Now What ?!

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Now What ?!
Deep Purple studio album

Publication
(s)

April 26, 2013

Label (s) earMusic , noble

Format (s)

CD , LP

Genre (s)

Hard rock , rock , psychedelic rock , progressive rock , pop

Title (number)

11 (Limited Edition: 12)

running time

57:06 (Limited Edition: 60:04)

occupation

production

Bob Ezrin

Studio (s)

The Tracking Room, Anarchy Studios, Rainbow Recorders

chronology
Rapture of the Deep
(2005)
Now What ?! Infinite
(2017)

Now What ?! is the 19th studio album by the English rock band Deep Purple . It was released on April 26, 2013 by earMusic , in Germany by Edel . The album reached chart position 1 in various countries as well as the gold record .

history

After the songwriting sessions in March 2011 in Spain and after a tour of Canada in the spring of 2012 in Werne had taken place, the album from June 2012 in was Studios "The Tracking Room" and "Anarchy Studios" in Nashville , Tennessee picked up by Bob Ezrin produces . Ezrin had the group record all the songs together to get the musicians to cheer each other on. The sound mixing took place in the “Anarchy Studios”, and additional keyboard tracks were recorded in the “Rainbow Recorders” studio. The album title was announced on February 26, 2013.

The album was also released as a limited digipak version with an additional DVD with interview and other bonus material. A double vinyl release with the same bonus title as the limited CD version was also planned.

For the album booklet, the band had themselves photographed during a European tour in Berlin in November 2012 . She posed downtown and at the East Side Gallery . The photos were taken by Jim Rakete .

The band dedicated Now What ?! their co-founder and former keyboardist Jon Lord, who died in 2012, with the lyrics: This Album is dedicated to Jon Lord. Souls, having touched, are forever entwined. (This album is dedicated to Jon Lord. Souls that have touched are forever embraced.)

Singles

The song All the Time in the World was released as the first single . The single edit had a running time of 3:47 minutes, while the album version had a playing length of 4:21 minutes. The song was certified that "in a better world where radio stations still play music, it could have been Deep Purple's first radio hit". Following All the Time in the World , the group released the song Vincent Price as a second single. A music video was shot for this song in the Berlin Dungeon . Vincent Price was sold from June 7, 2013 together with the title First Sign of Madness, which is not part of the album, in the following variants: download, CD single and transparent vinyl single.

Track list

No. title length
1. A simple song 4:39
2. Weirdistan 5:40
3. Out of hand 6:09
4th Hell to pay 5:10
5. Body line 4:26
6th Above and Beyond 5:30
7th Blood from a Stone 5:18
8th. Uncommon Man 7:02
9. Après vous 5:24
10. All the time in the world 4:21
11. Vincent Price 4:46
12. It'll Be Me (Limited Edition only) 3:02

All songs except "It'll Be Me" were written by Don Airey, Ian Gillan, Roger Glover, Steve Morse, Ian Paice and Bob Ezrin. "It'll Be Me" was written by Jack Clement.

Guest musician

  • Jason Roller - acoustic guitar on All the Time in the World
  • Eric Darken - percussion with Bodyline and All the Time in the World
  • Mike Johnson - guitar for All the Time in the World and Vincent Price
  • David Hamilton - keyboards with Uncommon Man , Weirdistan and Above and Beyond
  • Students of the Nimbus School of Recording Arts - background choir at Hell to Pay

success

review

On the SWR 4 website , the album was praised, the band had "produced a new milestone in rock music" and was "musically and technically at the highest level".

The German magazine Rocks wrote that producer Bob Ezrin “understood exactly” what the band was about. Now What ?! sounds “better than any Deep Purple record of the past decades.” Here follows “the sound of the intention of the music, which is still powerful and compact”. The primer was provided by the "indeed innovative riffs that formed the guitar and Hammond organ into a threatening unit", and yet had "swing and transparency". In conclusion, the reviewer notes that Now What ?! "A more than worthy legacy" if it were the band's last studio album. The album received the top grade (6 points).

Chart placements

year country Charts placement
2013 Germany German album charts 1
2013 Norway Norwegiancharts.com 1
2013 Austria Austriancharts.at 1
2013 Czech Republic Czech album charts 1
2013 Switzerland Hitparade.ch 2
2013 Russia Russian album charts 3

Awards for music sales

Country / Region Award Sales
Awards for music sales
(country / region, Award, Sales)
Germany (BVMI) Germany (BVMI) Gold record icon.svg gold 100,000
Poland (ZPAV) Poland (ZPAV) Gold record icon.svg gold 10,000
Russia (NFPF) Russia (NFPF) Gold record icon.svg gold 25,000
Czech Republic (IFPI) Czech Republic (IFPI) Gold record icon.svg gold 2,500
All in all Gold record icon.svg 4 × gold
137,500

Main article: Deep Purple / Music Sales Awards

Individual evidence

  1. a b http://www.swr.de/swr4/bw/programm/-/id=258008/nid=258008/did=11336770/1okmytc/index.html
  2. a b c Booklet of the CD
  3. a b The pension must wait, in: Rocks - The magazine for Classic Rock; Issue 03/2013. Pages 44-48
  4. http://www.blabbermouth.net/news.aspx?mode=Article&newsitemID=183509
  5. http://www.blabbermouth.net/news.aspx?mode=Article&newsitemID=187807
  6. The band's official YouTube channel
  7. a b No competition in sight; Review by Thomas Zimmer in: Rocks, issue 03/2013, page 93
  8. Deep Purple shoots song video in the Berlin Dungeon ; Berliner Morgenpost, May 10, 2013, accessed online on May 24, 2013
  9. Vincent Price video (YouTube, accessed May 24, 2013)
  10. ^ Deep Purple Premiere Music Video for "Vincent Price," Guitar World online, accessed May 25, 2013
  11. Gold / platinum database. Federal Association of the Music Industry , accessed on December 31, 2019 .
  12. DEEP PURPLE: "NOW What?!" Złotą Płytą! Mystic Production, June 11, 2013, accessed December 31, 2019 (Polish).
  13. Deep Purple's "Now What ?!" Goes Gold in Russia ( Memento from December 31, 2019 in the Internet Archive )
  14. DEEP PURPLE: 'Now What ?!' Golden Deluxe Edition Due This Month. In: blabbermouth.net. January 7, 2014, accessed December 31, 2019 .

Web links