Rodeo Drive

The Rodeo Drive north of the intersection Brighton Way: La Perla left, Bijan right

Two Rodeo Drive with Via Rodeo and Torso Sculpture at the Dayton Way intersection

The Rodeo Drive ( emphasis on the second syllable of Ro'deo ) is in a northern ( N. Rodeo Drive ) and southern ( S. Rodeo Drive ) section was subdivided and from Wilshire Boulevard shared street in Beverly Hills , a city in Los Angeles County of the US state California . Rodeo Drive runs for a total of approximately 2 miles (3.2 km) between Sunset Boulevard in the north and S. Beverwil Drive not far from W. Pico Boulevard in the south . The street is primarily known for the dense settlement of international luxury brands with high-priced goods in one of its sub-sections.

The name of the Rodeo Drive comes from the Spanish translation of the Indian expression for 'accumulation of water', El Rodeo de las Aguas , as there were fertile swamps at the site during the times of Spanish colonial rule . Until the early 1950s, as Beverly Hills' urban development progressed, the street was nothing more than a horse-drawn path. It wasn't until the 1970s that the only three blocks or 500 meter long section of N. Rodeo Drive between Wilshire Boulevard and Santa Monica Boulevard developed into an exclusive shopping and promenade that is not only popular with the wealthy and prominent residents of the area used, but is also an attraction for tourists .

Today, N. Rodeo Drive is a four-lane street divided by a green strip and partly lined with palm trees . Land prices and rents are now among the highest in the world, from which the surrounding streets such as Beverly Drive and Cañon Drive in the so-called Golden Triangle also benefit. This 'Golden Triangle' with numerous shops and restaurants is bordered by the intersecting streets of Wilshire Boulevard (to the south), Santa Monica Boulevard (to the northwest) and Cañon Drive (to the east). S. Rodeo Drive is a two lane office and residential street.

International fashion brands such as Giorgio Armani , Gucci , Dolce & Gabbana , Ermenegildo Zegna , Prada , Valentino , Salvatore Ferragamo , Brioni , Max Mara , Bottega Veneta , Roberto Cavalli , Hugo Boss , Bally , Dior , Yves Saint Laurent , Hermès , Chanel , Louis Vuitton , Lacoste , Ralph Lauren , Judith Leiber , Michael Kors , Tom Ford or Brooks Brothers , Guess Jeans , Bijan Beverly Hills , Juicy Couture and others run stores on Rodeo Drive. Are also represented Rolex , Montblanc , Omega , Bang & Olufsen or jewelers such as Bulgari ( One Rodeo Drive ), Cartier , de Beers , Van Cleef & Arpels and Harry Winston and a few restaurants . Also on the cross street Brighton Way, located in the middle of the boulevard, numerous exclusive boutiques such as Wolford , Anne Fontaine , Christofle , Emporio Armani , Brunello Cuccinelli , Jaeger-LeCoultre , IWC or Oilily have settled due to lack of space .

The street is also home to the most expensive shopping malls in the world. They include The Rodeo Collection (421 N. Rodeo Drive) with shops on five sales levels above and below ground such as Eres , Hervé Leger , La Perla , Stuart Weitzman and also facilities for plastic surgery . On the other hand, the Two Rodeo boutiques from Versace , Stefano Ricci (previously Gianfranco Ferré ), Lanvin , Porsche Design , Jimmy Choo , Vilebrequin , Breguet , Georg Jensen , Lalique , Tiffany & Co. , can be found in the early 1990s Cell phone manufacturer Vertu and others as well as three restaurants. Two Rodeo Drive is a short street, also called Via Rodeo , parallel to the beginning of Rodeo Drive between Dayton Way and Wilshire Boulevard with a fountain , a piazza , a 'Spanish Steps' and balconies, giving the impression of a European cobblestone shopping street. Right next to it, on Wilshire Boulevard, is the famous Beverly Wilshire Hotel .

At the intersection of N. Rodeo Drive and Dayton Way, a sculpture made of silver-colored aluminum in the form of a female torso by the artist Robert Graham was set up in 2003 on the green strip in the middle of the street .

The northern portion of N. Rodeo Drive between Santa Monica Boulevard and Sunset Boulevard is an elegant residential street.

useful information

The nearby Hollywood studios occasionally use the street for filming. The director Brian De Palma turned in 1984 in The Rodeo Collection scenes in the film Body Double (dt. Body Double ), and Julia Roberts was in the film Pretty Woman walking to see on Rodeo Drive, where she in her role as a prostitute in the boutique Boulmiche (a Badgley Mischka store since 2010 ) at the end of the boulevard on the corner of Santa Monica Boulevard was turned down.
Immediately at the northern end of Rodeo Drive, where it joins Sunset Boulevard, is the traditional The Beverly Hills Hotel (opened in 1912), which has belonged to the Sultan of Brunei since 1987 .
The dancer and actor Gene Kelly lived in the northern part of N. Rodeo Drive at number 725 until his death in 1996.
Every year on American Father's Day (third Sunday in June) a Concours d'Elegance takes place on Rodeo Drive , at which numerous classic cars are shown to the public.

Picture gallery

The Rodeo Drive at the intersection Dayton Way: Ermenegildo Zegna left, Van Cleef & Arpels right
Two Rodeo on left, Hotel Beverly Wilshire in background, Bulgari boutique in back right, Louis Vuitton boutique in front right
Street sign and popular photo opportunity of Two Rodeo Drive with Via Rodeo on the corner of Dayton Way and Rodeo Drive
View of the cobblestone street Via Rodeo des Two Rodeo Drive
View from the top of Two Rodeo Drive
Via rodeo
The so-called 'Spanish Steps' of Two Rodeo Drive lead to Wilshire Boulevard
Van Cleef & Arpels jeweler
Jeweler DeBeers
former Gianfranco Ferré boutique, Two Rodeo Drive
Chanel boutique
Hugo Boss boutique
Ralph Lauren boutique
Rodeo Drive street scene
Rodeo Drive street scene
Rodeo Drive street scene