VRM (media company)

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VRM GmbH & Co. KG

logo
legal form GmbH & Co. KG
founding 1850
Seat Mainz
management Hans Georg Schnücker (speaker), Jörn W. Röper
Number of employees 1,750
Branch media
Website www.vrm.de

Headquarters of the VRM in Mainz

The VRM (formerly Verlagsgruppe Rhein Main ) is a regional media company for the western and southern Rhine-Main area based in Mainz . According to its own information, VRM reaches around one million readers in Rheinhessen , southern and central Hesse with its regional daily newspapers and employs a total of over 1,750 people at 36 locations. The sold circulation is 287,389 copies, an increase of 30.6 percent since 2014.

Since 2014 the Gießener Anzeiger Verlagsgesellschaft has been 100% owned by VRM as a newspaper group in Central Hesse around the Gießener Anzeiger with several headers .

In the summer of 2015, VRM took over all the shares of the Bach family of publishers in Echo Medien GmbH in Darmstadt , which publishes the Darmstadt Echo with headers. Of the six local editions, the Rüsselsheimer Echo had to be handed over to the Frankfurter Neue Presse of the Frankfurter Societätsverlag group due to antitrust approval . The logistics division Südhessische Logistik-Service GmbH & Co. KG and the advertising paper Südhessen Woche (SüWo) also belong to the Echo Group .

The newly created group is one of the ten largest publishing groups in Germany with, according to its own statements, one million readers.

In May 2017 the Rhein Main publishing group changed its name to VRM GmbH & Co. KG and has since appeared with a new logo and corporate design .

The VRM subsidiary Gießener Anzeiger Verlags GmbH & Co KG merged with Wetzlardruck GmbH in 2018 to form the daily newspaper publisher with the highest turnover and circulation in Central Hesse.

VRM daily newspapers

Main building of the local editorial office Landskrone of the Allgemeine Zeitung in Oppenheim

The television magazine rtv is included with the daily newspapers every Tuesday . The event magazine pepper appears on Fridays, and the weekend supplement Journal with the additional supplement ReiseJournal in all editions on Saturdays .

including in Rhineland-Palatinate

of which in Hessen

Central Hesse newspaper group

Participation in Wetzlardruck GmbH

The VRM subsidiary Gießener Anzeiger Verlags GmbH & Co KG merged with Wetzlardruck GmbH in 2018 to form the daily newspaper publisher with the highest turnover and circulation in Central Hesse. The Federal Cartel Office approved the transaction on May 8, 2018. VRM Holding GmbH & Co. KG from Mainz has a majority indirect interest in the new company, the Mittelhessen media group .

So belong now too

to the entire portfolio.

Online services: The online services of the daily newspapers reach around 2 million contacts on a monthly average with the VRM activities from the Central Hessian newspaper market.

Gießener Anzeiger Verlags GmbH & Co KG (GAV) is a 100% subsidiary of VRM . All GAV titles and the Vogelsberg publishing company are marketed nationally from Gießen under the umbrella marketing name Zeitungsgruppe Zentralhessen.

All titles at a glance:

Online services

The online services of the daily newspapers reach around 1.5 million contacts on a monthly average.

Rhein Main weekly newspaper

The Rhein Main Wochenblätter also appear in the VRM , which are distributed free of charge to all households in eleven local editions with a total circulation of around 533,000 (midweek)

Printing centers

Printing center Mombach: until 2010

The VRM printing center was located in Mainz-Mombach from 1975-2010 . The direct connection of Mombach to the Mainzer Ring offered logistical advantages. A second construction phase was completed in 1985. Three 48-page high-performance newspaper printing machines ( WIFAG OF-7) were used in the printing center. In the pre-press newspaper pages created were digitally exposed directly to the printing plate . Three imagesetters offered a capacity of 510 plates per hour and the three web offset rotary printing machines were able to output 105,000 newspapers per hour at maximum speed. Around 15,000 tons of paper were printed each year, for which around 450,000 printing plates were used each year. The paint consumption was around 215 tons per year.

The printing center closed in 2010. The 200 employees were not transferred directly to the new printing center (due to changed qualifications). However, a social plan published in September 2009 provided for transfer measures and a change to a transfer company .

New print shop in Rüsselsheim am Main: from 2010

At the end of 2010, production started at VRM Druck, formerly Druckzentrum Rhein Main (DRM), in Rüsselsheim am Main. Up to 180,000 newspaper copies with 48 four-color pages per hour can be produced on four production lines. The Rhein Main printing center has been a full subsidiary of VRM since the Echo takeover in 2015.

Holdings

The VRM is co-partner of the church newspapers of the dioceses Mainz ( Faith and Life ), Limburg ( Der Sonntag ) and Fulda ( Bonifatiusbote ) through the Society for Church Publishing Mainz mbH & Co. KG . There are also holdings in the private radio stations Radio RPR and Hit Radio FFH . VRM also holds shares in Radio Regenbogen and, since 2008, in Rockland Radio.

The VRM is shared with the Baden-Wuerttemberg regional newspaper publishers Badisches press building GmbH & Co. KG (including Badische Zeitung ) and Druck & Medien Heilbronn GmbH (including Heilbronner Stimme ) involved in the venture capital firm media + more venture Beteiligungs GmbH & Co. KG with Seat in Heilbronn; the consortium has invested in the High-Tech Gründerfonds II.

Online offer

Numerous VRM articles are also available on the Internet.

At the end of July 2014, a paywall was set up in the online offering. Up until now, the unregistered reader could read ten articles a month for free. After registering with a user account, up to 20 articles per month were free. After taking out a paid subscription , an unlimited number of articles can be read as paid content . Since January 2015, unregistered readers can read five articles a month for free. If you create an account you can now read ten more articles per month. By registering a free user account, you consent to calls and e-mails being sent through the VRM for the purpose of informing you about e.g. B. to obtain a subscription to a daily newspaper.

In August 2018, as part of the introduction of a new layout for its website, VRM switched to a new payment concept: instead of the previously used metered model , freemium is now used, so highlighted articles are now subject to a charge, while the others are freely accessible.

VRM Digital GmbH

The VRM Digital GmbH (formerly Rhein Main Digital GmbH ) is a subsidiary of VRM is based in Mainz . VRM Digital looks after almost all VRM internet presences. She is responsible for the electronic distribution of the content and cross-media topics produced by the publisher . VRM Digital is also responsible for the marketing of online advertising on the publisher's websites on a regional and national level.

In 1997 Rhein Main Multimedia GmbH was founded as a subsidiary of the Rhein Main publishing group. It was a reaction to the change in the newspaper market in times of a digital world . The main task was and is to provide readers with up-to-date information online and to offer high-reach advertising spaces. The content was increasingly supplemented by video news, competitions or advice and service topics, etc.

The subsidiary has been continuously expanding its range since 2009. She is no longer just responsible for the conception and implementation of digital products on behalf of the Rhein Main publishing group, but also advises her own customers. These include a. Website design , online advertising, native ads, video concepts, search engine marketing (SEM), search engine optimization (SEO), social media and local commerce. It is the company's goal to focus on contemporary marketing of the web offers. The focus is on market-oriented product development. Products such as FuPa (portal for amateur football), Unser Rheinhessen (an app for recreational activities) and POINT (exchange platform for ideas) are representative of this.

The name was changed to Rhein Main Digital GmbH in February 2013 and the name was changed to VRM Digital GmbH in May 2017.

also

Some editors of the Allgemeine Zeitung Mainz were among the founders of the Frankfurter Allgemeine Zeitung .

Web links

Commons : VRM  - collection of images, videos and audio files

Individual evidence

  1. ↑ About us - VRM we move. In: VRM. Retrieved on March 6, 2019 (de-DE-formal).
  2. ↑ according to IVW ( details on ivw.eu )
  3. ↑ a b We are VRM . In: www.vrm.de . 2017-05. Retrieved May 12, 2017.
  4. ↑ Echo-Online: Echo Medien is about to be taken over by Verlagsgruppe Rhein Main , accessed on February 2, 2015
  5. ↑ VRM: A new strong brand for a strong company . In: VRM . May 12, 2017 ( vrm.de [accessed May 12, 2017]).
  6. ↑ a b VRM media - daily newspapers, advertising papers and online media. In: VRM . ( vrm.de [accessed on May 12, 2017]).
  7. ↑ From exposure to dispatch hall - readers visit the printing center of the Rhein-Main-Presse in Mainz at “WZ macht Ferien” ( memento from October 23, 2008 in the Internet Archive ) in the Rhein Main Presse from August 1, 2008
  8. ↑ SWR Nachrichten, SWR-Text, page 119 of May 31, 2009 1:25 am
  9. ↑ Allgemeine Zeitung: Verlagsgruppe Rhein Main agrees social plan , access on August 29, 2011
  10. ↑ a b About us - VRM we move. In: VRM . ( vrm.de [accessed on May 12, 2017]).
  11. ↑ Johannes Freytag: Freemium instead of Metered: VRM changes paid content model and revises portals Message from: DNV - Der neue Vertrieb (online edition) from August 20, 2018
  12. ↑ http://www.allgemeine-zeitung.de/branchenbuch/firma-suchen/medien_presse_verlage_film_funk_und_fernsehen/medienunternehmen/rhein-main-digital-gmbh_10536833.htm

Coordinates: 49 ° 57 ′ 36.6 ″  N , 8 ° 12 ′ 40.2 ″  E