern gestures. Magis department store in Hanover. In: db deutsche bauzeitung , volume 124, no. 5, 1990, ISSN  0721-1902 , pp. 134f, 138-140; Figure and floor plan
• Gerd Weiß, Marianne Zehnpfennig: Georgstrasse. In: Monument topography of the Federal Republic of Germany , architectural monuments in Lower Saxony, City of Hanover, Part 1, [Bd.] 10.1 , ed. by Hans-Herbert Möller, ISBN 3-528-06203-7 , pp. 68f., as well as the middle annex . In: List of architectural monuments according to § 4 (NDSchG) (except for architectural monuments of the archaeological monument preservation) , status July 1, 1985, City of Hanover, Lower Saxony State Administration Office - Institute for Monument Preservation , p.
• Helmut Knocke , Hugo Thielen : Georgstrasse 31/33. In: Hannover Art and Culture Lexicon , p. 121
• Waldemar R. Röhrbein : MAGIS, Norbert. In: Dirk Böttcher , Klaus Mlynek, Waldemar R. Röhrbein, Hugo Thielen: Hannoversches Biographisches Lexikon . From the beginning to the present. Schlütersche, Hannover 2002, ISBN 3-87706-706-9 , p. 243; online through google books
• Waldemar R. Röhrbein: Magis. In: Klaus Mlynek, Waldemar R. Röhrbein (eds.) U. a .: City Lexicon Hanover . From the beginning to the present. Schlütersche, Hannover 2009, ISBN 978-3-89993-662-9 , p. 422f.
• Conrad von Meding: Christmas lights / The Magis star is being installed , online in the Hannoversche Allgemeine Zeitung on October 7, 2009, last accessed on May 5, 2012
• Andreas Urban, Uta Ziegan (text), Reinhard Gottschalk (photos): Stadtbilder / Hannover 1870 - 1900 , in the series of writings of the Historisches Museum Hannover , vol. 36, ed. from the Historisches Museum Hannover , Hannover: Historisches Museum, 2009, ISBN 978-3-910073-37-1 [with photo of the previous building]

Web links

Commons : Kaufhaus Magis (Hannover)  - Collection of images, videos and audio files

Individual evidence

1. ↑ ^{a b c} Gerd Weiß, Marianne Zehnpfennig: Georgstraße (see literature)
2. ↑ ^{a b c d e} Waldemar R. Röhrbein: Magis (see literature)
3. ↑ ^{a b c} Helmut Knocke, Hugo Thielen: Georgstraße 31/33 (see literature)
4. ↑ Conrad von Meding: Christmas lights ... (see literature)
5. ↑ Excerpt from baufachinformation.de

Coordinates: 52 ° 22 '29.2 "  N , 9 ° 44' 17.4"  E