Jörg Schröder

from Wikipedia, the free encyclopedia
Jörg Schröder at the Frankfurt Book Fair 2018

Jörg Walter Paul Schröder (born October 24, 1938 in Berlin ; † June 13, 2020 there ), who also used the pseudonyms Walter Paul and Hari Beaux , was a German publisher , writer , book designer and graphic designer .

Live and act

Jörg Schröder on March 18th in Berlin

Jörg Schröder grew up in Berlin-Niederschönhausen . His mother separated from her husband after the end of World War II and tried to emigrate to the USA. In 1948 the family left Berlin, but the emigration failed and they initially lived in Rinteln on the Weser. Jörg Schröder went to high school for boys there until he moved to Bonn with his father's new family. He attended the Ernst-Moritz-Arndt-Gymnasium (II) there , which he left before graduating from high school. He became a book trade apprentice in the Schrobsdorff'schen bookstore on the Kö in Düsseldorf .

Melzer Verlag

Schröder then worked as an advertising assistant at Westdeutscher Verlag in Opladen and at the advertising agency Dr. Lorenz & Bogo in Bensberg-Refrath. From 1962 to 1964 he was head of the advertising and press department at Kiepenheuer & Witsch in Cologne. There he also acquired knowledge as a graphic artist and typographer . In 1965, Schröder joined the Melzer Verlag in Darmstadt and renovated the u. a. because of an unsaleable Ludwig Börne edition (1964 / '68), the publisher was over-indebted. There he was the publisher, editor , manufacturer, sales and advertising man in one person. Schröder expanded the publishing program specializing in Judaica to include fiction and political non-fiction. There he published Victor Klemperer's Lingua Tertii Imperii and young German authors such as Bazon Brock , Peter O. Chotjewitz and Gunter Rambow or Dieter Hülsmanns , some books by Leroi Jones , Jack Kerouac , Michael Rumaker and the beat and underground lyric anthology Fuck You . Schröder valued Dutch authors such as Andreas Burnier , Jan Cremer , Esteban López , WF Hermans , Hugo Raes and Jeroen Brouwers and published revolutionary texts by Fidel Castro and Che Guevara . The commercial success was the sadomasochistic novel The Story of O , of which Melzer sold more than 100,000 copies as a bound book.

In 1968 Schröder planned to found a German Olympia Press . He acquired the titles of the New York publishing house from Maurice Girodias . In March 1969 there were disputes with Joseph Melzer, who (according to Schröder's account in Siegfried ) withdrew older promises and did not want the publishing director Jörg Schröder to participate in the publishing house or in the turnover and also did not want to publish a German Olympia Press. Schröder was terminated without notice, as were the employees who had shown solidarity with him. Schröder's authors also switched - with a few exceptions - to the März Verlag.

March publishing house

In March 1969, Jörg Schröder founded the März Verlag Jörg as a general partner with the former employees of Melzer Verlag - Peter Beitlich (sales), Anne Hansal (secretary) and Adolf Heinzlmeier (production) as limited partners and later Karl Dietrich Wolff (political editing) Schröder KG in Darmstadt and a little later Olympia Press GmbH. Most of the authors had switched from Melzer to the März Verlag. Jörg Schröder had founded the German Olympia Press with the consent of Maurice Girodias, for which he had designed a new image. Schröder himself designed the March appearance with the yellow, red and black corporate design.

In later years, Schröder described the educational book Sexfront by Günter Amendt as the “most memorable and most important March title” , “because it made a whole generation happier.” A particularly low sales price had been agreed, and Schröder sold 400,000 copies from two million Readers. Amendt's messages “of autonomous responsibility in the sexual, the integration of sexuality and tenderness, the sexual equality of man and woman” have been multiplied by the media many times.

In economic terms, the founding and financing of März and Olympia Press was made possible by the high editions of Olympia-Press-Erotica, which, with its later, predominantly pornographic program, was criticized in Germany by authors such as Samuel Beckett and Henry Miller ostracized as a publisher , William S. Burroughs , Jean Genet and Vladimir Nabokov . In terms of content, the March program was primarily due to the “originality, de [m] artistic instinct and utterly undogmatic [n] spirit” of the publisher Jörg Schröder. KD Wolff was a publisher's editor from 1969 to 1970, Ralf-Rainer Rygulla from 1969 to 1971.

Because a planned co-determination model did not work, all important limited partners involved in the publishing house (Peter Beitlich, Anne Hansal, Adolf Heinzlmeier and Karl Dietrich Wolff) left the publishing house with severance payments. 1973 the first March publishing house was finished. When Schröder also terminated his collaboration with Maurice Girodias ( Schröder relates ) and had to return the rights to the Olympia Press to him after a legal dispute, bankruptcy was inevitable. Schröder had to file for bankruptcy and was liable with all of his assets. This first phase of the March publishing house ended in 1973.

New March publisher and blogger

Jörg Schröder and Barbara Kalender at the Book Fair in Frankfurt 2018

In 1974 the company was re-established in the legal form of a GmbH, with Zweiausendeins taking over sales. This collaboration lasted six years, then Schröder terminated it because of content and economic differences. Schröder's partner Barbara Kalender has been working for the publishing house since 1981 . In 1982 the program could be sold again in bookshops. In 1987 Jörg Schröder suffered two heart attacks and the publishing house had to be liquidated . The extensive publishing archive , which the German Literature Archive Marbach took over, is one of the most widely used archives on the history of post-war German literature and the 1968 movement .

In addition to his work as a publisher, book designer and writer, Jörg Schröder stood out with numerous campaigns. Among other things, he founded in Geneva in 1970 as SA and in Frankfurt a. M. as GmbH the Bismarc Media. This cryptic agency should neither develop connectable concepts nor carry out customer orders. The only point was the introduction of an inductive crisis, which should break the spell of pure profit thinking.

Together with Jörg Schröder, Barbara Kalender designed the original March stands for the Frankfurt Book Fair, including above all the "Mountain of Books". Another action that she organized with Jörg Schröder was the "March rescue service from Barbara Calendar". The highlight of the campaign was the shoe-shining publisher at the book fair. The attention value of this campaign was considerable, but the sales achieved with it were not sufficient for the restructuring, the publishing house had to be liquidated in 1987.

The actions of Jörg Schröder and Barbara Kalender were aimed at highlighting the business in and in the culture or taking the practice of judicature ad absurdum (forensic art). The last literature project can also be seen in this context: In 1990, Jörg Schröder and Barbara Kalender developed a previously unique sales concept, the desktop series Schröder told by Barbara Kalender in the newly founded März Desktop Verlag.

From June 2006 Jörg Schröder and Barbara Kalender published a total of more than 1,400 articles in their author's blog in the “taz”.

Jörg Schröder died on June 13, 2020 at the age of 81 in Berlin.

Books published by MÄRZ-Verlag (selection)

Publications

As an author

  • with Ernst Herhaus: Siegfried. March, Frankfurt am Main 1972. From 1975 only court-censored editions: March at two thousand and one, 1975 to 1981; March, autumn 1982; Rowohlt Taschenbuchverlag, Reinbek 1983; Verlag am Galgenberg, Hamburg 1990, Area, Erftstadt 2004; Verlag Schöffling & Co., Frankfurt 2018 with an appendix: The whole lifeJörg Schröders vita recorded by Barbara Kalender (173 pages with numerous illustrations), a total of 544 pages. Total circulation 105 thousand
  • with Uwe Nettelbeck : Cosmic , Verlag Die Republik, 1982 (spring); March, Herbstein 1982 (Herbst), ISBN 3-88880-001-3 .
  • with Barbara Kalender: Schröder tells , 1st to 26th episode (white series), March Desktop Verlag, Fuchstal-Leeder, 1990–1996, 27th to 40th episode (white series), March Desktop Verlag, Augsburg, 1996-2000 , 1st to 7th episode (black series) March Desktop Verlag, Augsburg, 2000–2005. 8th to 14th episode (black series) March Desktop Verlag, Berlin, 2005 to 2009.
  • with Jan-Frederik Bandel and Barbara Kalender: Always radical, never consistent. The March publishing house - extended publishing, postmodern literature and business art. Philo Fine Arts, Hamburg 2011, ISBN 978-3-86572-665-0 .
  • with Barbara calendar: Kriemhilds Lache. New stories from life. Verbrecher Verlag, Berlin 2013, ISBN 978-3-943167-39-9 .

As editor

  • Texts and marginalia . Publishing almanac, Joseph Melzer Verlag, Darmstadt 1968.
  • March texts 1 . March, Darmstadt 1969.
  • Bernward Vesper : The Journey. Edited and edited from the fragment of the novel . March publishing house, Jossa 1977.
  • Bernward Vesper: The journey - last edition. Edited and edited from the fragment of the novel. March, Jossa 1979. Later licensed editions by Rowohlt Taschenbuch Verlag and Area Verlag
  • Peter Kuper: Hamlet. Edited and edited from tape recordings. March, Berlin and Jossa 1980.
  • Mammoth. March texts 1 & 2 March, Herbstein 1984, ISBN 3-88880-032-3 .

As translator

  • Upton Sinclair : On the assembly line. Mr. Ford and his servant Shut. From the American by Walter Paul (pseudonym). March, Berlin 1983.
  • Colin Wilson : The Soul Eaters. From the American (based on a rough translation by Johannes Piron) with some text improvisations (together with Barbara Kalender). March, 1983.
  • Andy Warhol : After she shot me, Valerie turned and shot Mario Amaya. From the American. In: Mammut. March texts 1 & 2 March, Herbstein 1984.
  • Jimmy Schuyler, Joe Brainard: Our new time. From the American, In: Mammut.

As a screenwriter

As a designer (selection)

  • For Joseph Melzer Verlag Jörg Schröder designed numerous book jackets, for the story of O he took Japanese paper.
  • Jörg Schröder designed the yellow-red-black appearance of the March cover and all of the publisher's printed matter for the März Verlag (see Hans Peter Willberg in: Special publications of the PWA)
  • Jörg Schröder designed the oval with changing lewd images for the German Olympia Press.
  • Together with RD Brinkmann and RR Rygulla, Jörg Schröder took over the overall design of the large March pilot book ACID .
  • Together with Barbara Kalender he designed the anthology Mammut. March texts 1 & 2 .
  • He designed the typographical adaptation of Kenneth Patchen's Sleeper Awakens .
  • For the book fairs from 1984 to 1986 he designed the book mountain with Barbara Kalender, which was popular with the media at the opening of the book fair.

As an action and concept artist (selection)

  • 1969 Kranichstein, citizens' initiative Langer Ludwig (action and forensic art):
The Darmstadt Olympia-Press trial in 1969 primarily concerned the indictment against the publisher Jörg Schröder for distributing pornographic publications. In fact, however, it was a model trial. That is why Jörg Schröder initiated the so-called “Kranichsteiner Press Conference” with reading performance and film screening in parallel to the process. At the same time, Schröder launched the ironic citizens' initiative "Save the Long Ludwig". Schröder was acquitted in the process.
  • 1970 Lenin stamp (action)
  • 1971 Bismarc Media (Business Art): In 1970 by Jörg Schröder in Geneva as SA and in Frankfurt a. M. founded as a GmbH. The cryptic Bismrc Media Agency “should neither develop connectable concepts nor carry out customer orders. The only point was the introduction of an inductive crisis, which should break the spell of pure profit thinking ”.
  • 1986 March Rescue service with shoe shine (Business Art): Diedrich Diederichsen: "The best rescue notice since the Sermon on the Mount ..."

literature

  • Jan-Frederik Bandel: After March or A Little March History of the Federal Republic. In: J.-F. B., Barbara Kalender, Jörg Schröder: Always radical, never consistent. The March publishing house - extended publishing, postmodern literature and business art. Philo Fine Arts, Hamburg 2011, ISBN 978-3-86572-665-0 , pp. 165-291.
  • Diedrich Diederichsen : About MÄRZ MAMMUT (= review: Jörg Schröder (Hrsg.): Mammut. March text 1 & 2. 1969–1984. March, Herbstein 1984). In: March preliminary information for book trade and press July – November 1985. March, Herbstein o. J. (1985), o. S. ( full text ).
  • Rainald Goetz : The great universe. Mr Federal Republic tells - Rainald Goetz about Jörg Schröder: Mammoth. In: March preliminary information for book trade and press July – November 1985. March, Herbstein o. J. (1985), o. S. ( full text ).
  • Elizabeth Heineman: Jörg Schröder, left-wing publishing and pornography. In: Sven Reichardt , Detlef Siegfried (eds.): The alternative milieu. Anti-bourgeois lifestyle and left politics in the Federal Republic of Germany and Europe 1968–1983. Wallstein, Göttingen 2010, ISBN 978-3-8353-0496-3 , pp. 290-312.
  • Henning Herrmann-Trentepohl: Schröder's leg. Autobiography, contemporary history and scandal in Jörg Schröder's autobiographical work: "Siegfried", "Cosmic" and "Schröder tells". In: Stefan Neuhaus , Johann Holzner (Hrsg.): Literature as a scandal. Cases - functions - consequences. Vandenhoeck & Ruprecht, Göttingen 2007, ISBN 978-3-525-20855-7 pp. 439-448.

Exhibitions

  • 2009/210: Barbara Calendar, Jörg Schröder - 40 Years of March Verlag . New Berlin Art Association (nbk) Berlin.
  • 2019: Political Literature & Non-Political Art. 50 years of MÄRZ Verlag - 100 years of Karl Quarch Verlag . Bibliotheca Albertina, Leipzig University Library .

Web links

Commons : Jörg Schröder  - Collection of Images

Individual evidence

  1. ↑ Jörg Schröder, the MARCH publisher, book designer and writer died today. Retrieved June 13, 2020 (German).
  2. ↑ taz.Blog by Barbara Kalender and Jörg Schröder
  3. ^ Karl Heinz Bohrer , only four years. March requested settlement. In: Frankfurter Allgemeine Zeitung , October 28, 1972, p. 2; This is a thorough correction - to be read as an excuse - of a previous devastating judgment (Karl Heinz Bohrer: Once again Uncomfortable. In: Frankfurter Allgemeine Zeitung, February 15, 1972, p. 18), to which Schröder reacts with a civil action had (Ernst Herhaus, Jörg Schröder: Siegfried. March, Frankfurt am Main 1972, pp. 289-293).
  4. ↑ Diederich Diederichsen, Jutta Koether, Albert Oehlen: The publisher as a shaman and shoe cleaner. Interview with Jörg Schröder . In: Spex , No. 12, 1986, pp. 48-55.
  5. ↑ The publisher Jörg Schröder has died , deutschlandfunkkultur.de, published and accessed on June 13, 2020.
  6. ↑ From May 1990, Desktop Verlag published the episodes “Schröder tells” four times a year in March. Format 21 × 30 cm, hand-bound. The series usually has 50 sheets (printed on one side).
personal data
SURNAME Schröder, Jörg
ALTERNATIVE NAMES Schröder, Jörg Walter Paul (full name); Paul, Walter (pseudonym); Beaux, Hari (pseudonym)
BRIEF DESCRIPTION German writer, publisher, translator, book designer, graphic designer
DATE OF BIRTH October 24, 1938
PLACE OF BIRTH Berlin
DATE OF DEATH June 13, 2020
Place of death Berlin