Borco brand import

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BORCO-BRAND-IMPORT Matthiesen GmbH & Co. KG

logo
legal form GmbH & Co. KG
founding 1948
Seat Hamburg , Germany
management Uwe Matthiesen, Bernd Matthiesen, Tina Ingwersen-Matthiesen, Christoph Maaß, Markus Kohrs-Lichte
Number of employees 160
sales EUR 300.2 million
Branch Beverage industry
Website www.borco.com
As of December 31, 2018

Administration building at the company's headquarters in Hamburg-Bahrenfeld .

The BORCO BRAND IMPORTS Matthiesen GmbH & Co. KG is one in Hamburg -based manufacturer , bottler and importer of spirits and other, mostly alcoholic beverages. With a net annual turnover of around 200 million euros, Borco was the fifth largest spirits distributor in Germany in 2016 after Pernod Ricard , Diageo , Beam Germany and Diversa Specialties, a joint venture between Rémy Cointreau and Underberg .

history

The company's history began in 1948 when the Matthiesen family took over the Hamburg spirits company Borm & Co. and founded the Borco company. In 1972 the business area was expanded and the name was changed to Borco-Marken-Import Matthiesen GmbH & Co. KG. With the bourbon whiskey Pennypacker , its own product was brought onto the market for the first time. In 1974 Borco took over the Helbing distillery, including the traditional spirits brand of the same name, from Deutsche Hefewerke GmbH . In 1979 the company moved from Hamburg- Altona to Bahrenfeld , where the company's headquarters with administration and production facilities are still located today. In 1981 the distribution of Sierra Tequila began , which became the market leader in Germany in the following year. In 1993 Borco bought the gin manufacturer Finsbury Distillery Company Ltd., founded in 1740 . The family business is still owned by the Matthiesen family, but Markus Kramer, a non-family manager, was the first to control the company from 2014. Markus Kohrs-Lichte and Kay Engelke-Engfeld have been managing the company since April 1, 2019. The general partner authorized to represent is BORCO Beteiligungs- und Verwaltungs GmbH . In 1996 a branch was established in Vienna ( Austria ). Since April 2019, a joint venture between Borco and the renowned Kattus Vertriebsgesellschaft mbH has been founded, which as Kattus-Borco Vertriebs GmbH , based in Vienna, sells the brands of both companies in Austria.

Brands and products

The Borco range consists of almost 80 brands and covers almost all types of spirits. In addition, wines , sparkling wines and some non-alcoholic products are on offer. Borco has several own brands, some of which are sold internationally, and Borco also sells numerous other brands from other manufacturers in Germany and Austria.

Own brands

Sierra Tequila in the qualities Silver (unstored Mixto-Tequila) and with 100% agave: Milenario Reposado and Antiguo Añejo (from left to right)
Paloma , Borco's signature drink made from the pink grapefruit lemonade of the same name and Sierra Milenario Tequila.

The company's best-known own brands include Sierra Tequila , Sierra Antiguo Tequila and Sierra Milenario Tequila with a 75% market share in the tequila segment in Germany and export to 90 countries, Old Pascas ( rum ), Canarío Cachaça ( Cachaça ), Finsbury ( Gin ) , Alpha Noble ( vodka ) and Helbing Kümmel as well as Helbing Aquavit and Helbing Margarete's Doppelwacholder, some of which are sold worldwide. Other own brands are Pennypacker ( Bourbon Whiskey ), Dean's ( Blended Scotch Whiskey ), Pascall ( fruit brandies ), Pâpidoux ( Calvados ), the liqueurs Sierra Café, Lagonda ( Sambuca ) and Cassissée ( Crème de Cassis with 90% market share in Germany) as well as the Paloma lemonades with pink grapefruit flavor (since 2011) or watermelon flavor (since 2017) and mango flavor (since 2018). In addition, with Glenkenny (Blended Scotch) and Sierra Premix drinks (including Sierra Slammer, Sierra Margarita Cocktail) and Finsbury Vodka, the portfolio also includes own brands that are sold exclusively on the international market, but not in Germany.

Sales brands

The best-known third-party brands, whose distribution in Germany and / or Austria is taken over by Borco, are the herbal liqueurs of the Chartreuse brand , the vodkas of the Roust Corporation (including Russian Standard , Parliament and Zubrowka ), the Inländer rum Stroh , the liqueurs from the House Illva Saronno (including Disaronno and Tia Maria ) and Lanson champagne .

Further sales brands by category (as of 2020):

Former well-known sales brands

Well-known brands, some of which have been marketed by Borco in Germany and / or Austria for decades, but are currently no longer part of the portfolio, include the brands of Fratelli Branca (including Fernet-Branca ), liqueurs and juniper spirits the house of De Kuyper , Loch Lomond and Laphroaig (Scotch whiskey), Connemara , Tyrconell , Locke and Kilbeggan (Irish whiskey), liqueurs Aperol and Kerry gold Irish Cream and exclusively in Austria, the Little Red Riding Hood brands Mumm and MM ( sparkling wine ).

structure

The BORCO-Marken-Import Matthiesen GmbH & Co. KG as an operating company operates under the umbrella of the parent company BORCO Beteiligungs- und Verwaltungs GmbH (Hamburg). Other 100% subsidiaries of the holding company include Heinrich Helbing GmbH (Hamburg), Lobuschkellerei GmbH (Hamburg), Destileria Sierra SA de CV (Guadalajara), Finsbury Distiliery Co. Ltd. (London), Alpha Noble SARL (Paris), Old Pascas Rum Corporation (Kingston and Nassau) and James Johnstone Distillers Ltd. and Abbeyhill Distilling Co. Ltd. (both Glasgow).

Awards

Jutta Matthiesen († December 25, 2016) received the award "Spirits Entrepreneur of the Year 2009" from Meininger Verlag for her instinct for trends and current developments. In both 2008 and 2009, Meininger named Borco-Marken-Import as "Importer of the Year" at the International Spirits Competition (ISW). In 2012 Borco received one of around 20 federal honorary awards for spirits .

Web links

Individual evidence

  1. ↑ a b c Consolidated financial statements as of December 31, 2018 , bundesanzeiger.de, accessed on August 17, 2020
  2. ↑ Sales of the spirits manufacturers in Germany - Ranking 2016. In: handelsdaten.de. Retrieved August 6, 2015 .
  3. ^ HA Prinz Reuss: 175 years of Helbing . Ed .: Borco-Marken-Import. Atelier Schümann GmbH, Hamburg 2011, p. 48 .
  4. ↑ New dual leadership at Borco | News | GETRAENKE NEWSPAPER. Retrieved April 10, 2020 .
  5. ↑ Imprint. In: borco.com. Retrieved August 6, 2015 .
  6. ↑ KATTUS and BORCO in future with joint venture in Austria. Retrieved April 10, 2020 .
  7. ↑ a b Borco-Our company. In: borco.com. Retrieved May 6, 2020 .
  8. ↑ Borco Markenimport: Liquor distributor loses senior boss . In: Lebensmittelzeitung.net . ( Lebensmittelzeitung.net [accessed January 5, 2017]).
  9. ↑ macy4711: The "Meininger Award - Excellence in Wine & Spirits" will be presented today in Düsseldorf. In: weinlese.it. March 28, 2009, accessed August 7, 2015 .
  10. ↑ ISW 2008 - results. In: meininger.de. April 30, 2008, accessed August 7, 2015 .
  11. ↑ ISW 2009 - results. In: meininger.de. April 30, 2009, accessed August 7, 2015 .
  12. ↑ Federal Honorary Prizes 2012 awarded for spirits and fruit drinks. (No longer available online.) In: dlg.org. October 25, 2012, archived from the original on September 23, 2015 ; accessed on August 7, 2015 (press release).