The Cheesecake Factory
| The Cheesecake Factory
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|---|---|
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| legal form | Incorporation |
| ISIN | US1630721017 |
| founding | 1978 |
| Seat |
Calabasas , California , United States
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| management |
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| Number of employees | about 39,100 (January 2018) |
| sales | 2,261,000,000 US dollars (2017) |
| Branch | System catering |
| Website | www.thecheesecakefactory.com |
The Cheesecake Factory ( English for The Cheesecake Factory is) an American catering company based in Calabasas , California . The company, which originally specialized in cheesecake , currently operates around 220 restaurants worldwide , including 206 under the name The Cheesecake Factory , 13 under the Grand Lux Cafe and one under the RockSugar Southeast Asian Kitchen brand . The Cheesecake Factory also operates two production halls in Calabasas and Rocky Mount , North Carolina , and licenses menus for other restaurants. The company also produces baked goods for the cafés in some branches of the bookseller Barnes & Noble .
history
In the late 1950s, Evelyn Overton opened a cheesecake shop in Detroit , Michigan , which she gave up only a little later to raise her children. She also ran a kitchen in her basement, through which she sold cakes to several local restaurants. In 1972 Overton and her husband moved to Woodland Hills on the American west coast. There she and her husband ran a bakery called The Cheesecake Factory Bakery and sold around 20 different cheesecakes to nearby restaurants.
In 1978 Evelyn Overton's son David Overton opened a sandwich restaurant in Beverly Hills , which offered ten varied cheesecakes, among other things. In 1983 he opened another restaurant with 270 seats in Marina del Rey . The original restaurant quickly made economic gains and gradually expanded. The economic success, the annual profit of the company rose by about 15%, led to the opening of a third restaurant at King Harbor in Redondo Beach , which offered about 300 guests on an area of about 2,000 m². The menu has also been expanded.
In the early 1990s, The Cheesecake Factory began expanding outside of California and opened a restaurant in Washington, DC In February 1992, the company was officially founded under the name The Cheesecake Factory and was floated on the stock exchange in September 1993 . With the expansion, the company also began to change the menu and, in addition to cheesecakes that had previously been offered almost exclusively, now also offered products such as pizza , pasta , steaks , chicken and pork as well as vegetarian food. Then there were 42 different cheesecake variations, around 70% of customers ordered dessert at the time. In 1995, two more restaurants opened in California and another in Buckhead , Georgia , and the second outside of California. The company planned from now on with three to four new store openings per year and a profit increase of 25%. The Cheesecake Factory also changed its menu twice a year (June and December).
Also in 1995, construction began on a new large-scale bakery in Rocky Mount, North Carolina , to supply the growing number of restaurants and the retailers served by the Cheesecake Factory with sufficient quantities of baked goods. At the end of the year, the company's headquarters moved from Woodland Hills to Calabasas. In the summer of 1996 two more restaurants were opened; one in Olchard City Center in Skokie , Illinois and another in Baltimore . At the end of the year, two more restaurants followed at the County Club Plaza in Kansas City , Missouri , and in the Old Town of Pasadena . The total number of locations was now 18. On November 14, 2005, the chain's hundredth restaurant opened in Palm Beach Gardens , Florida . As of April 2013, The Cheesecake Factory had 162 restaurants in 36 states. In 2017, dessert sales accounted for around 16% of sales.
Until 2008, The Cheesecake Factory operated a self-service restaurant at the DisneyQuest theme park in Lake Buena Vista , Florida. In July 2019, the company bought Fox Restaurant Concepts for a total of 353 million US dollars, thereby taking over their restaurant chains North Italia and Flower Child.
Worldwide expansion
In the meantime, the company has expanded into the international market through franchising and license agreements with other companies. On August 16, 2012, through a partnership with the Kuwaiti company MH Alshaya, the first cheescake factory restaurant outside the USA opened in the Dubai Mall in the United Arab Emirates . On August 28, 2013, the first restaurant in the Caribbean opened in the Puerto Rican city of San Juan . On June 16, 2016 , the first cheesecake factory in East Asia opened in the Disneytown shopping center in Pudong , Shanghai . Another restaurant followed in May 2017 in Tsim Sha Tsui , Hong Kong .
On April 12, 2017, the company announced that it also wanted to expand into the Canadian market, and in November 2017 the new location was opened on around 1,000 m² in the Yorkdale Shopping Center in Toronto , Ontario . The company also operates three locations in Mexico .
More restaurants and franchises
Grand Lux Cafe
The Grand Lux Cafe was originally designed in 1999 as an upscale restaurant for the Venetian Resort Hotel in Las Vegas and is modeled after Italian models. The name was chosen to keep the five-kilometer radius between the chain's existing restaurants. In addition to American and European food, the cafes also offer exotic cuisine. There are currently Grand Lux Cafes in Florida, Georgia, Illinois, Nevada, New Jersey, New York, Pennsylvania, and Texas. In 2013 three Grand Lux Cafes were closed due to insufficient profitability .
RockSugar Southeast Asian Kitchen
The RockSugar Southeast Asian Kitchen opened in Century City on June 19, 2008 and serves Asian cuisine, but excludes Chinese and Japanese cuisine as they are available in the Cheesecake Factory outlets. In November 2017 , a second location was opened in Oak Brook , Illinois . The latter was given up in December 2019.
criticism
The Cheesecake Factory has been criticized for offering large amounts of high-calorie, high-fat foods with no healthy menu options. On June 7, 1996, Time reported that a slice of the original Cheesecake Factory cheesecake contained as much fat as a Pizza Hut pepperoni pizza and two banana splits combined. For this reason, in 2010 the company was named "America's Worst Family Restaurant" by Men's Health magazine. For example, a sandwich contains around 1,400 kilocalories . In 2013, the Center for Science in the Public Interest determined that a dish called Bistro Shrimp Pasta contained around 3,120 kilocalories and 89 grams of fat, more than any other dish on the menu. Another dish called “Crispy Chicken” contains 2,610 kilocalories, more kilocalories than a twelve-part fried chicken. The United States Department of Agriculture lists the recommended daily allowance for a woman of normal weight with 2,000 kilocalories in its nutritional guidelines. The proportion of saturated fatty acids should not exceed 22 grams. The Cheesecake Factory now offers so-called lower-calorie "SkinnyLicious menus", which contain less than 580 kilocalories.
Others
- Penny Hofstadter from the sitcom The Big Bang Theory works as a waitress in a branch of the restaurant chain.
Web links
Individual evidence
- ↑ a b c The Cheesecake Factory celebrating 40 years. 2017 Annual Report. The Cheesecake Factory. Retrieved September 27, 2018 .
- ↑ Our Story. In: thecheesecakefactory.com. Retrieved September 9, 2018 .
- ^ A b c The Cheesecake Factory Inc. in Company History. Retrieved September 9, 2018 .
- ↑ The Cheesecake Factory opens 100th fast-casual restaurant. In: fastcasual.com. November 16, 2005, accessed September 15, 2018 .
- ↑ Leah Zanolla: Cheesecake Factory Express leaving Downtown Disney. In: wdwinfo.com. March 26, 2008, accessed September 9, 2018 .
- ↑ Top 10 Fox Restaurant Concepts Ranked as We Knew Them. Phoenix New Times, August 6, 2019, accessed December 15, 2019.
- ↑ Caroline Fairchild: Questions for ... Cheesecake Factory's David Overton. January 16, 2014, accessed September 10, 2018 .
- ↑ Ralph Nathan: A Must-Know Guide to The Cheesecake Factory. In: marketrealist.com. June 2, 2016, accessed September 15, 2018 .
- ↑ Chuck Fieldman: RockSugar Southeast Asian Kitchen closing Oakbrook Center Restaurant. Chicago Tribune, December 6, 2019, accessed April 15, 2020.
- ↑ Dave Zinczenko, America's Best — and Worst! —Family Restaurants, Men's Health, November 19, 2010
- ↑ Dietary Guidelines 2015–2020. The Office of Disease Prevention and Health Promotion, accessed September 9, 2018 .
- ↑ Bruce Horovitz: Cheesecake Factory 'SkinnyLicious' menu cuts calories. USA Today , July 29, 2011, accessed September 9, 2018 .