Friedrich Haaß private brewery

from Wikipedia, the free encyclopedia
Private brewery Friedrich Haaß KG
legal form KG
founding 1820
Seat Schwalmstadt
management Eckhard Haass
Number of employees 14th
Website www.schwalmbraeu.de

brewery

The private brewery Friedrich Haaß KG is a regionally active brewery in Schwalmstadt , North Hesse, which has existed since 1820 . The company employs 14 people and produces 7,000 hectoliters annually . The brewery's logo is decorated with a Schwalm in traditional costume with a hat and a beer mug .

The brewery based in the Treysa district invests around EUR 150,000 annually from its own resources and, according to its own information, supplies 32 restaurants and 33 beverage markets in the vicinity under the Schwalm Bräu brand . The brewery's beverage home service regularly visits 83 locations in the region . The brewery has been run by the Haass family from Treysa for four generations . Eckhard Haaß is the managing partner . A fifth generation member has now joined the company.

history

In 1820 Otto Schreiber founded the brewery in front of the city, on Ascheröder Landweg , which was sold to Vitus Krauss as the Schreibersche Brewery in 1870 . In 1890, Friedrich, who is still named today, and Susanne Haaß bought the brewery, which included a malt house and extensive agriculture .

In 1905 the malt house was closed, the brewery was modernized and the production facilities were relocated from the historic brewery (now residential building ) to a new company building. Supply bottlenecks during the First World War meant that the brewery also had to purchase beer from the Kassel Herkules brewery between 1915 and 1920 . The brewery, run as a partnership , took on the legal form of a GmbH with 24 shareholders in order to improve the financial structure. This also made restaurateurs and entrepreneurs in the region shareholders.

In 1926, Wilhelm Haaß, Friedrich Haaß's second youngest son, joined the company. In 1935, Rudolf Haaß, the youngest son of the family, returned to the Treysa brewery as master brewer . In 1937 the GmbH was converted into a KG , with Wilhelm and Rudolf Haaß as general partners . The outbreak of the Second World War restricted production operations again, so that, among other things, whey beer and Fassbrause were produced. A large cellar of the Haas Brewery was also used as an air raid shelter by the Schwalm School opposite (today: Schwalm High School ) . After the end of the war, raw materials for brewing beer were hardly available. The occupying power only allowed thin beer with 0.8% alcohol .

From 1950 the facility was renewed and production was redesigned. In 1966 Friedrich Karl Haaß - son of Wilhelm Haaß - joined the family business after completing the master brewing school and working in some foreign breweries.

The agricultural stables and the barn were replaced by a vehicle hall. The purchase of a steel tent for larger events and a smaller aluminum tent were the cornerstone of a tent business. In 1986 a warehouse was built to accommodate tent furniture, boxes, barrels and the expanded vehicle fleet .

In 1992 there was a large extension on the east side of the brewery with a new storage cellar , a drinks warehouse with a loading bay and significantly enlarged office space. In addition, investments were made in brewhouse automation , wort cooling and in-house piping . Freestanding stainless steel fermentation and storage tanks were used for the first time in 1996 .

Keg barrels and a new barrel cleaning / filling system replaced the bulbous aluminum barrels in 1997. In 2002, the bottle filling plant and the central refrigeration system were brought up to the state of the art . A general overhaul of the copper brewhouse took place in 2005, with new stainless steel fittings in the brew kettle and lauter tun . In 2008 the naturally cloudy type of beer Vierbräu was introduced. With the installation of the third free-standing fermentation and storage tank in 2010, the old aluminum storage tanks in the vaulted cellars were shut down. In 2012 the Haaßebier beer was presented

Products

beer

The brewery produces seven different types of beer:

beer Alcohol content features Container
Schwalm Bräu Pilsener 4.8% vol. fine, mild hop note ; Pilsener made from light barley malt ; fermented with bottom-fermented yeast ; Stored in the vaulted cellar for five weeks 24 × 0.33 l • 20 × 0.5 l, 10, 15, 20, 30 and 50 l
Schwalm Bräu dark country beer 4.5% vol. malty aroma , strong color; Mixture of light and dark roasted malts ; drinkable 24 × 0.33 l, 20 × 0.5 l and 20 l
Schwalm cyclists 2.5% vol. Mixture of 50% Pilsen beer and 50% lemonade 24 × 0.33 l
Schwalm Bräu vintage beer 2012 6.8% vol. Strong beer ; eight weeks cold aging in untreated oak barrels; mild vanilla and malt aromas; limited edition 1 liter flip- top bottle in a gift box
Schwälmer Haaßebier 5.2% vol. Export beer ; full-bodied, mild taste, strikingly golden color 24 × 0.33 l and 20 l
Schwalm Bräu Bock Beer 6.8% vol. dark strong beer with a strong color thanks to dark malts; is brewed and sold in the cold season 24 × 0.33 l, 20 × 0.5 l and 20 l
Schwalm wheat yeast light 6.8% vol. Wheat malt, fine brewer's yeast; top-fermented specialty; is produced and bottled by order in a Bavarian brewery . 20 × 0.5 l and 20 l

service

Under the name "Mein Bier-Kurier", the brewery offers a beverage home service with which 83 locations in the area are served on fixed delivery days.

Tent rental

The brewery gives nine wood, steel and aluminum tents and camping furniture, dance floors , stages , dispensing equipment , counters , control panels , lighting systems , sales vehicles , refrigerated trucks , glass washers , glasses etc. for events .

Others

In addition to the products it produces itself, the brewery also sells products from other beverage manufacturers - for example lemonades, soft drinks , cider or beer. The company also sells glasses, mugs, T-shirts, caps and games.

Capacities and sales development

Sales development
year Beer sales
in St.
1965/66
  
 9,000
1986/87
  
 16,000
1996/97
  
 13,190
2000/01
  
 10,000
2011/12
  
 7,000

The brewery has the following capacities:

  2011/2012
Annual production 7,000 hectoliters
Brewhouse capacity 70 hl / brew
Storage basement capacity 1,700 hectoliters
Filtration performance Max. 45 hl / hour
Bottling 5000 bottles / hour
Barrel filling 40 barrels / hour
Barrel inventory 1,500 pieces
Box inventory 10,000 pieces

The brewery's sales trend has been declining since the 1980s.

Others

The brewery is a member of the Brauring , a cooperation between private breweries from Germany, Austria and Switzerland.

See also

literature

Web links

Individual evidence

  1. ↑ Industrial and commercial enterprises . The magistrate of the city of Schwalmstadt. Retrieved January 14, 2013.
  2. ↑ a b History of the private brewery Friedrich Haaß KG . Private brewery Friedrich Haaß KG. Archived from the original on June 17, 2012. Retrieved January 14, 2013.
  3. ↑ Beer, Brides and Balance Sheets: Schwalm Museum Talks . HNA.de. Retrieved January 14, 2013.
  4. ↑ Brewers are in a hangover mood from 02/22/2011 . HNA.de. Retrieved January 14, 2013.
  5. ↑ At home in good houses. . Private brewery Friedrich Haaß KG. Archived from the original on June 15, 2012. Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved January 14, 2013. @1@ 2Template: Webachiv / IABot / www.schwalmbraeu.de
  6. ^ Beverage home service - "My beer courier" . Private brewery Friedrich Haaß KG. Archived from the original on June 17, 2012. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved January 14, 2013. @1@ 2Template: Webachiv / IABot / www.schwalmbraeu.de
  7. ↑ Visit to Schwalmbräu . CDU Gemünden. Retrieved on January 14, 2013.  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Toter Link / www.cdu-gemuenden.de  
  8. ↑ Imprint. In: Schwalmbräu. Accessed December 22, 2019 (German).
  9. ↑ a b Schwalmbräu has been in the family for five generations . HNA.de, Anne Quehl. Retrieved January 14, 2013.
  10. ↑ Craft brewing tradition in the Schwalm . nh24.de. Archived from the original on December 21, 2015. Info: The archive link was automatically inserted and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved January 14, 2013. @1@ 2Template: Webachiv / IABot / www.nh24.de
  11. ^ History of the development of the Schwalm School from 1909 to 1984 (PDF; 175 kB) Schwalm School. Archived from the original on June 17, 2012. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved January 14, 2013. @1@ 2Template: Webachiv / IABot / www.schwalmgymnasium.de
  12. ↑ Our beer - the diverse and golden taste in the glass . Private brewery Friedrich Haaß KG. Archived from the original on June 17, 2013. Retrieved January 14, 2013.
  13. ^ Beverage home service - "My beer courier" . Private brewery Friedrich Haaß KG. Archived from the original on June 17, 2012. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved January 14, 2013. @1@ 2Template: Webachiv / IABot / www.schwalmbraeu.de
  14. ↑ The tent and festival . Private brewery Friedrich Haaß KG. Archived from the original on June 17, 2012. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved January 14, 2013. @1@ 2Template: Webachiv / IABot / www.schwalmbraeu.de
  15. ↑ Our partner products . Private brewery Friedrich Haaß KG. Archived from the original on June 17, 2012. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved January 14, 2013. @1@ 2Template: Webachiv / IABot / www.schwalmbraeu.de
  16. ↑ The brewery in numbers . Private brewery Friedrich Haaß KG. Archived from the original on June 17, 2012. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved January 14, 2013. @1@ 2Template: Webachiv / IABot / www.schwalmbraeu.de
  17. ↑ THE BREWING INDUSTRY IN FIGURES - Regional analysis to calculate the own market shares of regional breweries in Hesse (PDF; 85 kB) BRAUINDUSTRIE 1/2003. Retrieved January 18, 2013.
  18. ↑ Member breweries . Brewing ring, accessed February 20, 2020 .

Coordinates: 50 ° 54 ′ 43.9 "  N , 9 ° 11 ′ 38.5"  E