Atelier Markgraph

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Atelier Markgraph
legal form GmbH
founding 1986
Seat Frankfurt am Main
management Lars Uwe Bleher, Tom Schubert, Stefan Weil
Branch service
Website https://www.markgraph.de/

Atelier Markgraph is an international design studio for communication in space based in Frankfurt am Main . The focus of the work of Atelier Markgraph is the creation and scenographic design of digital-analog spatial experiences for the appearance of companies, museums and cultural institutions.

In 2003, the cultural journalist Conway Lloyd Morgan published a book on 57 of the agency's projects.

Shareholder

Atelier Markgraph GmbH was founded in 1986 by Roland Lambrette, Rolf Engel and Meinhard Hutschenreuther in Frankfurt am Main. Stefan Weil and Lars Uwe Bleher have been the owners since 2017 and together with Tom Schubert form the management team.

Starts with video installations and staging live concert events

The beginnings of the studio were shaped by experimental video installations and the staging of stage shows.

The first successes included u. a. the screening of the Talking Heads concert film Stop Making Sense in 1986 in Frankfurt am Main, the implementation of The Wall concert by Pink Floyd in 1990 at Potsdamer Platz in Berlin , as well as the conception and stage design for the singer Peter's Secret World Tour Gabriel in 1993.

Staging of corporate and brand appearances

Staging by Atelier Markgraph at the IAA 2007 for the Mercedes-Benz brand: "Road to the Future"

A long-term cooperation exists with Daimler AG , u. a. Atelier Markgraph has been designing the appearance of the Mercedes-Benz brand at the International Motor Show (IAA) since 1993 . From 2009 to 2011 Atelier Markgraph was responsible for the interior design of the Mercedes-Benz Galleries in Munich, Berlin and Paris. In 2011, the Atelier Markgraph conceived the Mythos 6 exhibition space as part of the Mercedes-Benz World for the Mercedes-Benz Museum under the theme “Departure - the path to emission-free mobility, 1982 to today”.

Other industrial customers include a. the German Telekom , and for the studio Markgraph. a. realized the Product Experience Center at the company's headquarters in Darmstadt in 2008, as well as the WMF Group , whose brand presence at the Ambiente consumer goods fair has been designed by the Atelier since 2015. Atelier Markgraph designed a brand presence for the German heating technology manufacturer Viessmann at the 2017 International Sanitary and Heating Fair , which gave visitors an insight into complex digital systems using augmented reality .

Another business area of ​​Atelier Markgraph is the design of TV studios, including the studio design of the ZDF consumer magazine " WISO " in 2018, the studio set redesign of the ZDF sports formats in 2017 and the redesign of the 3sat television programs nano , Scobel and culture time .

Staging in public space

Atelier Markgraph: Media production "SkyArena" (2006)

Media stagings in public space attracted a lot of attention, especially the SkyArena for the opening of the 2006 soccer World Cup , where the skyscrapers on the Frankfurt skyline were used extensively as a projection surface for musical staging.

Furthermore, Atelier Markgraph u. a. responsible for Culture and Communication Project "sound of the squares - 400 years Mannheim" in 2007, and the media production of "light at the end of the tunnel" for the spectacle of Frankfurt for the Luminale 2010. The WORD FUSION project, an art installation at the St. Paul Church for 25 . anniversary of German reunification in 2015, realized the studio Markgraph along with the artist Peter Zizka .

On the occasion of the official opening of the New Frankfurt Old Town in September 2018, Atelier Markgraph staged a drone show over the Main. Under the name "Constellations - A Symphony for Frankfurt Old Town", 110 quadrocopter formed constellations representing famous Frankfurt personalities and events. The light and media staging also contained specially composed music and speaker passages.

Exhibition and museum projects

Atelier Markgraph has helped design numerous museum and exhibition projects at its Frankfurt am Main location. These include u. a. the appearance of the Frankfurt museums at the Museumsuferfest 2003 under the title “Ship of Ideas”, as well as the design of the special exhibition “ Die Kaisermacher ”, which took place simultaneously in four Frankfurt museums in 2007. For the Institute of Urban History in Frankfurt Atelier Markgraph took over the organization of the exhibitions "What moves the world - Arthur Schopenhauer in Frankfurt" (2010) and HOME / FRONT (2013) that the air raids on Frankfurt and the wartime society during the time National Socialism themed. For the Jewish Museum Frankfurt Atelier Markgraph took last the design of the exhibition "Jews. Money. An act.". With the Minischirn, Atelier Markgraph designed a children's department for the Schirn Kunsthalle Frankfurt in 2015 , followed by the staging of the exhibition “Athens - Triumph of Pictures” in the Liebieghaus Frankfurt in 2016 .

In Munich , Atelier Markgraph designed and implemented the redesign of Halls 1 and 2 of the traffic center for the German Museum (2000–2006).

In 2009 Atelier Markgraph in Berlin designed and realized the German Currywurst Museum Berlin .

In Bonn , Atelier Markgraph designed the exhibition “At 17… being young in Germany” in the House of History of the Federal Republic of Germany (2011).

Atelier Markgraph designed the exhibition Ladies Choice! For the Historical Museum Frankfurt . 100 years of women's suffrage , which was part of the nationwide anniversary program in 2018/2019.

Awards (selection)

Atelier Markgraph has been honored with numerous national and international prizes for his work, including a. Atelier Markgraph received the following awards:

German Design Award

  • Athens. Triumph of Images (2016)

Design award of the Federal Republic of Germany

  • SkyArena (2008)
  • Road to the Future, IAA (2007)

D&AD Award

  • Sound of Squares (2007)
  • Ship of Ideas (2004)

iF Design Award

  • "Light at the end of the tunnel", Schauspiel Frankfurt on the Luminale (2010)
  • ILLUMATION: EVOLUTION, Senckenbergmuseum for the Luminale (2004)

Cannes Lion

  • “Mercedes Live!”, IAA (2015)
  • Road to the Future, IAA (2007)

Art Directors Club

  • Dialogue platform for Mercedes-Benz, IAA (2017)
  • Road to the Future, IAA (2007)

red dot

  • KUNST | RAD - Museumsuferfest (2005)

Golden Award of Montreux

  • “Mercedes Live!”, IAA (2015)

literature

Conyway Lloyd Morgan: Atelier Markgraph. avedition GmbH, Ludwigsburg 2003.

Secondary literature

  • Statement by Stefan Weil. In: P. Kiedaisch, S. Marinescu, J. Poesch (Ed.): Scenography: The Compendium for Networked Design Discipline. Avedition, Stuttgart 2018.
  • HOME GENERATOR: Sabine Marinescu, Janina Poesch: Event Design Yearbook 2018/19. Avedition, Stuttgart 2018.
  • Viessmann DMY Berlin: Sabine Marinescu, Janina Poesch: Trade Fair Annual 207/18. Avedition, Stuttgart 2017. 102 ff.
  • Mercedes me store: Powershop 5: New Retail Design. Frame Publishers, 2016. 346f.
  • Mercedes-Benz Gallery: Mario Hülsmann, Björn Sandmann, Christian Dominikus Zilisch: Corporate Architecture: Identity through architecture. Deutscher Architektur Verlag, Münster 2015.
  • F800 Exhibit: Jakob Behrends: Interreaction - Interactive media and communication in space. An introduction for designers. Avedition, Stuttgart, 2015.
  • Mercedes me store: Retail Design International. Avedition, Stuttgart 2015. 166 ff.
  • HEIMAT / FRONT: Lu Jican (Ed.): Walk And Watch. Artpower International Publishing, Shenzen 206 ff.
  • Telekom Product Experience Center: Judith Brown, Jeff Wilson, Stevenson Gossage, Chris Hack: Surface Computing and Collaborative Analysis Work. Morgan & Claypool Publishers, 2013.
  • Sound of squares: Robert Klanten, Sven Ehmann, Verena Hanschke: A Touch of Code. Interactive installations and experiences. Gestalten Verlag, Berlin 2011. 48f.
  • Star for kids: Oliver Nickel: Event marketing: Basics and success stories. Verlag Vahlen, Munich 2012. 179.
  • What did you find already? Interview with Stefan Weil. In: Piero Borsellino: Aortica. The Frankfurt Issue. International magazine about local creativity and hardworking squirrels. Publisher The Borsellinos. 174 ff.
  • Sound of squares: Reinhardt, Uwe / Teufel, Philipp: new exhibition design 02. Avedition, Stuttgart 2010. 454 ff.
  • Schauspiel Frankfurt: Season Opening, Event Design Yearbook (avedition), 2010, 130–133.
  • of ideas, Museumsuferfest Frankfurt: Ingo Schraut: Event Design. Daab Verlag, Cologne 2007. 38 ff.
  • KUNST / RAD, Museumsuferfest Frankfurt: Sarah Schultz u. Marlous Willems. Happening: design for events. Frame Publishers, 2006. 208ff.
  • Transport Museum: Bettina Grundler. On the move and mobile: worlds of traffic in the museum. Campus Verlag, Frankfurt am Main 2005. 52f.
  • Estate of the E-Class: Manfred Kirchgeorg (et al). Trade fair management manual. Planning, implementation and control of trade fairs, congresses and events. Business publisher Dr. Th. Gabler / GWV Fachverlage GmbH, Wiesbaden 2003. p. 1229.
  • LAB01- EXPO Hannover 2000: Peter Friedrich Stephan: Events and E-Commerce. Customer loyalty and brand management on the Internet. X.MEDIA publishing house. P. 339ff.

Web links

Individual evidence

  1. ↑ Mag. Sigrid Strohschneider-Laue, Kon.text: Review of the non-fiction book Atelier Markgraph. Retrieved July 30, 2018 .
  2. ↑ Rolf M. Engel. Retrieved July 30, 2018 .
  3. ↑ Behind the scenes of the Mercedes-Halle - IAA and Atelier Markgraph . In: Journal Frankfurt . September 20, 2013 ( journal-frankfurt.de [accessed July 30, 2018]).
  4. ↑ Mercedes at the IAA 2015: Interview with Lars Uwe Bleher, Atelier Markgraph . In: Event Partner . April 3, 2016 ( event-partner.de [accessed July 30, 2018]).
  5. ^ Published by Deutsches Architektur Verlag .: Corporate Architecture - Mercedes-Benz Gallery. Retrieved July 30, 2018 .
  6. ↑ Mercedes-Benz has Atelier Markgraph designed showrooms . In: https://www.horizont.net/ . March 2, 2009 ( horizont.net [accessed July 30, 2018]).
  7. ↑ WMF AG | Ambiente 2015 | PLOT. Retrieved July 30, 2018 .
  8. ↑ Customer Journey - Viessmann at ISH 2017 - Special Mention - Fair and Exhibition - German Design Award. Retrieved July 30, 2018 .
  9. ↑ New design for ZDF WISO . In: Design Diary . May 30, 2018 ( designtagebuch.de [accessed July 30, 2018]).
  10. ↑ Frankfurter Neue Presse: ZDF classics in a new design: The new sports studio comes from Frankfurt | Frankfurter Neue Presse . August 19, 2017 ( fnp.de [accessed July 30, 2018]). ZDF classic in a new design: the new sports studio comes from Frankfurt | Frankfurter Neue Presse ( Memento of the original from July 30, 2018 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot / www.fnp.de
  11. ↑ 3sat.online: 3sat is the winner of the iF DESIGN AWARD 2017 -. Retrieved on July 30, 2018 (German).
  12. ↑ FOCUS Online: Gigantic World Cup show in Mainhattan . In: FOCUS Online . June 4, 2006 ( focus.de [accessed July 30, 2018]).
  13. ↑ Advertise & Sell: D&AD Awards: Two Yellow Pencils for Germany | W&V . May 16, 2008 ( wuv.de [accessed July 30, 2018]).
  14. ↑ Nils Bremer: The Willy-Brandt-Platz underground station has become a little less spectacular - drama and opera . In: Journal Frankfurt . October 6, 2017 ( journal-frankfurt.de [accessed July 30, 2018]).
  15. ↑ Broiler at the Paulskirche - word fusion for the day of German unity . In: Journal Frankfurt . September 29, 2015 ( journal-frankfurt.de [accessed July 30, 2018]).
  16. ^ Theresa Weiss: Opening of the new old town: a lasting fireworks display . In: FAZ.NET . ISSN  0174-4909 ( faz.net [accessed October 18, 2018]).
  17. ↑ Atelier Markgraph wins gold at D&AD . In: https://www.horizont.net/ . May 27, 2004 ( horizont.net [accessed July 30, 2018]).
  18. ↑ Hans Riebsamen: "The Emperor Makers": Well protected in a golden house . In: FAZ.NET . October 9, 2006, ISSN  0174-4909 ( faz.net [accessed July 30, 2018]).
  19. ^ KulturPortal Frankfurt: Award for Schopenhauer exhibition. Retrieved on July 30, 2018 (German).
  20. ↑ Hans Riebsamen: Bombing Frankfurt: The Hellfire only spared porcelain . In: FAZ.NET . October 3, 2013, ISSN  0174-4909 ( faz.net [accessed July 30, 2018]).
  21. ↑ Jews. Money. An idea . In: PAGE online . May 13, 2013 ( page-online.de [accessed July 30, 2018]).
  22. ↑ Museum Report "Atelier Markgraph receives Red Dot Award for Minischirn. Retrieved on July 30, 2018 (German).
  23. ↑ Athens. Triumph of pictures | Liebieghaus Newsroom. Retrieved July 30, 2018 .
  24. ↑ Berlin Museum: Cult around the currywurst . In: Spiegel Online . March 19, 2009 ( spiegel.de [accessed July 30, 2018]).
  25. ↑ At 17… being young in Germany | PLOT. Retrieved July 30, 2018 .
  26. ↑ av edition GmbH. Retrieved July 30, 2018 .
  27. ^ Judith Brown, Jeff Wilson, Stevenson Gossage, Chris Hack: Surface Computing and Collaborative Analysis Work . Morgan & Claypool Publishers, 2013, ISBN 978-1-62705-126-2 ( google.de [accessed July 30, 2018]).
  28. ^ Sarah Schultz, Marlous Willems: Happening: design for events . Frame Publishers, 2006, ISBN 978-3-7643-7976-6 ( google.de [accessed July 30, 2018]).
  29. ↑ Bettina Gundler: On the way and mobile: worlds of traffic in the museum . Campus Verlag, 2005, ISBN 978-3-593-37251-8 ( https://books.google.de/books?id=Sr2llotNK7UC&pg=PA221&dq=atelier+markgraph&hl=de&sa=X&ved=0ahUKEwiRrsz6_LvbAhXDN8AKHXXJDFY4ChDoAQhEMAU#v=onepage&q=atelier mark graph & f = false [accessed July 30, 2018]).
  30. ↑ Manfred Kirchgeorg, Werner Dornscheidt, Wilhelm Giese, Norbert Stoeck: Handbook trade fair management: planning, implementation and control of trade fairs, congresses and events . Springer-Verlag, 2013, ISBN 978-3-322-82460-8 ( https://books.google.de/books?id=KGnzBQAAQBAJ&pg=PA1229&dq=atelier+markgraph&hl=de&sa=X&ved=0ahUKEwiRrsz6_LvbAhXDN8AKHXXAvDFY4 markgraph & f = false [accessed July 30, 2018]).
  31. ↑ Jürgen Fahlbusch: LAB.01 - The DaimlerChrysler project for EXPO 2000 . In: Events and E-Commerce . Springer Berlin Heidelberg, Berlin, Heidelberg 2000, ISBN 978-3-540-66194-8 , pp. 339–354 , doi : 10.1007 / 978-3-642-45779-1_29 ( springer.com [accessed July 30, 2018]).