Europcar Mobility Group
| Europcar Mobility Group SA
|
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|---|---|
 |
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| legal form | Société Anonyme |
| ISIN | FR0012789949 |
| founding | 1949 |
| Seat | Voisins-le-Bretonneux , France |
| management | Caroline Parot |
| Number of employees | 6000 |
| sales | 1.95 billion euros (2014) |
| Branch | Car rental |
| Website | www.europcar-mobility-group.com |
Europcar Mobility Group is a listed French car rental company , founded in Paris in 1949 , based in the Val Saint-Quentin business park in Voisins-le-Bretonneux . Europcar is one of the leading car rental companies in Europe. The company is represented in over 140 countries around the world and operates its own brands: Europcar and the low-price brand InterRent.
In May 2006, the private equity investor Eurazeo took over the company. Europcar shares have been traded on Euronext Paris since June 2015 .
history
First years
Europcar was founded in Paris in 1949 by Raoul-Louis Mattei under the name "The Automobile Subscription". The brand name “Europcar” was created in 1951. After around 20 years of steady growth, the company was taken over by Renault , Compagnie Internationale des Wagons-Lits and Accor in 1970 .
Volkswagen subsidiary
Since 1988, Volkswagen has gradually acquired shares in Europcar until the car rental company finally became a 100% subsidiary of the car manufacturer in 1999. In Germany, the Selbstfahrer Union (founded in Hamburg in 1927) had been part of VW since 1970. The two car rental companies merged in 1989.
Purchased by Eurazeo
In 2006 the investment firm Eurazeo bought Europcar from VW. The amount of the transaction was 2.4 times the annual turnover of Europcar in 2005. The chairman of the Eurazeo board, Patrick Sayer, commented on the acquisition with the words: “We are thrilled by the acquisition of Europcar. With an initial participation of 900 million euros, it is due to become one of the most significant investments for Eurazeo. " ("We are excited about the purchase of Europcar. With an initial investment of 900 million euros, it will be one of the most important investments for Eurazeo.")
In 2010, Europcar merged with Daimler AG to launch the car2go car sharing service in Hamburg. Philippe Germond, who has been Chief Executive Officer of Pari Mutuel Urbain since 2009 , took over the position of CEO of Europcar on October 1, 2014. On November 25, 2016, Carline Parot, previously CFO of Europcar, replaced Philippe Germond as Chief Executive Officer.
In January 2015, Europcar bought Ubeeqo, a startup company that specializes in company car sharing . Europcar announced its IPO in May 2015. In 2017, Europcar took over the German car rental company Buchbinder and the Spanish provider Goldcar.
Europcar Germany
Europcar Germany is a subsidiary of the Europcar Mobility Group and was founded in 1927 as Motor-Verkehrs-Union in Hamburg. Already in 1928 the name was changed to Selbstfahrer Union GmbH. In the 1930s the company developed into Germany's largest car rental company and opened the first rental station at a train station in 1955 and four years later at an international airport - both in Hamburg. After the Volkswagen group became the owner in 1970, the name changed to interRent Autovermietung GmbH in 1974 and the merger with the French car rental company Europcar in 1989.
To this day, the headquarters of Europcar Autovermietung GmbH is in Hamburg. The car rental company operates 520 locations nationwide and moves a fleet of over 40,000 vehicles annually.
engagement
Sports sponsorship
In 1980 Europcar started sponsoring sports teams. In addition to sponsoring the Formula One Renault team and the Paris-Dakar rally, Europcar was also involved in golf, horse racing and marathon events.
Since 2011, Europcar has sponsored the French professional road cycling team managed by Jean-René Bernaudeau, named after the brand: Team Europcar. The group received the title “Sponsor of the year” from Sporsora for their commitment to cycling. At the end of 2015, Europcar withdrew from cycling.
Social Commitment
In 2005, Europcar joined the United Nations Global Compact and committed itself to acting according to the ten basic principles of the contract.
Europcar also participates in the “Green Charter” program certified by “Bureau Veritas”. Europcar is thus committed to introducing a “green fleet” and to complying with various waste recovery and recycling programs, within the framework of which, among other things, an awareness campaign for customers was implemented. The aim of the measures was to reduce the ecological footprint.
Europcar is also a partner of “WeForest”, an international, non-profit organization that supports the reforestation of forests.
In 2012, Europcar received the “Responsible European Tourism Award” for the first time at the “ World Travel Awards Ceremony”.
In 2014 Europcar received the “World Travel Award” again and was recognized as the most sustainable company in the car rental industry.
Web links
Individual evidence
- ↑ a b Europcar Group ( Memento from June 21, 2015 in the Internet Archive )
- ↑ Europcar history ( Memento from June 21, 2015 in the Internet Archive )
- ↑ Eurazeo buys Europcar
- ↑ Daimler is pushing into the car sharing market
- ↑ Philippe Germond becomes head of Europcar ( Memento of November 8, 2017 in the Internet Archive )
- ↑ Europcar purchases in France
- ↑ Europcar wants to go public as soon as possible
- ↑ Europcar - mobility service worldwide
- ↑ Europcar
- ↑ Europcar - facts and figures
- ↑ Europcar awarded Sponsor of the Year
- ↑ Europcar launches Green Charter
- ↑ Europcar initiative brings green agenda to the fore
- ↑ WeForest donors ( Memento from May 4, 2015 in the Internet Archive )
- ↑ Europcar receives two awards at the 19th world travel awards ( Memento from March 4, 2016 in the Internet Archive )
- ↑ Award Europe's leading car rental company 2014