Rosen Tantau

The sign of the company in Uetersen.

Rosen Tantau is a family business specializing in rose breeding in Uetersen , Schleswig-Holstein . It is one of the most important rose growers in the world and has produced a large number of well-known rose varieties. The company has around 90 employees and has 50 sales agencies in all major countries in the world. Rosen Tantau grows garden roses for private gardens, landscaping and municipalities as well as cut roses for worldwide commercial production. Together with W. Kordes' sons , the company controls over 50 percent of the world market for cut roses. With Black Magic , Rosen Tantau brought the most successful rose variety of all time onto the market. In addition, the Freedom cut rose from Rosen Tantau is the best-selling red rose in the world.

history

One of the modern greenhouses on the company premises.

Look into one of the greenhouses.

The company was founded in 1906 by Mathias Tantau (1882–1953) in Uetersen. This began with the cultivation of garden roses, high stems and rose rootstocks . Thanks to good marketing, the number of rose plants produced annually rose to over 250,000 by 1914 and that of wild roses to over 3 million, plus a few thousand standard roses. During the First World War there was a big drop in sales and Mathias Tantau began breeding new rose varieties. In 1919 he presented his first two new rose varieties. This was followed by around 20 new varieties, of which the Swiss Greeting Rose was probably the best known.

On August 10, 1925, a windpipe destroyed the entire facility, and hailstones the size of duck eggs devastated the entire site within minutes. The company could only be rebuilt with great effort.

In the 1930s, Mathias Tantau's company achieved the rank of an important rose growing company. Mathias Tantau was an innovative breeder with a focus on Floribunda roses . The varieties Tantaus Triumph (1945) and beacon (1946) contributed next to the white climbing rose Director Benschop to the economic recovery after the war.

After the end of the Second World War in 1945, rose growing began again and the first 45,000 roses were bred. In just three years, production rose to over 200,000 units. In the same year he transferred the business to his son Mathias Tantau junior. (1912–2006) and retired. This changed the breeding strategy and expanded the rose breeding business. The first major success after the changeover was the Konrad-Adenauer-Rose , which was presented in 1954. Other varieties followed, such as Fragrance Cloud and Montana . By 1964 the company had grown to around 70 employees who produced 3 million roses a year. For his services to the rose, Mathias Tantau jun. awarded the Georg Arends Memorial Medal.

In 1985 he decided to sell the family business to his long-time employee, Hans Jürgen Evers (1940–2007). Hans Jürgen Evers had worked in sales for many years and had already worked with Mathias Tantau jun. grown some roses. Varieties such as Abigaile , Augusta Luise and Friesensonne appeared under his leadership . At the same time he changed the breeding program and expanded the rose breeding business. Numerous new buildings were built and the area under cultivation increased to around 50  hectares , which can be found in the entire Pinneberg district . In 1995, the company received a lot of praise and recognition when the then Federal Chancellor Helmut Kohl named the latest creation on September 8th at the 1995 Federal Garden Show in Cottbus . In April of the following year he personally planted the self-baptized rose in the garden of what was then the Federal Chancellery in Bonn . Hans Jürgen Evers' son Christian Evers has been running the company since 2007.

Today the company sells about 2.5 million rose plants worldwide and about the same number under license. The company has around 100 employees and employs additional seasonal workers in the main season.

Rosen Tantau is one of the most important rose growing companies in the world today. More than 60 percent of the roses grown in South America come from Rosen Tantau. After being renamed Freedom in 2002, the Bloody Mary variety breaks all sales records worldwide every year. Freedom is the best-selling red rose in the world.

Awards

In addition to numerous lavish awards, one of the company's special breeds was honored with the title of World Rose in 1981 .

Rose varieties from the Tantau company (small selection)

The list only includes some of the company's first breeds under Hans Jürgen Evers. The rose cultivars by Mathias Tantau and Mathias Tantau jun. can be found in the corresponding articles.

variety	year	annotation	photo
Ilseta	1985
Monica	1985
Santana	1985
diadem	1986
Amber rose	1987
Snow waltz	1987
Barcarole	1988
majolica	1988
Osiana	1988
noblesse	1989
Mirato	1990	"ADR-Rose" 1993, "Rose of the Year" and TGC 1992 England, "Top Rose" Holland
Softy I	1990
Skyline	1991
Pierette	1992	"ADR Rose" 1992
Satina	1992	"ADR Rose" 2004
Snow Queen	1992	"ADR Rose" 1995
Softy II	1992
Foxi	1993	"ADR Rose" 1993
parasol	1993	"President Trophy" England
Gold jewel	1993
confetti	1994
Raphaela	1994
Tea time	1994	"Rosenkönigen" Mainau 1997-2002 and 2004
Black Magic	1995	"Golden Rose" Baden-Baden 2000 The most successful rose variety of all time
nostalgia	1995	"Top Rose" The Hague and Gold Award Glasgow 2002
Helmut Kohl Rose	1995	Selected by hand and personally baptized by Helmut Kohl
Aspirin rose	1997	"ADR Rose" 1995
Austriana	1997	Gold medal The Hague 1997
Goldelse	1997	Gold medal Baden-Baden 1997
Augusta Luise	1999
Bernd Weigel Rose	1999	Gold medal Geneva and Baden (Lower Austria) 1999
Milva	1999
Vendela	1999
Astrid Countess von Hardenberg	2001	Gold medal and Best Scented Rose Concorso International in Rome 2002
Candlelight	2001	Gold medal and "Golden Rose" Baden-Baden 2002
Kessy	2003
Mariatheresia	2003
Sweet haze	2003
Pastella	2004	"Golden Rose" Baden-Baden 2003
Chippendale	2005
Heidi Klum Rose	2005	Hand-picked and personally christened by Heidi Klum
Uetersener monastery rose	2006
Rosita	2007	New items gold medal The Hague and Geneva 2006
City of Rome	2007	ADR 2007: "Best variety of the vintage", 1st prize Paris : "Best novelty" 2007
Leandra	2008	Gold medal Paris 2008
Midsummer	2008	"Golden Rose" Baden-Baden 2008
Sirius (rose)	2013	ADR Rose 2013, numerous international awards

literature

• Hans Ferdinand Bubbe : Attempt to create a chronicle of the city and the Uetersen monastery , Volume 2 (1938)
• Karl Weinhausen: The rose. Their culture and use (Ulmer Verlag, 1956)
• City of Uetersen: 750 years of Uetersen (1984)
• Lothar Mosler : Blickpunkt Uetersen (History and Stories 1234–1984) (1985)
• Agnes Pahler: Rosen: the great encyclopedia , Dorling Kindersley, Starnberg 2004, ISBN 3-8310-0590-7 , page 390
• Christian Schmidt-Häuer: Roses for the rich world . In: The time . No. 30 , 2005, pp. 3 f . ( Zeit.de ).
• Hamburger Abendblatt from July 15, 2006
• Hamburger Abendblatt from January 14, 2006
• Hamburger Abendblatt from January 14, 2006
• Report on the Uetersener Klosterrose
• Uetersener Nachrichten (1985, 2000 and 2006)

Individual evidence

1. ↑ Christian Schmidt-Häuer: Roses for the rich world . In: The time . No. 30 , 2005, pp. 3 ( zeit.de [accessed on February 3, 2015]).
2. ↑ Agnes Pahler: Rosen: the great encyclopedia; [with 2000 varieties] . Dorling Kindersley, Starnberg 2004, ISBN 3-8310-0590-7 , page 390
3. ↑ Yearbook for the Pinneberg district : pages 37, 39 and 40 (1997)
4. ↑ ^{a b} Christian Schmidt-Häuer: Roses for the rich world . In: The time . No. 30 , 2005, pp. 4 ( zeit.de [accessed on February 3, 2015]).
5. ↑ Report on the baptism of the Heidi-Klum-Rose ( memento from November 27, 2007 in the Internet Archive ) from WDR
6. ^ Report on the award of the gold medal

Web links

Commons : Roses by Tantau  - album with pictures, videos and audio files

• Homepage of Rosen Tantau

Coordinates: 53 ° 41 ′ 24 "  N , 9 ° 40 ′ 47"  E