Focus (bicycle brand)

Focus
legal form	Corporation
Seat	Stuttgart , Germany
Branch	Bicycle manufacturer
Website	www.focus-bikes.com

Focus cyclocross bike of the first generation (2002)

Focus cyclocross bike from 2013

Focus is a Derby-Cycle-Werke brand .

history

Focus was first introduced in 1993 as a premium brand, initially for sporty mountain bikes . With the help of three-time world champion in cyclocross Mike Kluge , a wide range of mountain bikes gradually emerged from 1993, and trekking bikes were added in 1995 . In 1998, Kluge was replaced by Jörg Arenz, who introduced the road racing bike segment as product manager in 2003 . In 1999 Kluge sold Focus to DerbyCycle. In 2008, in cooperation with Andy Walser, the development of the first time trial bike followed, strengthening the triathlon bike segment . The bicycles are developed in Stuttgart and assembled in Cloppenburg.

Sponsorship

In 2009 Focus was the official outfitter of the UCI ProTeam Milram , followed by sponsorship for the UCI Continental teams Van Viet , Jelly Belly Cycling and Team NetApp in 2010 and in 2012 for the Wibatech-Brzeg team . In 2011, Focus equipped the UCI ProTeam Katjuscha . From 2013 it made its bikes available to the UCI ProTeam Ag2r La Mondiale up to and including 2016.

In cyclocross , the brand was also a sponsor of the Team Rapha-Focus team .

Web links

Official company portal (German)
Johannes Schweikle: The common denominator. Whether mountain bikes, chocolate bars, men's shirts or pizza, almost all products are cheap and expensive. And often enough, no-name and premium come from the same company in: Brand eins 2/2003, pp. 72–77
Focus Bikes signs Canadian freerider Geoff Gulevich

Individual evidence

↑ Derby Cycle press release of January 21, 2016. Accessed July 12, 2020 .
↑ by Christoph Bayer: A visit to FOCUS Bikes - Future in the Making. January 18, 2016, accessed on July 12, 2020 (German).
↑ Sport1.de: Geoff Gulevich signs with Focus Bikes + Interview . In: Sport1.de . ( sport1.de [accessed on February 17, 2018]).

[1] Derby Cycle press release of January 21, 2016. Accessed July 12, 2020 .

[2] y Christoph Bayer: A visit to FOCUS Bikes - Future in the Making. January 18, 2016, accessed on July 12, 2020 (German).

[3] Sport1.de: Geoff Gulevich signs with Focus Bikes + Interview . In: Sport1.de . ( sport1.de [accessed on February 17, 2018]).