Stiebel Eltron
| STIEBEL ELTRON GmbH & Co. KG
|
|
|---|---|
 |
|
| legal form | GmbH & Co. KG |
| founding | May 5, 1924 |
| Seat | Holzminden , Germany |
| Number of employees | 3,700 (2019) |
| sales | 550 million euros (2018) |
| Branch | Electrical industry |
| Website | www.stiebel-eltron.de |
Stiebel Eltron is a company in the electrical industry with headquarters in Holzminden , Lower Saxony.
The group is a manufacturer of electrical, hot water and heating devices as well as systems for the use of regenerative energies and heat pump heating and systems for controlled home ventilation with heat recovery.
History until 1945
On May 5, 1924, Theodor Stiebel founded the company ELTRON Dr. with 20,000 Reichsmark starting capital in Berlin-Kreuzberg , Reichenberger Strasse 143. Theodor Stiebel . According to the commercial register, the start of business was given on May 5, 1924. The borrowed capital for this came from his uncle Hermann Stiebel , who ran a hotel in Hamburg , and from his uncle Carl Reese , who owned a metal processing company (can factory) in Holzminden. With his patented invention of the first ring immersion heater , which was admired by visitors at the Leipzig Spring Fair in 1924 because of its fast heating-up and short cooling times , he laid the foundation for large-scale production that began a year later. Initially, the TLn ring immersion heater was produced with 10 employees in two rented buildings at Reichenberger Strasse 143 and Oppelner Strasse 34 in Berlin. On March 3, 1925, the company moved to the third floor of Reichenberger Str. 160. Here, too, initially only the “Eltro” brand immersion heaters with an annual production of up to 60,000 units were manufactured. In 1927 the company employed 26 people and achieved annual sales of 184,745 Reichsmarks. The selling price of an immersion heater was around 3 Reichsmarks. From 1927 to 1932, additional rooms in the house were rented and the first immersion heaters were exported to Australia, India, China and South America. In 1927 the first foreign branch was opened in London and in 1929 a branch in Zurich . In 1928, the production of the first two-stage small instantaneous water heater (1000 watts) with porcelain housing and a daily production of 100 pieces began. In 1931 the continuous storage system was developed. This storage tank had a capacity of 3 liters and heated the water controllably by means of thermostats with two radiators of 500 watts each.
In 1932 Eltron presented a booth of hot water devices with a capacity of 3 to 600 liters at the electrical heating exhibition in Essen . In 1934 the move from Berlin-Kreuzberg to Eresburgstrasse 22-23 in Berlin-Tempelhof took place due to capacity reasons . Around 150 people were employed and achieved an annual turnover of one million Reichsmarks.
The product range grew steadily, and by 1938 35 German and 12 foreign patents had been granted. From 1938 onwards, boiling water machines were produced in various sizes for commercial use in restaurants and large kitchens. In 1938 around 208,000 immersion heaters, 4050 bath tanks and 620 boiling water devices were manufactured. Only 5 percent of this was exported. The company had been banned from using copper in hot water storage tanks since 1937. In 1939 350 employees achieved an annual turnover of 3.2 million Reichsmarks.
New markets - overseas
During the Second World War , production was switched to armaments for the Air Force. Due to the danger of Allied bombing, parts of the production were started in July 1941 in Bischweiler in Alsace under the name "Elthermo" with 200 employees and in August 1943 in Lubsko (German: Sommerfeld) in Lusatia with 375 people.
In 1943 the company headquarters and the factory in Berlin-Tempelhof were bombed out, and in the summer of 1943 the company moved to Holzminden in southern Lower Saxony. Most of the machines could be saved and were brought from Berlin to Holzminden by Reichsbahn during the war. Production was continued from April 1, 1944 with employees from the permanent staff from Berlin, new employees from Holzminden and prisoners of war as forced laborers, most of whom came from Italy. The planning office of the Reich Research Council placed orders for the production of horizontal stabilizers . The finished parts were transported by rail from Holzminden to the Dora-Mittelbau concentration camp near Niedersachswerfen for further processing . During the war, Stiebel-Eltron also produced de-icing devices and around 50,000 special ovens for air raid shelters as well as the electrical heating of the headlight units of the anti-aircraft guns in various plants .
History since 1945
After the end of the war, the plant in Holzminden, which last employed 2,500 people, came under American military administration. On the one hand, there was a production ban, and on the other, the plant was threatened with dismantling. In the course of the creation of the occupation zones, the city of Holzminden and with it the factory came under British military administration with its headquarters in Hildesheim. From July 1945, civil production was slowly resumed next to the actual factory site, which was threatened with dismantling. Shortly after the end of the war, Stiebel Eltron initially produced frying pans, saucepans and sprinklers as well as hot plates, convection ovens and heating pads. It was not until 1946 that the production of hot water devices was resumed with 400 employees in Holzminden.
On October 17, 1947, the Allies decided to dismantle the machines.
From 1949 a new hydraulic instantaneous water heater with the designation DH18 was produced.
In 1952, Stiebel Eltron manufactured on-board kitchens for passenger aircraft and, from 1957, also corresponding coffee machines for airliners and small storage tanks (boilers).
In 1953 there were 548 employees. Stiebel Eltron achieved sales of DM 12.6 million. In 1954, the company employed 750 people in three factories, 35 percent of whom were displaced.
The first 5-liter boiling water device of the type EBK 5 went into production in 1958 and reached 145,000 in the same year.
The company founder Theodor Stiebel died on September 9, 1960 at the age of 66 (suicide) and left half of the company to his sons from their second marriage, Frank Stiebel and Ulrich Stiebel.
In 1962, Dr. Stiebel Werke GmbH & Co more than 2,200 employees.
From 1964 convection ovens, from 1965 ironing machines (production until the beginning of the 80s) and from 1969 modern electric heaters , including night storage heaters, were offered.
In 1968 the number of employees was 2,693 and the annual turnover rose to 130 million DM.
In 1969 the company became known through an extraordinary advertising campaign with the slogan "Stiebel Eltron - always hot water" by the well-known advertising expert, artist and photographer Charles Paul Wilp .
The first oil crisis in 1973 caused sales to decline. Due to the recession , the Munich location was given up in 1974 and production relocated to Holzminden.
From 1973 Stiebel Eltron strengthened the heating technology division and in the same year achieved a turnover of 240 million DM.
In 1974 the subsidiary Stiebel Eltron Hellas AG, which manufactures solar systems , was founded in Kilkis near Thessaloniki in Greece.
In 1976 the production of heat pump heating systems for the use of environmental heat followed. Solar collectors have been developed since 1977 . In 1979 the first hot water heat pumps were added.
In 1982 and 1983 the company laid off almost 400 employees in Holzminden as part of cost-cutting measures.
In 1986 the company Hydrotherm Gerätebau GmbH, founded in Dieburg in 1962 (production of gas boilers and condensing boilers) was taken over and integrated into the Holzminden plant, to which Dipl.-Ing. Karl Hagenberger GmbH , a wholesale company for heating technology based in Aschheim near Munich.
In 1987 the company offered the first fully electronic instantaneous water heater worldwide with the DHE type, which was developed by the engineer Ernst Appun.
From 1991 systems for domestic ventilation with heat recovery were offered, the turnover of the Stiebel Eltron Group amounted to 256 million DM. In 1992 the extension of a training center took place on Lüchtringer Weg. The management consisted of Gerhard Götzen, Dieter Jochheim and Alexander Kantner until 1993.
In 1994 the group employed 2,700 people and achieved an annual turnover of 600 million DM. In 1995 the company was the first German manufacturer to have life cycle assessments drawn up for hot water storage tanks.
In 1997, the company presented the series-ready combustion and sensor system SCOT (System Control Technology), which was able to independently recognize different gas properties and to regulate gas heat generators in all European countries without complex adjustment or setting on site to a specific gas family. For this purpose, the DM 20,000 innovation prize was awarded in 2000 for pioneering natural gas applications in the German gas industry.
In 1998 the subsidiary Hydrotherm GmbH (gas heaters) was sold to Immergas in Italy. Today maintenance and service is carried out by Innotherm GmbH in Langenhagen near Hanover.
From 1999 the LWZ 303 integral system was produced, which for the first time combines all building services systems in one device: domestic ventilation with heat recovery, heating and hot water preparation in combination with an air heat pump.
From 1999 to 2010 the company was the main sponsor of TSV Obergünzburg (triathlon) and later also jersey sponsor for TBV Lemgo (handball).
In 2000, Stiebel Eltron was one of the initiators of an Expo 2000 project. 40 residential buildings of the "low-energy courtyard facility Brombeerweg Holzminden" were equipped with different systems of advanced energy technology (heat pump technology, solar energy use, condensing technology).
In 2001 the company relocated the production of solar collectors from Greece to Holzminden. The subsidiary tecalor GmbH was founded in Holzminden.
On January 1, 2002, the Stiebel Eltron Group took over Electrolux Haustechnik GmbH with the AEG brand from Electrolux . The name was changed to EHT Haustechnik GmbH, based in Nuremberg, with global responsibility for the development and marketing of AEG Haustechnik devices. In addition, the distribution for Zanker building technology and the domestic distribution of Olsberg Haustechnik GmbH & Co. KG were taken over.
In 2003 the annual turnover was 300 million euros. 2000 employees were employed. On September 23, 2004, the company announced that the previous co-managing director for sales and marketing, Frank Schmidt from Höxter, will hand over his office to Karlheinz Reitze from January 2005.
In 2004, Tatramat, based in Poprad (Slovakia), was taken over and continued as a subsidiary.
In October 2005, the company announced that it would close the plant in Berlin-Tempelhof and transfer the 95 employees to Holzminden.
In May 2006 it became known that a Chinese manufacturer had copied an HTE 4 hand dryer from Stiebel Eltron and put it on sale in Germany. So are the plagiarism u. a. to be found in an Obi hardware store in Höxter.
In 2006 the company generated a turnover of 417 million euros (40% of which abroad) with around 3000 employees, of which 1450 in Holzminden. On September 19, 2006, the foundation stone was laid for a new, modern heat pump production facility. On May 25, 2007, five new production lines for the production of 40,000 heat pumps, including type WPC 10, were put into operation per year for 10 million euros. In 2009 a second heat pump production hall was built.
In July 2007, in a joint campaign with the customs authorities in Hanover, which was effective in the media, the company had around 200 of the 4,000 seized Chinese counterfeits of a CK series rapid bath heater destroyed by a 12-tonne roller. Managing director Karlheinz Reitze put the economic damage if these products had remained on the market at around one million euros.
Due to the new environmental policy and the planned ban on night storage heaters from 2020 in houses with more than five apartments in Germany, sales of electric storage heaters from Stiebel Eltron fell from 340,000 in 1997 to 65,000 in 2007.
On October 17, 2008, the Lower Saxony Ministry of Economics approved a financial grant for the company in the amount of 2.3 million euros. With the 10 percent grant, a business expansion is supported by the state.
The sales and training center in Oberhausen was opened in January 2010, replacing the previous distribution centers in Dortmund and Cologne. Since 2010, Stiebel Eltron has also had photovoltaic modules in its range of devices that are sold through the subsidiary Heltron based in Breisach.
On January 1, 2010, Stiebel Eltron started a strategic partnership in the sanitary, heating and air conditioning segments with the Finnish Uponor group . In 2010 the company sponsored the Swiss Cup , the soccer cup competition in Switzerland.
In May 2011, a cooperation partnership with the company SorTech AG, founded in 2002 and based in Halle an der Saale, was concluded. a. Adsorption chillers are produced. The turnover in 2011 was 452 million euros.
On October 1, 2012, the subsidiary Heltron was integrated directly into the company and continued under the Stiebel Eltron brand. The Breisach location was given up.
On February 1, 2013, a subsidiary was founded in Mäntsälä in Finland.
On May 27, 2013, a new logistics center was inaugurated in Holzminden (Hall N7) with an investment of around 7 million euros. Construction began in September 2012.
The turnover in 2013 was around 460 million euros. In 2014 sales fell to 425 million euros. In 2015, sales were just over 435 million euros.
On March 10, 2014 the groundbreaking ceremony took place for a new training and communication center. Up to 6,000 specialists are to be trained annually in the 16 million euro investment. After the foundation stone was laid on May 5, 2014, exactly 90 years after the company was founded, the new training and communication center (which bears the name “Energy Campus”) will open in November 2015.
On May 12, 2016, the “Energy Campus” was awarded the platinum certificate from the German Sustainable Building Council (DGNB) - with the highest rating (86 percent degree of fulfillment) that a building in the “Educational Buildings” category has ever achieved anywhere in the world.
On December 31, 2016, Rudolf Sonnemann retired, who had been Chairman of the Management Board since 2007 and previously as Managing Director of the company from 1999.
Corporate governance
Partner and co-owner since 1960
- Stiebel Family Foundation, established by Dr. Ulrich Stiebel
- Frank Stiebel
The chairman of the supervisory board is Axel Freiherr von Ruedorffer.
CEO of the company
- Nicholas Matten, Sales, Marketing and Finance
- Kai Schiefelbein, Technology, Purchasing and Human Resources
Inken Schäfer is the chairman of the company's works council.
Branches of manufacturing plants and distribution centers
- Holzminden, company headquarters and main production plant (1,400 employees)
- Eschwege , factory for the production of small storage tanks, boiling water devices, hand dryers and thermoplastic components
- Poprad , factory in Slovakia under the name Tatramat, among other things, for steel-enamelled hot water storage tanks with a capacity of 10 to 600 liters
- Ayutthaya , Bangkok plant in Thailand , production facility for shower units and small instantaneous water heaters
- Tianjin , since 2005 production facility in the People's Republic of China for convectors and heat storage systems for the Asian market
- Eschborn , Central Distribution Center (formerly Frankfurt Distribution Center)
- Hamburg-Moorburg , Distribution Center North (formerly Distribution Center Hamburg)
- Oberhausen ( Alt-Oberhausen ), Distribution Center West (since January 2010 and replaced the distribution centers in Dortmund and Cologne-Ossendorf that had existed up until then ).
- Markkleeberg , Distribution Center East (formerly Distribution Center Leipzig)
- Nuremberg , Distribution Center South Bavaria (formerly Distribution Center Munich)
- Stuttgart - Weilimdorf , Distribution Center South Baden-Württemberg (formerly Distribution Center Stuttgart)
Subsidiaries
- Stiebel Verwaltungs-GmbH
- Stiebel Eltron subsidiaries in ten European countries:
- in 3 Asian countries:
- as well as in West Hatfield, Massachusetts , USA and in Richmond,
- The company also has commercial agencies in 20 countries.
- EHT Haustechnik GmbH with brand sales AEG
- LTM GmbH, Meinerzhagen
- tecalor GmbH, Holzminden
- Stiebel Eltron Germany Vertriebs GmbH, Holzminden
Memberships
- Bundesindustrieverband Deutschland Haus-, Energie- und Umwelttechnik e. V. (BDH), Cologne www.bdh-koeln.de , formerly Bundesverband Deutscher Heizungsindustrie e. V. (BDH)
- Federal Association of Heat Pumps (BWP) e. V. , Berlin (since 1993)
- German Solar Industry Association (BSW) e. V., Berlin
- German Association Materials Management, Purchasing and Logistics e. V. (BME), Frankfurt am Main
- Central Association of German Electrical and Information Technology Trades (ZVEH), Frankfurt am Main
- Zentralverband Elektrotechnik- und Elektronikindustrie e. V. (ZVEI), Frankfurt am Main
- Federal Industry Association for Heating, Air Conditioning, Sanitary Technology, Technical Building Systems e. V. (BHKS), Bonn
- Central Association for Plumbing, Heating, Air Conditioning / Building and Energy Technology Germany (ZVSHK / GED)
- Co-editor of the initiative group [Heat +] of the GED Gesellschaft für Energiedienstleistungs GmbH & Co. KG, Frankfurt am Main
- Deutscher Großhandelsverband Haustechnik e. V., Bonn
- Member of the German Sustainable Building Council V. (DGNB) (since January 2011)
Sponsorship
Among other things, Stiebel Eltron is a sponsor of the biennial International Street Theater Festival in Holzminden . Ulrich Stiebel is director of the “Foundation for the Well-Being of Foster Children”, which he set up.
literature
- Michael Birke: Stiebel Eltron - a medium-sized company. in: Niedersachsenbuch 2004. P. 134 f., Lower Saxony Ministry of the Interior and Sport , Sales CW Niemeyer Druck, Hameln, ISSN 0946-5588 .
- Documentation 100 years of Theodor Stiebel 1994 - Stiebel Eltron 70 years. Frank and Ulrich Stiebel, February 28, 1994.
Individual evidence
- ↑ https://www.stiebel-eltron.de/de/home/unternehmen/ueber-stiebel-eltron/stiebel-eltron-gruppe.html
- ↑ Archived copy ( Memento of the original from June 5, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ The history of AEG - over 125 years of tradition. Retrieved February 1, 2016 .
- ↑ Richard Haimann: Heating: Climate-damaging storage stoves are thrown out. In: welt.de . August 28, 2008. Retrieved October 7, 2018 .
- ↑ Daily Anzeiger Holzminden (TAH) of October 18, 2008
- ↑ http://www.esb-online.com/start/newsdetails/article/2728/
- ↑ http://www.stiebel-eltron.de/unternehmen/presse/pressemitteilungen/aktuelle-meldung/23932/
- ↑ http://www.dewezet.de/portal/startseite_Stiebel-Eltron-baut-Arbeitsplaetze-ab-auch-Holzminden-betro-_arid,689091.html
- ↑ Archived copy ( Memento of the original from November 21, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ http://www.nw.de/lokal/kreis_hoexter/holzminden/holzminden/20628661_Energy-Campus-wird-eingeweiht.html
- ↑ Energy Campus is DGNB Platinum certified. In: www.stiebel-eltron.de. Retrieved August 18, 2016 .
