FASPO
| Association for Sponsoring Agencies and Service Providers eV (FASPO) |
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|---|---|
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| purpose | Lobbying for sponsorship
Claim: "Sponsoring emotionalises" |
| Chair: | Oliver Kaiser (President)
Jean-Baptiste Felten, Bernd Reichstein, Edwin Weindorfer (Vice Presidents) Wichard von Alvensleben (Treasurer) |
| Establishment date: | 1996 |
| Seat : | Hamburg |
| Website: | http://www.faspo.de/ |
The Association for Sponsoring Agencies and Service Providers eV (FASPO) is a German lobby organization . It was founded in 1996 in Frankfurt am Main and is now based in Hamburg .
aims
The company's own objective is the professionalization of sponsorship and its profiling through category marketing in the fields of culture, public, sport and media. The umbrella organization represents the interests of around 60 member companies. These include sponsorship providers (rights holders and rights marketers) agencies, sponsors and service providers. As a trade association, the Sponsoring Association represents the interests of its members in relation to politics, business, the media and society in Germany, Austria and Switzerland.
The association has been a member of the Central Association of the German Advertising Industry and the Association of Swiss Advertising since 2003 and designs the political, legal and tax framework for sponsoring in Germany and in the EU. FASPO is listed as an interest group in lobby registers in Brussels and Berlin.
As an umbrella organization, the association works as a Joint Industry Committee, i.e. in the consensus of all market partners in the sponsoring industry. The opinion-forming of the interest groups within the FASPO takes place in working groups or marketing platforms. The association is responsible for shaping the framework conditions for the sponsorship industry in German-speaking countries.
The association develops and sets the quality standards for the professionalization of the sponsoring industry.
Founding members
The founding members were:
- DeTeMobil , Bonn
- Ferrero , Frankfurt am Main
- Editor of the sponsoring yearbook (New Business Verlag), Hamburg
- IFM Medienanalysen GmbH, Karlsruhe
- INRA Germany, Mölln
- ISPR GmbH, Munich / Hamburg
- McDonald’s Germany Inc., Munich
- Mercedes-Benz AG, Stuttgart
- Schmidt and Kaiser GmbH, Koblenz / Baden-Baden
- Sponsor Partners, Bonn (now BBDO Live )
- Ufa Film- und Fernseh-GmbH, Hamburg (now Sportfive )
- Milky Way Publishing Group, Hamburg
Members (selection)
Faspo represents over 60 organizations. Members include:
- Beiersdorf AG
- Federal Office for Sport
- DEAG German Entertainment
- Eurosport
- Reemtsma cigarette factories
- Swiss television
- Sky Germany
- Technical University of Munich - Faculty of Sports Science
- T-Systems
- VfL Wolfsburg Football GmbH
- Würth Group
International Sponsoring Award (ISA)
Every year FASPO awards the "International Sponsoring Award" in the categories of sport, culture, media and public sponsoring. In addition, a special prize is awarded for innovative solutions and creativity in sponsorship.
The winners since 2005 are:
| category | Award winners | Agency | Project title |
|---|---|---|---|
| 2005 | |||
| Sports | Allianz SE | Schmidt and Kaiser | The Allianz Arena - more than a naming right |
| Sports | Natural gas Eastern Switzerland | Efficient athletics sponsorship with a heart | |
| Sports | Deutsche Bank | The best of golf | |
| Public | Focus magazine publisher | Learn for the future | |
| 2006 | |||
| Sports | Deutsche Bahn | We're on the ball - 2006 FIFA World Cup | |
| Culture | Deutsche Telekom | Guggenheim exhibition | |
| Culture | UBS | UBS Verbier Festival Orchestra | |
| media | orange | Orange Cinema | |
| Public / innovation | UNICEF / FC Barcelona | Jerseys and goals against AIDS | |
| 2007 | |||
| Sports | T-Systems | High tech sailing | |
| Culture | Reemtsma | Scholz & Friends | Cabinet price |
| Culture | BWM | Actori | Opera for everyone |
| Public | BASF | Mussler & Felten | You are the champions |
| innovation | HSV | The Hamburg way | |
| innovation | Phonak | Hear the world | |
| 2008 | |||
| Sports | Deutsche Telekom | Ledavi | From T-Com to T-Home - sponsorship campaign |
| Sports | Credit Suisse | McCann Erickson | Credit Suisse integrated campaign for EURO 2008 |
| Sports | Savings Banks Finance Group | Olympic partner Germany | |
| Special Price | Mercedes Benz | Radiate experience | Mercedes-Benz Fashion Week Berlin |
| 2009 | |||
| Sports | Audi | Ledavi | Audi Cup 2009 |
| Sports | Vattenfall | McCann Erickson | A World Cup full of energy |
| Sports | Allianz SE | Allianz's Paralympic commitment | |
| Culture | RWE | 60 years 60 works | |
| Public | Axpo AG | Axpo Fair Play Trophy | |
| innovation | DFL German Football League | Example 3 | Athletes for athletes |
| 2010 | |||
| Culture | Deutsche Bahn | Official mobility and Logistics partnership within the framework of Ruhr 2010 | |
| media | Charles Vögele | IMG Switzerland | Charles Vögele Fashion Days |
| Public | Mercedes Benz | Ledavi | Laureus Sport for Good |
| Public | Deutsche Telekom | Do it! | New sports experience |
FASPO Hall of Fame
For its tenth anniversary in 2006, FASPO founded the “Hall of Fame Sponsoring”, to which pioneers from the early years were initially appointed. Starting in 2007, current personal engagements will be honored with the admission.
The previous laureates are:
| Laureate | Reason |
|---|---|
| Franz Beckenbauer and Robert Schwan | Testimonial advertising in sport |
| Manfred Birkholz | Market and sales-oriented sports sponsorship and CRM |
| Manfred Bruhn | Scientific basis of sponsorship |
| Horst Dassler and Patrick Nally | Packaging and drafting of contracts for marketing rights |
| Hans Wilhelm Gäb | Sponsoring Opel , ethics in sponsoring |
| Klaus J. Hempel and Jürgen Lenz | Development of the UEFA Champions League brand |
| Arnold Hermanns | Scientific fundamentals of sponsoring in marketing communication, sports and event marketing, university and educational sponsorship |
| Uli Hoeneß | Exemplary brand management and management of a football club |
| Cesar W. Lüthi | Perimeter advertising pioneer |
| Günter Mast | Tricot advertising pioneer |
| Manfred Maus | Obi (hardware store) brand development exclusively through sports sponsorship |
| Manuela Rousseau | Corporate social responsibility in the context of social, cultural and sporting support, professional sponsoring and engagement in science and practice |
| Bernd Schiphorst | Development of sports rights marketing and termination of the TV monopoly in Germany |
| Frank Schmidt and Oliver Kaiser | Outstanding agency performance in sponsoring for emotional branding and integrated communication |
| Wilfried Straub | Professionalization of the Bundesliga brand |
| Reinhold Würth | Promotion of art and culture as well as sports sponsorship |
| Max Hollein | Merits in creative and successful management and innovative art marketing with consistent and highly successful best practice sponsoring |
timeline
The FASPO Sponsoring Association was founded in 1996 in Frankfurt am Main. In 2003 the Swiss sponsoring association SASPO was integrated into the FASPO and in 2010 the office was founded in Vienna.
The FASPO initiative to found a European sponsoring umbrella organization has been running since 2009.
In 2001 FASPO took over the "International Sponsoring Award" from the Communication Association, which has been awarded annually since then in the categories of sport, culture, media and public sponsoring. In 2006 the "Hall of Fame Sponsoring" was founded.
Web links
Individual evidence
- ↑ Listing interest group . Website of the German Bundestag / Registered Associations. Retrieved December 2, 2011.
- ↑ Award announcement ( Memento from December 31, 2011 in the Internet Archive )
- ^ Nicole Coppey: The UBS Verbier Festival Orchestra (VFO), an orchestral school for musicians from all over the world. In: Swiss music newspaper. No. 12, December 2006. Retrieved December 23, 2011
- ^ Hall of Fame Sponsorship