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{{For|the parent company|Hilton Worldwide}}
{{short description|Modern midscale hotel chain run by Hilton Worldwide}}{{Infobox company

{{Infobox company
| name = Tru by Hilton
| name = Tru by Hilton
| logo = Tru by Hilton logo.svg
| logo = [[File:Tru by Hilton logo.svg|100px]]
| type = [[Franchising|Franchise]]
| type = [[Subsidiary]]
| foundation = {{Start date and age|2016|01}}
| foundation = {{Start date and age|2016|01}}
| founder = [[Hilton Worldwide]]
| founder = [[Hilton Worldwide]]
| location_city = [[McLean, Virginia|McLean]], [[Virginia]]
| location_city = [[McLean, Virginia|McLean]], [[Virginia]]
| location_country = [[United States]]
| location_country = [[United States]]
| locations = 228 (2022)<ref name=businesswire>{{cite web |title=Hilton Reports Fourth Quarter and Full Year Results |url=https://www.businesswire.com/news/home/20210217005197/en/Hilton-Reports-Fourth-Quarter-and-Full-Year-Results |website=businesswire.com |access-date=19 November 2021}}</ref>
| locations =
| area_served =
| area_served =
| key_people =
| key_people =
Line 19: Line 17:
}}
}}


'''Tru by Hilton''' is a brand of hotels trademarked by [[Hilton Worldwide]].<ref>{{cite web|url=https://www.bloomberg.com/news/articles/2016-01-25/hilton-says-new-tru-hotels-may-become-company-s-biggest-brand|title=Hilton Says New Tru Hotels May Become Company's Biggest Brand|publisher=Bloomberg Business |first=Hui-Yong |last=Yu |date=25 January 2016|access-date=17 March 2016}}</ref><ref name =nyt>{{cite web|url= https://www.nytimes.com/2016/01/25/travel/tru-hilton-hotels-millennials.html?_r=0|title=New From Hilton: Midpriced Hotels Geared Toward Millennials|publisher=The New York Times|date=25 January 2016 |first=Elaine |last=Glusac|access-date=17 March 2016}}</ref><ref>{{cite web|url=http://fortune.com/2016/01/25/hilton-new-chain-millennials/|title=Hilton Debuts New Chain to Win Over Millennials|publisher=Fortune|date=25 January 2016|first=John |last=Kell |access-date=17 March 2016}}</ref> The hotel brand was announced in January 2016 at the Americas Lodging Investment Summit in [[Los Angeles]] designed to compete against [[Comfort Inn]] and [[La Quinta Inns & Suites|La Quinta]].<ref name =forbes>{{cite web|url=https://www.forbes.com/sites/andrewbender/2016/01/27/hilton-debuts-affordable-tru-by-hilton-brand-for-millennials-techies-and-those-who-love-them/#64e37cce365c|title=Hilton Debuts Affordable 'Tru By Hilton' Brand for Millennials, Techies and Those Who Love Them|publisher=Forbes |first=Andrew |last=Bender|date=27 January 2016|access-date=17 March 2016}}</ref> The first Tru by Hilton hotels are expected to open in late 2016.<ref>{{cite web|url=http://www.latimes.com/business/la-fi-hilton-tru-hotels-20160125-story.html|title=Hilton Plans Lower-Cost Brand With Several Hotels, Some in Southern California|publisher=Los Angeles Times|date=25 January 2016 |first=Hugo |last=Martin |access-date=17 March 2016}}</ref> The goal was to create rooms of 228 square feet with "clever" bathrooms. The brand uses platform beds instead of box springs and uses a landing zone where guests can place their luggage and hang their clothes rather than a dresser. Hilton realized that they could shrink the width of the room from the typical 12 feet to 10 feet because typically the TV cabinet would take up 2 feet, but with flat screen TV's the space could be spared. The desk that was decided to be used is a portable chair attached to a table allowing the guest to use the chair wherever they want in the room.<ref>{{cite journal|last1=Fox|first1=Jena Tesse|title=Tru story: How Hilton brought its newest brand to life.|journal=Hotel Management|date=19 Dec 2016|volume=231|issue=17|page=8}}</ref>
'''Tru by Hilton''' is an American chain of hotels owned by [[Hilton Worldwide]].<ref>{{cite web|url=https://www.bloomberg.com/news/articles/2016-01-25/hilton-says-new-tru-hotels-may-become-company-s-biggest-brand|title=Hilton Says New Tru Hotels May Become Company's Biggest Brand|publisher=Bloomberg Business |first=Hui-Yong |last=Yu |date=25 January 2016|access-date=17 March 2016}}</ref><ref name =nyt>{{cite web|url= https://www.nytimes.com/2016/01/25/travel/tru-hilton-hotels-millennials.html?_r=0|title=New From Hilton: Midpriced Hotels Geared Toward Millennials|work=The New York Times|date=25 January 2016 |first=Elaine |last=Glusac|access-date=17 March 2016}}</ref><ref>{{cite web|url=http://fortune.com/2016/01/25/hilton-new-chain-millennials/|title=Hilton Debuts New Chain to Win Over Millennials|publisher=Fortune|date=25 January 2016|first=John |last=Kell |access-date=17 March 2016}}</ref>


== Operations ==
== History ==
[[File:Tru by Hilton, Lake City.jpg|thumb|Try by Hilton in [[Lake City, Florida]]]]
The hotel brand was announced in January 2016 at the Americas Lodging Investment Summit in [[Los Angeles]]. It was designed to compete against [[Comfort Inn]] and [[La Quinta Inns & Suites|La Quinta]],<ref name="forbes">{{cite web|url=https://www.forbes.com/sites/andrewbender/2016/01/27/hilton-debuts-affordable-tru-by-hilton-brand-for-millennials-techies-and-those-who-love-them/ |title=Hilton Debuts Affordable 'Tru By Hilton' Brand for Millennials, Techies and Those Who Love Them|work=Forbes |first=Andrew |last=Bender|date=27 January 2016|access-date=17 March 2016}}</ref> and the first Tru by Hilton hotels were expected to open late in the same year.<ref>{{cite web|url=http://www.latimes.com/business/la-fi-hilton-tru-hotels-20160125-story.html|title=Hilton Plans Lower-Cost Brand With Several Hotels, Some in Southern California|work=Los Angeles Times|date=25 January 2016 |first=Hugo |last=Martin |access-date=17 March 2016}}</ref> The goal was to create rooms of {{Convert|228|sqft}} with "clever" bathrooms. The brand uses platform beds instead of box springs and uses a landing zone where guests can place their luggage and hang their clothes rather than a dresser. Hilton realized that they could shrink the width of the room from the typical {{Convert|12 to 10|ft|4=2}} because typically the TV cabinet would take up {{Convert|2|ft}}, but with flat screen televisions the space could be spared. The desk that was decided to be used is a portable chair attached to a table, allowing the guest to use the chair wherever they want in the room.<ref>{{cite journal|last1=Fox|first1=Jena Tesse|title=Tru story: How Hilton brought its newest brand to life.|journal=Hotel Management|date=19 Dec 2016|volume=231|issue=17|page=8}}n ghhghjgghn</ref> {{As of|February 2021}}, it has 178 properties with 17,403 rooms in two countries and territories, all franchised.<ref name="businesswire" />


== Operations ==
{{Update section|date=September 2023}}
Tru by Hilton will operate as a [[franchising|franchise]], under Hilton. When the launch of the new brand was announced, Tru by Hilton had already signed over 100 franchise agreements.<ref>{{cite web|url=http://www.hotelnewsnow.com/article/17487/Hilton-unveils-Tru-brand-to-fill-midscale-void|title=Hilton Unveils Tru Brand to Fill Midscale Void|publisher=Hotel News Now|date=25 January 2016|first=Jeff|last=Higley |access-date=17 March 2016}}</ref><ref name =adage>{{cite web|url=http://adage.com/article/cmo-strategy/hilton-introduces-hotel-brand-millennial-mindset/302310/|title=Hilton Introduces New Hotel Brand With Millennial Mindset|publisher=Advertising Age|date=25 January 2016|first=Lindsay |last=Stein|access-date=17 March 2016}}</ref> The brand will occupy the mid-scale hotel market.<ref>{{cite web|url=http://lodgingmagazine.com/tru-story-on-hiltons-newest-brand/|title='Tru' Story on Hilton's Newest Brand|publisher=Lodging Magazine|date=28 January 2016|first=Sean |last=Downey |access-date=17 March 2016}}</ref> The hotels will offer limited food and beverage options and feature a social area characterized by a large central lobby, referred to as The Hive, that is divided into sections for eating, working, playing and lounging.<ref name=forbes/> The front desk, called the Command Center, will also have a [[social media]] wall to engage guests.<ref>{{cite web|url=https://www.wsj.com/articles/hilton-to-offer-value-brand-aimed-at-younger-guests-1453740894|title=Hilton to Offer Value Brand Aimed at Younger Guests|publisher=The Wall Street Journal|date=25 January 2016|first=Anne |last=Steele |access-date=17 March 2016}}</ref>
Tru by Hilton will operate as a [[franchising|franchise]], under Hilton. When the launch of the new brand was announced, Tru by Hilton had already signed over 100 franchise agreements.<ref>{{cite web|url=http://www.hotelnewsnow.com/article/17487/Hilton-unveils-Tru-brand-to-fill-midscale-void|title=Hilton Unveils Tru Brand to Fill Midscale Void|publisher=Hotel News Now|date=25 January 2016|first=Jeff|last=Higley |access-date=17 March 2016}}</ref><ref name =adage>{{cite web|url=http://adage.com/article/cmo-strategy/hilton-introduces-hotel-brand-millennial-mindset/302310/|title=Hilton Introduces New Hotel Brand With Millennial Mindset|publisher=Advertising Age|date=25 January 2016|first=Lindsay |last=Stein|access-date=17 March 2016}}</ref> The brand will occupy the mid-scale hotel market.<ref>{{cite web|url=http://lodgingmagazine.com/tru-story-on-hiltons-newest-brand/|title='Tru' Story on Hilton's Newest Brand|publisher=Lodging Magazine|date=28 January 2016|first=Sean |last=Downey |access-date=17 March 2016}}</ref> The hotels will offer limited food and beverage options and feature a social area characterized by a large central lobby, referred to as The Hive, that is divided into sections for eating, working, playing and lounging.<ref name=forbes/> The front desk, called the Command Center, will also have a [[social media]] wall to engage guests.<ref>{{cite web|url=https://www.wsj.com/articles/hilton-to-offer-value-brand-aimed-at-younger-guests-1453740894|title=Hilton to Offer Value Brand Aimed at Younger Guests|publisher=The Wall Street Journal|date=25 January 2016|first=Anne |last=Steele |access-date=17 March 2016}}</ref>


Tru by Hilton was designed to be scalable so that properties could vary in size and still fit in urban, suburban, airport or highway adjacent settings.<ref>{{cite web|url=http://www.globest.com/news/12_1285/national/hotel/Hilton-Aims-at-Midscale-Gap-with-New-Brand-365355-1.html|title=Hilton Aims at Midscale 'Gap' With New Brand|publisher=GlobeSt|date=25 January 2016|first=Paul |last=Bubny|access-date=17 March 2016}}</ref> All of the brand's hotels will be newly built or created through the re-purposing of existing buildings. The brand's initial locations will be in the [[Atlanta]], [[Cheyenne, WY]], [[Dallas]], [[Houston]], [[Chicago]], [[St. Louis]]: [[St. Charles, Missouri]], [[Denver]], [[Portland, Oregon|Portland]], Boise, Idaho,<ref>{{cite web|url=http://idahobusinessreview.com/2017/03/22/tru-by-hilton-breaks-ground-on-eagle-road-in-meridian/|title=Tru by Hilton breaks ground on Eagle Road in Meridian|first=IBR|last=Staff|date=22 March 2017|website=idahobusinessreview.com|accessdate=18 April 2018}}</ref> [[Oklahoma City]] and [[Nashville]] markets.<ref name=nyt/><ref name=adage/>
Tru by Hilton was designed to be scalable so that properties could vary in size and still fit in urban, suburban, airport or highway adjacent settings.<ref>{{cite web|url=http://www.globest.com/news/12_1285/national/hotel/Hilton-Aims-at-Midscale-Gap-with-New-Brand-365355-1.html|title=Hilton Aims at Midscale 'Gap' With New Brand|publisher=GlobeSt|date=25 January 2016|first=Paul |last=Bubny|access-date=17 March 2016}}</ref> The brand's initial locations were in the [[Atlanta]], [[Cheyenne, WY]], [[Dallas]], [[Houston]], [[Chicago]], [[St. Louis]]: [[St. Charles, Missouri]], [[Denver]], [[Portland, Oregon|Portland]], [[Boise, Idaho|Boise, ID]],<ref>{{cite web|url=http://idahobusinessreview.com/2017/03/22/tru-by-hilton-breaks-ground-on-eagle-road-in-meridian/|title=Tru by Hilton breaks ground on Eagle Road in Meridian|first=IBR|last=Staff|date=22 March 2017|website=idahobusinessreview.com|access-date=18 April 2018}}</ref> [[Oklahoma City]] and [[Nashville]] markets.<ref name=nyt/><ref name=adage/>


== Accommodations ==
New hotel under brand is planned for construction at Acadia First Nation in Yarmouth, NS <ref>{{cite web|url=https://www.thevanguard.ca/business/acadia-first-nation-announces-hilton-hotel-coming-to-its-yarmouth-reserve-301491/|title=Tru by Hilton planned for Acadia First Nation in Yarmouth, NS|first=IBR|date=13 April 2019|website=https://www.thevanguard.ca/|accessdate=13 April 2019}}</ref>
{| class="wikitable mw-collapsible mw-collapsed"
|-
!class="unsortable"| !! !! U.S. !! Americas<br>(excl. US) !! Europe !! Middle E.<br />& Africa !! {{0}}Asia {{0}}<br />Pacific !! Total
|-
| rowspan=2| 2017<ref>{{Cite web | url=http://www.corporatereport.com/hilton/2017/ar/_pdf/Hilton_2017_AR.pdf| page=9 |title=2017 Annual Report |website=www.corporatereport.com}}</ref> || Properties || 9 || || || || || 9
|-
| Rooms || 911 || || || || || 911
|-
| rowspan=2| 2018<ref>{{Cite web | url=https://www.sec.gov/Archives/edgar/data/1585689/000158568919000034/q42018hwh10-k.htm| page=7 |title=2018 Form 10-K |website=www.sec.gov}}</ref> || Properties || 53 || || || || || 53
|-
| Rooms || 5,019 || || || || || 5,019
|-
| rowspan=2| 2019<ref>{{Cite web | url=http://www.corporatereport.com/hilton/2019/ar/downloads/hilton_2020_10k.pdf| page=8 |title=2019 Form 10-K |website=www.corporatereport.com}}</ref> || Properties || 115 || 1 || || || || 116
|-
| Rooms || 11,113 || 90 || || || || 11,203
|-
| rowspan=2| 2020<ref>{{Cite web | url=https://www.corporatereport.com/hilton/2020/ar/downloads/hilton_2020_10k.pdf| page=9 |title=2020 Annual Report |website=www.corporatereport.com}}</ref> || Properties || 177 || 1 || || || || 178
|-
| Rooms || 17,313 || 90 || || || || 17,403
|-
| rowspan=2| 2021<ref>{{Cite web | url=https://www.corporatereport.com/hilton/2021/ar/downloads/Hilton_2021_10k.pdf| page=10 |title=2021 Form 10-K |website=www.corporatereport.com}}</ref> || Properties || 212 || 2 || || || || 214
|-
| Rooms || 20,664 || 179 || || || || 20,843
|-
| rowspan=2| 2022<ref>{{Cite web | url=https://stories-editor.hilton.com/wp-content/uploads/2023/04/HILTON-WORLDWIDE-INC_10K_2023_V1.pdf| page=10 |title=2022 Form 10-K |website=www.stories-editor.hilton.com}}</ref> || Properties || 231 || 4 || || || || 235
|-
| Rooms || 22,569 || 453 || || || || 23,022
|-
| rowspan=2| 2023<ref>{{Cite web | url=https://stories-editor.hilton.com/wp-content/uploads/2024/04/2023-Annual-Report-10-K.pdf| page=10 |title=2023 Form 10-K |website=www.stories-editor.hilton.com}}</ref> || Properties || 248 || 5 || || || || 253
|-
| Rooms || 24,181 || 574 || || || || 24,755
|}


==References==
==References==
Line 38: Line 72:
{{Hotel chains}}
{{Hotel chains}}


[[Category:Hospitality companies of the United States]]
[[Category:Hotel chains in the United States]]
[[Category:Hilton Hotels & Resorts hotels]]
[[Category:Hilton Hotels & Resorts hotels]]
[[Category:American companies established in 2016]]
[[Category:American companies established in 2016]]

Revision as of 08:24, 27 April 2024

Tru by Hilton
Company typeSubsidiary
IndustryHospitality
FoundedJanuary 2016; 8 years ago (2016-01)
FounderHilton Worldwide
Headquarters
McLean, Virginia
,
United States
Number of locations
228 (2022)[1]
ParentHilton Worldwide
Websitewww.trubyhilton.com

Tru by Hilton is an American chain of hotels owned by Hilton Worldwide.[2][3][4]

History

Try by Hilton in Lake City, Florida

The hotel brand was announced in January 2016 at the Americas Lodging Investment Summit in Los Angeles. It was designed to compete against Comfort Inn and La Quinta,[5] and the first Tru by Hilton hotels were expected to open late in the same year.[6] The goal was to create rooms of 228 square feet (21.2 m2) with "clever" bathrooms. The brand uses platform beds instead of box springs and uses a landing zone where guests can place their luggage and hang their clothes rather than a dresser. Hilton realized that they could shrink the width of the room from the typical 12 to 10 feet (3.66 to 3.05 m) because typically the TV cabinet would take up 2 feet (0.61 m), but with flat screen televisions the space could be spared. The desk that was decided to be used is a portable chair attached to a table, allowing the guest to use the chair wherever they want in the room.[7] As of February 2021, it has 178 properties with 17,403 rooms in two countries and territories, all franchised.[1]

Operations

Tru by Hilton will operate as a franchise, under Hilton. When the launch of the new brand was announced, Tru by Hilton had already signed over 100 franchise agreements.[8][9] The brand will occupy the mid-scale hotel market.[10] The hotels will offer limited food and beverage options and feature a social area characterized by a large central lobby, referred to as The Hive, that is divided into sections for eating, working, playing and lounging.[5] The front desk, called the Command Center, will also have a social media wall to engage guests.[11]

Tru by Hilton was designed to be scalable so that properties could vary in size and still fit in urban, suburban, airport or highway adjacent settings.[12] The brand's initial locations were in the Atlanta, Cheyenne, WY, Dallas, Houston, Chicago, St. Louis: St. Charles, Missouri, Denver, Portland, Boise, ID,[13] Oklahoma City and Nashville markets.[3][9]

Accommodations

U.S. Americas
(excl. US)		 Europe Middle E.
& Africa		 0Asia 0
Pacific		 Total
2017[14] Properties 9 9
Rooms 911 911
2018[15] Properties 53 53
Rooms 5,019 5,019
2019[16] Properties 115 1 116
Rooms 11,113 90 11,203
2020[17] Properties 177 1 178
Rooms 17,313 90 17,403
2021[18] Properties 212 2 214
Rooms 20,664 179 20,843
2022[19] Properties 231 4 235
Rooms 22,569 453 23,022
2023[20] Properties 248 5 253
Rooms 24,181 574 24,755

References

  1. ^ a b "Hilton Reports Fourth Quarter and Full Year Results". businesswire.com. Retrieved 19 November 2021.
  2. ^ Yu, Hui-Yong (25 January 2016). "Hilton Says New Tru Hotels May Become Company's Biggest Brand". Bloomberg Business. Retrieved 17 March 2016.
  3. ^ a b Glusac, Elaine (25 January 2016). "New From Hilton: Midpriced Hotels Geared Toward Millennials". The New York Times. Retrieved 17 March 2016.
  4. ^ Kell, John (25 January 2016). "Hilton Debuts New Chain to Win Over Millennials". Fortune. Retrieved 17 March 2016.
  5. ^ a b Bender, Andrew (27 January 2016). "Hilton Debuts Affordable 'Tru By Hilton' Brand for Millennials, Techies and Those Who Love Them". Forbes. Retrieved 17 March 2016.
  6. ^ Martin, Hugo (25 January 2016). "Hilton Plans Lower-Cost Brand With Several Hotels, Some in Southern California". Los Angeles Times. Retrieved 17 March 2016.
  7. ^ Fox, Jena Tesse (19 Dec 2016). "Tru story: How Hilton brought its newest brand to life". Hotel Management. 231 (17): 8.n ghhghjgghn
  8. ^ Higley, Jeff (25 January 2016). "Hilton Unveils Tru Brand to Fill Midscale Void". Hotel News Now. Retrieved 17 March 2016.
  9. ^ a b Stein, Lindsay (25 January 2016). "Hilton Introduces New Hotel Brand With Millennial Mindset". Advertising Age. Retrieved 17 March 2016.
  10. ^ Downey, Sean (28 January 2016). "'Tru' Story on Hilton's Newest Brand". Lodging Magazine. Retrieved 17 March 2016.
  11. ^ Steele, Anne (25 January 2016). "Hilton to Offer Value Brand Aimed at Younger Guests". The Wall Street Journal. Retrieved 17 March 2016.
  12. ^ Bubny, Paul (25 January 2016). "Hilton Aims at Midscale 'Gap' With New Brand". GlobeSt. Retrieved 17 March 2016.
  13. ^ Staff, IBR (22 March 2017). "Tru by Hilton breaks ground on Eagle Road in Meridian". idahobusinessreview.com. Retrieved 18 April 2018.
  14. ^ "2017 Annual Report" (PDF). www.corporatereport.com. p. 9.
  15. ^ "2018 Form 10-K". www.sec.gov. p. 7.
  16. ^ "2019 Form 10-K" (PDF). www.corporatereport.com. p. 8.
  17. ^ "2020 Annual Report" (PDF). www.corporatereport.com. p. 9.
  18. ^ "2021 Form 10-K" (PDF). www.corporatereport.com. p. 10.
  19. ^ "2022 Form 10-K" (PDF). www.stories-editor.hilton.com. p. 10.
  20. ^ "2023 Form 10-K" (PDF). www.stories-editor.hilton.com. p. 10.

External links


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