Sabine Eckhardt

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Sabine Eckhardt (born May 9, 1972 in Bremen ) is a German manager . Eckhardt has been CEO Central Europe of the international real estate group JLL since May 1, 2020. Before that, she was a member of the board of the Dax / MDAX group ProSiebenSat.1 Media until April 2019 . According to Manager Magazin, Eckhart is regularly one of the most influential women in German business.

Career

After childhood in Bremen and Abitur at the Bremen Oberschule an der Egge , Eckhardt moved to Munich in 1992 , where she studied German , literature and philosophy at the Ludwig Maximilians University and graduated with a master's degree. As part of the Erasmus program , she also studied in Pisa . She was also a scholarship holder of the Hans Rudolf Foundation for several years .

Eckhardt began her professional career as a product manager for television licenses at Mattel it as following stations Marketing -Managerin in the meantime to Hueber belonging digital publishing AG and as Head of Marketing and Merchandising at EM-TV before moving into the media group ProSieben Sat1 of 2004. There she served as Managing Director of Merchandising Media , the for DVDs operates competent licensing company of ProSiebenSat.1, where she managed the DVD successfully in the value chain to bring the Group: For the first example, could Stromberg - Season on DVD more successful than in the television markets are . She founded the Starwatch Entertainment label specifically to promote young talent . As of 2009, Eckhardt set up the SevenOne AdFactory as managing director, which is responsible for the media company's advertising time marketing. With regard to product placement in particular , she called for liberalization , even if she saw its importance in the public debate as overrated. Schlag den Raab and Popstars were the first programs in which Eckhardt relied on product placements. Germany's next top model and the weekly Fashion Hero were among the programs targeted in this way.

In 2014 Eckhardt joined Generation CEO , a network of female top managers founded in 2007 on the initiative of HR consultant Heiner Thorborg . In 2015 she was appointed to the advisory board of New Flag GmbH , an international company specializing in branding with headquarters in Munich. In 2015 Eckhardt was one of the jurors of the business @ school education initiative of the Boston Consulting Group . In 2016 Eckhardt was a member of the jury of the business magazine Bilanz and u. a. Deutsche Bank , HanseMerkur and Daimler organized the start-up competition “Start me up!” Endowed with 100,000 euros.

From January 1, 2017 to April 30, 2019, she headed all sales and marketing activities of the station group as Chief Commercial Officer and board member . Sabine Eckhardt was one of the few women on the board of a DAX group .

Publications

  • Practice: “Germany's next top model” - a cross-media success story. In: Stefanie Brandt u. a .: Marketing Handbook Licensing. Professionally market brands and license topics. Gabler , Wiesbaden 2011, ISBN 978-3-8349-1916-8 (print), pp. 234-239. ( limited preview )

Individual evidence

  1. ↑ Sabine Eckhardt becomes CEO Central Europe at JLL. January 20, 2020, accessed on April 9, 2020 (German).
  2. ↑ 100 Most Influential Women: The Dinner of the Pot Women. Retrieved April 9, 2020 .
  3. ↑ Top 75: Top women in the German economy. Retrieved April 9, 2020 .
  4. ↑ Philipp Jaklin: Developing more visions In: Weser Kurier January 3, 2017
  5. ↑ Stefanie Brandt: Marketing Handbook Licensing. Professionally market brands and license topics. Gabler Wiesbaden, Wiesbaden 2011, pp. 280–281, ISBN 978-3-8349-6632-2 (online) ( limited preview )
  6. ↑ Helene Endres: Versilberte Altlasten In: Der Spiegel December 12, 2005
  7. ↑ New label supports young artists In: Rheinische Post July 19, 2005
  8. ↑ Advertising space sold completely: “Germany's Next Top Model” above. In: Horizont 28 February 2013
  9. ↑ Jan Friday What is the star nibbling? In: Die Zeit June 28, 2012
  10. ↑ Julia Kimmerle: When advertising sneaks quietly ... In: Der Tagesspiegel December 9, 2010
  11. ^ Catrin Bialek, Hans-Peter Siebenhaar: Advertising with a bland aftertaste In: Handelsblatt April 22, 2010
  12. ↑ Inspector with puzzle tick In: Der Spiegel April 12, 2010
  13. ^ Petra Schwegler: Advertising with P In: Süddeutsche Zeitung April 10, 2010
  14. ↑ Sandra Klein: Much Ado About Nothing? In: Öko-Test 06/2012
  15. ↑ Ruth Schneeberger: Attention, long-term advertising In: Süddeutsche Zeitung October 9, 2013
  16. ↑ Julie Peignois, Thomas Lückerath: One year of product placement: Much wind about nothing? In: DWDL.de April 19, 2011
  17. ↑ Stefanie Bilen: Generation CEO accepts 18 new members ( Memento of the original from April 27, 2017 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.saalzwei.de archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. In: Saal two (business online magazine for women) November 12, 2014
  18. ↑ Waltraut Wolf: The intelligent flower pot In: Südwest Presse June 25, 2015
  19. ↑ The jury of Start me up! In: Die Welt October 7, 2016
  20. ↑ ProSiebenSat.1 appoints advertising board - digital board goes In: Wirtschaftswoche December 14, 2016
  21. ↑ Petra Schwegler: Sabine Eckhardt moves up to the board of ProSiebenSat.1 In: Werben & Sell December 14, 2016
  22. ↑ Will this woman be the first boss of a Dax company? In: Manager Magazin December 14, 2016

Web links

personal data
SURNAME Eckhardt, Sabine
BRIEF DESCRIPTION German manager and board member of ProSiebenSat.1 Media
DATE OF BIRTH May 9, 1972
PLACE OF BIRTH Bremen