Hummel (sportswear)
| hummel International Sport & Leisure A / S
|
|
|---|---|
 |
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| legal form | Corporation |
| founding | 1923 |
| Seat | Aarhus , Denmark |
| sales | 250 million euros (2014) |
| Branch | textiles |
| Website | www.hummel.net |
Hummel ( spelling : hummel ) is a Danish manufacturer of sportswear and shoes based in Aarhus .
Originally the company was particularly active in the football market segment , today it focuses on the sport of handball . Hummel has also been active in the area of so-called sport fashion and fashion since 2005: In 2007 Hummel won the Ispo Sport Style Award for its winter collection. Trademarks are angles printed one behind the other .
history
The company started in Hamburg in 1923 with the production of studded soccer shoes . The production site was almost completely destroyed during the Second World War. In 1956 Bernhard Weckenbrock took over the Hummel brand and relocated production to Kevelaer on the Lower Rhine. When indoor handball became more and more popular in the 1960s, many players competed in sports shoes from the small brand. In 1975 the company was taken over by the previous Danish importers and the brand became Danish. In the 1980s and 1990s, Hummel equipped well-known international football teams such as Benfica Lisbon , Real Madrid , Tottenham Hotspur , Feyenoord Rotterdam and Brøndby IF as well as the Danish Football Association with jerseys .
In 1999, Hummel was taken over by Christian Stadil
In 2016 it was announced that Hummel will again equip the Danish national football team from the 2016 Summer Olympics .
Sponsorship engagement
Excerpt from Hummel's sponsorship commitments:
basketball
-
Saski Baskonia ( Spain )
Soccer
A selection of the sponsored soccer teams as of October 2016:
- National teams
- Afghan national football team (until 2018)
- Danish national football team (since 2016)
- Lithuanian national football team
- Denmark
- Germany
- FF USV Jena ( Women's Bundesliga )
- SC Freiburg ( Bundesliga ; since 2016/17 season)
- SG Sonnenhof Großaspach ( 3rd league )
- SpVgg Greuther Fürth ( 2nd Bundesliga )
- Other countries
-
Canberra United FC ( Australia )
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Deportivo Alavés ( Spain )
-
FC Utrecht ( Netherlands )
-
GAIS ( Sweden )
-
Konyaspor ( Turkey )
-
Korona Kielce ( Poland )
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Qatar SC ( Qatar )
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Racing Strasbourg ( France )
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Sandnes Ulf ( Norway )
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CD Tenerife ( Spain )
-
Charlton Athletic ( England )
Handball
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Other leagues
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National teams |
Others
Hummel upgraded from 2011 to 2014 the Danish cycling team Saxo Bank SunGard of Alberto Contador with leisure clothes.
Web links
- Company website
- Harald Willenbrock: The Karma Company . In: brand eins , No. 6/2012.
Individual evidence
- ↑ hummel. Retrieved January 23, 2018 .
- ↑ Hummel: How two Danes create a conglomerate. Retrieved March 23, 2020 .
- ↑ http://sport.tv2.dk/fodbold/2016-01-14-landsholdet-genforenes-med-legendarisk-troejesponsor
- ↑ hummel and DBU indgår historisk samarbejde. Dansk Boldspil-Union, January 15, 2016, accessed January 17, 2016 (Danish).
- ↑ Sponsorship football . Hummel's website, accessed October 1, 2016.
- ↑ Cycling team Saxo Bank SunGard : Riis Cycling, hummel and Sport Direct in new partnership ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. dated April 8, 2011. Retrieved July 27, 2011.
