Look What You Made Me Do

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Look What You Made Me Do
Taylor Swift
publication August 25, 2017
length 3:31
Genre (s) Dance pop , electroclash , electro pop
Author (s) Taylor Swift, Jack Antonoff, Fred Fairbrass, Richard Fairbrass, Rob Manzoli
Label Big Machine Records
album reputation

Look What You Made Me Do is a song by the American singer Taylor Swift . It is the first release of their sixth studio album Reputation . It was released on August 25, 2017 via "Big Machine Records".

background

On August 18, 2017, Swift removed all content from their social media accounts, sparking rumors of upcoming music. A 10-second video followed on August 21, 2017, showing the tail of a snake. A second part appeared the following day and a third teaser on August 23, 2017, in which the head of the snake can be seen. On the same day, Swift announced that the first single from their upcoming sixth studio album, Reputation , would be released the following night. This was released on August 24, 2017 under the title Look What You Made Me Do on several streaming services and reached over eight million streams within 24 hours. The next day the song was released as a digital single. The publication as a maxi-CD took place on October 27, 2017 as scheduled.

The melody of Look What You Made Me Do is based on the 1991 song I'm Too Sexy by the British pop band Right Said Fred . Because of this, in addition to Taylor Swift and Jack Antonoff, Right Said Fred members Fred Fairbrass, Richard Fairbrass and Rob Manzoli are listed as songwriters.

Musical and content

The song is based on 4/4 time and the tempo is 128 bpm . The whole thing was written in the key of A minor . The track is introduced by a slow, orchestral melody that merges into the first verse after a brief break-down. Between the first and second part of the verse, the kick changes fundamentally. At the onset of the pre-chorus, the beat and rhythmic elements disappear completely. Furthermore, her singing is accompanied by a dramatic sound, which alludes more and more to a drop with her singing. This focuses on the repetitive sentence “Look what you made me do” and bass-heavy drums.

In the song, the lyric self confronts another person by naming numerous aspects that it does not like about the other person. In the pre-chorus, however, in contrast to the allegations, it conveys that it has learned to live with the discrepancies or that they have shaped it much more and have built up a hatred towards the person. Later in the song, the lyrical self increasingly focuses on breaches of trust.

Numerous aspects can be interpreted as referenced confrontations, including against Kanye West , Katy Perry or all previous life partners. Swift himself has not yet commented on the interpretations.

"But I got smarter, I got harder in the nick of time
Honey, I rose up from the dead, I do it all the time
I've got a list of names and yours is in red, underlined
I check it once, then I check it twice (oh!) "

- Pre-refrain, original excerpt

"But I got smarter and tougher just in time
darling, I rose from the dead, I do this all the time
I have a list of names and yours is in red, underlined
I check it once, check it twice (oh!) "

- Pre-refrain, translation

reception

criticism

The song received different reactions. " USA Today " interpreted the polarizing reactions as a sign of their "ubiquitous cultural power". The Telegraph's Randy Lewis praised the song and saw the work of Swift and Antonoff as “reflecting all the production stereotypes of clap tracks and lanky syllabic hooks that have proliferated through the top 40 in years gone by, with bold, inventive textures and fresh melodic, rhythmic and acoustic accents ”. He also mentioned the distinctive way in which the track shifts musically and tonally alongside the lyrics. Sarah Carson of the Los Angeles Times also commented positively on the song by telling Swift, "The echoing crescendo works, and even more delicious is the wickedness of Swift's menacing protagonist" for her successful embrace of the villain she is in Media presented praises prior to the song's release. Variety's Chris Willman made a similar point, highlighting Swift's embrace of a darker pop style and the stylistic conflict between the song's pre-chorus and chorus. Mark Harris of " New York Magazine " interpreted the song as a pop art anthem for the Trump era, in which she appropriated her public feuds by giving out decorations without acknowledging their own responsibility or guilt.

On the other hand, Maura Johnston of " The Guardian " gave a negative review by criticizing the "sloppy" texts and accusing Swift for not having given the text a clear context. Brittany Spanos from " Rolling Stone " interpreted the song as a continuation of the argument between Swift and rapper Kanye West ; The latter had previously said in his song Famous on Swift, “I feel like Taylor are still having sex / Why? / I made this bitch famous ”. The single has also been described as being far darker and more aggressive than its predecessor. Forbes ' Hugh McIntyre was also critical of the change in style, claiming that the song would "not sound like [Swift]" and that it had "some quirks" that could be "upgraded." Henry Einck from the online magazine " Dance-Charts " summed up the divided opinions by describing the approaches of the song as interesting, but lacking in creativity and not stirring enough.

“We understand that Taylor Swift's' Look What You Made Me Do 'divides listeners' opinions. Some fans will certainly not be enthusiastic about the new style, but the single sells (the numbers speak for themselves). We think the vocal parts sound interesting in combination with the bass-heavy instrumental and the claps, but the chorus disappoints us very much. Both in the sound design and in the singing there is a lack of creativity and thrilling power, which ensures that the song polarizes. The new style takes getting used to. "

- Henry Einck : Dance Charts

Chart placements

Charts Top ranking Weeks
Chart placements
Germany (GfK) Germany (GfK) 3 (14 weeks) 14th
Austria (Ö3) Austria (Ö3) 2 (13 weeks) 13
Switzerland (IFPI) Switzerland (IFPI) 6th (13 weeks) 13
United Kingdom (OCC) United Kingdom (OCC) 1 (13 weeks) 13
United States (Billboard) United States (Billboard) 1 (20 weeks) 20th

Music video

Lyrics music video

The lyrics video, which is heavily based on the 1958 film Vertigo - Saul Bass Images Used in the Realm of the Dead , was released to Swift's official Vevo account on August 25, 2017 . The video was produced by Swift and Joseph Kahn. It achieved more than 19 million views in the first 24 hours on YouTube alone, surpassing the previous lyrics video record for Something Just Like This . As of December 2018, the Lyrics video received over 100 million views.

Official music video

The official music video was released on Swift's official YouTube account on August 27, 2017 during the MTV Video Music Awards . Joseph Kahn acted as director. The music video reached over 30 million clicks within 24 hours, breaking the record for the most watched video. The lyrics video also set a new record with 19 million clicks within 24 hours.

The music video is four minutes and 15 seconds long. It shows Swift in many different situations and roles. All scenes can be interpreted as confrontations with people with whom she shared differences of opinion in the course of her career. One scene suggests, among other things, that she is parodying Katy Perry by imitating her and holding a Grammy in her hand that Perry has not yet won. She also attacks Calvin Harris by putting her pseudonym, which she used when writing the song This Is What You Came For , on a tombstone. However, she did not comment on these and other sarcastic and satirical scenes.

Web links

Individual evidence

  1. Jem Aswad Aswad: Does Taylor Swift's Social-Media Blackout Mean New Music Is Coming? on " Variety "
  2. Gil Kaufman: Taylor Swift Ends Social Media Blackout With Cryptic Reptile Tail Tease on " Billboard "
  3. Medison Vain: Taylor Swift Reveals Snake Head in Latest Cryptic Video on " Entertainment Weekly "
  4. Joe Lynch: Taylor Swift Reveals New Album 'Reputation' Coming In Nov., First Single Out Thursday on "Billboard"
  5. Christopher Rosen: Taylor Swift breaks Spotify, YouTube records on "Entertainment Weekly"
  6. BBC - Radio 1 Playlist: Friday, August 25th on " BBC "
  7. Tatiana Cirisano: Decoding 7 Revealing Lyrics on Taylor Swift's 'Look What You Made Me Do' on " Billboard "
  8. Maeve McDermott: Taylor Swift goes full psycho pop in new song 'Look What You Made Me Do' on " USA Today "
  9. Randy Lewis: Taylor Swift drops 'Look What You Made Me Do' and it's aggressive on " The Telegraph "
  10. Sarah Carson: Taylor Swift, Look What You Made Me Do, review: 'Swift has painted herself as a villain, and triumphed' on " Los Angeles Times "
  11. Chris Willman: Song Review: Taylor Swift's 'Look What You Made Me Do' on " Variety "
  12. Mark Harris: Taylor Swift's Look What You Made Me Do Is a Pure Piece of Trump-Era Pop Art on " Vulture "
  13. a b Maura Johnston: Acid gossip that borrows from better songs - Taylor Swift: Look What You Made Me Do review on " The Guardian "
  14. Hugh McIntyre: Taylor Swift Unleashes New Single 'Look What You Made Me Do' to " Forbes "
  15. Henry Einck: Weak, or is it strong? - Music Video »Taylor Swift - Look What You Made Me Do to" dance charts "
  16. a b c d e Chart sources: DE AT CH UK US
  17. Alexandra Whittaker: Here's Every Lyric from Taylor Swift's New Song 'Look What You Made Me Do' on "InStyle"
  18. JD Knapp: Taylor Swift's 'Look What You Made Me Do' Lyric Video Breaks 24-Hour Record on "Variety"
  19. Taylor Swift shoots in the revenge video for "Look What You Made Me Do" against everything and everyone on "BigFM"