Triumph International

from Wikipedia, the free encyclopedia
Triumph Holding AG

legal form Corporation
founding 1886
Seat Bad Zurzach
  • Markus Spiesshofer
  • Oliver Spiesshofer
  • Roman Braun
Number of employees 30,000
sales 1.8 billion CHF (2018)
Branch textiles
As of August 1, 2018

Triumph International is an international manufacturer of underwear that was founded in Heubach in 1886 . The headquarters of the group has been in Bad Zurzach since 1977 , and there are also branches in 45 countries. In addition to the Triumph brand, the group also produces and sells products under the sloggi and AMO's Style by Triumph brands. Triumph International has been one of the industry leaders, particularly for women’s and nightwear , since the 1960s . The shares of the German subsidiary were traded on the stock exchange until 2011 .


Triumph lingerie from the 1950s
Company building in Heubach (2011)
Branch in Munich (2014)

In 1886 Michael Braun and Johann Gottfried Spießhofer founded a manufacture for the production of corsets in Heubach (Baden-Württemberg) under the company "Wirtschaftlicher Verein Spiesshofer & Braun, Familienverein reg.". She initially employed six people on as many sewing machines . The number rose to 150 by 1890, and products were exported abroad for the first time as early as 1894. It was not until 1902 that Spießhofer and Braun registered the Triumph brand , which was supposed to be reminiscent of the Parisian Arc de Triomphe and was later supplemented by the addition of International . After the economic boom, the demand for classic corsets fell in the 1920s , which is why the company began producing brassiere at the same time . In the 1930s , Triumph International also began producing corselets .

In 1933, the first subsidiary abroad was set up in Bad Zurzach (Switzerland). With the division of Germany in 1949, the Triumph International brand was continued in the German Democratic Republic , but business activities there largely came to a standstill. Nevertheless, the internationalization of the company continued in the following period, from the 1950s branches were established in Belgium , Great Britain , Sweden , Norway and Austria, for example . In addition, Triumph International expanded from its headquarters in Hong Kong into the Asia-Pacific region from 1960 , for example in 1963 the first branch was set up in Japan . At that time, observers already noticed a “cunning nesting” of group companies, in the context of which companies were also registered in the tax havens of Liechtenstein and Bermuda . At the end of the 1960s , Triumph International's share of the total corsetry market in Germany was around 50 percent.

At this point in time the group achieved a turnover of 620 million marks and employed 22,600 people. In the mid- 1960s , Triumph International introduced electronic data processing on a broad front. Due to the economic crisis , the company ran into significant difficulties for the first time at the beginning of the 1970s , so that the company even had to register short-time work . The tights business , which only started in 1969 and had to be discontinued three years later, was also affected by the crisis . At the same time, Triumph International began to manufacture products from lighter fabrics with fibers such as nylon or lycra for the first time . At the end of the 1970s, a new brand, sloggi, was also introduced, under which underwear and other products with a high cotton content have been marketed ever since . The company itself moved its headquarters from Germany to Switzerland in 1977, and the Group's holding company has been based in Bad Zurzach ever since . By 1986 sales rose to 996 million Swiss francs and the number of employees fell slightly to 19,000. At the same time sales began in the People's Republic of China , and from 1988 onwards, individual Triumph products were manufactured on a license basis in the GDR for the local market. In addition to underwear, this also included swimwear.

With the acquisition of the two French manufacturers HOM and Valisère, Triumph International has entered the market for men's underwear and high-quality lingerie . At the same time, the company announced in 1995 that it would in future concentrate more on its Triumph umbrella brand , under which all other brands should be classified. In the course of this, an advertising campaign with Naomi Campbell and Helena Christensen was carried out. Triumph International started another phase of international expansion in the 1990s , and has been present on the Indian subcontinent since 1998 . In 2001 the youngest production facility was opened in Dunaújváros (Hungary) and has since been sold. After the turn of the millennium, Triumph was one of the largest textile manufacturers in terms of sales in the domestic market .

From 2008 to 2012, the company hosted the Triumph Inspiration Awards, during which designers could submit lingerie models on an annually changing theme. The evaluation took place both by a jury and by voting by visitors to the competition website . In 2009 the competition attracted broader attention for the first time, in particular through the event in London . A local competition was held in the participating countries before an international competition took place. All Triumph International collections have been certified according to the Oeko-Tex standard for textiles tested for harmful substances since 2012 , after tests of individual products were successfully completed in 1993 after the initiative was founded.

In recent years the company has expanded through new branches of its own as well as taking over competitors. In 2010, for example, Triumph International acquired Beldona, the leading Swiss retail lingerie retailer, and other retailers were later acquired in Mexico and the United States . Triumph International Aktiengesellschaft, headquartered in Munich , in which the Group's German business is bundled, was completely taken over by the Group company in 2011 through the exclusion of minority shareholders; meanwhile it has been converted into a GmbH (Triumph International GmbH). Since then , the company's shares have not been traded on the Frankfurt Stock Exchange; the company is wholly owned by the Braun and Spiesshofer families.


History of the logo

1957 Triumph International Logo 1957.jpg
1964 Triumph International Logo 1964.jpg
1988 Triumph International Logo 1988.jpg

The Triumph brand is the focus of the company. The products are divided into several categories for different target groups, with Triumph International usually presenting several collections for spring and summer as well as autumn and winter. From 2010 the importance of shapewear for the company increased, with the sale of these products by Triumph receiving special attention. Triumph was named one of the best product brands in 2013. In 2015 the “Magic Wire” bra received the Red Dot Design Award . At ISPO 2018, the almost seamless "Seamless Motion Sports Bra" from Triaction by Triumph wins the ISPO Award in the Health & Fitness category. In 2019, women consumers voted Triumph by far as the most popular manufacturer brand in the “TW Consumer Focus Bodywear Women” organized by the German trade magazine “Textilwirtschaft”.

At the end of the 1970s , Triumph International launched the sloggi brand for cotton underwear , initially only for customers and later also with products for men (sloggi men) and swimwear (sloggi swim). Triumph International has been trying to target young customers up to the age of 25 with the BeeDees brand since the 1980s . The products are characterized by accessories and fabric samples. Besides sloggi and BeeDees be since the late 1990s years under Triaction the sports bras marketed the company. The BeeDees brand was sold to the Jansen Fashion Group (Wesseling) in 2017 as part of the corporate strategy of concentrating on the two global core brands Triumph and sloggi.

In the 1980s , the French manufacturer of upscale lingerie for men, HOM, was bought and has since continued as a brand within the company. The head office was in Marseille. At the beginning of 2015, HOM was sold to the Austrian Huber Group because Triumph wanted to streamline its portfolio. Valisère was the name for products in the upscale segment that had also been available in Germany since 2007 and were mainly used for lingerie .

Triumph products are sold through trading partners and department stores as well as in our own stores. By the end of 2017, the company had built up a network of 3,600 self-controlled sales outlets in 120 countries that are operated independently, as a franchise or with other partners. Triumph also serves 40,000 retail customers. The company is one of the largest German lingerie retailers in Germany based on the number of branches. The largest branch in terms of sales area was opened in 2012 in the Dresden Centrum-Galerie , in March 2018 the newest Triumph store opened on Hamburg's Jungfernstieg, and in spring 2019 on Stuttgart's Königsstraße. Triumph International also operates several online shops . This was implemented with the help of a fulfillment service provider belonging to Arvato .


In 2002 Triumph International had to close its Myanmar office due to public pressure. The Bern Declaration and the Clean Clothes Campaign accused the company of renting a site from the country's military regime and thereby indirectly supporting it. In January 2002 Triumph International announced that it would close the affected factory and offer a redundancy plan for the remaining employees, as no buyer could be found for the property. Triumph International also made it clear that there were no forced laborers among the employees .

In October 2003, the self-regulatory body of the French advertising industry reprimanded Triumph International for a campaign for the sloggi brand. The core of the protest was the depiction of scantily clad women on posters advertising the company's strings under the motto “It's string time!” . The ads would hurt women's honor and are extremely damaging to the public's perception of advertising , even though the company did not want to end the campaign. It was also criticized for it by leading politicians such as Ségolène Royal .

In 2008 Triumph International came under fire after a local union president was sacked in Thailand . She had appeared on Thai television evening programming wearing a t-shirt that featured a controversial political statement related to a libel case in Thailand. T. is punished with long prison sentences. The company's management was of the opinion that this appearance had damaged the public image and therefore released the employee concerned. One of the company's Thai works councils, Triumph International Labor Union, protested and collected 2,500 signatures for the renewed appointment of the union president. In Germany, among others, the ver.di youth expressed their solidarity . In November 2008, the declared Labor Court in Bangkok the dismissal to be legal.

Most recently, Triumph International came under major criticism in late 2009 after mass layoffs in Thailand and the Philippines led to cross-border protests by trade unions . The company regretted this step and made it clear that it was necessary due to the global economic crisis . Allegations that jobs were being set up at another location in Thailand in parallel with the layoffs were unfounded.

Web links

Commons : Triumph International  - collection of images, videos and audio files

Individual evidence

  1. ^ Triumph Holding AG. Commercial register office of the Canton of Aargau, accessed on October 19, 2015 .
  2. Triumph changes: an empire reinvents itself. In: Balance. May 17, 2016, accessed February 6, 2019 .
  3. Top 500 Handelszeitung. The largest companies in Switzerland. In: Retrieved October 8, 2018 .
  4. a b Patrick Zehnder: Triumph International. In: Historical Lexicon of Switzerland . November 2, 2012 , accessed November 4, 2015 .
  5. The last seamstresses of Triumph . In: The press . March 25, 2015, p. 16 .
  6. Triumph: peppers and fair skin. In: May 5, 1965, accessed October 28, 2015 .
  7. Squeeze-out at Triumph International AG. In: February 3, 2012, accessed November 4, 2015 .
  8. Martin Morlock: The Invisible One. In: July 1, 1964, accessed October 28, 2015 .
  9. a b c story. The early years. Triumph International, accessed November 4, 2015 .
  10. Der BH: A journey through time from 1900 to today. In: April 7, 2014, accessed November 4, 2015 .
  11. Japan: Fight there. In: May 7, 1973, Retrieved October 28, 2015 .
  12. Company with 86 plants . In: Hamburger Abendblatt . December 9, 1964.
  13. Fashion / Bodice: Without all around. In: September 22, 1969. Retrieved October 28, 2015 .
  14. Fashion / Bodice: Cheaper underneath. In: December 21, 1970. Retrieved October 28, 2015 .
  15. Erich Honka: Accounts Payable with electronic data processing at Triumph International . Ed .: IBM Germany. Sindelfingen 1968.
  16. Hosiery Industry: Fight for Women's Legs. In: October 30, 1972. Retrieved October 28, 2015 .
  17. a b c story. Time of expansion. Triumph International, accessed November 4, 2015 .
  18. The umbrella brand has priority . In: TextilWirtschaft . No. 30 , 1995.
  19. ^ Jörg Nowicki: The new trading power . In: TextilWirtschaft . No. 7 , 2008, p. 32 .
  20. Triumph closes productions in Hungary and Austria. Fashionunited, accessed June 17, 2019 .
  21. Ulrike Wollenschläger: The largest German textile manufacturers . In: TextilWirtschaft . No. 49 , 2003, p. 49 .
  22. Strange lingerie for those keen to experiment. In: May 31, 2012, accessed January 16, 2014 .
  23. Lauren Milligan: Triumph Inspiration Awards 2009. In: June 10, 2009, accessed January 16, 2014 .
  24. Ella Alexander: Lingerie Triumph. In: June 11, 2010, accessed January 15, 2014 .
  25. Triumph Lingerie Gets Oeko-Tex's Eco-Friendly Seal of Approval. In: December 18, 2012, accessed October 28, 2015 .
  26. ^ Liaison between aesthetics and sensuality. In: Archived from the original on February 20, 2014 ; accessed on January 21, 2014 .
  27. Renate Platen: Triumph takes over Beldona . In: TextilWirtschaft . No. 38 , 2010, p. 7 .
  28. Sabine Spieler: Triumph expands business in America . In: TextilWirtschaft . No. 49 , 2012, p. 38 .
  29. Voting result of the extraordinary general meeting. (PDF) Triumph International, accessed January 15, 2014 (15 KB).
  30. Triumph International collects stocks. In: September 19, 2011, archived from the original on February 20, 2014 ; accessed on January 14, 2014 .
  31. Martina Metzner: Two families, one crown . In: TextilWirtschaft . No. 7 , 2011, p. 22-25 .
  32. Helena Christensen for Triumph. In: November 4, 2013, accessed October 28, 2015 .
  33. Susanne Amann, Antje Windmann: Pimp your Po. In: July 23, 2012, accessed October 28, 2015 .
  34. Samira Mikhail, Tessa Saueressig: Trimmed to the figure . In: TextilWirtschaft . No. 16 , 2012, p. 68-71 .
  35. The best brands of 2013. In: February 7, 2013, accessed January 20, 2014 .
  36. Award-winning fashion and accessories in the Red Dot Award: Product Design 2015. In: May 4, 2015, accessed October 19, 2015 .
  37. ISPO Award 2018 - Health & Fitness segment. In: January 25, 2018, accessed June 17, 2019 .
  38. TW Consumer Focus Bodywear Women 2019: What women want. Retrieved June 21, 2019 .
  39. Martina Metzner: Two families, one crown . In: TextilWirtschaft . No. 7 , 2011, p. 22-25 .
  40. Bathing mermaids in the bay . In: TextilWirtschaft . No. 28 , 2012, p. 146-147 .
  41. Triumph has realigned BeeDees. In: December 16, 2008, archived from the original on December 9, 2013 ; accessed on January 13, 2014 .
  42. Triumph: Relaunch for BeeDees. In: April 15, 1999, archived from the original on February 20, 2014 ; accessed on January 13, 2014 .
  43. Triumph sells BeeDees to Jansen Fashion. In: November 2, 2017. Retrieved June 17, 2019 .
  44. Hom moves to new headquarters in Marseille. In: November 11, 2009, archived from the original on February 20, 2014 ; Retrieved January 20, 2014 .
  45. Eliza Diekmann: Triumph: Huber buys Hom. In: January 15, 2015, archived from the original on November 19, 2015 ; Retrieved October 19, 2015 .
  46. Triumph starts with Valisère in Germany. In: September 27, 2006, archived from the original on February 20, 2014 ; accessed on January 13, 2014 .
  47. Ranking of the largest lingerie retailers in Germany by number of branches in 2011. In: Retrieved January 20, 2014 .
  48. Triumph: Largest German store. In: August 13, 2012, archived from the original on February 20, 2014 ; accessed on January 14, 2014 .
  49. Triumph opens on Hamburg's Jungfernstieg. In: fashionnetwork. April 5, 2018, accessed June 17, 2019 .
  50. New store in Stuttgart: Triumph expands in top locations. In: March 1, 2019, accessed June 17, 2019 .
  51. Triumph starts online shop. In: May 6, 2011, archived from the original on February 20, 2014 ; accessed on January 15, 2014 .
  52. Bert Rösch: Netrada: Arvato makes the deal perfect and keeps important customers. In: January 10, 2014, accessed January 16, 2014 .
  53. Triumph: withdrawal from Burma. In: January 28, 2002, archived from the original on February 21, 2014 ; accessed on January 16, 2014 .
  54. ^ NGOs call for Triumph to withdraw from Burma. In: January 19, 2001, archived from the original on February 21, 2014 ; accessed on January 15, 2014 .
  55. Bra manufacturer bowed to criticism. In: January 29, 2002, accessed January 15, 2014 .
  56. Jump up ↑ Lingerie advertising in France. In: October 23, 2003, accessed January 20, 2014 .
  57. Lingerie advertising campaign: No sex please, we're French. In: October 9, 2003, accessed January 20, 2014 .
  58. Thong ad offends French. In: October 10, 2003, archived from the original on February 20, 2014 ; accessed on January 20, 2014 .
  59. ^ Criticism of Triumph undesirable. In: September 9, 2008, archived from the original on July 13, 2012 ; accessed on January 15, 2014 .
  60. Triumph: For the body, for the senses, but against human rights. In: November 28, 2008, archived from the original on February 21, 2014 ; accessed on January 16, 2014 .
  61. Triumph dismisses 3,500 seamstresses. In: December 8, 2009, accessed January 21, 2014 .
  62. ^ Peter Schelling: Triumph International defends itself against union allegations. In: August 17, 2009, accessed October 28, 2015 .

Coordinates: 47 ° 35 '6.5 "  N , 8 ° 17' 52.1"  E ; CH1903:  six hundred sixty-four thousand six hundred thirty-two  /  two hundred seventy thousand eight hundred and forty-seven