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{{Infobox company
{{Infobox company
| name = Vie at Home Ltd.
| name = Vie at Home Ltd.
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'''Vie at Home''' (trademarked ''VIE at home''), formerly ''The Virgin Cosmetics Company'' and ''Virgin Vie At Home'', was a retailer and distributor of cosmetics. The company was formed as The Virgin Cosmetics Company by Mark and Liz Warom with the backing of the [[Virgin Group]] in 1997, and was renamed Virgin Vie at Home in 2006. Vie at Home specialised in the [[direct selling]] of [[make up]], skin care, body care, [[jewellery]] and homeware.
'''Vie at Home''' (trademarked ''VIE at home''), formerly ''The Virgin Cosmetics Company'' and ''Virgin Vie At Home'', was a retailer and distributor of cosmetics. The company was formed as The Virgin Cosmetics Company by Mark and Liz Warom with the backing of the [[Virgin Group]] in 1997, and was renamed Virgin Vie at Home in 2006. Vie at Home specialised in the [[direct selling]] of [[make up]], skin care, body care, [[jewellery]] and homeware.


In 2009 the business was bought from the Virgin Group by Ros Simmons and Ratan Daryani in a management buyout and renamed Vie at Home.<ref>{{Cite news | url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/4214235/Branson-made-up-by-sale.html |title = Branson made up by sale|date = 2009-01-10|last1 = Harrington|first1 = Ben}}</ref> Network World Alliance acquired the company in December 2010.<ref name="nwamlm.eu">{{cite web|url=http://nwamlm.eu/en/2010/12/shopping-in-england-helmut-spikker-buys-the-english-direct-sales-company-vie/ |accessdate=December 30, 2010 |deadurl=yes |archiveurl=https://web.archive.org/web/20101230212116/http://nwamlm.eu/en/2010/12/shopping-in-england-helmut-spikker-buys-the-english-direct-sales-company-vie/ |archivedate=December 30, 2010 }}</ref> Vie at Home entered [[liquidation]] in 2011.
In 2009 the business was bought from the Virgin Group by Ros Simmons and Ratan Daryani in a management buyout and renamed Vie at Home.<ref>{{Cite news | url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/4214235/Branson-made-up-by-sale.html |title = Branson made up by sale|date = 2009-01-10|last1 = Harrington|first1 = Ben}}</ref> Network World Alliance acquired the company in December 2010.<ref name="nwamlm.eu">{{cite web|url=http://nwamlm.eu/en/2010/12/shopping-in-england-helmut-spikker-buys-the-english-direct-sales-company-vie/|title=Shopping in England: Helmut Spikker buys the English direct sales company VIE!|url-status=dead|archive-url=https://web.archive.org/web/20101230212116/http://nwamlm.eu/en/2010/12/shopping-in-england-helmut-spikker-buys-the-english-direct-sales-company-vie/|archive-date=December 30, 2010|access-date=December 30, 2010}}</ref> Vie at Home entered [[liquidation]] in 2011.


==History==
==History==
In January 1997, Mark and Liz Warom established the company with the backing of Sir [[Richard Branson]]'s Virgin Group, naming it The Virgin Cosmetics Company. It was based in [[Chichester]], [[West Sussex]], and launched with the objective of selling products through retail outlets, party plan selling and mail order. It was planned that 100 stores would be opened within the first five years.<ref name="brandrepublic.com">{{Cite web | url=http://www.brandrepublic.com/news/64762/Virgin-ready-cosmetic-launch/?DCMP=ILC-SEARCH |title = Virgin ready for cosmetic launch}}</ref> [[Ros Simmons]] was appointed Marketing Director in February that year in preparation for the launch of the business.<ref name="brandrepublic.com"/>
In January 1997, Mark and Liz Warom established the company with the backing of Sir [[Richard Branson]]'s Virgin Group, naming it The Virgin Cosmetics Company. It was based in [[Chichester]], [[West Sussex]], and launched with the objective of selling products through retail outlets, party plan selling and mail order. It was planned that 100 stores would be opened within the first five years.<ref name="brandrepublic.com">{{Cite web | url=http://www.brandrepublic.com/news/64762/Virgin-ready-cosmetic-launch/?DCMP=ILC-SEARCH |title = Virgin ready for cosmetic launch}}</ref> [[Ros Simmons]] was appointed marketing director in February that year in preparation for the launch of the business.<ref name="brandrepublic.com"/>


The company rebranded its stores as Virgin Cosmetics in February 1999, having struggled to make an impact.<ref name="ReferenceA">{{Cite web | url=http://www.brandrepublic.com/news/66412/Virgin-cosmetics-stores-drop--rsquoVie-rsquo-latest-revamp/?DCMP=ILC-SEARCH |title = Virgin cosmetics stores to drop 'Vie' in latest revamp}}</ref><ref>{{Cite web | url=http://www.marketingmagazine.co.uk/news/rss/66412/Virgin-cosmetics-stores-drop--rsquoVie-rsquo-latest-revamp/ |title = Campaign}}</ref>
The company rebranded its stores as Virgin Cosmetics in February 1999, having struggled to make an impact.<ref name="ReferenceA">{{Cite web | url=http://www.brandrepublic.com/news/66412/Virgin-cosmetics-stores-drop--rsquoVie-rsquo-latest-revamp/?DCMP=ILC-SEARCH |title = Virgin cosmetics stores to drop 'Vie' in latest revamp}}</ref><ref>{{Cite web | url=http://www.marketingmagazine.co.uk/news/rss/66412/Virgin-cosmetics-stores-drop--rsquoVie-rsquo-latest-revamp/ |title = Campaign}}</ref>


In April 2001, the company announced a deal with Luxasia pte Ltd, as a distributor for the Asia region. The licence covered Singapore, Malaysia, Hong Kong, Taiwan, Indonesia, Korea, India and China.<ref>{{Cite web | url=http://www.investegate.co.uk/Article.aspx?id=200104060951007536B |title = FE Investegate &#124;Victory Corporation Announcements &#124; Victory Corporation: Cosmetics Licensing Agreement}}</ref> Virgin Vie Spa Treatment Rooms opened in [[Cape Town]], South Africa in February 2002. By October 2002, Virgin Cosmetics employed around 7,000 consultants.<ref name=company-history/> The company withdrew from the Asian market in April 2003, closing all nine stores in Hong Kong, Taiwan, Malaysia and Singapore.<ref>[https://web.archive.org/web/20121104091547/http://www.highbeam.com/doc/1G1-101415448.html HighBeam]</ref> Virgin Cosmetics began to open factory outlets across the UK in September 2003. In September 2005, the company launched in South Africa, recruiting over 1000 consultants in 12&nbsp;months.<ref name=company-history>{{cite web|url=http://public.vieathome.com/our_company/pages/history_and_background.aspx |accessdate=September 22, 2009 |deadurl=yes |archiveurl=https://web.archive.org/web/20090727173847/http://public.vieathome.com/our_company/pages/history_and_background.aspx |archivedate=July 27, 2009 }}</ref>
In April 2001, the company announced a deal with [https://www.luxasia.com/chairman/wolfgang-baier/ Luxasia pte Ltd], as a distributor for the Asia region. The licence covered Singapore, Malaysia, Hong Kong, Taiwan, Indonesia, Korea, India and China.<ref>{{Cite web | url=http://www.investegate.co.uk/Article.aspx?id=200104060951007536B |title = FE Investegate &#124;Victory Corporation Announcements &#124; Victory Corporation: Cosmetics Licensing Agreement}}</ref> Virgin Vie Spa Treatment Rooms opened in [[Cape Town]], South Africa in February 2002. By October 2002, Virgin Cosmetics employed around 7,000 consultants.<ref name=company-history/> The company withdrew from the Asian market in April 2003, closing all nine stores in Hong Kong, Taiwan, Malaysia and Singapore.<ref>[https://web.archive.org/web/20121104091547/http://www.highbeam.com/doc/1G1-101415448.html HighBeam]</ref> Virgin Cosmetics began to open factory outlets across the UK in September 2003. In September 2005, the company launched in South Africa, recruiting over 1000 consultants in 12&nbsp;months.<ref name="company-history">{{cite web|url=http://public.vieathome.com/our_company/pages/history_and_background.aspx|title=Our History|url-status=dead|archive-url=https://web.archive.org/web/20090727173847/http://public.vieathome.com/our_company/pages/history_and_background.aspx|archive-date=July 27, 2009|access-date=September 22, 2009}}</ref>


The company was rebranded as Virgin Vie at Home in September 2006. It launched a direct selling business in the [[United Arab Emirates]] in December 2006.
The company was rebranded as Virgin Vie at Home in September 2006. It launched a direct selling business in the [[United Arab Emirates]] in December 2006.


In January 2009, Virgin Vie At Home was sold in a management buyout to Ratan Daryani and Ros Simmons. The company was relaunched as Vie at Home as the Virgin Group had paid £8.8 million to remove the Virgin name, and written off £21 million in loans.<ref>{{Cite web |url=http://www.enforbusiness.com/news/richard-branson-failures-unmasked-20091512 |title=En for Business - Business and Financial Education for Entrepreneurs |access-date=2013-04-07 |archive-url=https://web.archive.org/web/20110607151823/http://www.enforbusiness.com/news/richard-branson-failures-unmasked-20091512 |archive-date=2011-06-07 |dead-url=yes |df= }}</ref>
In January 2009, Virgin Vie At Home was sold in a management buyout to Ratan Daryani and Ros Simmons. The company was relaunched as Vie at Home as the Virgin Group had paid £8.8 million to remove the Virgin name, and written off £21 million in loans.<ref>{{Cite web |url=http://www.enforbusiness.com/news/richard-branson-failures-unmasked-20091512 |title=En for Business - Business and Financial Education for Entrepreneurs |access-date=2013-04-07 |archive-url=https://web.archive.org/web/20110607151823/http://www.enforbusiness.com/news/richard-branson-failures-unmasked-20091512 |archive-date=2011-06-07 |url-status=dead }}</ref>


In December 2010, Network World Alliance bought the company.<ref name="nwamlm.eu"/> Vie at Home's warehouse facility in [[Stockton-on-Tees]] was moved to [[Ahlen]] in Germany as a result.
In December 2010, Network World Alliance bought the company.<ref name="nwamlm.eu"/> Vie at Home's warehouse facility in [[Stockton-on-Tees]] was moved to [[Ahlen]] in Germany as a result.


Ratan Daryani, previously chairman and owner of the company resigned from the business on 7 January 2011.<ref>{{cite web |url=http://wck2.companieshouse.gov.uk/fc9384d4f4919854e2dfb2f5d6f1a0e6/wcprodorder?ft%3D1%2F |accessdate=May 28, 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20120324030906/http://wck2.companieshouse.gov.uk/fc9384d4f4919854e2dfb2f5d6f1a0e6/wcprodorder?ft=1%2F |archivedate=March 24, 2012 |title=Failure Page |df=mdy-all }}</ref> [[HM Revenue and Customs]] (HMRC) began the process of winding up the company at the High Court in London on 20 January 2011. The action was dismissed on 2 February 2011.
Ratan Daryani, previously chairman and owner of the company resigned from the business on 7 January 2011.<ref>{{cite web |url=http://wck2.companieshouse.gov.uk/fc9384d4f4919854e2dfb2f5d6f1a0e6/wcprodorder?ft%3D1%2F |access-date=May 28, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20120324030906/http://wck2.companieshouse.gov.uk/fc9384d4f4919854e2dfb2f5d6f1a0e6/wcprodorder?ft=1%2F |archive-date=March 24, 2012 |title=Failure Page |df=mdy-all }}</ref> [[HM Revenue and Customs]] (HMRC) began the process of winding up the company at the High Court in London on 20 January 2011. The action was dismissed on 2 February 2011.


The company announced in April 2011 that it would cease trading in Germany on 31 May 2011. Vie at Home had launched in the market in September 2009. Ros Simmons, the chief executive, resigned from the board of directors on 23 May 2011. By that time, the company was overdue in filing its accounts to [[Companies House]], listing the last accounts as due on 20 October 2010 but not received.<ref>{{cite web|url=http://wck2.companieshouse.gov.uk/86447c5f149008893aa2a2b770d60a96/compdetails |accessdate=June 1, 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20120324030919/http://wck2.companieshouse.gov.uk/86447c5f149008893aa2a2b770d60a96/compdetails |archivedate=March 24, 2012 |title=Failure Page }}</ref> The company began a restructuring in July 2011 by discontinuing all aromatherapy, homeware and jewellery lines, and continued to integrate with Network World Alliance.
The company announced in April 2011 that it would cease trading in Germany on 31 May 2011. Vie at Home had launched in the market in September 2009. Ros Simmons, the chief executive, resigned from the board of directors on 23 May 2011. By that time, the company was overdue in filing its accounts to [[Companies House]], listing the last accounts as due on 20 October 2010 but not received.<ref>{{cite web|url=http://wck2.companieshouse.gov.uk/86447c5f149008893aa2a2b770d60a96/compdetails |access-date=June 1, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20120324030919/http://wck2.companieshouse.gov.uk/86447c5f149008893aa2a2b770d60a96/compdetails |archive-date=March 24, 2012 |title=Failure Page }}</ref> The company began a restructuring in July 2011 by discontinuing all aromatherapy, homeware and jewellery lines, and continued to integrate with Network World Alliance.


Vie at home Ltd. filed for liquidation in August 2011, writing off over £2 million of debt owed to suppliers and HMRC. The brand 'Vie at home' continued to trade under another company Vie Cosmetics Group Ltd., using new suppliers. On 16 September 2011 it was proposed that the holding company and owner of the ''VIE'' brand be struck off of the Register of Companies,<ref>{{cite web|url=https://viewer.zoho.com/docs/sI5cj |archive-url=https://archive.today/20121217222229/https://viewer.zoho.com/docs/sI5cj |dead-url=yes |archive-date=December 17, 2012 |accessdate=September 16, 2011 }}</ref> having never submitted any accounts since the business was bought from the Virgin Group in December 2008.
Vie at home Ltd. filed for liquidation in August 2011, writing off over £2 million of debt owed to suppliers and HMRC. The brand 'Vie at home' continued to trade under another company Vie Cosmetics Group Ltd., using new suppliers. On 16 September 2011 it was proposed that the holding company and owner of the ''VIE'' brand be struck off of the Register of Companies,<ref>{{cite web |title=Archived |url=https://viewer.zoho.com/docs/sI5cj |archive-url=https://archive.today/20121217222229/https://viewer.zoho.com/docs/sI5cj |url-status=dead |archive-date=December 17, 2012 |access-date=2023-03-31}}{{dl|date=March 2023}}</ref> having never submitted any accounts since the business was bought from the Virgin Group in December 2008.


On 26 September 2011 the administrators of the purchasing company (VCP) issued a statement,<ref name="https://viewer.zoho.com/docs/wUiFh">https://viewer.zoho.com/docs/wUiFh{{dead link|date=April 2013}}</ref> explaining that the directors (Ros Simmons and Ratan Daryani) had been trying to sell the group since it was bought from the Virgin Group in 2008. On 21 December 2010 the shares in VIE Cosmetics Group Ltd were sold to NWA Ventures GmbH who controlled total ownership, management and financial responsibility of the group. The company owed a total of over £5 million to its suppliers. The administrator noted that there was little likelihood of anyone other than the warehouse operator (who had exercised their right to take charge of the companies stock in exchange for payment) receiving payment.<ref name="https://viewer.zoho.com/docs/wUiFh"/>
On 26 September 2011 the administrators of the purchasing company (VCP) issued a statement,<ref name="https://viewer.zoho.com/docs/wUiFh">{{webarchive |url=https://web.archive.org/web/20130618133411/https://viewer.zoho.com/docs/wUiFh |date=2013-06-18 |access-date=2023-03-31}}{{dead link|date=April 2013}}</ref> explaining that the directors (Ros Simmons and Ratan Daryani) had been trying to sell the group since it was bought from the Virgin Group in 2008. On 21 December 2010 the shares in VIE Cosmetics Group Ltd were sold to NWA Ventures GmbH who controlled total ownership, management and financial responsibility of the group. The company owed a total of over £5 million to its suppliers. The administrator noted that there was little likelihood of anyone other than the warehouse operator (who had exercised their right to take charge of the companies stock in exchange for payment) receiving payment.<ref name="https://viewer.zoho.com/docs/wUiFh"/>


It was announced in late March 2012 that Vie Cosmetics Group Ltd., owner of the ''VIE at home'' brand, would enter administration.<ref>{{cite web|url=https://viewer.zoho.com/docs/cAVdbe |accessdate=April 26, 2012 }}{{dead link|date=June 2016|bot=medic}}{{cbignore|bot=medic}}</ref><ref>http://wck2.companieshouse.gov.uk/c4ec70627d6c090630096f8035525de0/compdetails{{dead link|date=April 2013}}</ref>
It was announced in late March 2012 that Vie Cosmetics Group Ltd., owner of the ''VIE at home'' brand, would enter administration.<ref>{{cite web|url=https://viewer.zoho.com/docs/cAVdbe |archive-url=https://archive.today/20121217201123/https://viewer.zoho.com/docs/cAVdbe |url-status=dead |archive-date=December 17, 2012 |access-date=2023-03-31 |title=Notice of Intention |format=PDF}}</ref><ref>{{cite web |url=http://wck2.companieshouse.gov.uk/c4ec70627d6c090630096f8035525de0/compdetails |title=Wayback Machine has not archived that URL. |access-date=2023-03-31}}{{dead link|date=April 2013}}</ref>


In an initial report to creditors, Portland Business & Financial Solutions (appointed to run the company in Administration), reported that there would be a dividend available to pay off some of its debts, but did not disclose the amount. A proposal was due by 18 June 2012.<ref>{{cite web|url=https://viewer.zoho.com/docs/sqCcbh |accessdate=May 1, 2012 }}{{dead link|date=June 2016|bot=medic}}{{cbignore|bot=medic}}</ref>
In an initial report to creditors, Portland Business & Financial Solutions (appointed to run the company in Administration), reported that there would be a dividend available to pay off some of its debts, but did not disclose the amount. A proposal was due by 18 June 2012.<ref>{{cite web |format=PDF |title=To all creditors |url=https://viewer.zoho.com/docs/sqCcbh |archive-url=https://archive.today/20121218013030/https://viewer.zoho.com/docs/sqCcbh |url-status=dead |archive-date=December 18, 2012 |access-date=2023-03-31}}</ref>


==Products==
==Products==
Line 54: Line 55:


==Awards==
==Awards==
Virgin Cosmetics received the Innovation and Excellence Award from the [[Direct Selling Association]] (DSA) in May 2003 for its contributions to direct selling,<ref>{{cite web|url=http://www.dsa.org.uk/conference_2009.htm |accessdate=December 29, 2009 |deadurl=yes |archiveurl=https://web.archive.org/web/20100329215952/http://www.dsa.org.uk/conference_2009.htm |archivedate=March 29, 2010 }}</ref> and June 2004.
Virgin Cosmetics received the Innovation and Excellence Award from the [[Direct Selling Association]] (DSA) in May 2003 for its contributions to direct selling,<ref>{{cite web|url=http://www.dsa.org.uk/conference_2009.htm|title=DSA Conference 2009|url-status=dead|archive-url=https://web.archive.org/web/20100329215952/http://www.dsa.org.uk/conference_2009.htm|archive-date=March 29, 2010|access-date=December 29, 2009}}</ref> and June 2004.


In February 2005 Virgin Cosmetics won the 'Direct Sales Team of the Year Award' at the National Sales Awards.<ref name=company-history/>
In February 2005 Virgin Cosmetics won the 'Direct Sales Team of the Year Award' at the National Sales Awards.<ref name=company-history/>
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{{DEFAULTSORT:Vie At Home}}
{{DEFAULTSORT:Vie At Home}}
[[Category:Companies based in West Sussex]]
[[Category:Companies based in West Sussex]]
[[Category:Companies established in 1997]]
[[Category:Retail companies established in 1997]]
[[Category:Retail companies disestablished in 2011]]
[[Category:Cosmetics companies of the United Kingdom]]
[[Category:Cosmetics companies of the United Kingdom]]
[[Category:Retail companies of the United Kingdom]]
[[Category:Retail companies of the United Kingdom]]
[[Category:Personal selling]]
[[Category:Personal selling]]
[[Category:Multi-level marketing companies]]
[[Category:Defunct multi-level marketing companies]]
[[Category:2011 disestablishments in England]]
[[Category:2011 disestablishments in England]]

Latest revision as of 05:43, 31 March 2023

Vie at Home Ltd.
Company typeLimited company
Industrycosmetics
Founded1997
FounderVirgin Group
Defunct2011
Headquarters,
Productsskin care, make up, bath & body, aromatherapy, jewellery, homeware
Revenue£10 million
Number of employees
4,000 consultants, approx. 50 head office employees
ParentNetwork World Alliance GmbH

Vie at Home (trademarked VIE at home), formerly The Virgin Cosmetics Company and Virgin Vie At Home, was a retailer and distributor of cosmetics. The company was formed as The Virgin Cosmetics Company by Mark and Liz Warom with the backing of the Virgin Group in 1997, and was renamed Virgin Vie at Home in 2006. Vie at Home specialised in the direct selling of make up, skin care, body care, jewellery and homeware.

In 2009 the business was bought from the Virgin Group by Ros Simmons and Ratan Daryani in a management buyout and renamed Vie at Home.[1] Network World Alliance acquired the company in December 2010.[2] Vie at Home entered liquidation in 2011.

History[edit]

In January 1997, Mark and Liz Warom established the company with the backing of Sir Richard Branson's Virgin Group, naming it The Virgin Cosmetics Company. It was based in Chichester, West Sussex, and launched with the objective of selling products through retail outlets, party plan selling and mail order. It was planned that 100 stores would be opened within the first five years.[3] Ros Simmons was appointed marketing director in February that year in preparation for the launch of the business.[3]

The company rebranded its stores as Virgin Cosmetics in February 1999, having struggled to make an impact.[4][5]

In April 2001, the company announced a deal with Luxasia pte Ltd, as a distributor for the Asia region. The licence covered Singapore, Malaysia, Hong Kong, Taiwan, Indonesia, Korea, India and China.[6] Virgin Vie Spa Treatment Rooms opened in Cape Town, South Africa in February 2002. By October 2002, Virgin Cosmetics employed around 7,000 consultants.[7] The company withdrew from the Asian market in April 2003, closing all nine stores in Hong Kong, Taiwan, Malaysia and Singapore.[8] Virgin Cosmetics began to open factory outlets across the UK in September 2003. In September 2005, the company launched in South Africa, recruiting over 1000 consultants in 12 months.[7]

The company was rebranded as Virgin Vie at Home in September 2006. It launched a direct selling business in the United Arab Emirates in December 2006.

In January 2009, Virgin Vie At Home was sold in a management buyout to Ratan Daryani and Ros Simmons. The company was relaunched as Vie at Home as the Virgin Group had paid £8.8 million to remove the Virgin name, and written off £21 million in loans.[9]

In December 2010, Network World Alliance bought the company.[2] Vie at Home's warehouse facility in Stockton-on-Tees was moved to Ahlen in Germany as a result.

Ratan Daryani, previously chairman and owner of the company resigned from the business on 7 January 2011.[10] HM Revenue and Customs (HMRC) began the process of winding up the company at the High Court in London on 20 January 2011. The action was dismissed on 2 February 2011.

The company announced in April 2011 that it would cease trading in Germany on 31 May 2011. Vie at Home had launched in the market in September 2009. Ros Simmons, the chief executive, resigned from the board of directors on 23 May 2011. By that time, the company was overdue in filing its accounts to Companies House, listing the last accounts as due on 20 October 2010 but not received.[11] The company began a restructuring in July 2011 by discontinuing all aromatherapy, homeware and jewellery lines, and continued to integrate with Network World Alliance.

Vie at home Ltd. filed for liquidation in August 2011, writing off over £2 million of debt owed to suppliers and HMRC. The brand 'Vie at home' continued to trade under another company Vie Cosmetics Group Ltd., using new suppliers. On 16 September 2011 it was proposed that the holding company and owner of the VIE brand be struck off of the Register of Companies,[12] having never submitted any accounts since the business was bought from the Virgin Group in December 2008.

On 26 September 2011 the administrators of the purchasing company (VCP) issued a statement,[13] explaining that the directors (Ros Simmons and Ratan Daryani) had been trying to sell the group since it was bought from the Virgin Group in 2008. On 21 December 2010 the shares in VIE Cosmetics Group Ltd were sold to NWA Ventures GmbH who controlled total ownership, management and financial responsibility of the group. The company owed a total of over £5 million to its suppliers. The administrator noted that there was little likelihood of anyone other than the warehouse operator (who had exercised their right to take charge of the companies stock in exchange for payment) receiving payment.[13]

It was announced in late March 2012 that Vie Cosmetics Group Ltd., owner of the VIE at home brand, would enter administration.[14][15]

In an initial report to creditors, Portland Business & Financial Solutions (appointed to run the company in Administration), reported that there would be a dividend available to pay off some of its debts, but did not disclose the amount. A proposal was due by 18 June 2012.[16]

Products[edit]

Vie at Home specialised in cosmetics, jewellery and homeware. The cosmetics range consisted of skin care, make up, bath & body and aromatherapy products. The jewellery range was designed in-house. The homeware range had two launches per year - one for summer and one for winter. The product range consisted of soft furnishings for the home including pillows, throws, picture frames, candles, bed linen and bathroom accessories.

Charity[edit]

Vie at Home supported CLIC Sargent between 2006 and 2011.

Awards[edit]

Virgin Cosmetics received the Innovation and Excellence Award from the Direct Selling Association (DSA) in May 2003 for its contributions to direct selling,[17] and June 2004.

In February 2005 Virgin Cosmetics won the 'Direct Sales Team of the Year Award' at the National Sales Awards.[7]

Turnover[edit]

Year Turnover
2006 £67.5m
2007 £56.3m
2008 £48.5m
2009 Unknown
2010 Unknown
2011 £10m (Pro-rata)

References[edit]

  1. ^ Harrington, Ben (10 January 2009). "Branson made up by sale".
  2. ^ a b "Shopping in England: Helmut Spikker buys the English direct sales company VIE!". Archived from the original on 30 December 2010. Retrieved 30 December 2010.
  3. ^ a b "Virgin ready for cosmetic launch".
  4. ^ "Virgin cosmetics stores to drop 'Vie' in latest revamp".
  5. ^ "Campaign".
  6. ^ "FE Investegate |Victory Corporation Announcements | Victory Corporation: Cosmetics Licensing Agreement".
  7. ^ a b c "Our History". Archived from the original on 27 July 2009. Retrieved 22 September 2009.
  8. ^ HighBeam
  9. ^ "En for Business - Business and Financial Education for Entrepreneurs". Archived from the original on 7 June 2011. Retrieved 7 April 2013.
  10. ^ "Failure Page". Archived from the original on March 24, 2012. Retrieved May 28, 2011.
  11. ^ "Failure Page". Archived from the original on 24 March 2012. Retrieved 1 June 2011.
  12. ^ "Archived". Archived from the original on 17 December 2012. Retrieved 31 March 2023.[dead link]
  13. ^ a b Archived 2013-06-18 at the Wayback Machine[dead link]
  14. ^ "Notice of Intention". Archived from the original (PDF) on 17 December 2012. Retrieved 31 March 2023.
  15. ^ "Wayback Machine has not archived that URL". Retrieved 31 March 2023.[dead link]
  16. ^ "To all creditors". Archived from the original (PDF) on 18 December 2012. Retrieved 31 March 2023.
  17. ^ "DSA Conference 2009". Archived from the original on 29 March 2010. Retrieved 29 December 2009.

External links[edit]