Tru by Hilton: Difference between revisions
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== History == |
== History == |
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[[File:Tru by Hilton, Lake City.jpg| |
[[File:Tru by Hilton, Lake City.jpg|thumb|Try by Hilton in [[Lake City, Florida]]]] |
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The hotel brand was announced in January 2016 at the Americas Lodging Investment Summit in [[Los Angeles]]. It was designed to compete against [[Comfort Inn]] and [[La Quinta Inns & Suites|La Quinta]],<ref name="forbes">{{cite web|url=https://www.forbes.com/sites/andrewbender/2016/01/27/hilton-debuts-affordable-tru-by-hilton-brand-for-millennials-techies-and-those-who-love-them/ |title=Hilton Debuts Affordable 'Tru By Hilton' Brand for Millennials, Techies and Those Who Love Them|work=Forbes |first=Andrew |last=Bender|date=27 January 2016|access-date=17 March 2016}}</ref> and the first Tru by Hilton hotels were expected to open late in the same year.<ref>{{cite web|url=http://www.latimes.com/business/la-fi-hilton-tru-hotels-20160125-story.html|title=Hilton Plans Lower-Cost Brand With Several Hotels, Some in Southern California|work=Los Angeles Times|date=25 January 2016 |first=Hugo |last=Martin |access-date=17 March 2016}}</ref> The goal was to create rooms of {{Convert|228|sqft}} with "clever" bathrooms. The brand uses platform beds instead of box springs and uses a landing zone where guests can place their luggage and hang their clothes rather than a dresser. Hilton realized that they could shrink the width of the room from the typical {{Convert|12 to 10|ft|4=2}} because typically the TV cabinet would take up {{Convert|2|ft}}, but with flat screen televisions the space could be spared. The desk that was decided to be used is a portable chair attached to a table, allowing the guest to use the chair wherever they want in the room.<ref>{{cite journal|last1=Fox|first1=Jena Tesse|title=Tru story: How Hilton brought its newest brand to life.|journal=Hotel Management|date=19 Dec 2016|volume=231|issue=17|page=8}}n ghhghjgghn</ref> {{As of|February 2021}}, it has 178 properties with 17,403 rooms in two countries and territories, all franchised.<ref name="businesswire" /> |
The hotel brand was announced in January 2016 at the Americas Lodging Investment Summit in [[Los Angeles]]. It was designed to compete against [[Comfort Inn]] and [[La Quinta Inns & Suites|La Quinta]],<ref name="forbes">{{cite web|url=https://www.forbes.com/sites/andrewbender/2016/01/27/hilton-debuts-affordable-tru-by-hilton-brand-for-millennials-techies-and-those-who-love-them/ |title=Hilton Debuts Affordable 'Tru By Hilton' Brand for Millennials, Techies and Those Who Love Them|work=Forbes |first=Andrew |last=Bender|date=27 January 2016|access-date=17 March 2016}}</ref> and the first Tru by Hilton hotels were expected to open late in the same year.<ref>{{cite web|url=http://www.latimes.com/business/la-fi-hilton-tru-hotels-20160125-story.html|title=Hilton Plans Lower-Cost Brand With Several Hotels, Some in Southern California|work=Los Angeles Times|date=25 January 2016 |first=Hugo |last=Martin |access-date=17 March 2016}}</ref> The goal was to create rooms of {{Convert|228|sqft}} with "clever" bathrooms. The brand uses platform beds instead of box springs and uses a landing zone where guests can place their luggage and hang their clothes rather than a dresser. Hilton realized that they could shrink the width of the room from the typical {{Convert|12 to 10|ft|4=2}} because typically the TV cabinet would take up {{Convert|2|ft}}, but with flat screen televisions the space could be spared. The desk that was decided to be used is a portable chair attached to a table, allowing the guest to use the chair wherever they want in the room.<ref>{{cite journal|last1=Fox|first1=Jena Tesse|title=Tru story: How Hilton brought its newest brand to life.|journal=Hotel Management|date=19 Dec 2016|volume=231|issue=17|page=8}}n ghhghjgghn</ref> {{As of|February 2021}}, it has 178 properties with 17,403 rooms in two countries and territories, all franchised.<ref name="businesswire" /> |
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Tru by Hilton was designed to be scalable so that properties could vary in size and still fit in urban, suburban, airport or highway adjacent settings.<ref>{{cite web|url=http://www.globest.com/news/12_1285/national/hotel/Hilton-Aims-at-Midscale-Gap-with-New-Brand-365355-1.html|title=Hilton Aims at Midscale 'Gap' With New Brand|publisher=GlobeSt|date=25 January 2016|first=Paul |last=Bubny|access-date=17 March 2016}}</ref> The brand's initial locations were in the [[Atlanta]], [[Cheyenne, WY]], [[Dallas]], [[Houston]], [[Chicago]], [[St. Louis]]: [[St. Charles, Missouri]], [[Denver]], [[Portland, Oregon|Portland]], [[Boise, Idaho|Boise, ID]],<ref>{{cite web|url=http://idahobusinessreview.com/2017/03/22/tru-by-hilton-breaks-ground-on-eagle-road-in-meridian/|title=Tru by Hilton breaks ground on Eagle Road in Meridian|first=IBR|last=Staff|date=22 March 2017|website=idahobusinessreview.com|access-date=18 April 2018}}</ref> [[Oklahoma City]] and [[Nashville]] markets.<ref name=nyt/><ref name=adage/> |
Tru by Hilton was designed to be scalable so that properties could vary in size and still fit in urban, suburban, airport or highway adjacent settings.<ref>{{cite web|url=http://www.globest.com/news/12_1285/national/hotel/Hilton-Aims-at-Midscale-Gap-with-New-Brand-365355-1.html|title=Hilton Aims at Midscale 'Gap' With New Brand|publisher=GlobeSt|date=25 January 2016|first=Paul |last=Bubny|access-date=17 March 2016}}</ref> The brand's initial locations were in the [[Atlanta]], [[Cheyenne, WY]], [[Dallas]], [[Houston]], [[Chicago]], [[St. Louis]]: [[St. Charles, Missouri]], [[Denver]], [[Portland, Oregon|Portland]], [[Boise, Idaho|Boise, ID]],<ref>{{cite web|url=http://idahobusinessreview.com/2017/03/22/tru-by-hilton-breaks-ground-on-eagle-road-in-meridian/|title=Tru by Hilton breaks ground on Eagle Road in Meridian|first=IBR|last=Staff|date=22 March 2017|website=idahobusinessreview.com|access-date=18 April 2018}}</ref> [[Oklahoma City]] and [[Nashville]] markets.<ref name=nyt/><ref name=adage/> |
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== Accommodations == |
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{| class="wikitable mw-collapsible mw-collapsed" |
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!class="unsortable"| !! !! U.S. !! Americas<br>(excl. US) !! Europe !! Middle E.<br />& Africa !! {{0}}Asia {{0}}<br />Pacific !! Total |
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| rowspan=2| 2017<ref>{{Cite web | url=http://www.corporatereport.com/hilton/2017/ar/_pdf/Hilton_2017_AR.pdf| page=9 |title=2017 Annual Report |website=www.corporatereport.com}}</ref> || Properties || 9 || || || || || 9 |
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| Rooms || 911 || || || || || 911 |
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| rowspan=2| 2018<ref>{{Cite web | url=https://www.sec.gov/Archives/edgar/data/1585689/000158568919000034/q42018hwh10-k.htm| page=7 |title=2018 Form 10-K |website=www.sec.gov}}</ref> || Properties || 53 || || || || || 53 |
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|- |
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| Rooms || 5,019 || || || || || 5,019 |
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| rowspan=2| 2019<ref>{{Cite web | url=http://www.corporatereport.com/hilton/2019/ar/downloads/hilton_2020_10k.pdf| page=8 |title=2019 Form 10-K |website=www.corporatereport.com}}</ref> || Properties || 115 || 1 || || || || 116 |
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| Rooms || 11,113 || 90 || || || || 11,203 |
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| rowspan=2| 2020<ref>{{Cite web | url=https://www.corporatereport.com/hilton/2020/ar/downloads/hilton_2020_10k.pdf| page=9 |title=2020 Annual Report |website=www.corporatereport.com}}</ref> || Properties || 177 || 1 || || || || 178 |
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| Rooms || 17,313 || 90 || || || || 17,403 |
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| rowspan=2| 2021<ref>{{Cite web | url=https://www.corporatereport.com/hilton/2021/ar/downloads/Hilton_2021_10k.pdf| page=10 |title=2021 Form 10-K |website=www.corporatereport.com}}</ref> || Properties || 212 || 2 || || || || 214 |
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| Rooms || 20,664 || 179 || || || || 20,843 |
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| rowspan=2| 2022<ref>{{Cite web | url=https://stories-editor.hilton.com/wp-content/uploads/2023/04/HILTON-WORLDWIDE-INC_10K_2023_V1.pdf| page=10 |title=2022 Form 10-K |website=www.stories-editor.hilton.com}}</ref> || Properties || 231 || 4 || || || || 235 |
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| Rooms || 22,569 || 453 || || || || 23,022 |
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| rowspan=2| 2023<ref>{{Cite web | url=https://stories-editor.hilton.com/wp-content/uploads/2024/04/2023-Annual-Report-10-K.pdf| page=10 |title=2023 Form 10-K |website=www.stories-editor.hilton.com}}</ref> || Properties || 248 || 5 || || || || 253 |
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| Rooms || 24,181 || 574 || || || || 24,755 |
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==References== |
==References== |
Revision as of 08:24, 27 April 2024
Company type | Subsidiary |
---|---|
Industry | Hospitality |
Founded | January 2016 |
Founder | Hilton Worldwide |
Headquarters | , |
Number of locations | 228 (2022)[1] |
Parent | Hilton Worldwide |
Website | www |
Tru by Hilton is an American chain of hotels owned by Hilton Worldwide.[2][3][4]
History
The hotel brand was announced in January 2016 at the Americas Lodging Investment Summit in Los Angeles. It was designed to compete against Comfort Inn and La Quinta,[5] and the first Tru by Hilton hotels were expected to open late in the same year.[6] The goal was to create rooms of 228 square feet (21.2 m2) with "clever" bathrooms. The brand uses platform beds instead of box springs and uses a landing zone where guests can place their luggage and hang their clothes rather than a dresser. Hilton realized that they could shrink the width of the room from the typical 12 to 10 feet (3.66 to 3.05 m) because typically the TV cabinet would take up 2 feet (0.61 m), but with flat screen televisions the space could be spared. The desk that was decided to be used is a portable chair attached to a table, allowing the guest to use the chair wherever they want in the room.[7] As of February 2021[update], it has 178 properties with 17,403 rooms in two countries and territories, all franchised.[1]
Operations
This section needs to be updated.(September 2023) |
Tru by Hilton will operate as a franchise, under Hilton. When the launch of the new brand was announced, Tru by Hilton had already signed over 100 franchise agreements.[8][9] The brand will occupy the mid-scale hotel market.[10] The hotels will offer limited food and beverage options and feature a social area characterized by a large central lobby, referred to as The Hive, that is divided into sections for eating, working, playing and lounging.[5] The front desk, called the Command Center, will also have a social media wall to engage guests.[11]
Tru by Hilton was designed to be scalable so that properties could vary in size and still fit in urban, suburban, airport or highway adjacent settings.[12] The brand's initial locations were in the Atlanta, Cheyenne, WY, Dallas, Houston, Chicago, St. Louis: St. Charles, Missouri, Denver, Portland, Boise, ID,[13] Oklahoma City and Nashville markets.[3][9]
Accommodations
U.S. | Americas (excl. US) |
Europe | Middle E. & Africa |
Pacific |
Asia Total | ||
---|---|---|---|---|---|---|---|
2017[14] | Properties | 9 | 9 | ||||
Rooms | 911 | 911 | |||||
2018[15] | Properties | 53 | 53 | ||||
Rooms | 5,019 | 5,019 | |||||
2019[16] | Properties | 115 | 1 | 116 | |||
Rooms | 11,113 | 90 | 11,203 | ||||
2020[17] | Properties | 177 | 1 | 178 | |||
Rooms | 17,313 | 90 | 17,403 | ||||
2021[18] | Properties | 212 | 2 | 214 | |||
Rooms | 20,664 | 179 | 20,843 | ||||
2022[19] | Properties | 231 | 4 | 235 | |||
Rooms | 22,569 | 453 | 23,022 | ||||
2023[20] | Properties | 248 | 5 | 253 | |||
Rooms | 24,181 | 574 | 24,755 |
References
- ^ a b "Hilton Reports Fourth Quarter and Full Year Results". businesswire.com. Retrieved 19 November 2021.
- ^ Yu, Hui-Yong (25 January 2016). "Hilton Says New Tru Hotels May Become Company's Biggest Brand". Bloomberg Business. Retrieved 17 March 2016.
- ^ a b Glusac, Elaine (25 January 2016). "New From Hilton: Midpriced Hotels Geared Toward Millennials". The New York Times. Retrieved 17 March 2016.
- ^ Kell, John (25 January 2016). "Hilton Debuts New Chain to Win Over Millennials". Fortune. Retrieved 17 March 2016.
- ^ a b Bender, Andrew (27 January 2016). "Hilton Debuts Affordable 'Tru By Hilton' Brand for Millennials, Techies and Those Who Love Them". Forbes. Retrieved 17 March 2016.
- ^ Martin, Hugo (25 January 2016). "Hilton Plans Lower-Cost Brand With Several Hotels, Some in Southern California". Los Angeles Times. Retrieved 17 March 2016.
- ^ Fox, Jena Tesse (19 Dec 2016). "Tru story: How Hilton brought its newest brand to life". Hotel Management. 231 (17): 8.n ghhghjgghn
- ^ Higley, Jeff (25 January 2016). "Hilton Unveils Tru Brand to Fill Midscale Void". Hotel News Now. Retrieved 17 March 2016.
- ^ a b Stein, Lindsay (25 January 2016). "Hilton Introduces New Hotel Brand With Millennial Mindset". Advertising Age. Retrieved 17 March 2016.
- ^ Downey, Sean (28 January 2016). "'Tru' Story on Hilton's Newest Brand". Lodging Magazine. Retrieved 17 March 2016.
- ^ Steele, Anne (25 January 2016). "Hilton to Offer Value Brand Aimed at Younger Guests". The Wall Street Journal. Retrieved 17 March 2016.
- ^ Bubny, Paul (25 January 2016). "Hilton Aims at Midscale 'Gap' With New Brand". GlobeSt. Retrieved 17 March 2016.
- ^ Staff, IBR (22 March 2017). "Tru by Hilton breaks ground on Eagle Road in Meridian". idahobusinessreview.com. Retrieved 18 April 2018.
- ^ "2017 Annual Report" (PDF). www.corporatereport.com. p. 9.
- ^ "2018 Form 10-K". www.sec.gov. p. 7.
- ^ "2019 Form 10-K" (PDF). www.corporatereport.com. p. 8.
- ^ "2020 Annual Report" (PDF). www.corporatereport.com. p. 9.
- ^ "2021 Form 10-K" (PDF). www.corporatereport.com. p. 10.
- ^ "2022 Form 10-K" (PDF). www.stories-editor.hilton.com. p. 10.
- ^ "2023 Form 10-K" (PDF). www.stories-editor.hilton.com. p. 10.
External links