Peugeot 308

For the Ferrari car, see Ferrari 308

Peugeot 308
Overview
Manufacturer	Peugeot
Production	2007–present
Body and chassis
Class	Small family car
Layout	FF layout
Related	Peugeot 307 Citroën C4
Dimensions
Wheelbase	Template:Auto mm
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Width	Template:Auto mm
Height	Template:Auto mm
Chronology
Predecessor	Peugeot 307

The Peugeot 308 is a small family car produced by the French car manufacturer PSA. It was unveiled on June 5, 2007 and is the first car of the 008 generation of Peugeot models.

Loosely intended as the replacement for the Peugeot 307 (which remains in production), the new vehicle was based upon the old 307's chassis, while having a different bodywork and being slightly larger in size.

The Peugeot 308 currently holds the record of the most fuel efficient mainstream car, averaging Template:L100km over a distance of 14,580 kilometres (9,060 mi).

Pre-launch

In the United Kingdom (a major market for Peugeot, and where some of their models are made), television adverts aired with the slogan "the drive of your life". The development code for the car was "Project T7".

The pictures set for official unveiling were leaked on May 31, 2007, a week ahead of schedule. Sales began in September 2007.

Body styles

File:Peugeot 308RCZ.jpg

Peugeot RCZ concept car

A 2+2 coupé concept car development of the 308, the Peugeot 308 RC Z, was presented by Peugeot at the 2007 Frankfurt Motor Show. This coupé concept is 18 cm lower than the standard car. It has similar proportions to the Audi TT.

A station wagon concept version of the 308, the Peugeot 308 SW Prologue, was also unveiled at the 2007 Frankfurt Motor Show. In February 2008 the production version was announced, to go on sale in the UK in June that year. The finished product went on show at the 78th International Geneva Motor Show in March 2008.

A cabriolet with a retractable hardtop is also expected to eventually arrive and replace the Peugeot 307 CC. Cost is predicted to be around £20,000, to compare with other small executive coupés.

Market positioning

In the UK, the basic 308 1.4 litre 3-door hatchback is expected to retail at around £12,000 — a similar price to the equivalent 307 that it replaces. It is cheaper than the Honda Civic, similarly priced to the Volkswagen Golf, but slightly more expensive than the Ford Focus and Vauxhall Astra.

Hybrid diesel-electric powertrain

Robert Bosch GmbH is supplying hybrid diesel-electric technology to Peugeot 308. A prototype 308 equipped with this technology was displayed in the Frankfurt car show '07.

External links

• Official Peugeot 308 page
• Xelopolis - discussion of the possible Peugeot 308 hatchback (with artist's renderings) and Peugeot 308 (CC) coupé convertible