PewDiePie

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PewDiePie
PewDiePie (July 2019)
PewDiePie (July 2019)
YouTube channel ( Comedy , News , Let's Play ,
Vlog , Memes )
language English ,
Swedish
founding April 29, 2010
channels Youtube channel
Subscribers over 106 million
Calls over 25.50 billion
Videos 4150
(updated Aug 28, 2020)

PewDiePie [ ˈpjuːdipaɪ ] (born October 24, 1989 in Gothenburg , Sweden ; real name Felix Arvid Ulf Kjellberg ) is a Swedish web video producer and operator of the YouTube channel of the same name , on which he primarily publishes various gaming formats . He started with a Let's Play horror game Amnesia: The Dark Descent and introduced the picture in the picture , which showed his reactions while playing. With more than 106 million subscribers (as of August 2020), it operates the second most- subscribed channel on YouTube after the Indian music label T-Series .

Life

Kjellberg was born and raised in Gothenburg, Sweden. His mother is IT manager at the Swedish fashion chain Kappahl . In 2008, Kjellberg began studying industrial economics and technology management at Chalmers Technical University . In 2011 he broke off his studies. He later moved to Italy, the country of their birth, with his girlfriend at the time, Marzia Kjellberg . In 2013 he moved with her to Brighton , UK . On May 5, 2018, the engagement of the two was announced in a video. The wedding took place on August 19, 2019.

YouTube career

In December 2006, Kjellberg launched his first YouTube channel under the name PewDie . The name was composed of the sound of a jet gun ( pew ) and death ( English for 'die!' Or 'die'). After he forgot his password for this channel, Kjellberg created a new channel and appended pie ( English pie , cake) to the name.

Kjellberg created the PewDiePie channel on April 29, 2010. In 2012, his channel began to gain significant subscribers. Kjellberg reached one million subscribers on July 11, 2012 and two million in September 2012. In February 2012, Kjellberg was nominated for King of the Web in an internet contest. However, he lost the title again, but a short time later he was nominated Gaming King of the Web , based on his YouTube channel, which is focused on Let's Plays. Kjellberg won the competition and donated the winnings to the World Wildlife Fund . He also spoke at the Nonick Conference 2012 .

Along with Jenna Marbles , Smosh and Toby Turner, Kjellberg won a prize in the Most Social Show category and the Swedish Social Star Award . On September 14, 2013, he released the song Jabba the Hutt in collaboration with Schmoyoho on iTunes . In 2012 and 2013 it was the “fastest growing” YouTube channel of all, which led to it being one of the most subscribed channels alongside Jenna Marbles and Smosh. On January 12, 2014, Kjellberg reached a total of 20,215,138 subscribers. This made it the most subscribed YouTube channel alongside YouTube Spotlight . For this title he received the World Record Award . As of June 6, 2014, its subscribers were 27,538,462, about 5 million more than YouTube Spotlight at that time.

On July 3, 2015 it was announced that PewDiePie had grossed around 63 million SEK (approx. 7.5 million US dollars ) in 2014 through advertising income inside and outside of YouTubes . As a result, there were heated discussions on social networks, which questioned the fairness of the high income. On July 7, 2015, he commented on this in a video.

PewDiePie is currently integrated with CutiePieMarzia , Jacksepticeye and Markiplier in his self-founded network Revelmode (under Maker Studios ). Kjellberg has been running Revelmode since 2014 together with The Walt Disney Company . After allegations about videos with anti-Semitic remarks, Disney terminated the collaboration in February 2017. PewDiePie, however, distanced himself from anti-Semitism within the videos mentioned and therefore also accused the Wall Street Journal of tearing the excerpts out of context. Its popularity continued to increase after the controversy, sometimes with over 100,000 new subscribers per day. In 2017, he reached number 6 in Forbes' list of highest-earning YouTubers , after having been number 1 in the previous year. For 2020 he announced a YouTube break in mid-December 2019.

format

Kjellberg's YouTube channel focused largely on montages (cuts) of his Let's Plays and his reactions (mostly recorded via a webcam ), during which he played various video games. He was known for his predominant horror and action let's play, including the popular horror let's play of the video game Amnesia: The Dark Descent and its published mods .

In contrast to conventional so-called “walkthroughs”, his videos concentrated on highlights and were accordingly cut in compressed form. Later, on September 2, 2011, Kjellberg began posting weekly so-called vlogs , i.e. video blogs, of himself on YouTube . These appeared mostly on Fridays under the name "Fridays with PewDiePie".

Since 2016, the channel has not only focused on video game-oriented content , but on entertainment videos of all kinds. Some of these new formats include “LWIAY”, in which Kjellberg reacts to memes from his community , and “Meme Review”, in which he presents memes , "You laugh you lose (ylyl)", in which he tries not to laugh at memes and "PEW News", in which he talks about current, mostly YouTube-related topics.

Development of the YouTube channel PewDiePie

  • most subscribed YouTube channel (September 1, 2015)
  • 10 billion video views for the first time (September 8, 2015)
  • first YouTube channel with more than 80,000,000 subscribers (January 2019)
  • since October 2018, alternating with the Indian music label T-Series, the most subscribers (March 28, 2019)
  • in August 2019, the channel reached 100 million subscribers

Social Commitment

Kjellberg is involved in the World Wildlife Fund and St. Jude Children's Research Hospital . He also started a water campaign (original: "Water Campagne"), to which his fans could donate money to celebrate the 10 million subscribers he had at that time. Kjellberg raised around US $ 250,000 in donations with the campaign . The charity campaign Charity: water , carried out as a cooperation between several YouTubers, reached a total of over 450,000 US dollars. To celebrate the 25 million subscribers reached, Kjellberg started another fundraising campaign for Save the Children , in which he repeatedly raised more than $ 340,000 and contributed $ 25,000 himself.

He also donated to the Mark Rober and MrBeast initiated fundraiser #teamtrees 69,420 US dollars .

Controversy

According to an article in the Wall Street Journal PewDiePie to 2016 nine videos have been published since August, when he was anti-Semitic jokes and symbols of Nazism served. Was particularly criticized a video of 11 January 2017 in which he showed two of his Men paid for it like this (a sign reading "Death to all Jews" English for "Death to all Jews") danced in front of the camera. Already in the video mentioned, PewDiePie was amazed that the men actually held up the sign. He became aware of these through Fiverr , where they offered to hold up signs of any kind and dance to them for a handful of dollars. PewDiePie also distanced himself from anti-Semitism. According to Tamara Wernli , it was an experiment that showed that money can buy anything. Kjellberg himself justified himself in a statement on February 12th that he only wanted to show how “crazy” the world is. YouTube demonetized PewDiePies videos and the neo-Nazi website The Daily Stormer celebrated him as a hero of freedom of expression . He defended the content of the videos and denied the allegations.

Nevertheless, Maker Studios , a subsidiary of the Walt Disney Company , canceled all contracts with PewDiePie on February 13th. According to the group, Kjellberg is known for provocations and his disrespectful manner, but has now "clearly gone too far". After Disney, Google also split from Kjellberg. The planned second season of Scare PewDiePie was canceled and the channel was removed from the Google Preferred program. The affected video and two others have since been removed from Kjellberg's YouTube channel.

In another video, Kjellberg initially apologized but complained that his jokes had been taken out of context and spent the majority of the video criticizing the "old school" media in general, and the Wall Street Journal in particular he accused a campaign against himself. The controversy received further media coverage. Internet personality Johnny Haeusler interpreted the conflict as a rift “between the YouTube generation and the 'old media'”. The journalists Tamara Wernli and Jochen Bittner criticized the reporting of the Wall Street Journal. The latter described the allegations against PewDiePie as "nonsensical" and compared him with Jan Böhmermann . However, PewDiePie is also not a victim, as he must be aware that his advertising partners want to protect their reputation rather than reward his provocations.

In September 2017, he cursed a fellow player as a "nigger" and an "asshole" during a live stream for the game PlayerUnknown's Battlegrounds . He later apologized for this and described himself as an "idiot" who found it immature and stupid himself when he heard other players speak like that online. In the heat of the moment he said the worst that occurred to him.

According to media reports, Kjellberg is also known and sometimes popular in the right-wing extremist scene. For example, the mass murderer Brenton Tarrant called on the live stream during the terrorist attack he carried out on two mosques in Christchurch to subscribe to the PewDiePies channel. However, this was a well-known meme before that .

Awards

year Award category Result
2013 Starcount Social Star Awards Most Popular Social Show Won
Sweden Social Star Award Won
Shorty Awards #Gaming Won
2014 Teen Choice Awards Webstar: Gaming Won
4th Streamy Awards Best Gaming Channel, Show, or Series Nominated
2015 Teen Choice Awards Choice Web Star: Male Nominated
5th Streamy Awards Best First-Person Channel, Show, or Series Nominated
Best Gaming Channel, Show, or Series Won

Kjellberg was established in April 2016 in the list of 100 most influential people, published by Time Magazine , in the category pioneers added. On April 11, 2016, PewDiePie was included in the Guinness Book of Records as the most subscribed YouTube channel .

Publications

PewDiePie sets music to a character and supports the video game PewDiePie: Legend of the Brofist , which was released by Outerminds on September 24, 2015 .

Web links

Commons : PewDiePie  - collection of pictures, videos and audio files

Individual evidence

  1. ↑ a b c PewDiePie YouTube Stats, Channel Statistics - Socialblade.com . In: Social Blade. Social Blade LLC, accessed February 10, 2020 (updated daily).
  2. ↑ PewDiePie: General information. Facebook , accessed June 9, 2013 .
  3. ↑ Lars Lindström: COLUMN Pewdiepie rules, now one million subscribers. Expressen.se, July 13, 2012, accessed June 9, 2013 .
  4. ↑ Sarah Chayer: Game reviewers play around on YouTube. Fourth Estate, March 27, 2013, archived from the original on July 3, 2013 ; accessed on June 7, 2013 .
  5. ^ Sian Boyle: The King of YouTube: How 25-year-old makes £ 2.6ma year just from playing computer games in Brighton flat he shares with girlfriend (and yes, they did meet over the internet) . In: Mail Online. Associated Newspapers Ltd , January 23, 2015, accessed June 1, 2017 : "Marzia subsequently moved to Sweden and after another brief stint at her parents' home, they decided to settle down in Brighton in July 2013."
  6. ↑ Marzia : THE PROPOSAL | Felix & Marzia ? on YouTube , May 5, 2018, accessed May 19, 2018.
  7. ↑ Twitter entry from @pewdiepie. In: Twitter . August 20, 2019, accessed on August 20, 2019 (English): "We are married !!!"
  8. ↑ Ben Parfitt: PewDiePie makes over $ 4m per year. In: MCV. Future Publishing Limited , June 17, 2014, accessed December 28, 2018 (UK English).
  9. ↑ Peter Thun Borg: Youtube jättens stora vinst: 63 miljoner . Expressen.se . July 3, 2015. Accessed July 10, 2015.
  10. ↑ Let's Talk About Money. YouTube video from PewDiePie
  11. ^ Founding of Revelmode - variety.com
  12. ↑ a b Rolfe Winkler, Jack Nicas, Ben Fritz: Disney Severs Ties With YouTube Star PewDiePie After Anti-Semitic Posts. In: The Wall Street Journal . February 14, 2017. Retrieved February 14, 2017 .
  13. ↑ a b c Tamara Wernli : Hypocrisy of the journalists. In: Basler Zeitung . March 2, 2017. Retrieved March 4, 2017 .
  14. ↑ PewDiePie: No longer the most successful YouTuber , Gala, December 10, 2017
  15. ↑ How YouTube's PewDiePie Made $ 12 Million This Year Despite Racist Videos , Forbes, December 7, 2017
  16. ↑ Controversial YouTuber PewDiePie will take a break from the platform, saying he's feeling 'very tired , cnn.com , December 16, 2019
  17. ↑ Bree Brouwer: PewDiePie Lands Guinness Book World Record For Most YouTube Subscribers. In: Tube filter. Tubefilter, Inc., September 1, 2015, accessed March 28, 2019 .
  18. ↑ PewDiePie is the first to manage 10 billion video views
  19. ↑ Matt Binder: PewDiePie just broke another YouTube record and probably has T-Series to thank for it. In: Mashable India. Fork Media Ltd., January 2019, accessed on March 28, 2019 .
  20. ↑ Most subscribers on YouTube. In: Guinness World Records . Guinness World Records Limited, March 28, 2019, accessed on March 28, 2019 (content of the page will be adapted to the circumstances).
  21. ↑ Save the Children - 25 Million Bros! YouTube video from PewDiePie
  22. ↑ Help Us Plant 20 Million Trees - Join #TeamTrees. Accessed April 3, 2020 (English).
  23. ↑ Madeline Berg: Disney Cuts Ties With PewDiePie After Anti-Semitic Posts. In: Forbes . February 13, 2017. Retrieved February 14, 2017 .
  24. ↑ a b Janko Roettgers : Disney's Maker Studios Drops PewDiePie Because of Anti-Semitic Videos. In: Variety . February 13, 2017, accessed March 5, 2017 .
  25. ^ A b c Fabian Reinbold: Anti-Semitic jokes: Disney separates from YouTube star. In: Spiegel Online . February 14, 2017. Retrieved February 14, 2017 .
  26. ↑ Linus Schöpfer: 53 million followers mobilized. In: The Bund . February 24, 2017. Retrieved February 24, 2017 .
  27. ↑ a b c d e f Jochen Bittner : Wall Street Journal vs. PewDiePie. In: Zeit Online . March 2, 2017. Retrieved March 4, 2017 .
  28. ↑ Felix Kjellberg: just to clear some things up… In: PewDiePie. February 12, 2017. Retrieved February 14, 2017 .
  29. ↑ Simon Strick: Alt-Right Affect. Provocations and online tactics. In: Zeitschrift für Medienwissenschaft 10, Issue 2, pp. 113–125, here pp. 115 ff. (Accessed via De Gruyter Online).
  30. ↑ Olivia Solon: Disney severs ties with YouTube star PewDiePie over antisemitic videos . In: The Guardian . February 14, 2017, ISSN  0261-3077 ( theguardian.com [accessed February 14, 2017]).
  31. ↑ Nina Agrawal: Disney ends deal with YouTube star PewDiePie over Nazi imagery and jokes. In: The Los Angeles Times . February 14, 2017, accessed February 27, 2017 .
  32. ↑ Andreas Wilkens: Disney supposedly separates from Youtuber PewDiePie. In: Heise online . February 14, 2017. Retrieved February 14, 2017 .
  33. ↑ Stefan Köhler: Pewdiepie - YouTube also terminates contract after Disney, show canceled. February 14, 2017. Retrieved February 15, 2017 .
  34. ↑ Joan E. Solsman: PewDiePie to the media: 'Nice try' and a middle finger. In: Cnet. February 16, 2017, accessed February 24, 2017 .
  35. ↑ Johnny Haeusler: The deep rift between generation YouTube and the "old media". In: Wired . February 28, 2017. Retrieved March 4, 2017 .
  36. ↑ FOCUS Online: PewDiePie apologizes: "I'm just an idiot" . In: FOCUS Online . ( focus.de [accessed on January 3, 2018]).
  37. ↑ "I'm an idiot": PewDiePie apologizes for racist abuse. In: derStandard.at. September 13, 2017. Retrieved December 7, 2017 .
  38. ↑ Alexander Nabert: The greatest troll in the world. In: taz.de . September 1, 2019, accessed September 6, 2019 .
  39. ↑ Niraj Chokshi: PewDiePie Put in Spotlight After New Zealand Shooting. In: nytimes.com . March 15, 2019, accessed on September 16, 2019 .
  40. ↑ Miro Dittrich in conversation with Timo Grampes: Controversial Youtuber: Pewdiepie cracks 100 million followers mark. In: deutschlandfunkkultur.de . August 27, 2019, accessed September 16, 2019 .
  41. ↑ Morning Mix: 'I didn't want hate to win': PewDiePie ends 'subscribe' meme after Christchurch shooter's shout-out. In: Washingtonpost.com . April 29, 2019, accessed December 18, 2019 .
  42. ↑ Trey Parker : Time Magazine : Felix Kjellberg (aka PewDiePie)
  43. ↑ Kevin Lynch: The Voice, PewDiePie and Dr. Dre cement their place in new Guinness World Records 2016 book. Guinness World Records, August 31, 2015, accessed February 3, 2020 .
  44. ^ Overminds' official web page. Retrieved April 20, 2016 .
personal data
SURNAME PewDiePie
ALTERNATIVE NAMES Kjellberg, Felix Arvid Ulf (full name); Kjellberg, Felix (real name)
BRIEF DESCRIPTION Swedish let's player
DATE OF BIRTH October 24, 1989
PLACE OF BIRTH Gothenburg , Sweden