Football World Cup / sponsors
Since the Football World Cup in 1982 , FIFA has been selling exclusive marketing rights to companies that then call themselves “Official Sponsors of the Football World Cup ” and advertise with the World Cup logo and the FIFA brand. FIFA strictly monitors that these contractual partners enjoy exclusivity on and in the respective football stadium during the World Cup.
Men's World Championships
1978
Aerolíneas Argentinas | Asahi Pentax | Bacardí | Café do Brasil | Campari | Citizen | Coca-Cola | Fernet Branca | Gestetner | Gillette | Heineken | Kolynos | Metaxa | Philips | Renault | Rowenta | Seiko
1982
Canon | Coca-Cola | Ellesse | Fujifilm | Gillette | Iveco | JVC | Metaxa | Paper Mate | RJ Reynolds ( Winston ) | Seiko | Zanussi
1986
Bata | Budweiser ( Anheuser-Busch ) | Canon | Cinzano | Coca-Cola | Fujifilm | Gillette | JVC | Opel | Philips | RJ Reynolds (Camel) | Seiko
1990
Alfa Romeo | Budweiser ( Anheuser-Busch ) | Canon | Coca-Cola | Fujifilm | Gillette | Masterfoods ( Mars / M & Ms ) | JVC | Opel | Philips | Vini d'Italia
1994
Canon | Coca-Cola | Energizer | Fujifilm | Gillette | JVC | Mastercard | McDonald’s | Opel | Philips
1998
Adidas | Budweiser (Anheuser-Busch) | Canon | Casio | Coca-Cola | Fujifilm | Gillette | JVC | La Poste | Mastercard | McDonald’s | Opel | Philips | Snickers
2002
Adidas | Avaya | Budweiser (Anheuser-Busch) | Coca-Cola | Fujifilm | Fuji Xerox | Gillette | Hyundai | JVC | Mastercard | McDonald’s | NTT DoCoMo | Philips | Toshiba | Yahoo
2006
For the 2006 World Cup, the sponsors were divided into “official partners” and “national sponsors”. Each “official partner” paid around 40 million euros in money, goods and services for the advertising rights ( perimeter advertising in the stadiums and worldwide use of the World Cup logo). (Due to inflation, this corresponds to around 48 million euros today). “National sponsors” paid 13 million euros (corresponds to around 15.6 million euros due to inflation today). They were only allowed to advertise in Germany, and their perimeter advertising was placed in less favorable positions.
"Official Partner": Adidas | Anheuser-Busch | Avaya | Coca-Cola | Continental | Deutsche Telekom | Emirates | Fujifilm | Gillette | Hyundai | Mastercard | McDonald’s | Philips | Toshiba | Yahoo .
"National sponsors": Deutsche Bahn | EnBW | Hamburg-Mannheimer | Obi | ODDSET | Postbank
Curiosity: Since Hyundai does not sell any buses in Europe, buses from the manufacturer EvoBus were used and “Hyundai” lettering was affixed to them. The betting provider Oddset ceded its advertising space to the joint campaign of SOS Children's Villages and FIFA “ 6 Villages for 2006 ” due to legal disputes over the betting monopoly in Germany .
Hyundai Sonata for the Czech team
Hyundai Tucson fan shuttle with the flags of all participating countries
Team bus Angola
DB locomotive 101 with WM special paint scheme
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2010
A third sponsor category was introduced for the 2010 World Cup:
Permanent "partners": Adidas , Coca-Cola , Emirates , Hyundai / Kia , Sony and Visa .
International "World Cup sponsors": Budweiser , Castrol , Continental , McDonald’s , MTN , Mahindra Satyam , Seara and Yingli .
“National Funders”: BP , First National Bank, Neo Africa, Prasa and Telkom .
At the games of the German team , in addition to the Budweiser beer brand, the German Hasseröder brand from the same group was advertised.
2014
Permanent "partners" (as in 2010): Adidas , Coca-Cola , Emirates , Hyundai / Kia , Sony and Visa .
International "World Cup sponsors": Anheuser-Busch InBev ( perimeter advertising with Budweiser and Hasseröder ), Castrol , Continental , Johnson & Johnson , McDonald’s , Moy Park , Oi and Yingli .
“National Supporters”: Apex Brasil , Centauro , Garoto , Itaú , Liberty Seguros and Wise Up.
2018
Permanent "partners": Adidas , Coca-Cola , Gazprom , Hyundai / Kia , Qatar Airways , Wanda Group and Visa .
International "World Cup sponsors": Anheuser-Busch InBev ( perimeter advertising with Budweiser ), Hisense , McDonald’s , Mengniu Dairy , Vivo .
“National sponsors”: Alfa Group , ALROSA , Rossijskije schelesnyje dorogi (RZD), Rostelekom .
World Championships for Women
1991
1995
1999
2003
2007
2011
"World Cup partner": Adidas | Coca-Cola | Emirates | Hyundai Kia Motors | Sony and Visa .
"National sponsors": Deutsche Telekom | Commerzbank | Alliance | Rewe | Deutsche Post | Deutsche Bahn .
These are the same sponsors as the 2010 U20 Women's World Cup .
2015
2019
Web links
Individual evidence
- ↑ In the game on June 27, 2010 u. a. in the 26th, 50th, 62nd, 73rd and 84th minutes at the same time as Castrol advertised "Budweiser". I.a. in the 68th, 78th and 90th minute, however, (also next to "Castrol") "Hasseröder" was clearly visible in the perimeter advertising.
- ↑ FIFA: Marketing. fifa.com, accessed July 4, 2014 .
- ↑ FIFA: Marketing. fifa.com, accessed July 7, 2018 .
- ↑ dfb.de: Deutsche Bahn national sponsor of the FIFA Women's World Cup 2011 .