Rosen Tantau
Rosen Tantau is a family business specializing in rose breeding in Uetersen , Schleswig-Holstein . It is one of the most important rose growers in the world and has produced a large number of well-known rose varieties. The company has around 90 employees and has 50 sales agencies in all major countries in the world. Rosen Tantau grows garden roses for private gardens, landscaping and municipalities as well as cut roses for worldwide commercial production. Together with W. Kordes' sons , the company controls over 50 percent of the world market for cut roses. With Black Magic , Rosen Tantau brought the most successful rose variety of all time onto the market. In addition, the Freedom cut rose from Rosen Tantau is the best-selling red rose in the world.
history
The company was founded in 1906 by Mathias Tantau (1882–1953) in Uetersen. This began with the cultivation of garden roses, high stems and rose rootstocks . Thanks to good marketing, the number of rose plants produced annually rose to over 250,000 by 1914 and that of wild roses to over 3 million, plus a few thousand standard roses. During the First World War there was a big drop in sales and Mathias Tantau began breeding new rose varieties. In 1919 he presented his first two new rose varieties. This was followed by around 20 new varieties, of which the Swiss Greeting Rose was probably the best known.
On August 10, 1925, a windpipe destroyed the entire facility, and hailstones the size of duck eggs devastated the entire site within minutes. The company could only be rebuilt with great effort.
In the 1930s, Mathias Tantau's company achieved the rank of an important rose growing company. Mathias Tantau was an innovative breeder with a focus on Floribunda roses . The varieties Tantaus Triumph (1945) and beacon (1946) contributed next to the white climbing rose Director Benschop to the economic recovery after the war.
After the end of the Second World War in 1945, rose growing began again and the first 45,000 roses were bred. In just three years, production rose to over 200,000 units. In the same year he transferred the business to his son Mathias Tantau junior. (1912–2006) and retired. This changed the breeding strategy and expanded the rose breeding business. The first major success after the changeover was the Konrad-Adenauer-Rose , which was presented in 1954. Other varieties followed, such as Fragrance Cloud and Montana . By 1964 the company had grown to around 70 employees who produced 3 million roses a year. For his services to the rose, Mathias Tantau jun. awarded the Georg Arends Memorial Medal.
In 1985 he decided to sell the family business to his long-time employee, Hans Jürgen Evers (1940–2007). Hans Jürgen Evers had worked in sales for many years and had already worked with Mathias Tantau jun. grown some roses. Varieties such as Abigaile , Augusta Luise and Friesensonne appeared under his leadership . At the same time he changed the breeding program and expanded the rose breeding business. Numerous new buildings were built and the area under cultivation increased to around 50 hectares , which can be found in the entire Pinneberg district . In 1995, the company received a lot of praise and recognition when the then Federal Chancellor Helmut Kohl named the latest creation on September 8th at the 1995 Federal Garden Show in Cottbus . In April of the following year he personally planted the self-baptized rose in the garden of what was then the Federal Chancellery in Bonn . Hans Jürgen Evers' son Christian Evers has been running the company since 2007.
Today the company sells about 2.5 million rose plants worldwide and about the same number under license. The company has around 100 employees and employs additional seasonal workers in the main season.
Rosen Tantau is one of the most important rose growing companies in the world today. More than 60 percent of the roses grown in South America come from Rosen Tantau. After being renamed Freedom in 2002, the Bloody Mary variety breaks all sales records worldwide every year. Freedom is the best-selling red rose in the world.
Awards
In addition to numerous lavish awards, one of the company's special breeds was honored with the title of World Rose in 1981 .
Rose varieties from the Tantau company (small selection)
The list only includes some of the company's first breeds under Hans Jürgen Evers. The rose cultivars by Mathias Tantau and Mathias Tantau jun. can be found in the corresponding articles.
variety | year | annotation | photo |
---|---|---|---|
Ilseta | 1985 | ||
Monica | 1985 | ||
Santana | 1985 | ||
diadem | 1986 | ||
Amber rose | 1987 | ||
Snow waltz | 1987 | ||
Barcarole | 1988 | ||
majolica | 1988 | ||
Osiana | 1988 | ||
noblesse | 1989 | ||
Mirato | 1990 | "ADR-Rose" 1993, "Rose of the Year" and TGC 1992 England, "Top Rose" Holland |
|
Softy I | 1990 | ||
Skyline | 1991 | ||
Pierette | 1992 | "ADR Rose" 1992 | |
Satina | 1992 | "ADR Rose" 2004 | |
Snow Queen | 1992 | "ADR Rose" 1995 | |
Softy II | 1992 | ||
Foxi | 1993 | "ADR Rose" 1993 | |
parasol | 1993 | "President Trophy" England | |
Gold jewel | 1993 | ||
confetti | 1994 | ||
Raphaela | 1994 | ||
Tea time | 1994 | "Rosenkönigen" Mainau 1997-2002 and 2004 | |
Black Magic | 1995 | "Golden Rose" Baden-Baden 2000 The most successful rose variety of all time |
|
nostalgia | 1995 | "Top Rose" The Hague and Gold Award Glasgow 2002 |
|
Helmut Kohl Rose | 1995 | Selected by hand and personally baptized by Helmut Kohl |
|
Aspirin rose | 1997 | "ADR Rose" 1995 | |
Austriana | 1997 | Gold medal The Hague 1997 | |
Goldelse | 1997 | Gold medal Baden-Baden 1997 | |
Augusta Luise | 1999 | ||
Bernd Weigel Rose | 1999 | Gold medal Geneva and Baden (Lower Austria) 1999 |
|
Milva | 1999 | ||
Vendela | 1999 | ||
Astrid Countess von Hardenberg | 2001 | Gold medal and Best Scented Rose Concorso International in Rome 2002 |
|
Candlelight | 2001 | Gold medal and "Golden Rose" Baden-Baden 2002 |
|
Kessy | 2003 | ||
Mariatheresia | 2003 | ||
Sweet haze | 2003 | ||
Pastella | 2004 | "Golden Rose" Baden-Baden 2003 | |
Chippendale | 2005 | ||
Heidi Klum Rose | 2005 | Hand-picked and personally christened by Heidi Klum |
|
Uetersener monastery rose | 2006 | ||
Rosita | 2007 | New items gold medal The Hague and Geneva 2006 | |
City of Rome | 2007 | ADR 2007: "Best variety of the vintage", 1st prize Paris : "Best novelty" 2007 |
|
Leandra | 2008 | Gold medal Paris 2008 | |
Midsummer | 2008 | "Golden Rose" Baden-Baden 2008 | |
Sirius (rose) | 2013 | ADR Rose 2013, numerous international awards |
literature
- Hans Ferdinand Bubbe : Attempt to create a chronicle of the city and the Uetersen monastery , Volume 2 (1938)
- Karl Weinhausen: The rose. Their culture and use (Ulmer Verlag, 1956)
- City of Uetersen: 750 years of Uetersen (1984)
- Lothar Mosler : Blickpunkt Uetersen (History and Stories 1234–1984) (1985)
- Agnes Pahler: Rosen: the great encyclopedia , Dorling Kindersley, Starnberg 2004, ISBN 3-8310-0590-7 , page 390
- Christian Schmidt-Häuer: Roses for the rich world . In: The time . No. 30 , 2005, pp. 3 f . ( Zeit.de ).
- Hamburger Abendblatt from July 15, 2006
- Hamburger Abendblatt from January 14, 2006
- Hamburger Abendblatt from January 14, 2006
- Report on the Uetersener Klosterrose
- Uetersener Nachrichten (1985, 2000 and 2006)
Individual evidence
- ↑ Christian Schmidt-Häuer: Roses for the rich world . In: The time . No. 30 , 2005, pp. 3 ( zeit.de [accessed on February 3, 2015]).
- ↑ Agnes Pahler: Rosen: the great encyclopedia; [with 2000 varieties] . Dorling Kindersley, Starnberg 2004, ISBN 3-8310-0590-7 , page 390
- ↑ Yearbook for the Pinneberg district : pages 37, 39 and 40 (1997)
- ↑ a b Christian Schmidt-Häuer: Roses for the rich world . In: The time . No. 30 , 2005, pp. 4 ( zeit.de [accessed on February 3, 2015]).
- ↑ Report on the baptism of the Heidi-Klum-Rose ( memento from November 27, 2007 in the Internet Archive ) from WDR
- ^ Report on the award of the gold medal
Web links
Coordinates: 53 ° 41 ′ 24 " N , 9 ° 40 ′ 47" E