SDR 3

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Infobox radio tower icon
SDR 3
Station logo
Radio station ( public service )
Program type Music channels
reception analog terrestrial , cable , satellite
Reception area Baden-Württemberg
business October 1, 1979 to August 23, 1998
Broadcaster Süddeutscher Rundfunk
List of radio stations

SDR 3 , the radio for the wild south , was until 1998 the pop and youth radio of the Süddeutscher Rundfunk (SDR) in Stuttgart . Its successor is SWR3 , the third radio program of the Südwestrundfunk .

Story / portrait

November 1, 1964: Established as a guest worker program

SDR 3 was originally founded as a so-called guest worker program of the Süddeutscher Rundfunk, which mainly took over programs produced in Cologne and Munich by the West German and Bavarian Radio, which were broadcast in different languages ​​between 5:40 p.m. and 9 p.m. In the rest of the time, there were almost no in-house productions and the name SDR 3 did not exist either. The frequencies initially operated under the name of Süddeutscher Rundfunk, 3rd radio program , and now also under Stuttgart 3 , but then uniformly under the name of Südfunk 3 . Over the years, broadcasts of radio advertising ( What can it be? ), Country radio and school and children's radio were added.

After an increase in fees, the Süddeutsche Rundfunk used January 1, 1971 to introduce regionalization and expand sports coverage . For this purpose, the transmission area was divided into North Baden and North Württemberg. With the program Neues auf 99.9 (from the Karlsruhe studio, later from Heidelberg), the reporting for the Baden part of the country was to be increased. From the radio house in Stuttgart, from 1 to 2 ran as a counterpart on Südfunk 3 , which from 1975 was called Südfunk regional - the midday magazine from Stuttgart . The increased regionalization was a consequence of the " Michel Commission" set up by the state parliaments in Stuttgart, Mainz and Saarbrücken . As early as 1968, in order to better bundle the fee monies, it was supposed to investigate merger possibilities at the southwest German broadcasting corporations (SDR, SWF and SR). The big sports programs Today in the stadium (Saturdays from 4:30 p.m., later from 3 p.m.) and sports news (Sundays from 4 p.m., later: Sports magazine from 3 p.m.) moved from the 2nd to the 3rd radio program, as did the youth broadcast on Wednesdays Party .

At SDR, however, the finances were still tight and the scope for additional in-house productions in Südfunk 3 was narrow. Therefore, parts of the program had to be taken over from Südfunk 1 ( everything goes better with music , from day to day ) or from other broadcasters ( Club 16 and music report from BR, Pop Shop and Studio Party from SWF).

January 1, 1972: From school radio to music programs

With the introduction of an early broadcast ( Pop am Morgen ), the first continuous program schedule was created from 5:30 a.m. to 9 p.m. A cooperation between the third radio programs of Süd- and Südwestfunk began. From Stuttgart came Pop in the morning for both broadcasting areas (Gisela Böhnke was responsible at the time, who was poached by Südwestfunk) and the Pop Shop in the afternoon from Baden-Baden (the highlight was the Wednesday party , which was also alternately held by Südfunk 3 and as a studio Party came from SWF3 and was designed and moderated by school classes). Rundfunkwerbung Stuttgart GmbH “bought” the morning (it was quite common at the time for ARD's in-house advertising subsidiaries to finance entire broadcasting lines and for them to broadcast advertising - similar to today's private radio - in the current program) and broadcast from 9 a.m. to 1 p.m. in October 1972 the music market . A show with lots of hits, international hits, competitions, hit parades, greetings and chatting presenters (the best known: Günter Freund, Fred Metzler , Rainer Nitschke , Bernd Duszynski and later Michael Branik). The music market was so popular that it was continued from 1 p.m. to 3 p.m. on the Südfunk 1 program. This is how the SDR reacted to Radio Luxemburg's competing program .

January 2nd, 1975: The creation of POINT

Structure and beginning

When the Pop Shop in the new, consistent wave concept of SWF3 (broadcast started on January 1, 1975) was moved into the evening, Südfunk editors Hendrik Bussiek, Peter Kreglinger, Günter Verdin and Dietrich Förster developed a new concept for a youth program for the afternoon: POINT was born. POINT stand for P op, O rientierung, I nformation, N otizen, T ips. The aim of POINT was to address the things that interested young people and to bring them to the point . In February 1980, for example, there was a program that dealt exclusively with the death of Bon Scott († February 19, 1980 from alcohol poisoning) and the subject of self-destruction through alcohol and other drugs . Entire programs were repeatedly devoted to topics such as youth unemployment, lack of university places, retrofitting and the peace movement. The POINT producers pursued the concept of a lobbyist and critical mouthpiece for young people. In addition, comedy elements such as Mrs. Kächele & Mrs. Peters were not neglected. The Pop Shop of SWF3 developed at this time more of a music magazine.

Political controversy

The POINT experiment escalated, however, when the broadcasting line and the broadcasting council interfered with a live discussion between Rudi Dutschke and listeners on October 14, 1976 and the live broadcast of a performance by the gay music cabaret group “ Brühwarm ” from Hamburg.

The foreseeable consequences for the responsible editor Hendrik Bussiek led to a so far unique campaign in the German broadcasting landscape: Initiated by the “ Club Alpha 60 ” in Schwäbisch Hall , a listener initiative was founded to support the POINT makers, which collected around 18,000 signatures. A special broadcast with a solidarity concert (five groups, including Zupfgeigenhansel ) and 600 visitors in the new building in Schwäbisch Hall on March 8, 1977 under the title “What will become of POINT and Bussiek” was achieved. Here editor-in-chief Klett and the deputy program director Friedmar Lüke assured the receipt of the program, but Bussiek himself was released from his position and then transferred to Berlin as a correspondent.

Change and development

In mid-1977, Rüdiger Becker from Zündfunk of Bayerischer Rundfunk was hired as the new editor-in-chief for POINT ; at the same time, the editorial work was structured more hierarchically. He was soon supported by editor Susanne Lüdtke and after her departure from 1981 as a permanent editor Michael Weber , who also came from Zündfunk . The second generation of POINT started their work. However, the fears that this would lead to a qualitative break were not confirmed. The second generation's makers included freelance workers such as Thomas Roth , Hermann Stange, Stefan Siller, Wolfgang Heim and Thomas Welzig. In their broadcasts, too, it was common for whole school classes to show up at the Stuttgart radio station who used radio as a medium to articulate their protest. In the course of the introduction of the full program on October 1, 1979, POINT was taken over as a three-hour broadcast in the new program Radio 3 Südfunk Stuttgart. The time slot was moved to 5 p.m. Later , after their program was rescheduled for 6 p.m. , the POINT makers developed new concepts. For example, the two-hour program Doppel-POINT , a two-hour monothematic program on current and socio-political issues and, from 1985, the Sunday-POINT , a program on Sunday evenings for younger teenagers with topics about school, first love and pop music. POINT only lost its lobbying character for young people when Hans-Peter Archner (since 2004 deputy to the state broadcaster of Baden-Württemberg) was entrusted with the editorial management in the mid-1980s. Step by step, POINT has now been depoliticized into a music-oriented evening program with ever fewer words.

Musical focus

Traditionally, Sunday evening was the time when POINT mostly dealt with music. The POINT record test , developed and moderated by Günter Verdin, was popular until 1984 , during which Verdin presented new singles, which listeners could then vote on by postcard over the course of the following week. From 1985 the Sunday edition was called Sunday-POINT (see above). The successor to the plate test was called Super Eight .

1975: Development of the mixing program

At that time, Südfunk 3 was far from a format radio with a consistent musical color. In the mornings there was still Pop in the Morning (later renamed Südfunk Spezial , then Pop Corner ), and in the mornings the music market . The regional magazines followed at lunchtime, POINT in the afternoon (sport on weekends), in between school radio , children's radio, etc. and in the evening the guest worker programs ended the program.

Discostudio 1995

After moving to the new Stuttgart radio station on March 10, 1976 (it was considered the most modern in Europe at the time), broadcasts from a self-propelled control room in Studio 7, the so-called “Discostudio”, could be handled for the first time (e.g. Pop am Morgen and Club 19 ). With the introduction of the full program in 1979, this studio was shut down again, because it was on a different floor, and the program should now be broadcast completely from the main control room 11. A disco was re-installed in control room 11 a little later.

With the move to the new broadcasting house, it was also possible to run the program in stereo. The introduction of stereophony took place after renovation work on the transmitters in 1977 on a trial basis until the official start on January 1, 1978.

October 1, 1979: Continuous pop radio

As a consequence of the growing success of the integrated program concept of SWF3, a pop wave was also established in Stuttgart under the new name Radio 3 Südfunk Stuttgart . In the first few years, most of the program was considered very ambitious and the audience was moderate. Cool moderations and a selection of music that took particular account of the peripheral areas were decisive. In terms of content, Radio 3 was mostly aimed at a left-alternative audience. The highlight of this phase was the occupation of broadcasting studio 11 in 1981 by parts of the Stuttgart squatter scene, who had forcibly gained access to the live broadcast Schlaf-Rock with Peter Kreglinger after 10 p.m. in order to read their slogans over the station. However, the main switch manager managed to put the ARD night coverage on the program and immediately separate the studio from broadcasting operations. As a result, Radio 3 was redesigned in 1982. At 12 noon and 4 p.m. there were current hours. The favorite program Plattenpost ensured interaction and more popular music. The top hits of the German hit parade ran on Sundays. During this time guest moderators such as Jürgen Domian ( Deutsche Hitparade ) and Daniel Kovac ( Treff nach Zwei ) could be heard.

With this first success, the program was heavily rebuilt on January 1, 1985. The name Radio 3, which was introduced in the meantime, became Südfunk 3. In addition, the programs of the daily program no longer had a name, completely new broadcasting routes were introduced between 10 a.m. and 5 p.m. and the early morning program Pop Corner was broadcast from the disco studio . The heart of the reform was a four-hour afternoon show in this disco studio (double moderation with a current editor in the first and fourth hours, in between hit parades, pop interviews, etc.). In addition, a game show at 12 noon provided entertainment. The show people (at that time still under the unnamed name "guests in the studio" from 10 a.m. to 12 p.m.) was launched. In June 1987 all programs got their names back and the more conservative programming scheme of 1984 was largely reintroduced (among other things, the large afternoon area was omitted, but the current programs were given their own slots again).

The programs of Südfunk 3 were now broadcast from two different control rooms and three studios. On the one hand from the previously known and usual three-man control room (the previous control room 11 for moderator / speaker, broadcast technician, sound technician), mainly for word broadcasts (including people and today in the stadium ), on the other hand from a disco studio built in 1984 (Self-driving direction) and, in addition, programs from July 1, 1985 onwards were handled from the SEKAMOS studio (both housed in control room 9). SEKAMOS stands for broadcast processing with cassette modulation memory. At the end of the 1970s, Süddeutsche Rundfunk planned a so-called “Central Playback Regie (ZAR)” from which the radio programs (in order to save technical staff) should be played together in the future. For this purpose, the KAMOS (cassette modulation memory) was developed in parallel (on a mechanical and analog basis). About 36,000 music titles were automatically available via this system via four player towers, each with four cassette machines. The presenter was able to “drive” the program (including the contributions) completely himself using a large keyboard mixer. In numerous test broadcasts, problems with the mechanics of the cassette machines were found again and again. Therefore only large parts of Südfunk 3 should initially be handled by the SEKAMOS studio with the program reform on January 1, 1985. But the problems kept coming up. This resulted in audible failures in numerous broadcasts. So finally the wish to handle several programs via SEKAMOS studios or a central playback control had to be given up. The SEKAMOS studio was still used for individual programs, as was the KAMOS system for individual music tracks (now also available for other SDR programs). But with the advancing digitization at the end of the 80s, the end of SEKAMOS and KAMOS was sealed. Like the other ARD broadcasters, Süddeutsche Rundfunk entered digital music processing in the early 1990s.

Recording studio 1995

April 1, 1988: The Wild South is born

The Südfunk became the SDR , Hans-Peter Archner became the new word chief and Matthias Holtmann the new music director. Both began to realign the content of the program under the new name SDR 3. Nothing changed in the program framework. The measures were supported for the first time from January 1989 onwards with a large poster and newspaper advertising campaign and with the slogan SDR 3 - Radio for the Wild South .

Wolfgang Heim in people , live from Wolfgangsee 1995

A key event was the Top Thousand X megahit parade held during the summer holidays that same year . On the afternoon of August 14, 1989, after a five-day audience hit parade around the clock with only two moderators, the winner was certain.

The designation "Wilder South" led to an identity between listener and broadcaster that had never been seen before and to an increasing number of listeners every year, something that no other ARD pop wave achieved in the early private radio age. A little later, the "SDR 3 Club Wilder South" was founded, club boss Michael Schlicksupp, who had previously lost his home in the SDR sports department and as a television presenter for sports in the Third .

The large increase in listeners during this time was certainly one of the decisive factors in preventing a merger between SDR and SWF, brought into play by Baden-Württemberg's Prime Minister Lothar Späth . The very concrete plans of the state government would have meant an end to SDR 3 even then and an overall even greater loss of departments at the Stuttgart location than today. Instead came the “division of labor” between the two broadcasters, which only meant taking over the SWF3 nighttime programs for SDR 3 (which was abolished in 1993).

Matthias Holtmann in the Clubhouse Heidelberg on the opening day (November 1996)

In the course of this cooperation, there was another minor program reform at the beginning of the 1990s, which - with the introduction of the fourth joint radio program S4 Baden-Württemberg - resulted in a re-sorting of all SDR and SWF programs. In doing so, u. a. the sports programs from SDR 3 to SDR 1 and SDR 2 and SWF 2 cooperated as a joint program under the name S2 Kultur . With this program structure and only a few personnel changes, SDR 3 then broadcast until the merger in 1998.

On September 30, 1995, SDR3 first opened a so-called “Clubhouse” in Stuttgart's main train station . Tickets for concerts of the SDR 3 Club and merchandise items could be purchased here. The heart of the clubhouse was a self-drive studio where the visitors were only a few meters away from the moderator. This studio was mainly used for programs with guests such as “People” or “Treff”. Sometimes “Point” was also broadcast. Especially on the show “Treff”, the rush was often very large, as current bands were often guests here. At the end of November 1996, such a clubhouse was also opened in Heidelberg Central Station. A studio was also housed here, from which "Treff" was broadcast regularly. From 1997 the youth program DASDING was broadcast alternately from the two clubhouses. After the merger to form the SWR, the clubhouses were closed.

1998: The end of SDR 3

The end of the program, which became apparent at the end of 1996, led to protests among listeners in the broadcasting area. Although they did not prevent the end of SDR 3, they were able to achieve that. a. the broadcast people with the moderators Wolfgang Heim and Stefan Siller in the newly founded program SWR1 Baden-Württemberg was kept almost unchanged.

Wolfgang Heim moderated the “last words from SDR3” on SDR3 on August 23, 1998 at 12:50 pm, followed by the “Hymn of the Wild South” Stairway to Heaven by Led Zeppelin .

SDR 3 and SWF3 then broadcast the common listener hit parade Start ins Wildall until August 30th . SDR 3 was then discontinued as part of the merger of SDR and SWF to form Südwestrundfunk (SWR) and on August 31, 1998 at 0:00 a.m. at an open-air festival on the former Söllingen military airfield (today Baden Airpark) by its successor SWR3 from Baden-Baden replaced.

After the merger, some SDR-3 elements were re-included in SWR1 Baden-Württemberg over time: the carnival radio , the big " Hit Parade " that is now held annually , the content of the program Flashback on Saturdays in "The Afternoon" and the games from the Playtime now on Sundays in “The Afternoon”. And since 2009 the six-day radio has been taking place again in a modified form as a "regional game" on SWR4 Baden-Württemberg.

Listeners

SDR3 listeners, listeners yesterday, Mon. – Sun., 1993–1998

year Listeners in millions
1993 0.74
1994 0.73
1995 0.93
1996 0.95
1997 0.94
1998 0.90

Moderators

SDR 3 had many well-known moderators:

  • Rüdiger Becker (developed POINT in 1977 as editor-in-chief and made the show a cult show among young people at the beginning of the 80s; from 1986 at WDR, among other things as a correspondent in the Berlin capital studio, since 2012 retired)
  • Gisela Böhnke (first presenter; co-developed the program Snackbar at the end of 1981; in 1980 presented her first live broadcast on the Stuttgart TV tower , which was also broadcast in Südwest 3 ; 1998–2009 music director at SWR4, retired in 2010)
  • Michael Branik (1980/81 inventor and presenter of the plate mail , forerunner of a call-in broadcast; today presenter at SWR4 Baden-Württemberg)
  • Norbert Haupt
  • Wolfgang Heim (together with Stefan Siller developed the program People , which is still running today in SWR1 Baden-Württemberg)
  • Patrick Neelmeier (moderated Guten Morgen Baden-Württemberg in SWR1 Baden-Württembergtoday)
  • Stefan Siller (developed and hosted the Top Tausend X ; together with Wolfgang Heim developed the program People , which is still running today on SWR1 Baden-Württemberg). Retired since January 2016 (people broadcast on December 23, 2015)
  • Brigitte Egelhaaf (since 1998 in the SWR3 Studio Stuttgart)
  • Matthias Holtmann (SDR-3 music director from 1988 to 1998, 1998-2004 SWR3 music director, with SWR1 Baden-Württemberg until his retirement in 2015)
  • Klaus Jost (the "Dr. Music"; today music editor at SWR1 Baden-Württemberg)
  • Peter Kreglinger (film and cinema reviewer at SDR 3, retired since 2004)
  • Friedemann Leinert (inventor of the show Treff nach Zwei , which saw itself as a music magazine, in which the word share was 50 percent; the music played here, which was also played on AFN Stuttgart ; Leinert publishedjazz records andunder the pseudonym Lenny MacDowell today runs his own record company "Blue Flame" in Stuttgart)
  • Thomas Roth (volunteer and freelancer at POINT , before he switched to SDR television ( evening show ). Later he was ARD television correspondent in Moscow, radio director at WDR and head of the ARD capital studio in Berlin.) From 2013 to 2016 he was the main speaker the "Tagesthemen" (ARD).
  • Thomas Schmidt (co-moderator of Top Tausend X ; inventor of many game programs; until his death at SWR1 Baden-Württemberg moderator of Schmidts Saturday and Der Afternoon )
  • Günter Verdin (inventor of the listening game thriller in Pop am Morgen, first presenter of Radio 3 Südfunk Stuttgart on October 1, 1979; end of the 80s SDR1, 1998-2004 SWR1 Baden-Württemberg and then SWR4 presenter until 2008. He is also the producer of Mathias Richling )
  • Michael Weber (with POINT and others UNDA radio award of the German-speaking countries, today TV editor and author of travel reports / TV features)
  • Michel Ries ( people )
  • Janet Pollok ( Tip - today SWR1 Baden-Württemberg: Good morning Baden-Württemberg )
  • Günter Schneidewind (from 1990 from DT64 to Top 2000 D, today SWR1 Baden-Württemberg)
  • Stefanie Anhalt (from 1995 among other things Pop Corner - today SWR1 Baden-Württemberg: The afternoon )

Program schemes

Südfunk 3 (1977)

Saturday

6:00 am news and service
06:05 Pop in the morning with:
- 07:00 news and service
- 07:25 morning exercise
- 07:30 news
- 07:40 melody and rhythm
- 08:30 short messages
- 08:57 switching pause
09:00 short messages
09:03 Travel weather report
09:07 Music Hall with Alf Tamin
10:00 short messages
10:03 am Pop Jazz
11:00 short messages
11:03 Do you remember Ursula Herking
11:45 Consultation hour - advice for students and parents
12:00 short messages
12:03 pm Swing souvenirs with Günter Freund
13:00 detailed news
13:07 Regional Program East: The midday magazine from Stuttgart
13:07 West regional program: New on 99.9
14:00 Regional report
14:30 POINT
16:00 Today in the stadium - reporters report
18:00 Jazz for everyone
19:00 guest worker program with:
- 19:00 Italian
- 19:40 in Spanish
- 20:20 in Greek
- 21:00 in Turkish
- 21:40 Serbo-Croatian
22.20 broadcast deadline

Radio 3 Südfunk Stuttgart (1982–1984, daytime)

Monday to Friday

06-09 popcorns
09-12 General store
12–13 Current
13–14 snack bar
14–15 meeting after two [it was not until 1985 that the program was extended to two hours]
15-17 Radio Drive
17–18 plate mail
18-20 POINT

SDR 3 1993

Monday - Friday

04–05 Popfit
05–08 Popcorner (5:30 headlines; 5:53 on a word)
08-10 Tip (8:15 pollen count)
10-12 people
12–13 Current
13-14 Club radio [previously Espresso]
14-16 meeting
16–17 Current
17–18 Plattenpost [at times meant Listener Music Requests, was then renamed again]
18-20 POINT (18:30 sport)
20–22 Mon: Dr. Music / Tue – Fri: Saloon
22–00 dressing gown (23:55 word for the night)
00–04 SWF3 Lollipop [ARD Pop Night again from 1994]

Saturday

00–05 ARD Popnacht (from SDR 3)
06-08 popcorns
08-10 Tip
10-12 people
12–13 Current
13–15 The hit parade
15–18 Today in the stadium
18-20 POINT (18:30 sport)
20-23 parties (22:20 sports)
23–02 dressing gown

Sunday

02–05 ARD pop night
05–08 Popcorner (5:53 on a word)
08-09 songs at eight
09–12 shop window
12–13 Current
13-18 playtime
18–22 Sunday-POINT - Die wilden 20 (18:30 sport) [previously only until 8 pm]
22–00 dressing gown (22:20 sport; 23:55 word for the night)

The last SDR-3 program scheme in spring 1998

Monday - Friday

05–08 Popcorner (5:53 on a word)
08-10 Tip
10-12 people
12–13 Current
13-14 club radio
14-16 meeting
16–17 Current
17–18 plate mail
via Heidelberg 99.9 MHz, Weinheim 99.5 MHz, Eberbach 94.2 MHz and Buchen 94.1 MHz:
Regional plate mail from the Clubhouse in Heidelberg Central Station
18–22 POINT (18:30 sport)
from 10 p.m. take over SWF3

Saturday

06-08 popcorns
08-10 Tip
10-12 people
12–13 Current
13-15 flashback
15-18 topline
18–22 POINT (18:30 sport)
from 10 p.m. take over SWF3

Sunday

05–08 Popcorner (5:53 on a word)
08-09 songs at eight
09–12 shop window
12–13 Current
13-18 playtime
18–22 Sunday POINT - Die wild 20 (18:30 sport)
from 10 p.m. take over SWF3

Web links

Single receipts

  1. Source: Galley historical overview 1977 . Probably compiled between 1985 and 1991. Archive of club alpha 60 eV, Pfarrgasse 3, 74523 Schwäbisch Hall.
  2. Stefan Siller , Thomas Schmidt : Top X thousand . Factor Verlag, Stuttgart 1989, ISBN 3-925860-23-1 .
  3. ^ The first hit parade in 1989 - Stefan Siller and the TOP 1000X and with Thomas Schmidt.