Lancia Loraymo

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Lancia Loraymo

The Lancia Loraymo was a design study by industrial designer Raymond Loewy . The car was presented at the Paris Motor Show in 1960 and is based on the chassis of the Lancia Flaminia . The 2.5-liter V6 engine also comes from this model, but received an increase in performance from Nardi & Danese . With three Weber double carburetors and a modified camshaft , the car had 150 hp (instead of the original 119 hp).

Special features in the design

The golden lacquered Lancia Loyramo has many stylistic features. The shape of the additional headlights on the front is particularly striking. These are connected to the widely exposed radiator grille via thin struts. The curved rear window, with a spoiler on the top, and the hubcaps, which are similar in design to the so-called "Moondisks", full-surface hubcaps , are also striking . The curved side lines of the fenders are generally referred to as the so-called “coke bottle design”. On the one hand, this is due to the stylistic proximity to the curves of the Coke bottle , and on the other hand, because the designer Raymond Loewy also created designs for vending machines and signs for the Coca-Cola company . The designer's signature can also be found in the name of the car. Thus, the combination is Loraymo for the components of the name of Raymo nd Lo ewy. In the interior, however, the design with light leather seats and a large wooden steering wheel remains very classic. The cup holders in the center console are particularly striking.

The history of the prototype

Just like today, the one-off polarized when it was presented at the Paris Motor Show. Most of them did not like the design of the front, which is why the design was rejected. And so Loewy drove the prototype himself for a few years in everyday life before he sold it. After the car was shut down and the original engine was lost, the car came back to Lancia in Italy in the 1970s. Here the car was restored and fitted with a suitable engine. The Lancia Loraymo is still part of the fleet of the Fiat Group's factory museum in Turin . It is exhibited at various classic car events across Europe.

Individual evidence


Web links

Commons : Lancia Flaminia Loraymo  - Collection of pictures, videos and audio files