Sumerian Records

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Sumerian Records
Active years since 2006
founder Ash Avildsen
Seat Washington, DC and Los Angeles
Website http://www.sumerianrecords.com/
Genre (s) Metal , punk , hip-hop , rock music

Sumerian Records is an American music label based in Washington, DC and Los Angeles . The label was founded in 2006 by Ash Avildsen. The manager of the label is Shawn Keith. Fellsilent became the first non-American band with the label, which signed their contract in 2008. The label signed a contract with the video game series Rock Band to make songs available for the series' download portal. So far, the music of Asking Alexandria , with the songs The Final Episode (Let's Change the Channel) , A Prophecy and Hey There Mr. Brooks is represented as samples in the game. Songs from Veil of Maya and After the Burial have also been confirmed.

In May 2011, the label signed the Australian band Dead Letter Circus .

history

Sumerian Records was founded by Ash Avildsen in 2006. The first two bands to release their records on Sumerian Records were The Faceless and Stick to Your Guns . Only a year after the album from Stick to Your Guns was released, The New Reign by Born of Osiris was the third release of the record company. The label started in Avildsen's one-bedroom apartment in Venice Beach and his mother helped him with the mail order .

After George Valley left the US subsidiary of Century Media in 2010 to start working for Sumerian Records, he opened a label in Sherman Oaks . Sumerian Records' first distribution partner was Victory Records . The label is considered a pioneer in digital promotion; Sumerian was one of the first labels to use internet platforms such as Youtube and Facebook to advertise the publications of its artists. Valley left Sumerian in 2014 and returned to Century Media. The headquarters of the California branch is now in Westwood .

Sumerian Records' success was slow in the early years. With Asking Alexandria and its publication Reckless & Relentless in 2011, this changed rapidly; the album is the label's first work that could crack the top ten of the US album charts . Due to the rapid growth, the label began to experiment and gradually signed well-known representatives in the scene, including The Dillinger Escape Plan , Circa Survive and Body Count . The label was also responsible for the publications of DJ Borgore and the musical side project of Chino Moreno , Crosses .

With the signing of the Australian rock band Dead Letter Circus , the company signed a band that is a big name in its scene in its home country, but very much in the United States despite the release of the album This Is the Warning in 2011 via the label could slowly gain a foothold.

structure

Sumerian Records has a vertically integrated structure. In addition to the record company, Sumerian Entertainment is a management agency run by Shawn Keith and the Pantheon Agency is a concert agency - which is independent of the label - which ensures that the artists integrated in the label are continuously on tour.

marketing

The label is considered a pioneer in digital marketing. Sumerian Records was one of the first record companies to start marketing its artists' releases on online platforms such as Youtube and Facebook . In 2011 the label published an alleged leak of the band's new album Born of Osiris on BitTorrent . Instead, users of the download portal received audio files on which the musicians fart, chat and play samples of Charlie Sheen . In 2012 the label released a video in which I See Stars and Asking Alexandria received a workout and a motivational speech from The Ultimate Warrior . In 2014, Upon a Burning Body published a hoax claiming that the musicians had been kidnapped. However, the label denied being involved in this marketing strategy.

Ash Avildsen said in an interview with Lambgoat that no complete albums by bands that are signed to Sumerian Records are released on Spotify , as he believes that independent labels such as Prosthetic Records , Metal Blade Records and Sumerian are comparable to the Major labels should be remunerated.

Both the trade press and fans described various releases of the label, especially those of the bands Born of Osiris, Veil of Maya and The Faceless, as "Sumeriancore", which label founder Ash Avildsen rejects.

Bands (selection)

Publications (selection)

Individual evidence

  1. ^ "Label Profile: Sumerian Records". Alternative Press # 263 (June 2011), p. 38.
  2. ↑ VEIL OF MAYA Signs With SUMERIAN RECORDS ( Memento of the original from June 6, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed August 28, 2011. @1@ 2Template: Webachiv / IABot / www.roadrunnerrecords.com
  3. ↑ a b FELLSILENT Inks US Deal With SUMERIAN RECORDS ( Memento of the original dated June 6, 2011 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed August 28, 2011 @1@ 2Template: Webachiv / IABot / www.roadrunnerrecords.com
  4. ↑ Sumerian Records to Debut on Rock Band Network ™ with Asking Alexandria , accessed August 28, 2011.
  5. ^ Dead Letter Circus sign to Sumerian Records , accessed August 28, 2011.
  6. ↑ a b c d e f g h i Jason Bracelin: Los Angeles Weekly : LA Metal Label Sumerian Records Has Spent 10 Years "Not F —- in 'Selling Out"
  7. ↑ a b c Alex: Lambgoat : Ash Avildsen (Sumerian Records) interview
  8. ↑ a b c Robesman: Vice : Swiping Right on Life with Ash Avildsen of Sumerian Records
  9. ↑ a b Mike Grid: Noisecreep : Sumerian Records Founder Ash Avildsen on Success, 'Sumeriancore' and His Famous Father (EXCLUSIVE)
  10. ↑ http://www.metalsucks.net/2011/09/23/ash-avildsen-speaks-his-take-on-spotify-the-current-state-of-the-music-industry-and-his-beef -with-vince-neilstein / # more-72970

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