MTV Brand New
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| TV station ( private law ) | |
| Program type | Special program (music) |
| reception | Cable , IPTV |
| Image resolution | ( Entry missing ) |
| Start of transmission | February 1, 2011 at 6:00 am |
| language | German , Dutch |
| owner | Viacom Inc. |
| List of TV channels | |
| Website | |
MTV Brand New is a German pay-TV - transmitter that sends February 1, 2011th The specialty broadcaster is based in Berlin . The station shows music videos around the clock in a single music track without commercial breaks. According to its own account , it is a "chart-based music station" . The target group are male and female viewers aged 14 to 39. The station cannot be received in Germany and Switzerland, but not yet in Austria.
A station of the same name has existed in the Netherlands since August 1, 2006. The station MTV brand: new in Italy was discontinued on January 10, 2011, after it had started on September 14, 2003.
reception
From the start, the station could be received via Deutsche Telekom's Entertain IPTV platform (reception ceased on May 14, 2018) and in Switzerland via UPC Switzerland . Since December 1, 2011, the station can also be received via Kabel Deutschland's Kabel Premium Extra cable platform. Reception via Unitymedia followed on July 9, 2013 (replaced the pay-TV channel MTV Music there) and since July 11, 2013, the station has also been available on kabelbw. Since December 11, 2018 also on Amazon Prime Video Channels.
program
Until November 3, 2014, there were three music tracks on the station, each about 90 minutes long and all alternating one after the other.
- "Brand New's Most Wanted"
- "Future Hits"
- "Trend pool"
'Brand New's Most Wanted' reflected the most wanted and downloaded clips from the Internet: To create this playlist, the MTV music editorial team in Berlin analyzed the most relevant platforms from the fields of video, P2P and mobile with regard to the most popular music genres of the target group and selected the most popular titles.
The 'Future Hits' playlist shows forecasted future chart videos.
'Trendpool' was dedicated to authentic and groundbreaking videos far removed from the mainstream and set accents in terms of music competence.
The station is ad-free.
Since November 3, 2014, MTV Brand New has stopped broadcasting "Brand New's Most Wanted" and "Trendpool". The program consists mostly of the clip series "Future Hits", which now shows a mix of all music series. In addition, MTV Brand New broadcast the "Europe Music Awards" live for the first time on November 9, 2014, and repeated the award show in the weeks that followed. Sporadic "MTV Unplugged" repeats also found their way into the program.
The MTV Brand New program is now increasingly based on the German charts. The station also plays more music by German artists, especially from the German rap and hip hop genres.
In contrast to MTV Hits and MTV Dance, which, because of the broadcasting in different countries, have to comply with different youth protection regulations, MTV Brand New shows music clips from the age of 16 and from 18 years on, basically uncensored and uncut. On April 6, 2017, MTV Brand New censored Iggy Azalea's "Mo Bounce" video and set the two words "Mother fucking" to music throughout the clip.
Individual evidence
- ↑ MTV Brand New 24/7 Music
- ↑ MTV Brand New on mtvdigital.de ( Memento of the original from September 30, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ MTV Brand New: Pure music from February 1st - Start at Entertain
- ↑ Blasting News: Iggy Azalea "Mo Bounce" is censored: MTV sets video! In: Blasting News . ( blastingnews.com [accessed April 18, 2017]).
Web links
- Viacom International Media Networks Northern Europe - German website
- MTV Brand New at Viacombrandsolutions.de
- MTV Brand New on mtvdigital.de
- MTV press service - information about the station