Yanase (company)

Yanase
legal form	Kabushiki-gaisha (joint stock company)
founding	1915
Seat	Minato-ku , Tokyo , Japan
Number of employees	4797
sales	7.0 billion yen (€ 55 million)
Branch	Vehicle dealer
Website	www.yanase.co.jp

Yanase building in Tokyo

Advertisement for a 1921 Chevrolet car

Advertisement for a 1929 Reo Motor Car Company chassis

KK Yanase ( Japanese 株式会社ヤナセ , Kabushiki-gaisha Yanase , English Yanase & Co., Ltd. ) is a Japanese vehicle dealer of imported and used vehicles. The company belongs to the Itōchū Shōji group .

Company history

Chōtarō Yanase founded the "trading house Yanase" ( 梁瀬商會 , Yanase Shōkai ) in Hibiya , Tokyo in 1915 to import vehicles of the Buick and Cadillac brands as well as Valvoline motor oil. In 1920, both business areas were split up, with the Yanase Jidōsha KK ( 梁瀬自動車株式会社 , "Yanase vehicles") being created on January 27, 1920 , while the sale of motor oils by the new Yanase Shōji KK ( 梁瀬商事 Handels , "Yanase trading company") ) was acquired.

In 1922, the Yanase ( ヤナセ号 , Yanase-gō ) also produced its own vehicle model with parts exclusively produced in Japan. The structure was an open touring car . Five of these vehicles were built.

After the contract with General Motors expired, the import of models from the brands Fiat , Studebaker , Erskine as well as trucks from Reo and others began in 1927 . a.

In 1939 the founder's son, Jirō Yanase, joined the company and took over the company in 1945. Since vehicle imports came to a standstill with the outbreak of war in 1939, the production of vehicle parts became the main business area, which was also reflected in a change of name to Yanase Jidōsha Kōgyō KK ( 梁瀬自動車工業株式会社 ) in 1941 , which was withdrawn at the end of the war in 1945.

In 1949 the import of vehicles was resumed with imports from various General Motors brands, with the distribution of Oldsmobile , Pontiac and Chevrolet being transferred to other companies, but Yanase was given the exclusive distribution of Vauxhall and Bedford for Eastern Japan. From 1952 the company was a sales partner of Mercedes-Benz , from 1954 of Volkswagen , from 1957 of the domestic manufacturer Prince , from 1960 of Volvo , from 1967 Japanese exclusive distributor of Audi and from 1968 sales partner of Chevrolet .

In 1964, the company also began selling Evinrude / Johnson outboard motors and in 1970 Aero Commander aircraft (now through its subsidiary KK Aero Kōkū) were sold. In 1969 the company got its current name. In 1974, Yanase became the exclusive distributor for Continental tires and in 1997 for Saab . Models by Mercedes-AMG , Chrysler , Renault and Saturn until 2001 and Opel until 2006 were also sold .

Between 1964 and 1965 the company manufactured the YX 1200 Sports Coupé . The chassis of the VW Beetle formed the basis . A coupé body was mounted on it. The transparent roof was striking. The vehicles were powered by a four - cylinder boxer engine with a displacement of 1200 cm³ . The brand name was Yanase . In total, several vehicles were built.

In the 1970s, the company had 49 branches and another 233 dealership points for Volkswagen.

literature

George Nicholas Georgano (Ed.): The Beaulieu Encyclopedia of the Automobile . Volume 3: P-Z . Fitzroy Dearborn Publishers, Chicago 2001, ISBN 1-57958-293-1 , pp. 1774 (English).

Web links

Commons : Yanase & Co. - Collection of images, videos and audio files

Company website (Japanese, accessed April 23, 2016)
d'Auto (Dutch, accessed April 23, 2016)
Allcarindex (accessed April 23, 2016)

Individual evidence

↑ ^a ^b Information from Bloomberg (English, accessed April 23, 2016)
↑ ^a ^b 企業概要 . Yanase, accessed April 29, 2016 (Japanese).
↑ ^a ^b George Nicholas Georgano (Ed.): The Beaulieu Encyclopedia of the Automobile . Volume 3: P-Z . Fitzroy Dearborn Publishers, Chicago 2001, ISBN 1-57958-293-1 , pp. 1774 (English).
↑ ^a ^b ^c ^d ^e ^f ^g ヤナセの歴史 . (No longer available online.) Yanase, archived from the original on April 29, 2016 ; Retrieved April 29, 2016 (Japanese). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2
↑ ^a ^b ^c YANASE & Cars History. Retrieved April 29, 2016 (Japanese).
↑ ヤナセ号の製造（1922） . Yanase, accessed April 29, 2016 (Japanese).
↑ Jeremy Risdon: Pomchi Book of Cars, Vans & Light Trucks. Volume 1. Japan 1902-1934 . Pomchi Press, Yate 2017, ISBN 978-1-5332-8268-2 , pp. 141-142 (English).
↑ Information about Jiro Yanase at www.automotivehalloffame.org (English, accessed on April 23, 2016)
^ Jan P. Norbye: Cars made in Japan. Corporations · Data · Facts. All makes and models 1912–1992. Bleicher Verlag, Gerlingen 1991, ISBN 3-88350-161-1 , p. 125.

[Bloomberg-1] Information from Bloomberg (English, accessed April 23, 2016)

[profile-2] 企業概要 . Yanase, accessed April 29, 2016 (Japanese).

[Beaulieu-3] George Nicholas Georgano (Ed.): The Beaulieu Encyclopedia of the Automobile . Volume 3: P-Z . Fitzroy Dearborn Publishers, Chicago 2001, ISBN 1-57958-293-1 , pp. 1774 (English).

[company_history-4] ↑ ^a ^b ^c ^d ^e ^f ^g ヤナセの歴史 . (No longer available online.) Yanase, archived from the original on April 29, 2016 ; Retrieved April 29, 2016 (Japanese). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2

[history-5] YANASE & Cars History. Retrieved April 29, 2016 (Japanese).

[6] ヤナセ号の製造（1922） . Yanase, accessed April 29, 2016 (Japanese).

[Pomchi_Band_1-7] Jeremy Risdon: Pomchi Book of Cars, Vans & Light Trucks. Volume 1. Japan 1902-1934 . Pomchi Press, Yate 2017, ISBN 978-1-5332-8268-2 , pp. 141-142 (English).

[automotivehalloffame-8] Information about Jiro Yanase at www.automotivehalloffame.org (English, accessed on April 23, 2016)

[Autos_made_in_Japan-9] Jan P. Norbye: Cars made in Japan. Corporations · Data · Facts. All makes and models 1912–1992. Bleicher Verlag, Gerlingen 1991, ISBN 3-88350-161-1 , p. 125.