Share GmbH

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Share GmbH
legal form Company with limited liability
founding 2017
Seat Berlin- Kreuzberg
management Sebastian Stricker (managing director), Iris Braun, Ben Unterkofler and Tobias Reiner
Number of employees 40
sales € 12 million (2019)
Branch Consumer goods
Website www.share.eu
Status: October 2019

share is a German consumer goods brand with products in the areas of food , beverages and personal care . Based on the “ 1 + 1 principle ” (also known as the “buy-one-give-one” principle), an equivalent product or service is donated for each share product.

history

Share was founded in 2017 by Sebastian Stricker, Iris Braun, Ben Unterkofler and Tobias Reiner. The idea builds on the donation initiative of the UN World Food Program ShareTheMeal founded by Stricker .

In March 2018, the first share products were sold, in addition to the start in the online shop through a cooperation with Rewe and dm in over 5,000 branches in Germany. It was the biggest launch of a social consumer goods brand in Germany. Bitburger Holding invested 1 million euros in 2019 , and cooperations with Aral and Eurowings followed . Since the end of 2019, share has also been sold in dm, Merkur and Billa branches in Austria. Share has been cooperating with Shell and Deutsche Bahn as a sales partner since 2020 ; in June 2020 the brand launched in dm branches in the Czech Republic and, among other things, supports the local food banks with food donations.

Products

In addition to the launch products mineral , organic nut bars and hand soap , the company now also sells flavored water , milk substitutes , organic chocolate , organic trail mix , and bamboo - toothbrushes , staple foods such as rice, pasta and flour, as well as shower gel and hand cream.

donate

Share invests around 7% of sales in social projects. In the first year, the start-up sold over 8 million products, thereby financing the construction or repair of 51 wells in Liberia, Cambodia and Ethiopia, as well as the distribution of 2 million meals and 550,000 soaps in national and international aid programs. To this end, share works with aid organizations such as the United Nations World Food Program , Action Against Hunger , Caritas Austria , Welthungerhilfe and Tafel Deutschland eV . In the meantime, more than 30 million aid has been financed with the sale of share products.

reception

The start-up received a lot of attention in the German press for its social entrepreneurship model and an innovation in the packaging sector , the first mineral water bottle made from 100 percent recycled waste plastic on the German market.

A few months after the launch, share was certified as a B Corporation and in 2019 was named “Best for the World” B Corp in the “Community” category. This makes share one of the 10% of companies that provide the greatest benefit to the community worldwide.

Kathrin Krause from the Federation of German Consumer Organizations , however, criticized the fact that Share does not change the causes of hunger or the price pressure that retailers exert on their producers. Overall, however, the reception is mostly positive. Melchior Poppe from Focus Online particularly emphasizes the holistic approach of share - in the ecological as well as in the social context: "Sustainability all along the line, so - affordable and with positive effects for everyone."

Burkhard Wilke, managing director of the German Central Institute for Social Issues, criticized a “certain lack of transparency” at share, as the exact amount of the donation was not indicated on the product. Since autumn 2018 share has been showing the donation amount for the respective product online. A QR code on the product packaging gives the consumer direct access to the project information.

Web links

Individual evidence

  1. ↑ a b c d e Chloé Lau: Share: Doctor Do-Good. In: Forbes Magazine . March 4, 2020, accessed August 25, 2020 .
  2. ↑ Our mission at share: Share for a better world | 1 + 1 principle. In: www.share.eu. Retrieved March 28, 2019 .
  3. ^ A b c Jacqueline Goebel: Share founder on ethics: “In theory, everything can always be made more sustainable and better”. In: Wirtschaftswoche . December 29, 2019, accessed August 25, 2020 .
  4. ↑ ShareTheMeal: About us. In: www.sharethemeal.org. Retrieved October 8, 2019 .
  5. ↑ a b c Michael Scheppe: Start-up founder Sebastian Sticker: Share-the-Meal boss convinces Rewe and dm of his products. In: Handelsblatt . March 12, 2018, accessed October 8, 2019 .
  6. ^ A b c d Katrin Terpitz: Founder Sebastian Stricker: This social entrepreneur helps people in need with his brand. In: Handelsblatt . April 28, 2019. Retrieved October 8, 2019 .
  7. ^ A b Daniel Hüfner: Share founder reacts to criticism from consumer advocates. In: t3n . September 24, 2018, accessed December 2, 2019 .
  8. ↑ Oliver Voss: Bought in Germany, helped worldwide. Der Tagesspiegel , March 12, 2018, accessed on December 2, 2019 .
  9. ↑ Anne-Katrin Schade: “When it comes to food, most startup products don't work in retail”. In: Gründerszene . June 6, 2019, accessed October 8, 2019 .
  10. ↑ editorial: Do good by shopping - Berlin start-up “share” succeeds in Germany's largest launch of a social brand. In: StartupValley Magazine. March 12, 2018, accessed August 25, 2020 .
  11. ↑ Heribert Waschbüsch: The Bitburger company joins the donation start-up Share. Trierischer Volksfreund , August 4, 2019, accessed on October 8, 2019 .
  12. ↑ a b c Martin Ross: dm cooperates with the social brand "share". In: CASH - the trade magazine. August 12, 2019, accessed December 2, 2019 .
  13. ↑ a b Buy and share immediately: A social enterprise wants to revolutionize helping. In: derStandard . October 16, 2019, accessed December 2, 2019 .
  14. ↑ a b survey: Corona threatens the existence of many social start-ups . In: Frankfurter Allgemeine Zeitung . August 21, 2020, ISSN  0174-4909 ( faz.net [accessed August 25, 2020]).
  15. ^ Gustav Theile: Social enterprise Share cooperates with oil company Shell. In: Frankfurter Allgemeine Zeitung . August 24, 2020, accessed August 25, 2020 .
  16. ↑ share: Food rescue in the Czech Republic. Retrieved August 25, 2020 .
  17. ↑ a b Hanna Gersmann : “share” products at dm and Rewe: Can you really do good like that? Berliner Morgenpost , July 15, 2018, accessed on October 8, 2019 .
  18. ↑ a b Alexander Winkler: “Share” - Saving the world by shopping? SWR , April 4, 2018, accessed on December 2, 2019 .
  19. ↑ Jessica von Blazekovic: Start-up Share: Every bar a donation . Ed .: Frankfurter Allgemeine Zeitung . July 22, 2019, ISSN  0174-4909 ( faz.net [accessed October 8, 2019]).
  20. ↑ share: share food. Retrieved August 25, 2020 .
  21. ↑ share: share hygiene articles. Retrieved August 25, 2020 .
  22. ↑ share is one year old! In: www.share.eu. March 12, 2019, accessed March 28, 2019 .
  23. ↑ a b c Melchior Poppe: To fight hunger: Founder wants to revolutionize the way we shop. In: FOCUS Online . January 23, 2019, accessed April 16, 2019 .
  24. ↑ share: Social sustainability at share. Retrieved August 25, 2020 .
  25. ↑ Marcel Rosenbach, Simone Salden: Share wants to get customers to donate when shopping. In: Spiegel Online . September 14, 2018, accessed December 2, 2019 .
  26. ↑ a b Michael Kläsgen: Shopping and doing good . Ed .: Süddeutsche Zeitung . March 11, 2018, ISSN  0174-4917 ( sueddeutsche.de [accessed April 16, 2019]).
  27. ↑ Breakfast TV - Make the world a better place when you shop. Sat.1 , December 28, 2018, accessed April 16, 2019 .
  28. ↑ Florian Gehm: Share the meal: That's what the social entrepreneur Stricker is planning . Ed .: Die Welt . March 25, 2019 ( welt.de [accessed April 16, 2019]).
  29. ↑ Marcel Rosenbach, Simone Salden: The fight against plastic waste: Share brings the first fully recycled water bottle onto the market . Ed .: Spiegel Online . September 14, 2018 ( spiegel.de [accessed April 16, 2019]).
  30. ↑ Share for a better world: This Berlin start-up produces the first fully recycled water bottle. Galileo , November 26, 2018, accessed April 16, 2019 .
  31. ↑ Peter Carstens: Share Mineral water: 100 percent recycling: Sounds good - doesn't it? In: GEO.de . September 27, 2018, accessed October 8, 2019 .
  32. ^ Philipp Krohn: Berlin start-up: The social bottle . Ed .: Frankfurter Allgemeine Zeitung . September 17, 2019, ISSN  0174-4909 ( faz.net [accessed December 2, 2019]).
  33. ^ B Corporation: share | Certified B Corporation. Retrieved on August 25, 2020 .
  34. ↑ B Corporation: Best For The World 2019 Honorees | Certified B Corporation. Retrieved on August 25, 2020 .
  35. ↑ Lisa Wurscher: Charity Shopping: Consume with a clear conscience. Bayerischer Rundfunk , December 17, 2018, accessed on December 2, 2019 .