United Charity

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United Charity
logo
founding December 1, 2009
founder Dagmar and Karlheinz Kögel
Seat Baden-Baden
Website www.unitedcharity.de

United Charity is a non-profit organization based in Baden-Baden and Europe's largest charity auction portal. United Charity generates proceeds through online auctions with celebrities and large companies, which are then passed on to various children's aid organizations and projects without any deductions. Direct donations to the supported projects are also possible via the platform. Since it was founded, more than 9.6 million euros have been passed on to around 150 organizations in this way.

Foundation & goals

United Charity was founded in 2009 by the entrepreneurial couple Dagmar and Karlheinz Kögel . The goal of United Charity is to close funding gaps in children's aid organizations in order to alleviate the plight of children in Germany and worldwide. Organizations and projects from the areas of emergency aid, education, development, health, research and sport are supported.

organization

United Charity is divided into United Charity GmbH - Internet auctions, which operates the online auction portal and whose managing directors are Karlheinz Kögel and Nicole Spokesman, and the United Charity non-profit foundation GmbH, which manages the donations and, as a legal foundation under civil law, exclusively and directly non-profit Purposes. Dagmar Kögel is the foundation's patron. As a support foundation, the foundation is not itself operationally active. All proceeds that are collected through United Charity GmbH - Internet auctions are passed on to the foundation. No income is generated for their own financing, as the founding couple bears the personnel and administrative costs themselves. The United Charity non-profit foundation, in turn, donates the proceeds to the beneficiary children's aid projects.

Projects and auctions

The most important criterion for being supported as an organization or project by United Charity is the non-profit status. In addition, it is important to United Charity that the beneficiary projects are children's aid projects. In addition, long-term partnerships with the organizations are sought: organizations that can make many auction items available are given preference. It is irrelevant whether the auctions are carried out individually over the course of the year or whether several experiences or objects are auctioned at the same time. The size of the organization is also irrelevant: both organizations with a high profile and smaller, lesser-known organizations and institutions are supported. So far United Charity has forwarded donations to around 150 organizations, including for example:

The auctions on offer are often things or experiences that you normally can't buy, such as signed items, tickets to events that can't be bought, or meet and greets with celebrities. Luxury goods, such as designer clothing, luxury watches, jewelry or accessories, as well as exclusive trips or overnight stays in luxury hotels and business class flights are auctioned.

Sample auctions

partner

Not only the organizations themselves, but also partners from various areas provide United Charity auction items. These include celebrities from the fields of sport, music, entertainment or politics and society, sports clubs, companies and brands. United Charity works regularly with Sky , Universal Music , Adidas , Audi , Constantin Film , numerous Bundesliga clubs , uvex , the designer Philipp Plein , Lufthansa , Europa-Park , ARD , ZDF , SWR , RTL and the Federal Association of the Music Industry . Celebrities who have already made several auction items available for auction include Barack Obama , Bill Clinton , George Clooney , Joachim Löw , Manuel Neuer , Thomas Müller , Toni Kroos, Angelique Kerber , Til Schweiger , Udo Lindenberg , Helene Fischer, Sylvie Meis , Carmen Nebel , Kai Pflaume , Xavier Naidoo , Sonja Zietlow .

Awards

In 2015 United Charity received the “Excellent Location 2015” award from the “ Germany - Land of Ideas ” initiative . In the same year, the organization took fifth place in the audience award for the same initiative. In 2016 United Charity was nominated for the “Website of the Year” by the market research institute MetrixLab. In 2018 the auction portal was awarded the title "Top Online Shop 2018". In 2019, the platform received the award again.

Web links

Individual evidence

  1. ↑ About United Charity , United Charity, accessed March 10, 2020
  2. ↑ United Charity - An Interview , Foundation Day, accessed on March 27, 2018
  3. ↑ About United Charity , Transparency Section, United Charity, accessed March 27, 2018
  4. ↑ Supported Aid Organizations , United Charity, accessed March 27, 2018
  5. ↑ United Charity: “We really do promote each auction individually” , Fundraiser Magazine, accessed on March 27, 2018
  6. ↑ Häßler's final jersey auctioned for 13,099 euros. October 22, 2019, accessed October 28, 2019 .
  7. ↑ Mbappé's national jersey brings almost 5,000 euros for a German foundation. In: press portal. United Charity, May 2, 2019, accessed May 7, 2019 .
  8. ↑ Laura Dahlmeier parted ways with her gold rifle for 5,711 euros. In: biathlon-news.de. April 7, 2019, accessed May 7, 2019 .
  9. ↑ Dresdner buys our tennis heroine's outfit! In: Day24. January 17, 2019, accessed May 7, 2019 .
  10. ↑ Tim Bendzko bought for 35,000 euros. In: BZ Berlin. December 18, 2018, accessed May 7, 2019 .
  11. ↑ Marlene Dietrich's diamond ring auctioned for 7,877 euros. In: Speyer courier. August 8, 2018, accessed May 7, 2019 .
  12. ↑ Leon Löwentraut's painting auctioned for 57,750 euros , press portal, accessed on March 27, 2018
  13. ↑ Lukas Podolski invites children to his ice cream parlor in Cologne , General-Anzeiger, accessed on March 27, 2018
  14. ↑ For 20,000 euros: Fan buys a meeting with the hit queen , Focus Online, accessed on March 27, 2018
  15. ↑ A colorful horse for a good cause , GaloppOnline, accessed on March 27, 2018
  16. ↑ Marcel Kittel's jersey auction achieves almost 5000 euros , Roadcycling, accessed on March 27, 2018
  17. ↑ Charity auction: Vettel's helmet lets children make music , auto press, accessed on March 27, 2018
  18. ↑ Rosberg's racing suit auctioned for 10,200 euros , press portal, accessed on March 27, 2018
  19. ↑ For 7,000 euros! Katzenberger wedding dress came under the hammer , Promiflash, on March 27, 2018
  20. ↑ A guitar signed by Rihanna will be auctioned , Kölner Stadt-Anzeiger, accessed on March 27, 2018
  21. ↑ English makes Toni Kroos happy , Hamburger Abendblatt, accessed on March 27, 2018
  22. ↑ Bavarian couple bid for dinner with David Garrett , Berliner Morgenpost, accessed on March 27, 2018
  23. ^ Copy auctioned for 36,000 euros , Stuttgarter Nachrichten, accessed on March 27, 2018
  24. ↑ Schweinsteiger's Champions League jersey auctioned for 6,200 euros , press portal, accessed on March 27, 2018
  25. ↑ United Charity partner , United Charity, accessed March 28, 2018
  26. ↑ Celebrity Supporters , United Charity, accessed March 28, 2018
  27. ↑ Awarded Places 2015 , Germany - Land of Ideas, accessed on March 27, 2018
  28. ↑ United Charity is Baden-Württemberg's showcase project - for nationwide elections , press portal, accessed on March 27, 2018.
  29. ↑ United Charity has been nominated for Website of the Year , press portal, accessed on March 27, 2018.
  30. ↑ We are TOP ONLINESHOP 2018. United Charity, accessed on March 5, 2019 .
  31. ↑ Excellent.org. Retrieved November 5, 2019 .