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Two couples in evening wear

The in-crowd (of Italian sciccheria = Schick, elegance and Yiddish ./jüd.-dt "ski thickeners" = "drink to get drunk."; Also Chiqueria or Chikeria . Of French chic chic =) is originally a derisive term for the in-crowd, whose party antics are brought to the general public through tabloid journalism . The term Schickimicki is synonymous with this . This word is also used adjectivally and for individual members of the "Schickeria". There are also various uses of the term or links such as "Schickeria drug" (- for cocaine) or "Eco-Schickeria".

The author Gregor von Rezzori raised the copyright claim for the term “Schickeria” and referred to the word “chic” and the Yiddish term “chic” for “get drunk”. Only the combination of the two terms precisely describes the intended thing, but the crowd also lives from wanting to be important and beautiful, because money alone is not enough. The crowd “wants, they must not remain among themselves, but must seek the company of others, namely that of even higher, richer, more powerful. The Schickeria has an insatiable urge to expand. ”- Rezzori 1984 for the Geo Special magazine.


Belonging to the in-crowd is generally measured by whether one is invited to typical parties that are noticed by the media. This group is made up of the wealthy, artists and public figures (mainly personalities known through the tabloid media). Appearances such as unusual clothing (chic or chic), fine food, champagne and behavior that was originally considered exalted, but ultimately widespread in the 2010s (in particular the two-sided, implied kiss on the cheek , which leads to the term “ kiss -Bussi-Gesellschaft ”) played a prominent role.

Adabei ( High German : “also here”) is an Austrian term , especially common in Vienna, for people who are, want to be, or comment on in the media. The term goes back to the work Strange Travels of Mr. Adabei from 1908, written by Vinzenz Chiavacci .

There is also a well-known column in the Kronen Zeitung about what is happening in the life of celebrities or in the crowd, the scene and the jet set. Behind it were or are always prominent journalists such as Roman Schliesser , the controversial Michael Jeannée because of his style and, since 2011, Norman Schenz .

The social class that is repeatedly present in the media is also referred to as a side-glance society. The term mainly used in Austria is derived from the society program Seitenblicke , which has been broadcast on ORF , the Austrian public broadcaster, since 1987 and has been used since 1992 at the latest. The word creator is Erhard Busek , who certainly did not mean the term friendly. The word is listed in the Austrian dictionary and in 2009 was also included in the Duden.

The terms `` Schickeria '', `` Adabei '' or `` Seitenblickegesellschaft '', which are also critically understood on the one hand, document and shape an important editorial topic on the other, which electronic quality media do not want to do without for commercial reasons today. People's reporting about the Seitenblickegesellschaft is basically an important area of ​​journalism that functions according to its own rules, especially in the print medium, and according to top journalist Norman Schenz is characterized as "We no longer just write about an event, we tell stories".



The Schwabing chic scene in Munich in the late 1970s and then 1980s, as shown in the television series Monaco Franze filmed by Helmut Dietl in 1981–1983, is considered to be ideal for a set . A very detailed picture of Munich culture and especially of the Schickeria was drawn through the contrast between the Munich prehistoric family Franz Münchinger (played by Helmut Fischer ) and his wife with affinity for the crowd (“Spatzl”, played by Ruth Maria Kubitschek ). The television series Kir Royal (1986) and the comedy Rossini (1997) - both also shot by Helmut Dietl - also dealt with this topic. In their song Schickeria, the Spider Murphy Gang did not sing about the Munich trendy bar “Schikeria”, which was run by Natascha Stangl and her husband at the time in the 1970s and 1980s, but rather the Schickeria in general and the Munich celebrity pub “Die Klappe ”, which according to singer Günther Sigl had been closed for drug offenses. Rudolph Moshammer was seen as a prime example of the Munich crowd because of his extravagance.

In 2010, the circle of Munich's narrower crowd around Michael Käfer , Uschi Glas , Roberto Blanco and Julia Siegel was estimated at 120 people; compared to the eighties, however, it has lost its radiance. An ultra fan group of FC Bayern Munich founded in 2002 ironically calls itself Schickeria Munich.

Due to the loss of meaning in Munich as a result of reunification, the term “Schickeria” also lost its relevance; instead, as usual in Berlin , people tend to speak of “hip” or “scene”.


The Austrian songwriter Rainhard Fendrich describes the Viennese Schickeria in his song Schickeria , published in 1981 .

Seitenblicke since 1987 and Chili from 2010 to 2012 are or were television programs of the ORF , which report daily on the happenings in the Austrian Adabei scene and Schickeria. The private broadcaster Puls 4 shows in pink! Austria's star magazine also the current society events. The Austrian private broadcaster ATV operates the Hi Society broadcast format.

The author Manfred Baumann describes and uses the term Schickeria in his first crime novel Jedermanntod , published in 2010 , which takes place in the festival city of Salzburg at the time of the " Jedermann " performances. "Among other things, he illuminates the social class that is not only for art, but also accompanies the festival season because of their self-portrayal.

See also


Web links

Wiktionary: Schickeria  - explanations of meanings, word origins, synonyms, translations

Individual evidence

  1. cf. on this Franz Kotteder “Schick, schick, Schickeria” in Süddeutsche Zeitung on May 17, 2010.
  2. Kurt Dieman: I see white: Aktion Weiss . Hawelka printing house, 1992, p. 155 ("The" Homo austriacus "Marboe has two distinct talents: an artistic and a political one. The" sideways glance society "is not exactly conducive to both.").
  3. Profile . tape 38 . Wirtschafts-Trend Zeitschriftenverlag, Vienna 2007, p. 362 .
  4. Austrian dictionary. 43rd edition. Österreichischer Bundesverlag Schulbuch GmbH & Co. KG, Vienna 2018, ISBN 978-3-209-10546-2 , p. 637.
  5. Top 10 most interviewed celebrities. The show has turned Austrians into local stars for 25 years. In: October 16, 2012, accessed March 26, 2014 .
  6. cf. “Society reporting in transition. Who else reported on celebrities? ”In Wiener Zeitung on June 28, 2013.
  7. Alex Gernandt: "Spider Murphy Gang": Interview with singer Günther Sigl. In: Spiegel Online . October 26, 2017, accessed May 10, 2020 .
  8. ^ So Franz Kotteder "Schick, schick, Schickeria" in the Süddeutsche Zeitung of May 17, 2010.
  9. ^ Fan clubs: "Schickeria Munich" belongs to the ultra-movement. In: . January 4, 2008, accessed May 10, 2020 .
  10. ^ Website of the Schickeria Munich, accessed on January 5, 2012
  11. cf. Matthias Heine “Will Helmut Dietl take the chiceria with him to the grave?” In Die Welt on March 31, 2015.
  12. Austriancharts
  13. - Chili ( Memento of the original from July 1, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot /
  14. Pink! Austria's star magazine on ( Memento of the original from November 26, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot /
  15. Dominic Heinzl returns to ORF in 2010