VIVA Polska

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Infobox radio tower icon
VIVA Polska
Station logo
TV station ( private law )
reception Cable , satellite and IPTV
Image resolution ( Entry missing )
business June 1, 2000 to October 17, 2017
language Polish
Seat Warsaw ( Poland )
owner Viacom International Media Networks Polska
formerly VIVA Media GmbH
executive Director Izabella Wiley
Program director Magdalena Zdunikowska
List of TV channels

VIVA was a private Polish-language music television station with studios in Warsaw . It was an offshoot of the German youth channel VIVA . To distinguish it from other VIVA channels, the channel was also called VIVA Polska . After Viacom took over VIVA Media AG, the station was initially based in Berlin . The station was discontinued after 17 years on October 17, 2017 and replaced by the new music station MTV Music Polska .


VIVA was produced by VIVA TV Productions Sp. Z oo, a wholly-owned subsidiary of VIVA Fernsehen GmbH. VIVA TV Productions Sp. Z oo was founded in April 2000.

The music channel started in June 2000 under the name VIVApolska! based in Cologne and was the first foreign offshoot of VIVA Media AG and the VIVA brand. VIVApolska! initially began with a daily moderated 6-hour program. The station was distinguished by the fact that it contained a lot of local elements and almost all programs were given a Polish name.

The German VIVA was well known in Poland because it was broadcast via the Hot Bird satellite position . VIVA broadcast there for years until the switch to Astra and was fed into many Polish cable networks, making VIVA the most watched music channel in Poland. This positive response led to VIVA 2000 expanding to Poland.

VIVApolska! from the beginning broadcast with a German license from the VIVA company building in Cologne. The programs were produced in Warsaw and the program schedule was created in Cologne. The transmission line, satellite connection and “on-air” promotion were handled from Germany, the production of the program and marketing of the station in Poland. VIVA Sales and the Polish Media 5 were responsible for marketing the advertising.

In April 2002 the program was expanded from 12 hours to 24 hours a day. At the same time, the broadcaster began broadcasting unencrypted via satellite, which enabled the broadcaster to increase its range by 30%.

In 2003 VIVApolska! Renamed to VIVA and received the uniform logo and appearance that all VIVA channels in Europe received at that time.

Since the takeover of VIVA Media AG by Viacom , the station has belonged to the Viacom group. At the end of 2005, the station's headquarters were relocated from Cologne to Berlin. VIVA's broadcasting center is in London.

A short time later, the Polish VIVA was spun off from VIVA Media GmbH and integrated into MTV Networks. Initially, the station broadcast with a British license, then, like the Hungarian VIVA, which was also spun off from VIVA Media GmbH, with a Czech license.

Since July 17, 2012, the station has been broadcasting with the international logo. With the switch to the broadcast format from 4: 3 to 16: 9, the broadcaster switched to Pay TV at the same time. Under the new motto VIVA - wyraźnie inna ( Eng . "VIVA - clearly different") the 20-35 year olds should be the new target group of the station. Since July 17, 2012, there have been significantly more reality series in the program, as well as cartoon series such as Futurama .

In summer 2015, VIVA Polska removed all reality formats from its program, so that from then on only music videos were broadcast. VIVA Polska, however, remained on pay TV .

On October 17, 2017, the Polish branch of VIVA was discontinued and replaced by MTV Music Polska .

Station logos

VIVA radio

Older logo until 2012
Logo of the Polish VIVA radio

Until 2015, VIVA Polska existed as an online radio station, which was distributed on In addition to these, MTV Polska was also distributed as an online radio station.


Former moderators

  • Małgorzata Halber
  • Michał Marcińczyk
  • Odeta Moro-Figurska
  • Agnieszka Sielańczyk
  • Jacek Graniecki
  • Paweł Kapliński
  • Tomasz Kleyff
  • Maciej Gnatowski
  • Emilia Piotrowska
  • Mateusz Szymkowiak
  • Michał Puzio
  • Magdalena Polańska
  • Wit Dziki
  • Michał Marciniak
  • Aleksandra Kot
  • Aleksander Sikora (2011–2012)
  • Rafał Sieraczek
  • Marta Berens
  • Aleks Sokołowska
  • Łukasz Napora
  • Róża Kulma
  • Monika Pachnik
  • Jacek Zimnik
  • Pola Szczepaniak
  • Karol Ronczewski
  • Piotr Bartosiewicz
  • Maciej Łuczkowski
  • Ania
  • Grzegorz
  • Andrzej Rodzin
  • Natalia Jakuła (2008–2012)
  • Dariusz Rusin (2002-2013)
  • Justyna Kozłowska (2006-2013)
  • Katarzyna Kępka (2004-2014)
  • Nina Kozieradzka (2013-2014)
  • Szymon Sokół (2013-2014)


Similar to the German program, special music formats dedicated to genres that are less likely to be represented in the Polish charts were discontinued after the takeover by Viacom. Since the station's transition to pay TV, reality formats have increased, as has been the case in Germany. Music was still broadcast during the week from 2:00 a.m. to 1:00 p.m., and on Saturdays and Sundays from 2:00 a.m. to 5:30 p.m. and 3:30 p.m. respectively. Since January 2013, music videos have been broadcast daily from 12:00 a.m. to 4:00 p.m. In September 2013 the music tracks were shortened again. Since then, music videos have only been shown between 2:00 a.m. and 12:00 p.m. In February 2015, the music tracks were extended to 6 p.m. for the first time, with a focus on dance and electronic music. Music videos have been broadcast continuously on Fridays and Saturdays since April of the same year. On July 1, the previous reality series were discontinued, so that from now on only music videos were broadcast.

  • 100% dance
  • 1500STO900 (New Year's Eve only)
  • Club chart
  • Ty wybierasz
  • VIVA Dance
  • VIVA Dance Mix
  • VIVA Power Dance

Web links

Individual evidence

  1. MTV Music Nowym Kanałem Viacomu w Polsce. VIVA po 17 latach znika z rynku ( Polish ) Retrieved August 16, 2017.
  2. RRTV ( Memento of the original from August 16, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF; 1.6 MB) @1@ 2Template: Webachiv / IABot /
  3. VIVA Poland będzie kodowała sygnał. Od 17 lipca ( Polish ) Retrieved July 6, 2012.
  4. Nowa VIVA Polska: Więcej rozrywki, nowe logo, format 16: 9 ( Polish ) Retrieved July 6, 2012.
  5. Antyradio: Koniec VIVA Polska po 17 latach na antenie
  6. Viva Polska z muzyką przez całą dobę. Znikają programy rozrywkowe ( Polish ) Retrieved June 23, 2015.