Automobile Dacia

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SC Automobile Dacia SA

logo
legal form Corporation
founding 1966
Seat Mioveni , RomaniaRomaniaRomania 
management Luc-Alexandre Menard (President)
Number of employees 12,532
sales 4.6 billion euros (2016)
Branch Automobile manufacturer
Website gruprenault.ro [1]

Dacia [ ˈdatʃi̯a ] ( pronunciation ? / I ) is a Romanian automobile manufacturer belonging to Renault . Dacia is the former brand name and today's brand and company name of the Romanian car manufacturer UAP in Piteşti . UAP is the abbreviation for Uzina de Autoturisme Piteşti (literally translated "Autotourism Plant Piteşti"). The name Dacia is based on Romania's past as the Roman province of Dacia ( Latin Dacia ). The original trademark was a shield emblem with the abbreviation UAP in the upper part, and in the field below an eagle standing on a rock and spreading its wings. Audio file / audio sample

In 2015 Dacia sold over 550,000 vehicles worldwide.

history

Dacia 1300
Dacia Logan

Beginnings

The plant was built in 1952 in Colibaşi (today Mioveni) northeast of Piteşti. It was designed mainly as a supplier for the Steagul-Roșu (later Roman ) truck plant in Brașov . In 1967 it was modernized and expanded into an automobile factory with the support of the French Renault works. From August 1968, the first model, the Dacia 1100, rolled off the production line - a license for the French Renault 8 model . Dacia / UAP achieved larger quantities from 1969 with the Dacia 1300 , a license for the Renault 12 . In 35 years, until production was discontinued on July 21, 2004, a total of 1,959,730 vehicles of this type were produced. This Dacia is or was therefore considered to be the “Volkswagen” of Romania. Small numbers of the Renault 18 and Renault 20 models were assembled from CKD kits.

In 1978 the license agreement with Renault was terminated and other models appeared, all of which were derived from the Renault 12. This also included a pick-up that was converted to rear-wheel drive. 1986 began in Timișoara production of the Dacia 500 , popularly called Lăstun (swallow).

The Dacia 1300 was imported into the GDR from 1973 onwards, where it initially enjoyed great popularity as one of the few front-wheel drive vehicles with a four-stroke engine on offer. However, the processing quality deteriorated more and more, which damaged the reputation of the Dacia. In the 1980s it was only imported sporadically. It was always the normal sedan with the 1300 cm³ engine.

Turning time

Logo (1991); Variant 2000: blue background without border; Bold

As it opened to the west, cheap used cars poured into the country and production figures fell. Dacia began looking for a technology partner and entered into a loose partnership with Peugeot . One result was the Dacia Nova (market launch 1995) based on a floor pan derived from the Peugeot 309 , but in which the old OHV engines were used.

In the late 1990s, Renault began to be interested in Dacia and in 1999 acquired a majority stake. The first significant change was the conversion of the Dacia Nova to OHC engines from Renault and the introduction of diesel models, now under the name SupeRNova and after optical retouching in 2003 as Solenza . Production of the Solenza ended in early 2005.

Dacia today

Logo (2004 to 2008)

Less widespread in Western Europe were the commercial vehicles with an open loading area, which were produced from 1975 to December 8, 2006 and based on the body of the Dacia 1300: Dacia Pick-Up , Dacia Drop Side and Dacia Double Cab. The vehicles were last built in 2004 until 2006 equipped with diesel engines from Renault and optionally had an electro-pneumatic switchable all-wheel drive . The “drop side” was equipped with a short two-seater cabin and an extra-wide loading area with folding side walls. The “pick-up” had a two-seater cabin and a loading area with a tailgate. The “Double Cab” had an extended cabin and was approved for five people, the loading area at the rear was correspondingly shorter. Around 320,000 vehicles of this type were manufactured in 31 years of production. Production was discontinued in order, among other things, to expand the economically much more lucrative production of the Dacia Logan (around 150,000 vehicles in 2006). Derived from the station wagon, this model is also available in a pick-up version.

The Dacia company is now a full Renault subsidiary. Since 2004, only the Dacia Logan , the Dacia Sandero and commercial vehicles with an open loading area have been manufactured in the plants in Mioveni and Pitești . The Logan is a direct Renault development, which is sold in Eastern Europe for around 5,000 euros (plus sales tax). Since June 2005 there is a version for Western Europe with base prices below 7,200 euros. Dacia / Renault is thus undercutting all offers of vehicles of comparable size in Western Europe. Distribution is carried out through the Renault authorized dealers. In March 2006, Dacia presented the concept car Dacia Logan Steppe Concept in Geneva; this was a preview of the future station wagon version of the Logan. A year later, a facelift for the notchback sedan was presented in addition to the station wagon version.

In 2008, the monthly wage of an employee in Piteşti averaged 285, according to other information around 400 euros. In the same year, the majority of the workforce went on strike and demanded a wage increase of 50 percent, according to other sources of 60 percent.

The breakthrough u. a. in the European market came about from the crisis year 2008, when Dacia, according to the newspaper Die Welt , found “the right concept against the crisis” with competitive prices and overtook Porsche and Jaguar for the first time with a market share of 0.8 percent (total market) and reported a sales increase of 91 percent in the following year 2009. In 2012, the market share in Germany was increased to 1.41 percent with 46,622 vehicles, which is a total of 267,000 vehicles for Germany by then. In 2014, the manufacturer sold 48,907 vehicles in Germany.

In the 2009/2010 season, Dacia was the official main and jersey sponsor of the Hamburg football club FC St. Pauli .

Models

Timeline

Timeline of Dacia models since 1968
Type until 1978 licensed vehicles from Renault from 1999 part of the Renault group
60s 70s 80s 90s 2000s 2010s 2020s
6th 7th 8th 9 0 1 2 3 4th 5 6th 7th 8th 9 0 1 2 3 4th 5 6th 7th 8th 9 0 1 2 3 4th 5 6th 7th 8th 9 0 1 2 3 4th 5 6th 7th 8th 9 0 1 2 3 4th 5 6th 7th 8th 9 0
Microcar 500 (Lastun)
Small car Sandero Sandero II
Compact class Dacia Nova SupeRNova Solenza
Logan Logan II
Middle class 1100
1300/1310/1410/1320 / Liberta
upper middle class 2000
Off-road vehicle  /  SUV ARO 10 (Duster) Duster Duster II
Pick up 1304/1305/1307/1309 Logan pick-up
Van Lodgy
High roof combination Dokker
Vans D6
  • In-house development by Dacia with ARO and Oltcit
  • License model from / identical to Renault ("badge engineering")
  • On Renault / Nissan platform
  • On the platform of the Peugeot 309
  • Manufacturer: Auto România (ARO), actually ARO 10 designated model, exported as "Dacia"
    		•

    chronology

    Dacia 500 logo

    Sales and production data

    year sales vehicles
    2012 12.74 billion lei 359,822 vehicles
    2011 13.17 billion lei 343,233 vehicles
    2010 348,723 vehicles: 325,346 cars and 23,377 light commercial vehicles
    2009 2.1 billion euros 311,282 vehicles
    2008 258,372 vehicles
    2004 ≈400 million EUR (forecast 12/2004) 61,482 vehicles
    2003 EUR 360 million

    Production plants

    literature

    Web links

    Commons : Dacia  - collection of pictures, videos and audio files

    Individual evidence

    1. ↑ Andrei Chirileasa: Romanian carmaker Dacia sets new sales record in 2015 romania-insider.com of 18 January 2015 ( Memento of 25 January 2016 Internet Archive ); Retrieved January 25, 2016
    2. ↑ Monografia Uzinelor de Autoturisme Piteşti 1972
    3. ↑ Michael Dünnebier, Eberhard Kittler: Passenger cars of socialist countries. transpress VEB Verlag for Transport, Berlin 1990, ISBN 3-344-00382-8 , pp. 112-113.
    4. ↑ Tall Logan. autobild.de
    5. ^ Romanians strike for 50 percent more wages , Die Welt, 2008
    6. ^ Romania: Strike at Dacia for wages like in France , Trend online newspaper, 2008
    7. ↑ Dacia can overtake Porsche and Jaguar. Die Welt, January 8, 2009
    8. ↑ Dacia on record course. motorsport-magazin.com, January 14, 2010
    9. ↑ Renault and Dacia want to grow in 2013. f ( Memento from November 13, 2013 in the Internet Archive ) auto.de, January 3, 2013
    10. ↑ Auto Bild , issue 3 from January 16, 2015
    11. ↑ Dacia new shirt sponsor of FC St. Pauli ( Memento from July 31, 2009 in the Internet Archive )
    12. ↑ http://www.autobild.de/artikel/dacia-sandero-im-suv-look_730335.html .
    13. ^ A b Robert Stan: Cota Dacia din afacerile grupului Renault a scăzut sub 7%. Capital, April 29, 2013, accessed May 17, 2013
    14. ↑ a b Dacia a sfidat criza si in 2012. Vanzarile global au crescut cu 4.8% si au atins un nou maxim istoric. hotnews.ro, January 18, 2013
    15. ↑ Vanzarile Dacia au crescut anul trecut cu 12%, la 348.723 de autovehicule. wall-stret.ro, January 11, 2011, accessed on March 13, 2011
    16. ↑ Dacia, a doua companie privata din Romania dupa Petrom. zf.ro, April 2, 2010, accessed April 4, 2010
    17. ↑ a b Dacia a vândut peste 300,000 de vehicule în 2009 ( Memento from July 6, 2013 in the web archive archive.today )
    18. ^ A b Marius Serban: Dacia intenționează să fuzioneze cu patru dintre furnizorii săi. zf.ro, December 3, 2004, accessed October 20, 2010
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