Hubertus Carl Frey

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Hubertus Carl Frey (born May 29, 1929 in Breslau ; † October 23, 2003 in Stuttgart ) was a German graphic designer and art director .

Name and appearance

From the phonetic form of the first letter of its name H and C He created his legally registered artist name hace . With this - consistently written in lower case - he made himself known and only wanted to be addressed without the addition of "Herr".

Despite his small height , hace was a very charismatic person . In order to increase his recognition value , he created his personal corporate design , which consisted of his beard and his oversized horn-rimmed glasses . Both remained unchanged throughout his life; he had the glasses repaired again and again after damage. His "human calling card" also included driving a Porsche , although shortly before his death he switched to a Mercedes SL on the grounds that it was more comfortable. From a typographical point of view, the period at the end of every heading, caption or address was his trademark. This can also be found in some of the logos he designed .

Live and act

Hace was taken prisoner by the Soviets in 1945 at the age of 15 , from which he escaped two years later with health problems. After training as a set designer at the Hohenzollerisches Landestheater , working as a cabaret artist in Werner Finck's "Mausefalle" and studying graphic design at the Free Art School in Stuttgart, he worked as a freelance designer and art director from 1953 . Along with Kurt Weidemann and Anton Stankowski, Hace is one of the most famous graphic designers in Stuttgart. He was the founder and for two years editor-in-chief of Format, a magazine for verbal and visual communication , for two years graphic editor of Idoc Rome, and also guest lecturer at the Freie Kunstschule Stuttgart. He also gave lectures at the Art Center in Prague and the Design Center in Stuttgart .

Hace was active against right-wing extremism .

Awards

Over the course of his life, hace has received over 20 awards and medals, including:

Work

UHU logo
LOEWE logo
Kohlhammer logo
KÄRCHER logo
Jenoptik logo
SCHIESSER logo

Hace is considered to be the inventor of the annual wall calendar, which was also exhibited at the Museum of Modern Arts . He also designed the corporate identity of the following companies and institutions:

Memberships

typography

Like Otl Aicher , hace dealt with semantic typography , which he understood, for example, to break a text according to units of meaning. He therefore mostly set the text in flutter .

He also revised the font "Radium" published by Ludwig & Mayer in 1905 and launched it in 1967 under the name "Charleston". The font "Charleston", which is available free of charge on the Internet, differs significantly from hace's original.

estate

In his will was available in 2005 , the hace Foundation with a capital assets of 510,000 euros established by Klaus Karsten. Her responsibilities include promoting the use of semantic typography.

The tear-off calendar hace1900 designed by hace is still produced and sold today . His works are and were also exhibited in the Museum of Modern Arts , as well as in museums in Germany , Romania , Hungary , Bulgaria , Czechoslovakia , Austria , Japan , India , Switzerland , the Netherlands , France , Belgium and Holland .

Web links

Individual evidence

  1. ↑ a b http://www.hace-stiftung.de/ .
  2. ↑ a b "69 examples - which aren't intended as such. 69 examples that aren't intended as such.", Brochure, approx. 1960, foreword written by Heinz Hartwig
  3. ↑ Report in "20 Years L-Bank", title "When a thing is over, it has a point"
  4. ↑ a b Stuttgarter Wochenzeitung in December 2000, written by Kristina Schober-Wende
  5. ↑ http://www.klingspor-museum.de/ .
  6. ↑ a b c d Press release No. 45/200 of March 13, 2001 of the Ministry for Science, Research and the Arts Baden-Württemberg.
  7. ↑ http://www.design-report.de/ .
  8. ↑ a b Supplement to the work sample cassette: Hace's Digest, approx. 1970, written by Claus A. Froh
  9. ^ A b Ludwigsburger Kreiszeitung in March 2001, written by Jochen Uerz
  10. ↑ https://www2.landesarchiv-bw.de/ .
  11. ↑ http://www.stuttgart-buch.de/ .
  12. ↑ http://www.buehner-kalender.de/ .
  13. ↑ Wirtschaftswoche No. 9 of February 25, 1994
  14. ↑ Thuringian daily press, November 1994
  15. ^ Specialized press, October 1993
  16. ↑ https://www.l-bank.de/ .
  17. ↑ http://www.wendlingen.de/ .
  18. ^ Annual report TÜV-Südwest, written by "AS"
  19. ↑ http://luc.devroye.org/ .
  20. ↑ http://www.abstractfonts.com/ .
  21. ↑ http://www.siegertypen-design.de/ .
  22. ↑ http://www.kuehner.com/ .
  23. ↑ Stuttgarter Zeitung, "On the magic of permanence" .
  24. ↑ www.hace1900.de .
personal data
SURNAME Frey, Hubertus Carl
ALTERNATIVE NAMES hace
BRIEF DESCRIPTION German graphic designer and art director
DATE OF BIRTH May 29, 1929
PLACE OF BIRTH Wroclaw , Poland
DATE OF DEATH October 23, 2003
Place of death Stuttgart